ShowPro

What ShowPro does

ShowPro is a full-service live event production company headquartered in Los Angeles, California, founded in 1997 and privately held by co-founders Cheryl Smith (CEO) and David Smith (President). The company operates with 25-30 full-time employees supplemented by a flexible roster of freelance crew, providing integrated technical production services spanning lighting, audio, video, LED, projection, staging, and rigging. ShowPro serves clients across eight formal service verticals: Experiential, Corporate Events, Award Shows, Special Events, Sports and eSports, Venue Partnerships, Permanent Installations, and Trade Shows. Marquee clients include the Academy of Motion Picture Arts and Sciences (Oscars), the Recording Academy (Grammys), the Television Academy (Emmys), Disney, Hulu, Nike, Canva, Westfield Century City, Sunbelt Rentals, GLAAD, and the Art Directors Guild.

ShowPro's technical capabilities rest on a capital-intensive equipment fleet sourced from leading industry manufacturers, including ROE Visual for LED walls, Brompton Tessera for video processing, and Shure and Sennheiser for audio. The company operates from 100% solar-powered facilities, positioning itself as an ESG-aligned production partner for sustainability-focused brand and venue clients. The business model is primarily project-based and quote-driven, with clients paying on a per-event basis under one-time licensing arrangements, supplemented by multi-year contractual arrangements in venue partnership contexts such as Westfield Century City, where ShowPro has embedded dedicated production managers, and SoFi Stadium.

The geographic footprint centers on Los Angeles, with additional US engagement in Atlanta via Mercedes Benz Stadium, as well as Boston, Aspen, and Calabasas. Long-tenured client relationships, including a 20-year partnership producing Grammy Celebrations events, indicate strong recurring revenue from annual flagship productions. Recent strategic activity signals continued diversification into consumer brand experiential work (Nike After Dark Tour) and IP-driven activations for major streaming studios (Disney Percy Jackson), alongside deepening of institutional venue relationships across major US markets.

Name

ShowPro

Legal name

ShowPro, Inc.

Website

https://showpro.net

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

ShowPro is a Los Angeles-based full-service live event production company founded in 1997, providing lighting, audio, video, LED, staging, and rigging for award shows, corporate events, brand activations, and venue installations. It serves entertainment institutions (Oscars, Grammys, Emmys), major brands (Disney, Hulu, Nike), and venue partners (Westfield Century City, SoFi Stadium).

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Indoor and Outdoor Display Advertising (541850), Other Performing Arts Companies (71119), Convention and Trade Show Organizers (56192)

SIC

Services-Advertising (7310), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

akta.pro secondary industries

Lighting, LED Walls & Digital Signage for Booths (THAHAHAI), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD), Exhibitions, Trade Shows & Booth Management (HSACADAH)

Keywords

• Live event production
• Audio visual services
• Event lighting design
• LED video walls
• Trade show production

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Event Production Services: Project-based technical production services for live events including lighting, audio, video, LED, staging, and production management. Revenue generated through custom quotes based on event scope, duration, and technical requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ShowPro is a full-service live event production company providing sound, lighting, video, LED/projection, staging, and production management for live special events. Founded in 1997 in Los Angeles, the company delivers world-class technical production across award shows, corporate events, experiential brand activations, sports/esports, touring productions, permanent installations, venue partnerships, and trade shows. Services include in-house design, drafting, master electrician work, custom touring solutions, fabrication partnerships, and trade show drayage and floor management.

Product overview

ShowPro is a full-service live event production company founded in 1997, offering an integrated portfolio of eight event production verticals (Experiential, Corporate Events, Award Shows, Special Events, Sports & eSports, Venue Partnerships, Permanent Installations, and Trade Shows) supported by four core technical capabilities (Lighting Design & Production, Video/LED/Projection/Display, Audio/Interactive/Networking, and Touring/Activation/Exhibition Services). The company operates from Los Angeles and provides world-class technical production combining lighting, audio, video, staging, and production management for events ranging from intimate ballrooms to stadium activations, with marquee clients including Oscars and Emmy Governors Balls, Grammy Celebrations, and major corporate brand activations.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Events Production Creative experiential marketing events and brand activations that transform spaces into immersive brand experiences, often involving custom technology deployments and interactive elements. Targeted at brands and experiential marketing agencies.
• Corporate Events Production Full-service corporate event production including conferences, meetings, product launches, and company celebrations with complete lighting, audio, video, and staging support. Targeted at corporate event planners and enterprise brands.
• Award Shows Production High-profile award ceremony production including Governors Balls for Oscars and Emmys, Grammy celebrations, and industry award events requiring broadcast-quality technical execution. Targeted at entertainment industry institutions.
• Special Events Production Galas, premieres, one-off productions, and special occasion events requiring bespoke technical production solutions. Targeted at organizations producing galas, premieres, and high-profile one-off events.
• Sports & eSports Production Live sports and esports event production featuring LED video walls, broadcast capabilities, and large-scale stadium activations. Targeted at sports leagues, esports tournaments, and stadium event organizers.
• Venue Partnerships Long-term AV and lighting installation partnerships with venues, providing ongoing technical production support and embedded production teams. Targeted at venues, stadiums, and retail centers requiring consistent technical staff.
• Permanent Installations Permanent AV and architectural lighting installations for venues, retail spaces, and corporate facilities with ongoing service and maintenance support. Targeted at venues, retail properties, and corporate facilities seeking permanent infrastructure.
• Trade Shows Production Trade show and exhibition production including exhibit AV, drayage services, floor management, and on-site technical direction. Targeted at exhibitors, trade show organizers, and brand activation teams at conventions.
• Lighting Design & Production Concert-grade automated lighting fixtures, custom stealth fixtures, battery-operated rigs, and eco-friendly programming with in-house design, drafting, and master electrician services. Targeted at event producers requiring professional lighting design.
• Video, LED, Projection & Display LED walls using ROE high-resolution panels with Brompton processing, panoramic laser projection, 4K broadcast cameras, live streaming, and displays ranging from 24-inch to 98-inch screens. Targeted at productions requiring broadcast-quality video and large-format visual displays.
• Audio, Interactive & Networking Live event audio engineering including large-format line arrays, wireless RF coordination using Shure and Sennheiser platforms, WiFi networking, touch-screen and audience engagement interactive systems, and broadcast/recording paths. Targeted at event producers needing professional audio reinforcement and networking.
• Touring, Activation & Exhibition Services Bespoke touring production packages with technical directors, 100% solar-powered offices and shop, CAD and technical drawings, trade show drayage, floor management, and fabrication partnerships. Targeted at touring acts, brand tours, and trade show exhibitors.

Quantifiable outcome

• 20 years of Grammy Celebration production
• +4 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

15 partnerships are on record, tiered core and minor.

• NVE (Experiential Agency)coreStrategic or Co-development Partner · 23 April 2026Collaborated with NVE and Disney on the Percy Jackson season premiere activation at Hollywood and Vine. ShowPro delivered LED screen with water effects, lighting, sound, smoke, and strobes - transforming a billboard into a waterfall experience generating millions of online views.
• DisneycoreStrategic or Co-development Partner · 23 April 2026Disney partnered with NVE and ShowPro for the Percy Jackson season premiere activation, creating an experiential billboard waterfall at Hollywood and Vine with video, lighting, water effects, sound, smoke, and strobes.
• Westfield Century CitycoreStrategic or Co-development Partner · 4 April 2025Ongoing venue partnership where ShowPro provides two full-time production managers working alongside the Westfield events team. Central production courtyard sees new events and activations weekly.
• SoFi StadiumcoreStrategic or Co-development Partner · 1 April 2025New partnership established in 2025 for events at SoFi Stadium. ShowPro provides supplemental AV support for ancillary events and breakouts at the venue.
• Public SchoolminorImplementation/ SI/ Consulting Partner · 1 April 2025Agency partner for Canva Creates event at SoFi Stadium, working with ShowPro on executive breakout sessions.
• Milk StudioscoreStrategic or Co-development Partner · 1 March 2025ShowPro venue partner location. Milk Studios was transformed for Nike After Dark Tour kickoff with experiential activations and Nike athlete panels.
• Nike ADT TourcoreStrategic or Co-development Partner · 1 March 2025ShowPro is a production partner for the Nike After Dark Tour, supporting both the first kickoff event and the final tour event - a Nike women's 13.1-mile half marathon at SoFi Stadium.
• LA Center StudioscoreStrategic or Co-development Partner · 1 September 2024Venue for Puffcon festival where ShowPro provides comprehensive production including sound, lighting, LED display, power distro, staging. 4th year of partnership supporting 4,000+ attendees.
• Sunbelt RentalscoreStrategic or Co-development Partner · 18 June 2024ShowPro provided full technical production for Sunbelt Rentals' annual corporate conference + celebration at Mercedes Benz Stadium. Featured 100'x35' center LED wall, complex rigging, and Zac Brown Band performance. Worked alongside Music Matters Productions, Germansky Communications, and Impact XM.
• STAMP Event Co.coreImplementation/ SI/ Consulting Partner · 1 March 2024STAMP Event Co. led production of 36th GLAAD Media Awards at Beverly Hilton. ShowPro provided full technical production for audio, video, lighting, and broadcast. Testimonial from VP Tricia Wallin praising ShowPro's broadcast-quality delivery on non-profit budget.
• Art Directors GuildminorGTM or Marketing Partner · 1 February 2024ShowPro produced the Art Directors Guild Awards 2024, showcasing lighting design, audio engineering, and video production capabilities.
• Television Academy / Sequoia ProductionscoreStrategic or Co-development Partner · 1 January 2024Produced postponed 2023 Emmys Governors Ball, providing sound, lighting, and video support in collaboration with TV Academy's Barb Held and Sequoia Productions.
• Event Safety AllianceminorStrategic or Co-development Partner · 1 January 2024ShowPro is a proud member of the Event Safety Alliance, demonstrating commitment to event safety standards.
• Event Industry CouncilminorStrategic or Co-development Partner · 1 January 2024Industry membership organization supporting standards and best practices in event production.
• International Live Events AssociationminorStrategic or Co-development Partner · 1 January 2024ShowPro is a member of ILEA, supporting the live events industry professional community.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Encore (formerly PSAV): Largest dedicated provider of event technology and venue services in the hospitality industry, with deep hotel and venue partnerships. Directly comparable on venue-embedded production but at much larger venue footprint and scale than ShowPro's LA base.
• Solotech: Major North American provider of audio, video, lighting, and rigging equipment and services for live events, concerts, and broadcast. Comparable full-service production profile with a stronger touring and concert-tour focus than ShowPro.
• PRG (Production Resource Group): One of the largest global providers of entertainment and event technology solutions spanning lighting, video, audio, and rigging. Directly comparable to ShowPro's full-service AV production stack but at vastly greater geographic scale and capital base.

Emerging players

• George P. Johnson (GPJ): Global experience-marketing agency producing brand activations, conferences, and experiential events for enterprise clients. Overlaps ShowPro's experiential/brand activation segment with a more agency-driven model that outsources production execution.
• Sparks: Specialist experiential marketing agency producing brand experiences, pop-ups, and activation campaigns. Comparable to ShowPro's experiential segment from an agency perspective, with ShowPro often serving as production partner on shared clients.
• Brite Werks (beCore): Los Angeles-based experiential production and event technology firm with focus on brand activations and corporate events. Direct geographic peer to ShowPro in LA, often competing for the same West Coast experiential and brand activation clients.

Direct peers

• Swank Audio Visuals: National provider of AV and event production services for hotels, conferences, and trade shows. Comparable on the corporate/trade show segment that overlaps ShowPro's venue-partnership and trade show production verticals.
• 4Wall Entertainment: Full-service lighting, video, and audio production and rental provider serving concerts, corporate events, and broadcast. Closely comparable business model and equipment focus, with national rental and event services competing head-to-head with ShowPro's enterprise event work.
• Freeman: Largest brand-experience and event-production company in North America, with a strong trade show, exposition, and corporate-event portfolio. Overlaps ShowPro in trade show production (BPAFAGAD) and corporate event execution, but at far greater scale.
• Onstage Systems: Texas-based full-service event production company providing audio, lighting, video, and staging for corporate, association, and entertainment events. Closely comparable mid-sized direct competitor in the U.S. event production market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/showproLA
• LinkedInlinkedin.com/company/showpro-inc-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShowPro