Artser

What Artser does

Artser, legally ART-SER, S.L., is a Spanish manufacturer of safety, fire, evacuation, occupational risk prevention, and photoluminescent signage, founded in 1992 and headquartered in Sant Feliu de Llobregat, Barcelona. The company designs, manufactures, and distributes physical signage products covering the full regulatory safety spectrum — from fire extinguisher location markers and evacuation plans to tunnel signalling (Artser Star, ADIF-certified for railway use), accessible Braille/podotáctil signage, maritime signalling (Artser Maritime), road signs, and bespoke premium artisan signage (Línea Premium). Core technical capabilities include chemical etching of technical plates at 0.15–0.20 mm depth, laser cutting, in-house paint booths, a design studio, an R&D department, and an in-house testing laboratory, with photoluminescent products carrying a certified 16-year useful life exceeding the 10-year regulatory minimum.

The business model is project-based and quote-driven B2B direct sales, with customers requesting budgets via a website form, email, or phone. Pricing is not publicly disclosed; volume discounts are offered on catalogue items, while the Línea Premium tier commands higher bespoke prices. Distribution is direct, with no resellers disclosed; the company supplements direct sales with biennial trade fair participation (SICUR), a content-led website and SEO strategy, active social media presence on LinkedIn, Facebook, YouTube, and Instagram, and email newsletters. Customers span fire protection/security (Chubb, Securitas), engineering and construction (Sampol, Siemens), public infrastructure (Gran Madrid Metro), cultural institutions (Museo Thyssen-Bornemisza, Cas Batlló), retail (Aura), interior design (Signes), and AV/technology integration (DEV).

Commercially, Artser is a privately held, independent SME with 30+ employees, run by CEO Jordi Font and three tenured department heads each with 25 years at the firm. Certifications — ISO 9001, ISO 14001 (since 2021), AENOR N-mark product certification with annual external audits, and ADIF certification for railway tunnel products — underpin regulatory credibility. The company is EU-funded, has no public funding rounds, no acquisitions, and operates predominantly within Spain with European-level ambitions visible through its trade show activity.

Name

Artser

Legal name

ART-SER, S.L.

Website

https://artser.es

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Artser is a Spanish manufacturer, founded in 1992, that designs and produces photoluminescent fire safety, evacuation, tunnel, accessible, and bespoke signage for B2B customers across security, infrastructure, cultural, retail, and industrial sectors in Spain.

Ownership category

akta.pro rank

Product category

Safety Signage Manufacturing

NAICS

Sign Manufacturing (339950)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Safety Signage, Evacuation Maps & Wayfinding Compliance Services (BPABAHAL)

Keywords

• Safety signage manufacturing
• Photoluminescent evacuation signs
• Fire safety equipment signs
• Accessible tactile signage
• Industrial technical plates

Headquarters

HQ city

Sant Felíu Del Racó

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Safety and Signage Product Sales: Artser generates revenue through the manufacture and sale of physical safety, emergency, and industrial signage products. Revenue is project-based and quote-driven. Customisation (personalización) is a key differentiator, with the premium product line commanding higher prices for bespoke projects. Volume discounts are offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Artser designs, manufactures, and distributes safety, fire, emergency, and photoluminescent evacuation signage from its facility in Sant Feliu de Llobregat, Barcelona. Its product range covers fire safety equipment signs, rescue and evacuation route markers, photoluminescent markings, occupational risk prevention signs, ADIF-certified tunnel signage (Artser Star), maritime signage (Artser Maritime), road signage, accessible tactile/Braille signs, evacuation floor plans, and a premium artisan line (Línea Premium) for bespoke projects. The company also produces corporate technical plates via chemical etching and offers custom digital printing services.

Product overview

Artser is a Spanish safety signage manufacturer with over 30 years of experience, operating from Sant Feliu de Llobregat, Barcelona. The product portfolio centers on photoluminescent and regulatory safety signage, encompassing fire safety equipment signs, rescue and evacuation route markers, tunnel signage (ADIF-certified), evacuation plans, and occupational risk prevention signals. Complementary offerings include maritime signage (Artser Maritime), road signage, eco-friendly trail signs, and a Premium Line (Línea Premium) for highly personalized, artisanal signage. The company also provides accessible tactile signage with Braille and podotáctil features, digital printing services, corporate technical plates via chemical engraving, and supporting accessories. Products are offered in materials including PVC, aluminum, stainless steel, vinyl, polycarbonate, and methacrylate, with certifications from AENOR.

Differentiator

Problem solved

Functional benefit

Brands

• Artser Star: Signaling product line specifically designed for railway and road tunnels, certified by ADIF.
• Artser Maritime
• Línea Premium

Products and services

• Fire Safety Signage (Señalización contraincendios)

Quantifiable outcome

• 16-year useful life certified for photoluminescent signals (6 years beyond regulatory minimum)
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AENORcoreImplementation/ SI/ Consulting PartnerArtser undergoes annual external audits by AENOR (Asociación Española de Normalización y Certificación). Products carry the AENOR N mark certification, a voluntary certification that validates product quality and compliance with applicable standards. The N mark appears on all manufactured signals as a mark of quality assurance.
• ADIFcoreOthersArtser's tunnel signalling product line (Artser Star) is certified by ADIF (Administrador de Infraestructuras Ferroviarias), Spain's national railway infrastructure manager, for use in railway tunnels. This certification validates the product for railway safety applications.
• European Union (EU)minorOthersArtser received EU funding, as indicated by the EU logo displayed on the website footer, signifying participation in a European Union support programme.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ecoglo: New Zealand-headquartered manufacturer of photoluminescent egress path marking and step-edge products. Ecoglo directly overlaps with Artser's photoluminescent signaling line and shares the same compliance-driven, B2B specification sales motion.
• Seton: Brady-owned safety signage, identification, and compliance products brand serving facility managers and workplace safety buyers. Seton's catalogue-driven, compliance-focused offering overlaps substantially with Artser's standard product line.
• Jalite: UK-based manufacturer of photoluminescent safety signage including evacuation and fire safety signs. Jalite is the closest international peer to Artser in photoluminescent product focus, regulatory certifications, and B2B specification-led sales.
• Accuform Signs: US-based manufacturer of safety signage, facility identification, and visual communication products. Accuform (now part of Brady) competes directly with Artser in fire safety, evacuation, and OSHA-equivalent workplace signage, with a similar catalogue-driven, custom-capable model.

Broad incumbents

• Brady Corporation: Global identification and safety solutions provider with broad product portfolio including safety signs, labels, and facility identification. Brady operates across the same end markets as Artser but at much larger scale, with safety signage as one of several lines.
• Hochiki Europe: Fire detection and life safety systems manufacturer whose product ecosystem includes integration with evacuation signage. Hochiki competes indirectly through fire-safety project specifications that include or substitute for Artser's products.
• Legrand: Global specialist in electrical and digital building infrastructure, including building systems that touch safety signage and wayfinding. Legrand overlaps with Artser at the building-compliance intersection but does not specialize in signage as a standalone line.
• 3M Safety & Industrial: Multinational conglomerate with a Safety & Industrial division covering workplace safety, signs, and visibility products. 3M competes in adjacent safety signage categories but as part of a far broader product portfolio rather than as a specialist.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@artsersl1308
• Facebookfacebook.com/artsersl
• LinkedInlinkedin.com/company/artsersl/?originalSubdomain=es
• Instagraminstagram.com/artsersl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artser