Eberhard

What Eberhard does

Eberhard & Co. is an independent, privately held Swiss luxury watch manufacturer founded in 1887 by Georges-Lucien Eberhard in La Chaux-de-Fonds and headquartered today at the historic Maison de l'Aigle. The Maison designs, develops, produces, and sells mechanical timepieces organized into roughly twelve collections spanning chronographs, diver's watches, anti-magnetic watches, limited-edition heritage pieces, and feminine jewelry watches. Its proprietary technology stack includes proprietary calibres such as the EB 140, a portfolio of patented mechanisms — most notably the Chrono 4 with four horizontally aligned counters and three exclusive patents, the 8 Jours twin-spring 192-hour power reserve, the Scafodat bracelet-extension system, the Sistema Magini split-second rattrapante, and the Calotte Patrouille movement protection system — together with anti-magnetic movements and dive-rated cases up to 300m. The company monetizes exclusively through wholesale luxury watch sales to a global network of authorized retailers and multi-brand boutiques, supplemented by direct international warranty servicing, with quote-based pricing and no public list prices or D2C e-commerce transaction capability disclosed. End customers span four segments: luxury watch collectors and enthusiasts, motorsport and racing heritage collectors (anchored by the Tazio Nuvolari line), diving and watersports professionals, and the luxury women's segment served by the Gilda collection featuring precious materials such as mother-of-pearl, diamonds, sapphires, and rubies. Brand marketing combines traditional motorsport sponsorships (Vernasca Silver Flag, Coppa Della Perugina), participation in Watches and Wonders Geneva (2026), an owned museum at the headquarters, and a multilingual owned-channel presence across Instagram, Facebook, YouTube, LinkedIn, X, Pinterest, and email newsletters.

Name

Eberhard

Legal name

Eberhard & Co.

Website

https://eberhard-co-watches.ch

Company type

Private

Founded year

1887

Operating status

Operating

Headcount range

11–50 employees

Short description

Eberhard & Co. is an independent Swiss luxury watch manufacturer founded in 1887, designing and selling mechanical timepieces — including the patented Chrono 4, Tazio Nuvolari, Scafograf, Scientigraf, and Gilda collections — to affluent collectors, motorsport enthusiasts, diving professionals, and luxury women's watch buyers through a global authorized retailer network.

Ownership category

akta.pro rank

Product category

Swiss Luxury Watches

NAICS

Jewelry and Silverware Manufacturing (339910), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940)

SIC

Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Luxury Mechanical Watches (CRAKADAA)

akta.pro secondary industry

Complications & Haute Horlogerie (CRAKADAG)

Keywords

• Swiss watchmaking
• Mechanical chronographs
• Diver watches
• Anti-magnetic watches
• Luxury timepieces

Headquarters

HQ city

Biel

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Luxury Watch Sales: Sale of high-end Swiss luxury watches through authorized retailers and proprietary retail channels. Revenue generated from timepiece sales at various price points from entry-luxury to high-complication pieces.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Eberhard & Co. designs, develops, manufactures, and sells Swiss-made luxury mechanical watches organized into named collections including Chrono 4 (four-counter chronographs), Extra-Fort (sliding push-button chronographs), Tazio Nuvolari (motorsport-themed chronographs), Scafograf (diver's watches), Scientigraf (anti-magnetic watches), 8 JOURS (8-day power reserve), Contodat (sport-chic integrated bracelet watches), 1887 (limited editions with EB 140 calibre), Contograf (ceramic bezel chronographs), Traversetolo (43mm mechanical watches), and Gilda (feminine timepieces with diamonds and precious materials). Products are sold globally through authorized retailers and multi-brand watch boutiques.

Product overview

Eberhard & Co. is a Swiss luxury watch manufacturer founded in La Chaux-de-Fonds in 1887 by Georges-Lucien Eberhard. The company produces a diverse portfolio of luxury timepieces organized into distinct collections. The core product families include: CHRONO 4 (the revolutionary chronograph with four horizontally aligned counters); EXTRA-FORT (the symbolic chronograph collection of the Maison); TAZIO NUVOLARI (motorsport-inspired chronographs dedicated to the legendary Italian driver); SCAFOGRAF (diver's watches from the iconic 1950s collection including 200, 300, GMT, and 100 variants); SCIENTIGRAF (anti-magnetic watches first launched in 1961); CONTODAT (sporty chronographs and automatic watches inspired by 1970s design); 8 JOURS (unique 8-day power reserve timepieces); CONTOCRAF (reinterpretation of the 1960s collection); TRAVERSETOLO (large-sized manual-winding watches); GILDA (feminine collection with elliptical cases); and 1887 (limited edition pieces celebrating the founding year). The collections range from chronographs, divers' watches, antimagnetic timepieces, feminine jewelry watches, to commemorative editions. The company is known for mechanical movements, patent-protected innovations, and Swiss craftsmanship.

Differentiator

Problem solved

Functional benefit

Brands

• CONTODAT: Sport-chic collection with compact 39mm case and integrated bracelet, inspired by a 1970s Eberhard & Co. timepiece
• 1887
• CHRONO 4
• EXTRA-FORT
• TAZIO NUVOLARI
• 8 JOURS
• SCIENTIGRAF
• SCAFOGRAF
• CONTOGRAF
• TRAVERSETOLO
• GILDA

Products and services

• Chrono 4 Collection Iconic chronograph collection with four aligned counters (horizontal in the standard Chrono 4, vertical in Chrono 4 Temerario). Includes variants such as Grande Taille, Bellissimo, Bellissimo Vitré (transparent caseback) and Géant. Patented arrangement; targeted at collectors seeking the maison's signature complication.
• Extra-Fort Collection Symbolic chronograph collection of the maison featuring the historic sliding push-button mechanism, with column-wheel chronograph and split-second rattrapante variants. Available in automatic and manual-winding executions, in standard and Grande Taille 41mm cases. Aimed at collectors of vintage-styled chronographs.
• Tazio Nuvolari Collection Chronograph collection dedicated to Italian motorsport legend Tazio Nuvolari, including Vanderbilt Cup tributes, Nuvolari Legend, Gold Car Collection, and a desk-clock variant. Targeted at motorsport heritage collectors and fans of Italian racing culture.
• 8 JOURS Collection Mechanical timepiece with 8-day (192-hour) power reserve achieved through a patented device with two overlapping springs totaling over 1.5 meters in length. Targeted at collectors who value extended autonomy and haute horlogerie-style complication in a non-chronograph format.
• Scafograf Collection Diver's watch collection descended from the original 1959 Scafograf, with water resistance up to 300m. Includes Scafograf 300, Scafograf GMT (dual time zone), Scafograf 100 (feminine automatic with mother-of-pearl options), and commemorative MCMLIX editions. Targeted at professional and recreational divers and water-sports users.
• Scientigraf Collection Anti-magnetic watch line designed to protect the movement from sources of magnetisation. Available in time-only and chronograph versions. Targeted at users needing robust resistance to magnetic fields in technical or scientific environments.
• Contodat Collection Sport-chic collection with compact 39mm case and integrated bracelet, available in chronograph (Contodat Chronographe) and time-only automatic (Contodat Automatic) variants. Inspired by 1970s Eberhard & Co. design but reinterpreted for contemporary everyday wear.
• 1887 Collection Limited-edition and special-edition collection celebrating the maison's founding date, powered by the exclusive EB 140 in-house calibre. Includes the Chronographe 1887 Édition Limitée (250 pieces), Chronographe 1887 Automatique, and 1887 Remontage Manuel manual-winding pieces. Targeted at collectors seeking maison signature calibres.
• Contograf Collection Reinterpretation of the emblematic 1960s Contograf, featuring unidirectional ceramic bezel, Déclic proprietary deployment clasp, and Chassis integrated bracelet. Aimed at collectors seeking 1960s-inspired design with modern execution.
• Traversetolo Collection Large-sized (43mm) manual-winding mechanical watch. Available in classic version with minted caseback or Vitré version with transparent caseback revealing the movement, including a left-handed option. Targeted at enthusiasts of large-format mechanical watches.
• Gilda Collection Feminine collection with elliptical case and soft, elegant lines, featuring precious materials including mother-of-pearl, diamonds, sapphires, and rubies. Includes high-jewelry Gilda Grand Pavé and special editions like Gilda Peacock. Targeted at women seeking refined feminine aesthetics combined with Swiss watchmaking quality.
• Tazio Nuvolari Desk-Clock Desktop clock carrying the Tazio Nuvolari design language, extending the maison's motorsport heritage beyond wristwatches into desk-format timepieces for home or office.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered major and core.

• Vernasca Silver FlagmajorGTM or Marketing Partner · 24 June 2026Eberhard & Co. serves as Main Sponsor and Official Timekeeper of the Vernasca Silver Flag, an annual vintage car hill climb event in Italy. The partnership celebrates the intersection of classic watchmaking and vintage motoring heritage, with brand ambassador Corrado Lopresto participating in the event featuring his restored vintage automobiles.
• Coppa Della PeruginamajorGTM or Marketing Partner · 11 May 2026Eberhard & Co. is Main Sponsor and Official Timekeeper of the Coppa Della Perugina, a prestigious motorsport event in Umbria, Italy. The partnership reinforces the brand's connection to Italian racing heritage and classic automobile culture.
• Corrado LoprestocoreOthers · 1 January 2026Corrado Lopresto serves as Brand Ambassador for Eberhard & Co. He is a renowned collector and restorer of vintage automobiles, embodying the brand's values of heritage preservation, craftsmanship excellence, and passion for timeless design. He participates in events like Vernasca Silver Flag wearing the Chrono 4 '21-42' timepiece.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Zenith: Swiss haute horlogerie manufacturer renowned for the El Primero high-frequency chronograph calibre. Comparable to Eberhard through proprietary in-house chronograph movements and a heritage positioning anchored in mid-20th century watchmaking innovation.
• Longines: Swiss heritage watchmaker founded in 1832 in Saint-Imier, producing mechanical and quartz timepieces across sport, heritage, and elegance lines. Directly comparable to Eberhard as a long-established Swiss Maison serving similar mid-luxury price segments with motorsport and aviation heritage themes.
• TAG Heuer: Swiss luxury chronograph specialist with deep motorsport heritage, particularly in Formula 1. Highly comparable to Eberhard's chronograph-centric portfolio and Tazio Nuvolari motorsport identity, though operating at substantially larger scale under the LVMH group.
• Breitling: Independent Swiss watchmaker specializing in chronographs, aviation, and diving instruments. Comparable to Eberhard through its chronograph heritage, professional-grade complications, and recent return to independence (ownership structure parallel to Eberhard's).
• Oris: Independent Swiss mechanical watch manufacturer based in Hölstein, producing accessible luxury mechanical watches including the Aquis dive line. Comparable to Eberhard as an independent, family/heritage-positioned Swiss mechanical watchmaker with comparable size and distribution model.
• Maurice Lacroix: Independent Swiss watchmaker based in Saignelégier producing mechanical timepieces with in-house movements. Directly comparable to Eberhard as a similarly-sized independent Swiss Maison focusing on mechanical watches and proprietary calibres at mid-luxury price points.
• Baume & Mercier: Swiss watchmaker founded in 1830, part of the Richemont group, producing accessible luxury mechanical watches. Comparable to Eberhard through its long Swiss heritage, mechanical focus, and similar accessible-luxury price positioning, though with broader marketing reach.

Broad incumbents

• Chopard: Swiss luxury maison producing high-end mechanical watches alongside fine jewelry. Comparable to Eberhard through Swiss craftsmanship heritage and overlap with the Gilda collection's high-jewelry aesthetics, though operating at much larger scale and across broader luxury categories.
• Omega: Swiss luxury watchmaker owned by Swatch Group with deep motorsport heritage (including racing chronographs) and broad mechanical portfolio. Comparable to Eberhard through Swiss heritage, chronograph specialization, and motorsport associations, but operates at vastly greater global scale and brand recognition.
• IWC Schaffhausen: Swiss luxury watchmaker owned by Richemont, producing mechanical timepieces with engineering and aviation heritage. Comparable to Eberhard through Swiss mechanical watchmaking heritage, complications focus, and high-end positioning, though operating with substantially larger resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eberhard1887
• YouTubeyoutube.com/user/EberhardWatches
• Facebookfacebook.com/eberhard1887
• LinkedInch.linkedin.com/company/eberhard-&-co-
• Instagraminstagram.com/eberhard_1887
• Pinterestpinterest.com/eberhardwatches

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eberhard