Splashway

What Splashway does

Splashway, LLC operates an integrated family vacation destination on a single campus in Sheridan, Texas, combining a seasonal waterpark (slides, wave pools, cabanas, seven on-site eateries) with a year-round campground offering an unusually broad lodging ladder spanning RV sites, cabins, cottages, bungalows, bunkhouses, and signature properties including The Barnstead, Beach House, 1909 Hotel, King Cabins, and the newly added Premium Bunkhouse. Adjacent to the campground, The Hideaway entertainment complex extends the property into an arcade, laser tag, live music, and full-service dining venue, with The Hideaway Express train ride as an additional attraction. The business is built on a direct-to-consumer model: guests transact through a centralized booking platform (ConnectnGo for waterpark ticketing/season passes, NewBook for campground reservations) and pay on-site via the Splash Cash cashless digital wallet, with supplementary revenue from birthday and group packages, merchandise, gift cards, cabana/table reservations, and event programming centered on themed weekends (July 4th, Memorial Day, Luau, Splash Bash, Summer Camp Throwback). Pricing is primarily unit-priced (daily admission, nightly lodging, per-session activities) with an annual Season Pass subscription tier providing modest recurring revenue and lock-in.

The company's underlying technology is a fairly conventional commercial-leisure stack: third-party booking systems for ticketing and reservations, an integrated digital wallet (Splash Cash) for in-park spend, and standard web analytics (Microsoft Clarity, Google Analytics) for traffic and behavioral measurement. There is no proprietary software, app, or API surface disclosed. The company sells exclusively through its own channels — splashway.com, shopsplashway.com for merchandise, and on-site box offices — with no third-party distribution partnerships, OTAs, or reseller relationships disclosed.

The revenue model is diversified across seven streams: waterpark admissions and season passes, campground lodging (the largest by unit variety), food and beverage across multiple outlets, activities and attractions (laser tag, arcade, golf cart rentals, classes), birthday and group packages, merchandise, and cabana/table reservations. The customer base targets two primary personas — families with children and RV/camping enthusiasts — with a secondary segment for organized groups (scouts, schools, homeschool, church groups, family reunions). Geographic reach is regional, concentrated in Texas within driving distance of Houston, Austin, and San Antonio, with no expansion outside the state signaled in the source materials. The company is privately held, founder-operated (contact under "[email protected]"), with 11-50 employees, no disclosed funding rounds, no institutional investors, and no parent company.

Name

Splashway

Legal name

Splashway LLC

Website

https://splashway.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Splashway, LLC operates a single-campus family vacation destination in Sheridan, Texas, combining a seasonal waterpark, year-round campground with diverse lodging, the Hideaway entertainment complex, multiple dining outlets, and themed event programming, sold directly to Texas families and RV/camping enthusiasts via an online booking platform and on-site transactions.

Ownership category

akta.pro rank

Product category

Waterpark Resort & Campground

NAICS

Amusement and Theme Parks (71311), RV (Recreational Vehicle) Parks and Recreational Camps (72121), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA)

akta.pro secondary industry

Standalone/Pay-Per-Entry Water Parks (Day-Visitor Focused) (THAAABAD)

Keywords

• Waterpark resort
• Family campground
• Outdoor recreation
• RV park lodging
• Birthday party venue

Headquarters

HQ city

Sheridan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Waterpark Admissions: Daily tickets and season passes for waterpark access. Revenue generated from individual admissions and annual pass sales.
2. Campground Lodging: Rental revenue from diverse accommodations including cabins, cottages, bungalows, RV sites, The Barnstead, Beach House, 1909 Hotel, King Cabins, and premium bunkhouses. Booked per night or multi-night stays.
3. Food & Beverage: Revenue from multiple on-site eateries including Ray's Cafe, Beachside Pizza, Shark Bite's Snack Shack, Daiquiri Shack, Tortuga's Tacos & Cantina, Coasts & Oaks Coffee Bar, and The Hideaway restaurant.
4. Activities & Attractions: Fees for add-on experiences including laser tag, arcade games, golf cart rentals, and activity classes.
5. Birthday & Group Packages: Package revenue from waterpark birthday parties, campground birthday parties, and Hideaway birthday celebrations.
6. Merchandise: Revenue from on-site gift shops (Coast & Oaks Gift Shop, Sunshine Souvenirs) and online merch store.
7. Cabana & Table Reservations: Premium seating reservations at the waterpark including cabanas and tables.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Splashway operates a family-oriented waterpark resort and campground destination in Sheridan, Texas. It sells waterpark daily admissions and annual season passes, a range of campground lodging (RV sites, cabins, cottages, bungalows, specialty accommodations including a 1909 Hotel and Beach House), multiple on-site eateries, and entertainment options such as The Hideaway's arcade and laser tag. The business also packages birthday parties, group bookings, themed seasonal events, merchandise, and a Splash Cash digital wallet used across the property.

Product overview

Splashway is a family-oriented waterpark resort and campground destination in Sheridan, Texas, consisting of two primary offerings: the seasonal Waterpark (open for Summer 2026) featuring water attractions and eateries, and the year-round Campground offering diverse lodging from RV sites to furnished cabins and cottages. The Hideaway entertainment complex provides arcade games, laser tag, and dining. Additional offerings include Birthday Party Packages across all venues, Season Passes, Splash Cash gift cards, and Special Events programming. The integrated booking system allows visitors to purchase tickets, reserve lodging, and book activities through the website.

Differentiator

Problem solved

Functional benefit

Brands

• The Hideaway: Entertainment venue featuring arcade games, laser tag, live music, and dining located at the campground
• The Hideaway Express
• Splash Cash
• Ray's Ranch House
• Ray's Cafe

Products and services

• Waterpark Seasonal family-oriented waterpark featuring water slides, wave pools, and attractions for visitors of all ages, with daily tickets and season passes.
• Campground & Lodging On-site camping and overnight accommodations including RV sites, cabins, cottages, bungalows, the Beach House, The Barnstead, 1909 Hotel, King Cabins, Bunkhouses, Creekside Cabins, Ray's Ranch House, and a Premium Bunkhouse.
• The Hideaway Entertainment complex featuring arcade games, laser tag, putt putt, a restaurant with breakfast and dinner menus, and live music performances.
• Birthday Party Packages Planned celebration packages with food and activities available at waterpark, campground, and The Hideaway venues for birthday events.
• Season Pass Annual pass offering unlimited waterpark access during the operating season with perks including 50% off buddy ticket days and military discounts.
• Splash Cash Digital gift card and cashless payment system accepted throughout the waterpark and campground for food, merchandise, and activities.
• Waterpark Eateries On-site dining options at the waterpark including Ray's Cafe, Beachside Pizza, Shark Bite's Snack Shack, Daiquiri Shack, Tortuga's Tacos & Cantina, and Coasts & Oaks Coffee Bar.
• Special Events Themed weekend events and seasonal celebrations including Memorial Day, Opening Weekend, July 4th Fireworks, Ray's Birthday Bash, Splash Bash, Summer Camp Throwback, and Luau activities.
• Group Bookings & Discounts Discounted rates and customized packages for family reunions, scouts, church groups, homeschool groups, and school organizations.

Quantifiable outcome

• 4.5-star rating on TripAdvisor from traveler reviews

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• Linked by EmminorGTM or Marketing PartnerThird-party vendor providing permanent jewelry services at Splashway events. Services available for additional cost to guests at Ray's Fun Zone.
• My Reptile GuysminorGTM or Marketing PartnerLive animal show provider for Zoo Day events, offering reptile presentations and animal encounters for family activities.
• Victoria ZoominorGTM or Marketing PartnerLive animal encounter provider for Zoo Day special events at the waterpark.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Great Wolf Lodge: Nation's largest indoor waterpark resort chain; comparable to Splashway in offering an integrated waterpark + lodging + family entertainment destination experience.
• Yogi Bear's Jellystone Park Camp-Resorts: Franchised campground network combining RV/cabin lodging with waterpark-style amenities and themed activities, directly comparable to Splashway's waterpark + campground hybrid model.
• Kalahari Resorts & Conventions: Large indoor waterpark resort chain with a Texas location in Round Rock, comparable to Splashway in combining waterpark attractions with on-site lodging and family entertainment under one property.
• Kampgrounds of America (KOA): Largest US campground franchise network offering RV sites, cabins, and resort-style amenities; comparable to Splashway's campground operations and multi-tier lodging strategy.
• Schlitterbahn: Iconic Texas-based waterpark chain with locations in New Braunfels and Galveston, directly comparable to Splashway as a family-oriented outdoor waterpark destination in the same regional market.

Regional players

• Sun Splash Family Waterpark: Family waterpark operating in the Southwest US, comparable to Splashway as a regional outdoor waterpark destination targeting families and seasonal visitors.
• NRH2O Family Water Park: North Richland Hills-based Texas municipal waterpark offering family water attractions; comparable regional competitor targeting the same family outdoor-recreation segment.
• Hawaiian Falls: Texas-based regional waterpark chain operating multiple family outdoor waterparks in the DFW and Central Texas markets, directly competing for the same Texas family demographic.

Broad incumbents

• SeaWorld San Antonio: Large Texas theme park operator with significant waterpark attractions; broader incumbent offering themed experiences at a much larger scale, partially overlapping Splashway's family demographic.
• Six Flags Over Texas: Major Texas theme park operator; broad incumbent competing for family entertainment dollars in the same Texas market though with a different ride/attraction mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCC3QcELzK0ioPW2sBJXAHEw
• Facebookfacebook.com/splashway
• Instagraminstagram.com/splashway
• Pinteresttripadvisor.com/Attraction_Review-g56663-d3244532-Reviews-Splashway_Waterpark-Sheridan_Texas.html
• Xx.com/splashway

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Splashway