Benlee

What Benlee does

Benlee, Inc. is a Romulus, Michigan-based private manufacturer of heavy-duty roll-off trailers, roll-off trucks, gondola trailers, lugger trucks, and dump trailers serving scrap metal recyclers, waste management operators, environmental services firms, and construction/demolition companies across North America and select international markets. Founded in 1971 by Bill Wolok as a scrap metal broker and acquired by current President & CEO Greg Brown in 2004, the company operates from a 19-acre manufacturing and engineering campus with 20,000 sq ft of production space, 10,000 sq ft of service and rebuild capacity (including two "heat-free" frame straightening bays and seven service bays), and a dedicated parts inventory. Technical differentiators include lightweight high-strength steel construction, Chromium Trivalent plated hydraulic tubing, Hardox AR450 gondola walls, computerized weight optimization, 25+ standard safety features, and an industry-exclusive 6-year frame warranty (vs. 1-5 years for competitors). The product line spans Super Mini, Bridge Master, Conventional, Mini, Drop Deck, Two Container, Multi-Axle (up to 154,000 GVW), Pup, and Canadian-configured trailers, plus roll-off trucks, lugger systems (via the 2015 Huge Haul acquisition), gondola/tin scow scrap trailers, dump trailers, crushed car trailers, fifth wheel converter dollies, and roll-off containers/dumpsters. Acquired brands Dunright (2011) and Huge Haul (2015) remain in the portfolio.

The business model combines direct factory sales (with quote-based pricing ranging from approximately $85,000 to over $180,000 per trailer) with a multi-channel aftermarket: an industry-first 24/7 online parts superstore at rollofftrucktrailerparts.com stocking parts for BENLEE and competitor brands (Galbreath, Galfab, American, Palfinger, Dragon, Roll-Rite, Pioneer, Tulsa Winch, Gresen, Hyco) with same-day shipping; authorized dealer Premier Truck Sales and Rental; rental partner ERS Environmental Rental Services; in-house service, rebuilding, and frame straightening; and customer financing. Revenue streams therefore span new equipment sales, parts (BENLEE and competitor OEM), service and rebuild labor, and used/reconditioned vehicle sales through partners. The company cites "thousands of customers" across North America, including named enterprise accounts such as Commercial Metals Company, Steel Dynamics (OmniSource), Toyota Group (Green Metals), American Iron & Metal, Gerdau, Clean Harbors, Waste Management, Republic Waste, and US Ecology, plus mid-market scrap and recycling operators. Marketing is content-led via the company's website, weekly "Commodities & Economic Report" video series, blog, newsletter (Constant Contact), and industry association membership (ISRI, NTEA). The company is privately held with no disclosed institutional ownership, no public financials, and an estimated 11-50 employees.

Name

Benlee

Legal name

Benlee, Inc.

Website

https://benlee.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Benlee is a privately held Romulus, Michigan manufacturer of heavy-duty roll-off trailers, roll-off trucks, gondola trailers, and lugger trucks, serving scrap metal recyclers, waste management firms, environmental services, and construction/demolition operators across North America and select international markets.

Ownership category

akta.pro rank

Product category

Heavy-duty roll-off hauling equipment

NAICS

Truck Trailer Manufacturing (336212), Motor Vehicle Body and Trailer Manufacturing (33621)

SIC

Truck Trailers (3715), Truck & Bus Bodies (3713), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Roll-off Dumpster Rental & On-site Container Services (BPALAJAJ)

akta.pro secondary industries

C&D Waste Collection & Hauling (BPALAJAA), Construction Debris Removal (C&D Hauling) (HSAKALAC)

Keywords

• Roll-off trailers
• Heavy-duty trucks
• Scrap metal hauling
• Waste management equipment
• Gondola trailers

Headquarters

HQ city

Romulus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. New Trailer and Truck Sales: Full line of new roll-off trailers (2-8 axles), roll-off trucks, gondola trailers, lugger trucks, dump trucks, dump trailers, crushed car trailers, and pup trailers. Also sell custom trucks/trailers and containers through partners.
2. Parts Sales: Extensive parts inventory for BENLEE and competitor products including Galbreath, Galfab, American, Palfinger, Dragon. Online parts store open 24/7 with same-day shipping. Industry's first Online Parts Store launched 2007.
3. Service, Rebuilding, and Frame Straightening: Service and rebuild operation for BENLEE products and competitors' vehicles. Two 'Heat Free' frame straightening bays. Seven service and rebuilding bays. Full rebuilding of roll-off trailers including preventive maintenance, brake jobs, major overhauls.
4. Financing: Competitive rate and fast financing available for customers purchasing equipment.
5. Used/Reconditioned Vehicles: Sale of used and reconditioned vehicles and containers through partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Benlee designs, manufactures, and sells roll-off trailers, roll-off trucks, gondola trailers, lugger trucks, dump trailers, and crushed-car trailers used by scrap metal recyclers, waste management firms, and demolition contractors. The company also operates the Benlee Parts Store for replacement components and provides frame straightening, trailer rebuilding/refurbishment, and custom metal-fabrication services including CNC plate cutting and steel sales. All equipment is supported by an industry-leading 6-year warranty on roll-off products and 5-year warranty on lugger trucks.

Product overview

BENLEE is a manufacturer of heavy-duty roll-off trailers, roll-off trucks, and related hauling equipment. The product portfolio includes roll-off trailers in various configurations (Super Mini, Bridge Master, Conventional, Mini, Drop Deck, Two Container, Multi-Axle, Pup trailers), roll-off trucks, lugger trucks (via Huge Haul acquisition), gondola/open top trailers for scrap metal, dump trailers, crushed car trailers, and roll-off containers. The company also operates a comprehensive parts superstore selling parts for their own and competitors' products (Galbreath, Galfab, American, Palfinger, Dragon, Roll-Rite, Pioneer, Tulsa Winch, Gresen, Hyco). BENLEE's core value proposition centers on lightweight high-strength steel construction for maximum payload, industry-leading 6-year frame warranty, and extensive dealer/part networks across North America. Founded in 1971, the company is headquartered in Romulus, MI with strategic proximity to the Canadian border for efficient cross-border support.

Differentiator

Problem solved

Functional benefit

Products and services

• Roll-off Trailers (Scorpion, Titan, Sidewinder, Black Widow, Roadster, Marauder) Family of roll-off trailers (Scorpion, Titan, Sidewinder, Black Widow, Roadster, Marauder, plus Scorpion Trailers) manufactured by Benlee for hauling scrap metal, demolition debris, construction waste, and roll-off containers, sold to scrap recyclers, demolition contractors, and waste haulers.
• Roll-off Trucks Truck-based roll-off equipment built by Benlee for waste haulers, transfer stations, and demolition operators that prefer chassis-mount haulers rather than trailer-pulled units.
• Gondola Trailers Open-top gondola trailers manufactured by Benlee for high-volume loose scrap metal and demolition material hauling in scrap-yard and transfer-station operations.
• Lugger Trucks Lugger trucks built by Benlee for waste management haulers and demolition operators, designed for loading/dump operations with a 5-year manufacturer warranty.
• Dump Trailers Dump trailers manufactured by Benlee for construction debris hauling, demolition material transport, and aggregate hauling by contractors and waste haulers.
• Crushed Car Trailers Specialty trailers built by Benlee to haul crushed car bodies and scrap-metal bales out of vehicle crusher/baler operations at scrap yards.
• Benlee Parts Store Benlee-operated online and direct parts store selling OEM replacement parts, components, and accessories for Benlee roll-off trailers, roll-off trucks, gondola trailers, lugger trucks, dump trailers, and crushed car trailers.
• Trailer Rebuilding, Refurbishment, and Frame Straightening Services Factory service offering from Benlee that rebuilds, refurbishes, and straightens damaged roll-off trailers and trucks (Benlee-built and other makes) to extend equipment service life.
• Custom Metal Fabrication Services (Steel sales, CNC cutting) Custom metal-fabrication services offered by Benlee, including steel plate sales and CNC plate cutting, using the company's in-house manufacturing capability in Romulus, MI.

Quantifiable outcome

• Trailers last over 25 years vs 12-year industry standard
• +7 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Premier Truck Sales and RentalcoreChannel Partner/ Reseller/ DistributorPremier Truck Sales and Rental is an authorized dealer selling and renting new and late model BENLEE roll-off trailers, roll-off trucks, and luggers. They sell, rent and service BENLEE equipment in their region.
• Environmental Rental Services (ERS)minorChannel Partner/ Reseller/ DistributorERS Environmental Rental Services rents BENLEE roll-off trailers for environmental services and waste management operations. Contact: 1-888-VAC-Rent.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Stellar Industries: Stellar manufactures hooklift, cable lift and telescopic crane systems used on roll-off-style chassis. Overlaps with Benlee's roll-off truck and lugger hoist offerings in the same dealer/customer ecosystem.
• Galfab: Galfab manufactures roll-off trailers and open-top containers serving scrap, waste and C&D markets in North America. Benlee specifically stocks Galfab parts and lists it as a competing product line, indicating tight product and customer overlap.
• Heil Co. (Environmental Solutions Group): Heil is a major manufacturer of refuse and roll-off bodies for the waste industry. Their roll-off/container handling equipment directly competes with Benlee in the waste and recycling vertical.
• Load Lugger (Heil): Load Lugger is a lugger truck/container handling system brand, overlapping with Benlee's Huge Haul lugger product line acquired in 2015. Same product category, target customers and operator use cases.
• Galbreath (Palfinger): Galbreath is a long-established roll-off trailer manufacturer now owned by Palfinger, one of Benlee's named competitors. Direct overlap in product line, end customers (waste and scrap haulers) and dealer channels across North America.
• Amrep Manufacturing: Amrep manufactures refuse and roll-off truck bodies in North America. Explicitly named in Benlee's parts catalog as a competitor, with overlapping customer base in waste and recycling fleets.
• American Roll-Off (Ampere): American Roll-Off manufactures roll-off trailers and containers serving similar C&D, scrap and waste customers. Named explicitly in Benlee's parts catalog as a competitor brand, indicating direct product parity.
• Dragon Products: Dragon Products manufactures roll-off trailers and bodies for the scrap, C&D and waste industries. Listed by Benlee as a competitor brand, indicating direct product comparability.

Broad incumbents

• Palfinger North America: Palfinger is a global crane and material handling OEM whose North American roll-off and hooklift products compete with Benlee. Larger scale and broader product portfolio position it as a broad incumbent rather than a focused specialist.

Regional players

• Accurate Industries: Accurate Industries manufactures roll-off hoists and trailer equipment primarily in the Northeast US. Competes with Benlee in the same vertical but with a more regional geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/benlee
• Xx.com/benleeinc
• LinkedInlinkedin.com/company/benlee

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Benlee