What ID Federation does

ID Federation is a non-profit organization that promotes information security and identity management for trusted transactions across the financial services and insurance industries. It focuses on reducing transaction friction, lowering cost, and improving independent agent access to provide a better service for its clients. The organization’s product, SignOn Once, is a non-profit coalition that provides the industry with common legal and technical standards to remove the necessity of IDs and passwords, while improving security and ease of doing business. ID Federation was formed in 2011.

Name

ID Federation

Legal name

ID Federation

Website

http://idfederation.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ID Federation was formed to provide an answer to the industry challenge of limiting the proliferation of IDs and passwords to do business.

Ownership category

akta.pro rank

Product category

Identity and Access Management

NAICS

Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Federation & Identity Standards (SAML/OIDC/OAuth, Federation Hubs) (HDADAAAG)

Keywords

• Federated identity management
• Single sign-on solutions
• Insurance authentication platform
• Multi-factor authentication
• Identity trust framework

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Membership Fees: ID Federation charges membership fees for participation. Independent agencies can join ID Federation for a modest membership fee. The organization is a nonprofit coalition of industry leaders working for the common good. While SignOn Once is free for agencies, carriers and solution providers must implement it and join as members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ID Federation is a nonprofit insurance industry coalition that operates SignOn Once, a federated identity management solution enabling independent insurance agencies to use a single identity and password for all of their carrier and solution provider logins. Built on the proprietary ID Federation Trust Framework (business, legal, and technical specifications), SignOn Once delivers Single Sign-On (SSO) and Multi-Factor Authentication (MFA) through certified Identity Providers (IdPs) such as Applied Systems and Vertafore. The product is provided free to agencies, while carriers and solution providers join as members to implement the technology.

Product overview

ID Federation offers a single, unified product called SignOn Once — a federated identity management solution built on a Trust Framework. SignOn Once enables independent insurance agencies to authenticate once through their agency management system (via certified identity providers like Vertafore and Applied Systems) and gain seamless, secure access to all participating carrier and solution provider portals without needing separate credentials for each. The Trust Framework defines the certification standards and compliance rules that all participants must follow. Using SignOn Once is free for agencies; carriers and solution providers make a one-time IT investment to implement.

Differentiator

Problem solved

Functional benefit

Products and services

• SignOn Once Federated identity management solution that enables independent insurance agents to use a single identity and password for all participating carrier and solution provider logins, eliminating password chaos and enhancing security through the ID Federation Trust Framework. The product is free for agencies and distributed through certified Identity Providers.
• ID Federation Trust Framework The Trust Framework defines the business, legal, and technical rules that all SignOn Once participants must follow. It enables pre-configured trust agreements between agencies, carriers, and solution providers and is required for certified Identity Providers (IdPs).

Quantifiable outcome

• Up to 70% reduction in password-related help desk calls immediately after SignOn Once implementation
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and secondary.

• Applied SystemscoreTechnology or IntegrationApplied Systems is one of two certified Identity Providers (IdPs) for SignOn Once. As a certified IdP, Applied Systems builds the security tokens that enable federated identity management. Applied Systems is also represented on the ID Federation board of directors. March 2018 newsletter confirmed Applied Systems partnered with ID Federation.
• VertaforecoreTechnology or IntegrationVertafore is a certified Identity Provider for SignOn Once and is already working with carriers on implementation. Vertafore was one of the founding technology partners. The company offers SignOn Once to its customers. Vertafore has multiple representatives on the ID Federation board, including Doug Mohr (VP, Industry Relations & Partnerships) and Wendy Haney (VP Development). October 2017 newsletter confirmed Vertafore offered SignOn Once.
• The HartfordcoreTechnology or IntegrationThe Hartford is a founding carrier partner in ID Federation and is actively participating in SignOn Once. The Hartford's representative Jim Rogers serves as president and treasurer of the ID Federation board. The Hartford was involved in the first carrier-agency ID Federation implementation (with Aronson Insurance and Vertafore).
• NationwidecoreTechnology or IntegrationNationwide is a carrier partner actively participating in SignOn Once. An agent reported a 'super-slick' real-time experience with Nationwide through SignOn Once at a recent AUGIE Group meeting.
• Westfield InsurancesecondaryTechnology or IntegrationWestfield Insurance is committed to offering SignOn Once to its agencies. The company is building infrastructure to support SignOn Once. Westfield's representative Chris Cline (Distribution Specialist Leader) serves on the ID Federation board.
• EMC InsurancesecondaryTechnology or IntegrationEMC Insurance has been participating with SignOn Once for a number of years. Representatives Greg Milbach (AVP Technology Assurance) and Lee Bailey (AVP Customer Experience) serve on the ID Federation board.
• The Hanover Insurance GroupsecondaryTechnology or IntegrationThe Hanover Insurance Group is a member of ID Federation. Their representative Dave Ward serves on the ID Federation board as agency automation manager.
• Liberty Mutual Insurance GroupsecondaryTechnology or IntegrationLiberty Mutual Insurance Group is a member of ID Federation. Their representative Kari Wittgens (Director, Application Portfolio & Software Engineering) serves on the ID Federation board.
• NetVU (Network of Vertafore Users)coreStrategic or Co-development PartnerNetVU (Network of Vertafore Users) is a key strategic partner advocating for ID Federation and SignOn Once adoption. NetVU published a Strategic Industry Position Playbook calling for the entire industry to fully support ID Federation and move to federated digital identities. NetVU offers training courses about Vertafore Single Sign On (VSSO) and ID Federation for its members.
• Boston Software Corp.secondaryTechnology or IntegrationBoston Software Corp. is an active member of ID Federation, improving the insurance agent's experience through SignOn Once. CTO & Chief Engineer Danny Blood serves on the ID Federation board.
• MMG InsurancesecondaryTechnology or IntegrationMMG Insurance partnered with Foy Insurance on a SignOn Once case study, demonstrating the benefits of the implementation for both carrier and agency.

Scale indicators6 records

Direct peers

• Okta: Okta is the leading commercial identity and SSO/federation platform. It competes directly with the federated identity management capability ID Federation offers, and is the most likely alternative a carrier would choose for MFA compliance.
• Ping Identity: Ping Identity is an enterprise federation and SSO platform with deep adoption in regulated industries. It targets the same identity-federation use case as SignOn Once and could be selected by insurance carriers seeking MFA/federation compliance.
• ForgeRock: ForgeRock (now part of Oracle) provides identity, SSO, and federation solutions for highly regulated industries. It overlaps directly with ID Federation's core IAM/federation capability and competes for similar regulated buyer budgets.
• Auth0: Auth0 (an Okta company) provides customer/partner identity and SSO infrastructure that insurance carriers could adopt to enable federated agent logins — a direct substitute for SignOn Once at the carrier integration layer.
• OneLogin: OneLogin is a cloud SSO and identity management vendor serving regulated industries, directly comparable to ID Federation's federation/SSO/MFA capabilities from a technical feature standpoint.

Broad incumbents

• Microsoft Entra ID (Azure Active Directory): Microsoft's cloud identity platform provides SSO, federation, and MFA across the enterprise. Many insurance carriers already have it bundled with Microsoft 365, making it the incumbent default if they choose a commercial IAM route rather than ID Federation.

Emerging players

• HYPR: HYPR specializes in passwordless MFA, the same security outcome SignOn Once's MFA-at-AMS approach promises. It could be deployed by carriers as an alternative path to MFA compliance that bypasses ID Federation's federation layer.

Others

• LexisNexis Risk Solutions: LexisNexis provides identity verification and authentication services specifically tuned for the insurance industry. It is an adjacent, enabling identity provider rather than a federation operator, but competes for the same insurance identity/security budget.
• IIABA (Big 'I'): The Independent Insurance Agents & Brokers of America is the trade association representing ID Federation's primary end-user base. It is not a technology competitor but is the most relevant industry-body peer driving agent-side advocacy for solutions like SignOn Once.
• ACORD: ACORD is the insurance industry's data and standards body, governing data exchange standards. ID Federation's Executive Director has served on ACORD's P&C Steering Committee, and ACORD defines adjacent insurance interoperability standards — a peer in industry-governance rather than direct technology.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/id-federation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ID Federation