TonneauCovered.com

What TonneauCovered.com does

TonneauCovered.com (legally MorrSpear LLC, an Arizona-domiciled LLC) is a direct-to-consumer e-commerce retailer founded in 2002 and headquartered in Phoenix, Arizona, that specializes in tonneau covers and truck bed accessories for pickup truck owners across the Continental United States. The company was originally launched as Car-Truck-Accessories.com and rebranded to its current name to focus on the tonneau cover category. It operates an authorized-dealer model across more than ten leading manufacturers — including BAK, Retrax, UnderCover, Pace Edwards, Extang, Lund, Roll-N-Lock, Truxedo, Access, Truck Covers USA, and Bestop — selling through a Shopify-hosted storefront complemented by phone-based sales staffed by named representatives (Shaun and JC) and a live chat channel. Its catalog spans over 60 SKUs across hard folding, hard rolling, soft rolling, retractable, and electric retractable covers, plus its own FlushFit private-label line, with unit prices ranging from approximately $349.99 to over $2,949.

Name

TonneauCovered.com

Legal name

MorrSpear LLC

Website

https://tonneaucovered.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

TonneauCovered.com is a Phoenix-based e-commerce retailer (MorrSpear LLC, founded 2002) that sells tonneau covers and truck bed accessories from 10+ leading brands direct to pickup truck owners across the Continental United States via a Shopify storefront and phone sales.

Ownership category

akta.pro rank

Product category

Tonneau Covers & Truck Bed Accessories

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

• Tonneau covers retail
• Truck bed covers
• Pickup truck accessories
• Automotive aftermarket e-commerce
• Truck accessory installation

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time sale of tonneau covers and truck accessories with prices ranging from approximately $349 to $2,949+. Products ship direct from warehouse.
2. Amazon Affiliate: Participates in Amazon Services LLC Associates Program, earning advertising fees from Amazon referrals

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

TonneauCovered.com is an authorized-dealer e-commerce retailer that sells truck bed covers (tonneau covers) and truck accessories directly to pickup truck owners across the Continental United States. The product catalog spans hard folding, retractable (manual and electric), hard rolling, soft rolling, soft folding, and hard one-piece tonneau covers from 10+ major manufacturers, with prices ranging from approximately $349 to over $2,949. Orders ship directly from warehouses, accompanied by phone-based sales support for fitment verification and bundle deals, plus installation services through partner Fred's Truck Accessories locations in Florida.

Product overview

TonneauCovered.com is an e-commerce retailer specializing in tonneau covers (truck bed covers) and truck accessories. The company operates as an authorized dealer of major tonneau cover brands and offers a comprehensive portfolio across multiple cover types: hard folding covers (BAKFlip MX4, Undercover Ultra Flex, Extang Solid Fold 2.0), retractable covers (RetraxPro MX, Pace Edwards Full Metal JackRabbit, Roll-N-Lock A-Series), soft rolling covers (Lund Genesis Elite, Truxedo Deuce 2, ACCESS Literider), and electric retractable covers (Retrax PowerTraxPro MX, FlushFit ERC-4000). The product lineup spans over 60 individual products across 12 major brands including BAK, Retrax, Pace Edwards, Extang, Lund, Roll-N-Lock, Truck Covers USA, Truxedo, UnderCover, and Access. The company differentiates through authorized dealer status, free shipping, price matching, and direct-to-customer fulfillment from warehouses.

Differentiator

Problem solved

Functional benefit

Products and services

• BAK Tonneau Covers Authorized dealer offering BAK products including BAKFlip MX4 (hard folding, aluminum matte finish), BAKFlip MX4 TS, Revolver X2, Revolver X4s, Revolver X4ts, Bakflip G2, BakFlip F1 (fiberglass-reinforced polymer), and BakFlip Fibermax. Targeted at pickup truck owners seeking hard folding or hard rolling aluminum tonneau cover solutions.
• Retrax Retractable Tonneau Covers Authorized dealer offering Retrax retractable tonneau covers including RetraxPro MX (matte powder coat, 500+ lbs load capacity, sealed ball-bearing rollers, limited lifetime warranty), RetraxPro XR, PowerTraxPro MX (motorized, wireless remote, electromagnetic brake), RetraxOne MX, RetraxONE XR, Retrax IX (flush-mounted), Retrax EQ, EZ-OFF FRC-4000 (removable, 500+ lbs rated), PowerTraxOne MX, and PowertraxONE XR. For truck owners seeking premium retractable and electric retractable bed covers.
• Pace Edwards Retractable Tonneau Covers Authorized dealer offering Pace Edwards products including Full Metal JackRabbit (heavy-gauge aluminum, matte black powder-coated), JackRabbit (ArmorTek vinyl/aluminum), Ultragroove (soft-cover look with metal strength), Ultragroove Metal, Ultragroove Electric (motorized), Switchblade, Switchblade Metal, and Bedlocker Electric (push-button retractable). Targeted at truck owners seeking retractable tonneau covers with Continuous Tension Spring operation.
• Extang Tonneau Covers Authorized dealer offering Extang products including Solid Fold 2.0 (TPO resistant panels, matte finish), Solid Fold 2.0 Toolbox, Solid Fold ALX, Endure ALX, Trifecta 2.0 (soft folding), Trifecta 2.0 Signature, Trifecta 2.0 Toolbox, Trifecta ALX, and Trifecta E-Series (soft rolling). For truck owners seeking value-priced soft and hard folding covers, including toolbox-compatible variants.
• Lund Genesis Tonneau Covers Authorized dealer offering Lund Genesis products including Genesis Elite Roll Up, Elite Seal & Peel, Elite Snap, Elite Tri-Fold, Genesis Roll Up, Genesis Snap, and Genesis Tri-Fold. Soft rolling and soft folding covers for truck owners seeking entry-level to mid-tier aftermarket bed protection.
• Roll-N-Lock Retractable Tonneau Covers Authorized dealer offering Roll-N-Lock retractable covers including A-Series, A-Series XT, E-Series, E-Series XT, M-Series, M-Series XT, and Cargo Manager. For truck owners seeking retractable covers with secure locking mechanisms and cargo management.
• UnderCover Hard Tonneau Covers Authorized dealer offering UnderCover hard one-piece and folding ABS tonneau covers including Elite, Elite LX, Flex, Ultra Flex (premium matte finish), SE, Armor Flex, Swingcase (in-bed swing-out storage), Fusion, and Triad (three-panel folding). Targeted at truck owners seeking hard ABS covers with custom fit and truck bed storage solutions.
• Access Roll-Up Tonneau Covers Authorized dealer offering Access soft rolling covers including Tonnosport Roll-Up (entry-level), Limited Roll-Up, Literider Roll-Up (premium, frequent-use), Toolbox Roll-Up, Vanish Roll-Up (low-profile), and Lorado Roll-Up. For truck owners seeking soft rolling tonneau covers, including models compatible with truck toolboxes.
• Truxedo Tonneau Covers Authorized dealer offering Truxedo soft and hard rolling covers including Deuce 2 (dual-seal design), Lo Pro (low-profile), PRO X15 (premium soft), Sentry (hard aluminum rolling), Sentry CT (commercial/heavy-duty), TonneauMate (value-focused soft rolling), and Truxport (classic soft rolling). Targeted at truck owners seeking soft rolling covers at varied price points.
• Truck Covers USA Roll-Up Tonneau Covers Authorized dealer offering Truck Covers USA American Roll Cover (premium roll-up), American Work Cover (heavy-duty work truck application), and American Work Cover Jr. (compact heavy-duty for shorter beds). Targeted at pickup truck owners seeking American-made roll-up and heavy-duty work truck covers.
• FlushFit Retractable Tonneau Covers FlushFit MRC-3000 manual retractable cover (knife-proof interlocking aluminum, 330 lbs capacity, T-slot rails, compact canister) and FlushFit ERC-4000 electric retractable cover (push-button dual motors, T-slot rails, 330 lbs capacity, integrated LED bed lights). Targeted at truck owners seeking modern flush-mount retractable and electric retractable covers.
• Bestop Truck Accessories Authorized dealer of Bestop truck accessories. Targeted at truck/Jeep owners seeking premium soft tops and related truck accessories.
• Side Steps Side steps product line for trucks. Targeted at pickup truck owners seeking running boards or side steps as aftermarket truck accessories.
• Fred's Truck Accessories Installation Services Partner-provided installation services through Fred's Truck Accessories physical locations in Jacksonville, FL (6047 103rd St, 904-777-6212) and Pensacola, FL (121 Boone St, 850-788-2631) for tonneau cover installation, spray-in bedliners, and truck accessories. For pickup truck owners in Northeast and Northwest Florida seeking professional installation.

Quantifiable outcome

• Over 100,000 truck owners served since 2002

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• BAK IndustriescoreChannel Partner/ Reseller/ DistributorAuthorized dealer of BAK tonneau covers including Bakflip MX4, Revolver X2, Revolver X4s, and related products. BAK Industries is noted as making truck bed accessories for over 25 years.
• RetraxcoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Retrax retractable truck bed covers including Powertrax Pro MX, PowertraxONE XR, and RetraxPro MX. Retrax manufactures in Grand Forks, North Dakota.
• UnderCovercoreChannel Partner/ Reseller/ DistributorAuthorized dealer of UnderCover truck bed covers including Elite, Elite LX, Flex, Ultra Flex, and other models. UnderCover specializes in ABS one-piece tonneaus made in America.
• Pace EdwardscoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Pace Edwards retractable tonneau covers including JackRabbit, Full Metal JackRabbit, Switchblade, and Ultragroove products. Part of Truck Accessories Group LLC.
• ExtangminorChannel Partner/ Reseller/ DistributorAuthorized dealer of Extang truck bed covers including Solid Fold 2.0, Trifecta 2.0, and Endure ALX. Extang is noted as the number one selling tonneau brand in North America (per Frost Sullivan 2004 award).
• TruxedominorChannel Partner/ Reseller/ DistributorAuthorized dealer of Truxedo truck bed covers including Deuce 2, Lo Pro, PRO X15, Sentry, and TonneauMate.
• Lund InternationalminorChannel Partner/ Reseller/ DistributorAuthorized dealer of Lund Genesis tonneau covers. Lund International is headquartered in Buford, GA with 219,000 sq. ft. facility, founded in 1965.
• Roll-N-LockminorChannel Partner/ Reseller/ DistributorAuthorized dealer of Roll-N-Lock retractable tonneau covers including A-Series, E-Series, M-Series, and Cargo Manager. ISO 9001:2008 certified.
• Access CoversminorChannel Partner/ Reseller/ DistributorAuthorized dealer of ACCESS roll-up tonneau covers including Tonnosport, Limited, Literider, Toolbox, Vanish, and Lorado models.
• Truck Covers USAminorChannel Partner/ Reseller/ DistributorAuthorized dealer of Truck Covers USA products including American Roll Cover and American Work Cover lines.
• BestopminorChannel Partner/ Reseller/ DistributorAuthorized dealer of Bestop truck accessories. Bestop is the leading manufacturer of premium soft tops for Jeep and located in Louisville, Colorado with over 500 employees.
• ShopifycoreTechnology or IntegrationE-commerce platform provider hosting the TonneauCovered.com online store. Powers product listings, shopping cart, and checkout functionality.
• Fred's Truck AccessoriesminorChannel Partner/ Reseller/ DistributorPartner installation locations in Jacksonville, FL and Pensacola, FL offering tonneau cover installation, spray bed liners, and truck accessories.

Scale indicators3 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/tonneaucovered
• Facebookfacebook.com/TonneauCovered
• LinkedInlinkedin.com/company/tonneaucovered

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TonneauCovered.com