PremonAsia
PremonAsia is a private Indian consulting firm headquartered in Gurgaon, founded in 2008, that delivers consumer insights to clients in the Automotive, Rural, and Retail sectors, operating with a small team of 11-50 employees.
- Company typePrivate
- Founded2008
- HeadquartersGurugram, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PremonAsia does
PremonAsia India is a privately-held consulting firm headquartered in Gurgaon, India, founded in 2008. The firm positions itself as a provider of consumer insights for three specific verticals: Automotive, Rural, and Retail. Its functional role in the value chain is that of a specialized market research and advisory shop, supporting corporate clients that need consumer-level intelligence across these sectors — most relevantly the rural consumer segment, which is a structurally underserved and high-data-friction area in the Indian market.
The firm's operating profile, as disclosed, is that of a small professional services company: a headcount band of 11-50 employees, a single disclosed office in Gurgaon within the National Capital Region business corridor, no app or API product surface, and no publicly disclosed technology stack. No pricing model, customer logos, partnerships, awards, certifications, management team bios, funding rounds, or financial metrics were available in the supplied sources. The corporate website currently resolves to a loading/verification page rather than substantive content, which materially limits what can be verified from primary material.
The principal analytic gap is the absence of any disclosure layer — no subsidiary structure, no investor base, no productization beyond consulting services, and no temporal record of strategic events. As a result, any investment-grade assessment must rely almost entirely on the firmographic skeleton provided, and the appropriate framing is one of a long-standing but unverified niche consulting entity whose actual scale, revenue mix, and competitive positioning cannot be validated from public data alone.
PremonAsia firmographics
Firmographics- Name
- PremonAsia
- Website
- https://premonasia.com
- Company type
- Private
- Founded year
- 2008
- Headcount range
- 11–50 employees
- Short description
- PremonAsia is a private Indian consulting firm headquartered in Gurgaon, founded in 2008, that delivers consumer insights to clients in the Automotive, Rural, and Retail sectors, operating with a small team of 11-50 employees.
- Ownership category
- akta.pro rank
Where PremonAsia is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Markets served
PremonAsia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
PremonAsia product offering
Product offeringCore offering
PremonAsia is an India-based consulting firm that provides consumer insights and market research services to clients in the Automotive, Rural, and Retail sectors. The firm delivers primary research, sector intelligence, and consumer behavior analysis tailored to Indian market conditions. Founded in 2008, it serves as a boutique research partner to organizations needing decision support across these three verticals.
Differentiator
Problem solved
Functional benefit
Products and services
- Automotive Consumer Insights
- Rural Market Research Consumer insights and primary research focused on rural and tier-town Indian consumers, addressing a segment that is typically underserved by mainstream market research.
- Retail Consumer Insights Consumer research and insights for the Retail sector in India, supporting brand managers, retailers, and consumer-facing organizations with shopping behavior and category intelligence.
Companies that use PremonAsia
Customer profileIdeal customer profiles1 record
PremonAsia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PremonAsia competitors and assessment
Company assessmentBroad incumbents
- Nielsen (NielsenIQ): Global consumer insights giant with strong India presence across retail and FMCG. Directly comparable to PremonAsia as a consumer research provider, though at vastly larger scale and broader sector coverage.
- Kantar: Major global research firm with significant Indian operations covering consumer, retail, and automotive insights. Overlaps with PremonAsia's three core verticals but operates at global scale with syndicated and custom offerings.
- Ipsos: Global market research firm with established India business covering consumer, automotive, and retail sectors. Comparable as a consumer insights provider though with far broader geographic and methodological reach.
- GfK (now part of NielsenIQ): Global consumer and retail research leader with automotive sector expertise. Comparable to PremonAsia across two of its three verticals (consumer/retail/automotive) at much larger scale.
Regional players
- IMRB International (now IMRB): One of India's legacy market research firms offering consumer, rural, and retail insights. Closely comparable to PremonAsia in terms of India-centric focus and sector overlap, including rural consumer research.
- Hansa Research: Indian market research firm offering consumer, retail, and media insights across urban and rural India. Comparable as an India-focused boutique-mid research provider serving similar client segments.
- Market Xcel Data Matrix: India-based market research firm covering consumer, automotive, and retail insights with field research capabilities. Comparable in sector coverage and India-centric delivery model.
- BARC India: India's TV audience measurement body that has expanded into broader consumer insights. Comparable as a large-scale India research/insights institution, though primarily media rather than consumer.
- Tata Strategic Management Group: India-based management consulting arm of Tata Group covering consumer, automotive, and retail sectors. Comparable to PremonAsia in serving strategic insight needs of Indian enterprises across the same verticals.
Emerging players
- MMR Research & Consulting: Specialist consumer insights firm with presence in India serving retail and FMCG clients. Comparable to PremonAsia as a focused consumer insights provider with overlapping retail-sector expertise.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
PremonAsia social profiles
Digital presencePremonAsia financial estimates
Financial estimateRevenue estimate
Valuation estimate
PremonAsia leadership team
Management profileNumber of profiles
PremonAsia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PremonAsia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PremonAsia
What does PremonAsia do?
PremonAsia is an India-based consulting firm that provides consumer insights and market research services to clients in the Automotive, Rural, and Retail sectors. The firm delivers primary research, sector intelligence, and consumer behavior analysis tailored to Indian market conditions. Founded in 2008, it serves as a boutique research partner to organizations needing decision support across these three verticals.
When was PremonAsia founded?
PremonAsia was founded in 2008. It employs 11 to 50 people.
Where is PremonAsia based?
PremonAsia is headquartered in Gurugram, India, in the Asia region.
Who are PremonAsia's main competitors?
Broad incumbents on record are Nielsen (NielsenIQ), Kantar, Ipsos and GfK (now part of NielsenIQ). Regional players are IMRB International (now IMRB), Hansa Research, Market Xcel Data Matrix, BARC India and Tata Strategic Management Group. MMR Research & Consulting is listed as an emerging player.
Does PremonAsia have an API?
No public API is recorded for PremonAsia.