Armit Wines
Armit Wines is a UK-based fine wine merchant founded in 1988, operating a direct-to-consumer e-commerce platform that serves private collectors, trade buyers, and enthusiasts with retail, en primeur, broking, and bonded storage services across 80+ curated international producers.
- Company typePrivate
- Founded1988
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Armit Wines does
Armit Wines is a UK-based fine wine merchant founded in 1988 and headquartered in Hammersmith, London. The company operates a direct-to-consumer e-commerce platform (armitwines.co.uk) selling wines from more than 80 curated producers across France (Bordeaux, Burgundy, Champagne, Rhône, Loire, South of France), Italy, Spain, the USA, Argentina, Australia, New Zealand, Hungary, Austria, Germany, Portugal, South Africa, and Chile, at price points ranging from under £10 to over £1,900 per bottle and formats from half bottles to 6L imperials. Its platform is restricted to UK customers; non-UK buyers are explicitly blocked from purchasing.
The business generates revenue across four streams: (1) retail wine sales (one-time transactions) to private collectors, trade professionals (restaurants, hotels, retailers), and enthusiasts; (2) en primeur purchases of barrel-aged wines, typically tied to the annual Bordeaux campaign; (3) a proprietary wine broking platform enabling secondary-market trading of wines from private cellars stored up to 30 years, with revenue captured via transaction fees; and (4) recurring wine storage services for in-bond and duty-paid holdings. Supporting services include a Wine Club membership with exclusive pricing, free delivery on orders over £300, and a direct-debit payment option.
Operationally, Armit runs with 11–50 employees, holds no external funding, is privately held, and has no disclosed parent company. Technology is described as an e-commerce storefront integrated with a broking system; no public APIs, AI/ML capabilities, or proprietary data assets are evidenced. The company was recognized in Harpers Wine & Spirit's Top 50 Drinks Wholesalers 2025 and maintains partnerships with Curious Vines and Drinks United. Its competitive position rests primarily on long-standing allocation relationships with prestigious producers, bonded warehousing infrastructure, and a UK-only distribution footprint rather than on technology differentiation.
Armit Wines firmographics
Firmographics- Name
- Armit Wines
- Legal name
- Armit Wines Ltd
- Website
- https://armitwines.co.uk
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Armit Wines is a UK-based fine wine merchant founded in 1988, operating a direct-to-consumer e-commerce platform that serves private collectors, trade buyers, and enthusiasts with retail, en primeur, broking, and bonded storage services across 80+ curated international producers.
- Ownership category
- akta.pro rank
Armit Wines industry classification
Industry- Product category
- Fine Wine Retail
- NAICS
- Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
- akta.pro secondary industries
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)
Keywords
Where Armit Wines is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Armit Wines business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Wine Sales: Direct sales of fine wines to private and trade customers through their e-commerce platform. Wines are sold at various price points from entry-level to ultra-premium Bordeaux and Burgundy wines.
- Wine Broking: Facilitates buying and selling of wines from customer's private reserves through their broking list, enabling wine collectors to trade wines from their cellars.
- En Primeur: Advance purchase of wines while they are still in barrel, allowing customers to secure allocations of sought-after wines before they are bottled and released.
- Wine Storage: Provides storage services for customers' wine purchases, maintaining proper conditions for wine aging.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wines under £100 per case |
| Unit Pricing | Pay-as-you-go | Wines £100-£200 per case |
| Unit Pricing | Pay-as-you-go | Wines £200-£300 per case |
| Unit Pricing | Pay-as-you-go | Wines £300-£500 per case |
| Unit Pricing | Pay-as-you-go | Wines £500+ per case |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Armit Wines product offering
Product offeringCore offering
Armit Wines is a London-based fine wine merchant that sources, curates, and sells investment-grade and premium wines from over 80 producers across France, Italy, and Spain. The company sells directly to private collectors and trade clients via an online shop and broking list, and complements this with complementary services including en primeur campaigns, bonded wine storage, cellar management, and a members' wine club.
Product overview
Armit Wines is a fine wine merchant operating as a single unified platform that combines retail sales, broking services, and investment advisory. The core product is wine sales (retail and en primeur), supplemented by wine broking for secondary market transactions, wine storage services, and a membership-based Wine Club. The company connects collectors with wines from over 100 producers across France (Bordeaux, Burgundy, Champagne), Italy, Spain, USA, Argentina, Australia, New Zealand, and other wine regions, offering formats from half bottles to imperials (6L), with prices ranging from under £100 to over £500 per case.
Differentiator
Problem solved
Functional benefit
Brands
- Armit Wine Club: A membership program offering access to a specially curated selection of wines with significant 'Wine Club' savings
Products and services
- Fine Wine Retail Shop
- En Primeur Campaigns
- Wine Broking Service
- Wine Storage Service
- Armit Wine Club
- Private Client Services
- Trade Services
- Wine Delivery Service
Companies that use Armit Wines
Customer profileSegments3 records
Ideal customer profiles3 records
Armit Wines technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Armit Wines partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Curious VinesminorOfficial partner of Armit Wines. Referenced as part of the company's official partner network.
- Drinks UnitedminorOfficial partner of Armit Wines. Listed among the company's official partner network.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Armit Wines competitors and assessment
Company assessmentDirect peers
- The Wine Society: UK member-owned wine merchant with a curated portfolio and subscription-style buyer base, comparable in customer-loyalty model and curated selection philosophy even if positioned at lower average price points.
- Justerini & Brooks: Diageo-owned UK fine wine merchant with deep Burgundy and Bordeaux allocations. Closest direct peer to Armit by product mix (allocation-driven, en primeur-led) and HNW collector focus.
- Corney & Barrow: Major UK fine wine merchant with a comparable portfolio (Bordeaux, Burgundy, Champagne), en primeur campaigns, and on-trade supply. Directly competes with Armit for HNW private clients and trade accounts in the UK.
- Lay & Wheeler: UK fine wine merchant specializing in en primeur and cellar management, with similar allocation-led model serving collectors. Comparable operating footprint and customer overlap with Armit Wines.
- Farr Vintners: London-based fine wine merchant specializing in Bordeaux and en primeur for collectors and trade. Directly comparable to Armit's Bordeaux-led allocation model and buyer relationships.
- Bordeaux Index: International fine wine merchant and storage facility operating a broking and investment platform analogous to Armit's broking list, with overlapping clientele of HNW collectors and investment-grade buyers.
- Berry Bros. & Rudd: Long-established UK fine wine and spirits merchant offering retail, en primeur, and broking to HNW collectors and trade; serves as the benchmark specialist competitor for Armit Wines due to overlapping product depth and customer base.
Broad incumbents
- Majestic Wine: Large UK wine multiple-retailer with broad portfolio across price tiers. A broader incumbent rather than a specialist competitor; competes with Armit for some entry-level and mid-market fine-wine buyers but lacks the boutique allocation focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights6 records
Customer concentration
Armit Wines social profiles
Digital presenceArmit Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Armit Wines leadership team
Management profileNumber of profiles
Armit Wines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Armit Wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Armit Wines
What does Armit Wines do?
Armit Wines is a London-based fine wine merchant that sources, curates, and sells investment-grade and premium wines from over 80 producers across France, Italy, and Spain. The company sells directly to private collectors and trade clients via an online shop and broking list, and complements this with complementary services including en primeur campaigns, bonded wine storage, cellar management, and a members' wine club.
Is Armit Wines a public or private company?
Armit Wines is a private company. It is classified as unknown and is currently operating.
When was Armit Wines founded?
Armit Wines was founded in 1988. It employs 11 to 50 people.
Where is Armit Wines based?
Armit Wines is headquartered in London, United Kingdom, in the Europe region.
How does Armit Wines make money?
Four revenue lines are on record. Retail Wine Sales are the primary driver. The others are wine Broking, en Primeur and wine Storage.
Who are Armit Wines's main competitors?
Direct peers on record are The Wine Society, Justerini & Brooks, Corney & Barrow, Lay & Wheeler, Farr Vintners, Bordeaux Index and Berry Bros. & Rudd. Majestic Wine is listed as a broad incumbent.
Does Armit Wines have an API?
No public API is recorded for Armit Wines.
What industry is Armit Wines in?
Armit Wines's product category is Fine Wine Retail. Its primary akta.pro industry code is CRANABAB, Wine Retail (Bottle Shops & Wine Merchants), with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 445320 and its SIC code is 5180.