Voice of San Diego

What Voice of San Diego does

Voice of San Diego is a 501(c)(3) nonprofit digital news organization founded in 2005 by columnist Neil Morgan and entrepreneur Buzz Woolley, recognized as the first digital nonprofit news outlet in the U.S. dedicated to a single local community (San Diego). The organization produces investigative journalism and civic-engagement content covering local government, education, environment, politics, homelessness, and border issues, organized through dedicated topic pages and recurring special projects such as the Parents Guide to San Diego Schools, Tijuana River coverage, Beef Week, and the 20 Years of Impactful Journalism retrospective. Distribution is exclusively digital across a primary website (voiceofsandiego.org), a portfolio of newsletters including the weekday Morning Report and topic- or region-specific editions, and a branded podcast network comprising the VOSD weekly news roundup, San Diego 101 explainer, Good Schools for All, and other titles.

Name

Voice of San Diego

Legal name

Voice of San Diego

Website

https://voiceofsandiego.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Voice of San Diego is a 501(c)(3) nonprofit digital news organization that produces investigative journalism and civic-engagement content for San Diego region residents through a website, newsletters, and a branded podcast network, funded by individual memberships, corporate sponsorships, and foundation grants.

Ownership category

akta.pro rank

Product category

Nonprofit Local Journalism

NAICS

Other Sound Recording Industries (512290)

akta.pro primary industry

Public Broadcasting Production Units & Studios (In-house/Member) (MPABADAF)

akta.pro secondary industry

National Public Radio Networks & Member Stations (NPR-style) (MPABADAB)

Keywords

• Nonprofit news media
• Investigative journalism
• Local news reporting
• Digital news platform
• Community journalism

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Individual Memberships and Donations: Revenue generated from individual members and donors who support the nonprofit news organization through monthly or annual contributions. The website features donation options starting at $15 per month.
2. Corporate Sponsorships: Corporate sponsorship opportunities including event sponsorships, podcast advertising, newsletter sponsorships, and member event partnerships. Sponsors receive brand recognition, advertising placements, and access to the organization's civic-minded audience.
3. Foundation Grants: Funding from local and national foundations that support nonprofit journalism and investigative reporting initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Voice of San Diego is a member-supported, 501(c)(3) nonprofit digital news organization that produces investigative journalism, local news analysis, podcasts, and email newsletters for the San Diego region. Its journalism covers government, education, environment, politics, homelessness, and border issues. The organization is funded by individual memberships and donations, corporate sponsorships, and foundation grants.

Product overview

Voice of San Diego is a nonprofit digital investigative news organization that operates as a single unified platform delivering local journalism content through multiple channels. The core offerings include the main news website with investigative reports and analysis, and a podcast network (VOSD Podcast Network) featuring multiple branded podcasts covering news, education, and regional issues. The organization distributes content through newsletters including Morning Report (daily), North County Report (biweekly), South County Report (weekly), Environment Report (biweekly), and Politics Report. Revenue generation comes from advertising and sponsorship packages including website advertising, podcast advertising, newsletter sponsorship, and event sponsorship opportunities. Special projects like Schools Guide, Progress Report, Tijuana River coverage, and the Stadium Concession Investigation provide in-depth reporting on regional issues.

Differentiator

Problem solved

Functional benefit

Brands

• VOSD Podcast: Voice of San Diego's weekly spitfire roundup of news featuring investigative reporting and interviews with lawmakers and special guests. Hosted by Scott Lewis, Andrea Lopez-Villafaña and Jakob McWhinney.
• San Diego 101
• Good Schools for All

Products and services

• Voice of San Diego Website
• VOSD Podcast
• San Diego 101 Podcast
• Good Schools for All Podcast
• Morning Report Newsletter
• North County Report Newsletter
• South County Report Newsletter
• Environment Report Newsletter
• Politics Report Newsletter
• Sacramento Report Newsletter
• Border Report Newsletter
• The Learning Curve Newsletter
• Schools Guide
• Corporate Sponsorship & Advertising

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered gold, silver, minor, bronze and core.

• AARP CaliforniagoldGTM or Marketing PartnerGold-level corporate sponsor of Voice of San Diego. Receives recognition as a sponsor with logo placement on website and at events.
• SDG&EgoldGTM or Marketing PartnerGold-level corporate sponsor receiving logo recognition and event sponsorship benefits.
• University of San Diego ArtsgoldGTM or Marketing PartnerGold-level corporate sponsor supporting the arts and journalism partnership.
• Ingenuity Charter SchoolsilverGTM or Marketing PartnerSilver-level sponsor with logo recognition on corporate partner webpage.
• Sycuan Band of the Kumeyaay NationsilverGTM or Marketing PartnerSilver-level tribal community sponsor receiving recognition on the website and as a sponsor.
• Rincon TribeminorGTM or Marketing PartnerSponsor of KPBS programming with presence on VOSD website as sponsor.
• Cox CommunicationsbronzeGTM or Marketing PartnerBronze-level sponsor receiving logo recognition.
• Planned Parenthood of the Pacific SouthwestbronzeGTM or Marketing PartnerBronze-level nonprofit sponsor.
• Report for AmericacoreStrategic or Co-development PartnerNational service program that places journalists in local newsrooms. VOSD reporters including Mariana Martínez Barba serve as Report for America corps members, supporting local investigative journalism.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/voiceofsandiego
• YouTubeyoutube.com/voiceofsandiego
• Facebookfacebook.com/voiceofsandiego
• LinkedInlinkedin.com/company/1093118
• Instagraminstagram.com/voiceofsandiego
• TikToktiktok.com/@voiceofsandiego

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voice of San Diego