A.Manzoni & C

What A.Manzoni & C does

A.Manzoni & C. S.p.A. is Italy's oldest advertising sales agency, founded in 1863 in Milan by pharmacist Attilio Manzoni and now wholly owned by GEDI Gruppo Editoriale S.p.A. (acquired in March 2026 by Antenna Group / K Group from Exor). The company operates as the exclusive concessionaire selling advertising inventory across GEDI's multimedia portfolio — including flagship newspaper La Repubblica, radio stations Radio Deejay / Radio Capital / m2o, digital platform HuffPost Italia, OnePodcast, and over 200 local and national newspapers — through a network of 39 offices covering every Italian region.

Its commercial proposition spans integrated advertising sales across press, radio, TV, digital, branded content, live events (Deejay Ten, Party Like a Deejay, La Repubblica delle Idee, XMasters, Vertical Tours), classifieds and obituary services via sportelloweb.manzoniadvertising.it, and a dedicated transparency portal for political advertising under EU Regulation 2024/900. Manzoni reaches approximately 39.5 million weekly unique users across its media properties and serves 28,000 active advertising clients.

The business model is commission- and transaction-fee-based: Manzoni monetizes by selling advertising space on behalf of GEDI and other qualified publishing groups rather than producing advertising creative itself. Sales teams are organized by product (Press, Radio/TV, Digital) and by region, with dedicated directors for Fashion & Luxury, Media Centers, Radio, and national/local press. The company employs 501–1,000 staff, is headquartered at Via Ferrante Aporti 8 in Milan, and is led by Chairman Raimondo Zanaboni and CEO Alessandro Furgione. There are no disclosed revenue figures and no evidence of proprietary AI/ML, programmatic, or data-platform technology beyond a multimedia advertising sales platform.

Name

A.Manzoni & C

Legal name

A. Manzoni & C. S.p.A.

Website

https://manzoniadvertising.com

Company type

Private

Founded year

1863

Operating status

Operating

Headcount range

501–1,000 employees

Short description

A.Manzoni & C. S.p.A. is Italy's oldest advertising sales agency (founded 1863), acting as exclusive concessionaire for GEDI Gruppo Editoriale's multimedia portfolio of 200+ newspapers, radio stations, digital platforms, and events, serving 28,000 advertisers through 39 Italian offices.

Ownership category

akta.pro rank

Product category

Advertising Sales & Media Representation

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830), Media Buying Agencies (54183)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Paid Search (SEM) Media Buying (BPAFABAC)

akta.pro secondary industry

Retail Media & Marketplace Advertising (Amazon/Walmart/Instacart, etc.) (BPAFACAD)

Keywords

• Advertising sales agency
• Media sales representation
• Publishing advertising sales
• Multimedia advertising services
• Advertising concessionaire

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Advertising Sales Representation: A. Manzoni & C. acts as the exclusive advertising sales agency for GEDI Gruppo Editoriale and other publishers, selling advertising space across newspapers, magazines, radio stations, and digital platforms. The company earns commissions or fees from these advertising sales transactions.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

A.Manzoni & C. is Italy's oldest advertising sales agency, founded in 1863, and acts as the exclusive advertising sales representative for GEDI Gruppo Editoriale and several third-party publishers. The company sells advertising space and sponsorship inventory across more than 200 newspapers and magazines, three radio networks (Radio Deejay, Radio Capital, m2o), television, digital properties, and live events to roughly 28,000 active advertising clients through 39 Italian offices.

Product overview

A.Manzoni & C. (Manzoni Advertising) is Italy's leading advertising sales agency, founded in 1863 and part of GEDI Gruppo Editoriale. It operates as a multimedia advertising platform offering integrated solutions across three main channels: Press (newspapers and magazines), Radio & TV, and Digital. The portfolio includes the flagship La Repubblica newspaper, radio stations (Radio Deejay, Radio Capital, m2o), numerous local newspapers (Il Secolo XIX, Il Tirreno, La Nuova Sardegna), and digital platforms. Special initiatives include events (Deejay Ten, X Masters, Party Like a Deejay), native advertising, creative projects, and thematic specials. The company serves 28,000 active clients reaching 39.5 million weekly users across more than 200 newspapers.

Differentiator

Problem solved

Functional benefit

Brands

• Manzoni Advertising: Innovation multimedia company focused on communication and advertising, operating as the exclusive advertising sales agency of GEDI Gruppo Editoriale
• A.Manzoni & C.

Products and services

• National Press Advertising Sells advertising space in leading Italian national newspapers and magazines represented by Manzoni (including titles such as La Repubblica, La Stampa and other GEDI Gruppo Editoriale publications) to brand advertisers, agencies and media centers.
• Local Press Advertising Sells advertising space in local and regional newspapers across Italy via Manzoni's network of 39 offices, targeting SMEs and regional advertisers.
• Radio & TV Advertising Sells advertising airtime on radio networks (Radio Deejay, Radio Capital, m2o) and television channels represented by Manzoni, including national spots, sponsorships and special projects.
• Digital Advertising Sells digital advertising inventory across the websites, mobile apps and digital extensions of the media brands Manzoni represents, including display, performance and special formats.
• Direct & Performance Marketing Performance-oriented advertising solutions including direct-response, lead-generation and data-driven campaigns sold through Manzoni's represented media.
• Sportello Web Classifieds Online portal (Sportello Web) that allows individuals and small businesses to place classified small-format advertising in participating Manzoni-represented publications.
• Special Projects (Initiatives/Speciali) Bespoke cross-media advertising projects, branded content and special initiatives developed jointly with represented publishers for brand advertisers seeking custom executions.
• Event Marketing & Live Events Planning, organisation and commercialisation of live events and event sponsorships tied to represented media brands, including sports events.
• International Advertising (International/Sales House estero) International advertising sales service that represents Italian media properties to foreign advertisers and partners with international media sales houses for inbound campaigns.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Antenna GroupcoreOthers · 30 March 2026Antenna Group (owned by K Group) acquired 100% of GEDI Gruppo Editoriale from Exor, including the advertising agency Manzoni. This represents a significant ownership change for Manzoni's parent company, with plans to establish GEDI as a powerful international media company.
• iHeartMediaminorStrategic or Co-development PartnerOnePodcast, part of GEDI/Manzoni's digital audio ecosystem, has a partnership with iHeartMedia, the world's largest podcast publisher and distributor, to bring important series and original podcast formats to the Italian market.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInit.linkedin.com/company/manzoni

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A.Manzoni & C