What DBS Beauty Store does

DBS Beauty Store is a privately-held Chilean omnichannel beauty retailer founded in 2006 and headquartered in Santiago, operating the e-commerce platform dbs.cl alongside multiple physical retail locations across Chile. The company sells a full-spectrum beauty assortment organized into five core categories — Maquillaje (makeup), Skincare, Corporal (body care), Capilar (hair care), and Perfumes — with a price ladder spanning approximately $3,990 CLP entry-level SKUs to ~$299,990 CLP luxury beauty-tech devices, and offers free shipping on orders over $30,000 CLP.

The assortment combines third-party brands with owned vertical integration. DBS carries two private-label lines, DBS Collection (premium) and DBS Basics (entry-level), maintains an exclusive KIKO Milano brand experience with dedicated landing pages and six curated collections (Flirt Alert, Juicy Fizz, Kind by KIKO, Maxi Mod, Power Shake, 3D Hydra Xtreme), and runs a "Beauty Emprende" incubator surfacing emerging Chilean and Latin American indie brands (Prosa, La Cinta, Love Lust, Adhara Professional, Emporio Organika, Zibbá). A dedicated Luxury Beauty section consolidates premium international brands (Carolina Herrera, Estée Lauder, Lancôme, Kiehl's, Kérastase), and the platform explicitly merchandises K-beauty, viral/trending items, Chilean brands, and Beauty Tech as discovery lanes. Content and loyalty layers include a "Beauty Tips" editorial blog, D Beauty Club newsletter, multi-platform social presence (Instagram, Facebook, TikTok, YouTube, X, Spotify), and live chat support.

The business model is direct-to-consumer retail sales across both digital and physical channels, with a secondary B2B/corporate gifting motion. Revenue mechanics are pure transactional unit pricing (no subscription model), with payment-acceptance, order tracking, and customer account management handled on-platform. The company appears independently owned with no disclosed parent, institutional investors, or funding rounds, and is referenced in regional industry coverage as a Chilean local brand positioned for Latin American expansion alongside peers such as Peru's Aruma and Colombia's Trendy Shop.

Name

DBS Beauty Store

Legal name

DBS Beauty Store

Website

https://dbs.cl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

DBS Beauty Store is a Chilean omnichannel beauty retailer operating dbs.cl and physical stores across Chile, selling makeup, skincare, body care, haircare, and perfumes through owned private-label lines, an exclusive KIKO Milano partnership, a luxury brand section, and a regional beauty brand incubator.

Ownership category

akta.pro rank

Product category

Beauty and Cosmetics Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Beauty & Personal Care Marketplaces (CRAFABAB)

akta.pro secondary industry

Health & Beauty Value Variety Stores (Non-Pharmacy) (CRAEAGAG)

Keywords

• Beauty retail
• Cosmetics ecommerce
• Skincare products
• Makeup retail
• Fragrance distribution

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales: DBS Beauty Store generates revenue through direct retail sales of beauty and cosmetics products via its e-commerce platform (dbs.cl) and physical store locations. Products are sold at varying price points ranging from budget to luxury segments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

DBS Beauty Store is a Chilean omnichannel beauty retailer selling cosmetics, skincare, haircare, body care, fragrances, and beauty accessories directly to consumers via its e-commerce site (dbs.cl) and physical retail stores across Chile. The assortment combines proprietary private-label lines (DBS Collection, DBS Basics), an exclusive partnership with KIKO Milano, third-party international brands, and emerging Latin American brands through its Beauty Emprende incubator. Products span mass-market to luxury price tiers, including vegan, cruelty-free, and clean beauty formulations.

Product overview

DBS Beauty Store is a Chilean omnichannel beauty retailer operating a comprehensive e-commerce platform (dbs.cl) and physical store network. The platform offers a broad cosmetics and personal care portfolio organized into five core product categories: Maquillaje (makeup, covering face, lips, eyes, nails, and accessories), Skincare (facial care including cleansers, tonics, serums, moisturizers, treatments, eye care, lip care, and sunscreen), Corporal (body care including self-tanners, body oils, exfoliators, moisturizers, hair removal, and wellness), Capilar (hair care including shampoo, conditioner, masks, styling products, heat protectants, and tools), and Perfumes (fragrances for men and women across multiple scent families). The platform carries its own private-label sub-brands (DBS Collection, DBS Basics), features an exclusive partnership with Italian brand KIKO Milano with dedicated brand landing pages and collections, curates a Luxury Beauty section with premium international brands, runs a Beauty Emprende incubator for emerging Latin American beauty brands, and operates a Beauty Tips editorial content section. Products are available across mass-market, mid-range, and luxury tiers, with dedicated sections for new arrivals, viral/trending items, K-beauty, Chilean brands, and promotional sales.

Differentiator

Problem solved

Functional benefit

Brands

• DBS Collection: Luxury/premium private label beauty products sold exclusively at DBS
• DBS Basics

Products and services

• Maquillaje (Makeup)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aruma: Peruvian specialty beauty retailer operating both online and physical stores; explicitly named alongside DBS as a comparable Latin American local beauty brand expanding regionally with a similar multi-brand, multi-category assortment.
• Trendy Shop: Colombian specialty beauty retailer cited in the company data as a parallel Latin American local brand expanding across the region; competes in the same multi-brand, mass-to-premium beauty retail segment as DBS.
• Maicao: Chilean specialty beauty retailer chain offering makeup, skincare, fragrances, and haircare across price tiers; directly comparable as a domestic omnichannel beauty competitor to DBS.
• Preunic: Chilean specialty beauty and personal care retail chain with strong private-label presence; competes head-to-head with DBS in Chilean mass and mid-tier beauty across physical stores and online.
• Sephora: Global specialty beauty retailer owned by LVMH operating an e-commerce and physical store model with curated brand assortments across luxury and masstige tiers; same category, business model, and brand portfolio logic as DBS.
• Sally Beauty: Global specialty beauty retailer focused on hair, skin, and nail products with both e-commerce and store footprint; comparable to DBS's mass-tier assortment and category breadth.

Broad incumbents

• Ulta Beauty: Largest US specialty beauty retailer combining mass, prestige, and salon brands with loyalty, private label, and digital content; a relevant scaled reference point for DBS's omnichannel specialty beauty model.
• Falabella (Linio): Chilean-founded department store and e-commerce platform with significant beauty and personal care category presence; competes with DBS for the same Chilean consumer across price tiers.
• Cencosud (Paris): Chilean retail conglomerate whose Paris department stores carry substantial beauty assortments in Chile and across Latin America; relevant as a broader incumbent competing for beauty wallet share.

Emerging players

• Beautylish: Online-first specialty beauty retailer with curated brand assortment and content-driven merchandising; comparable to DBS's e-commerce and editorial (Beauty Tips) approach in a digital-native format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/DBS_BeautyStore
• YouTubeyoutube.com/user/DBSBeautyStoreYT
• Facebookfacebook.com/DBSBeautyStore.cl
• Instagraminstagram.com/dbs_beautystore
• TikToktiktok.com/@dbs_beautystore
• LinkedInlinkedin.com/company/empresas-dbs

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DBS Beauty Store