CPM Ireland

What CPM Ireland does

CPM Ireland is a privately-held international sales outsourcing and customer experience agency incorporated in Ireland and operating across more than 35 countries with offices in the UK, Ireland, France, the Netherlands, Germany, and Italy. Founded in 1986, the company is positioned as the largest outsourced Field Sales & Marketing business in Ireland and serves enterprise brand clients across consumer goods, technology, energy, retail, luxury, and automotive sectors. The customer base is dominated by long-tenured global brands including Mars, Diageo, PepsiCo, Kraft Heinz, Suntory, HP, Microsoft, Samsung, Vodafone Business, and Groupe Bel, with several relationships exceeding 18 years and the Mars partnership documented at 40+ years.

The company's product surface is organized as nine integrated service modules: Sales, Digital Sales, Merchandising, Auditing & Compliance, Customer Support, Sampling/Demos/Active Selling, Experiential, and Data Science, unified under a proprietary methodology called the Liquid Approach. The Liquid Approach provides a structured framework — Try, Buy, Love — for deploying expert field teams, brand ambassadors, and merchandising agents across physical, virtual, and digital customer touchpoints. Strategic partnerships, including a Co-development relationship with *shopt (PepsiCo's digital retailer engagement platform) and field ambassador deployments for McAfee across EMEA retail, indicate deliberate integration of digital tooling with legacy field execution.

Revenue is generated through B2B managed services contracts on a quote-based, multi-year engagement model tailored to each client's requirements. Specific revenue figures, pricing schedules, and contract values are not publicly disclosed, and pricing is negotiated based on scope. The company is privately held with no disclosed funding rounds, subsidiaries, or material M&A activity in the input data, and no executive leadership details are provided in the source.

Name

CPM Ireland

Legal name

CPM International

Website

https://cpmire.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

CPM Ireland is an international sales outsourcing and customer experience agency operating in 35+ countries, serving enterprise brand clients across consumer goods, technology, energy, retail, luxury, and automotive sectors with field sales, merchandising, digital sales, and data science services delivered through its proprietary "Liquid Approach" methodology.

Ownership category

akta.pro rank

Product category

Sales Outsourcing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Services (8741)

akta.pro primary industry

Customer Communications Management (CCM) & Transactional Messaging (MPAAAIAL)

Keywords

• Field sales outsourcing
• Retail merchandising services
• Brand activation services
• Customer experience outsourcing
• Sales marketing agency

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sales Outsourcing Services: Managed services providing field sales, merchandising, digital sales, auditing, compliance, customer support, experiential activations, and data science to brand clients. Revenue is generated through service contracts, typically retainer-based or project-based engagements with major brand clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

CPM Ireland is an international sales outsourcing and customer experience agency that deploys expert field sales teams, brand ambassadors, and merchandising agents on behalf of enterprise brand clients. It delivers integrated services across physical, virtual, and digital customer touchpoints, unified by its proprietary "Liquid Approach" methodology covering Try, Buy, and Love phases of consumer engagement. The agency provides field sales, digital sales, merchandising, auditing and compliance, customer support, sampling/demos, experiential activations, and data science services to iconic brands globally.

Product overview

CPM is an international sales outsourcing and customer experience agency offering a unified platform of field sales and marketing services. The core offering consists of nine integrated service modules: Sales, Digital Sales, Merchandising, Auditing & Compliance, Customer Support, Sampling/Demos/Active Selling, Experiential, and Data Science. These services are unified under CPM's 'Liquid Approach' methodology, which provides the strategic planning and technology framework for deploying resources across physical, virtual, and digital customer touchpoints. The Liquid Approach organizes customer engagement into three phases: Try (brand awareness and product availability), Buy (customer conversion and rate of sale), and Love (customer retention and advocacy).

Differentiator

Problem solved

Functional benefit

Brands

• Liquid Approach: A methodology approach enabling flexible, scalable workforce deployment across markets and channels

Products and services

• Field Sales Field sales services that connect with customers across physical, virtual, and digital touchpoints to maximize brand awareness, customer conversion, and rate of sale for enterprise brand clients.
• Digital Sales Digital sales solutions leveraging technology and strategic planning to deploy resources in the most agile way to maximize sales results for brand clients.
• Merchandising In-store merchandising services to maximize product availability and brand visibility across retail environments for consumer brand clients.
• Auditing & Compliance Compliance monitoring and auditing services to ensure brand standards and regulatory requirements are met in the field, improving retail compliance metrics.
• Customer Support Customer support services providing customer retention and advocacy through happy, loyal customer relationships on behalf of brand clients.
• Sampling, Demos, Active Selling Product sampling, demonstration, and active selling services designed to maximize brand awareness and new customer acquisition for consumer brands.
• Experiential Experiential marketing services that create customer engagement through immersive brand experiences, including activations and events for brand clients.
• Data Science Data science services using strategic planning, analytics, and technology to optimize resource deployment, sales activation, and customer experience delivery.
• Liquid Approach CPM's integrated operational methodology that enables agile deployment of sales resources across physical, virtual, and digital touchpoints in multiple markets and channels, organized around three phases: Try (new customers), Buy (grow sales efficiently), and Love (loyal customers).

Quantifiable outcome

• Compliance improvement from 60% to high 90s
• +3 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• *shopt (PepsiCo digital platform)coreTechnology or Integration*shopt is a digital retailer engagement platform used by PepsiCo (Walkers) in partnership with CPM. CPM leverages the *shopt platform to empower retailers, streamline operations, and deliver exceptional value. The partnership combines CPM's field execution expertise with *shopt's digital capabilities for retailer-first thinking and category growth.
• McAfeecoreStrategic or Co-development PartnerCPM provides field ambassador teams for McAfee across Boulanger stores in EMEA, with daily monitoring through dedicated tools such as Viva Engage, professional team deployment, and quality reporting to increase McAfee's product visibility in retail environments.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• Coty (Coty Sales Force outsourcing partners): Global beauty manufacturer that appears in CPM's customer logo set; represents the type of brand that increasingly evaluates in-housing vs outsourcing its field sales force — a structural dynamic that shapes demand for CPM's services.

Direct peers

• Acosta Group: Large North American sales and marketing agency offering outsourced field sales, merchandising, retail, and category services to CPG brands. Closely mirrors CPM's core service portfolio and CPG-focused client base.
• Martec Group: Retail and consumer marketing agency providing in-store merchandising, mystery shopping, retail audits, and field sales services to FMCG brands. Operates in overlapping CPG verticals and competes for similar field execution mandates as CPM.
• Advantage Solutions: US-headquartered sales and marketing agency providing field sales, merchandising, category management, and retail marketing services to CPG and consumer brands globally. Direct competitor to CPM in outsourced field sales and brand activation.
• Smollan: International field marketing and sales outsourcing firm operating across multiple continents with comparable service lines (merchandising, field sales, retail execution). Operates in overlapping geographies with CPM and serves similar CPG/consumer brand clients.
• PSB (Product Sciences Bureau): US-focused field marketing and retail execution firm providing in-store merchandising, product sampling, and demo services to CPG and consumer brands. Comparable service model and CPG client base to CPM's merchandising business.
• Premium Retail Services: North American retail merchandising and field marketing firm providing in-store execution, product demonstrations, and retail compliance services for consumer brands. Comparable service model and CPG client profile to CPM.
• Sales Force Europe: European sales outsourcing agency providing field sales, merchandising, and brand activation services across multiple European markets. Direct competitor to CPM in Continental European field sales outsourcing.

Regional players

• Gekko Agency: France-based field marketing and experiential agency providing in-store activation, merchandising, and brand experience services. Comparable offering to CPM but primarily focused on the French market.

Emerging players

• Relay (formerly MarketForce): Retail execution and merchandising company providing in-store services, retail compliance, and field marketing solutions to brands. Overlaps with CPM's auditing, merchandising, and compliance offerings but with a more tech-enabled delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cpmire
• Facebookfacebook.com/CPMInternational
• LinkedInlinkedin.com/company/cpm-international
• Instagraminstagram.com/cpm_international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CPM Ireland