Madrix
MADRIX (inoage GmbH) is a German developer of professional LED lighting control software and hardware, serving lighting designers, entertainment venues, and broadcast/architectural integrators worldwide through perpetual licenses, hardware sales, and a global reseller network.
- Company typePrivate
- Founded2001
- HeadquartersDresden, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Madrix does
MADRIX, a product brand of inoage GmbH, is a Dresden, Germany-based developer and manufacturer of professional LED lighting control systems founded in 2001. The company's offering is a tightly integrated ecosystem combining proprietary software — MADRIX 5 (pixel mapping, effects engine, cue lists, timelines, scripting), MADRIX RADAR (RDM device discovery and monitoring), and MADRIX HARDWARE MANAGER (firmware and device configuration) — with a hardware portfolio of DMX/RDM nodes and interfaces including AURA, NEBULA, STELLA, STELLA 8 (2nd generation), LUNA, ORION, USB ONE, USB SMPTE, and the newer ARCEDIA product. The platform supports industry-standard protocols (Art-Net 4, sACN, RDM, KiNET, MIDI, OpenSoundControl, NDI, CITP, Philips hue) and is engineered to scale to installations exceeding 700 DMX universes with 24/7 reliability, as evidenced by enterprise reference customers in entertainment, broadcast, and architectural lighting across Europe and beyond.
The company serves professional lighting designers, AV integrators, entertainment venues, event production companies, broadcast studios, and architectural lighting projects worldwide. Its go-to-market is product-led, anchored by a downloadable free demo version, supplemented by online and in-house training programs, video tutorials, and an active reseller and dry-hire network. Revenue is generated through perpetual tiered software licenses (MADRIX 5 Start through Maximum), paid hardware unit sales, RDM management software licenses, and professional training services, with regional distribution handled through wholly-owned entities (Germany headquarters and the MADRIX Trading Guangzhou subsidiary in China) plus authorized global resellers. Pricing is quote-based rather than publicly disclosed, and the customer base is distributed across SMB, mid-market, and enterprise segments with no single end-customer dominating. The company remains privately held by its three managing directors (Christian Hertel, Sebastian Pinzer, Sebastian Wissmann), with no external funding rounds disclosed.
Madrix firmographics
Firmographics- Name
- Madrix
- Legal name
- inoage GmbH
- Website
- https://madrix.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MADRIX (inoage GmbH) is a German developer of professional LED lighting control software and hardware, serving lighting designers, entertainment venues, and broadcast/architectural integrators worldwide through perpetual licenses, hardware sales, and a global reseller network.
- Ownership category
- akta.pro rank
Madrix industry classification
Industry- Product category
- Professional LED Lighting Control Software
- NAICS
- Electric Lighting Equipment Manufacturing (33513), Electric Lighting Equipment Manufacturing (3351)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI)
- akta.pro secondary industries
- Lighting Controls & Smart Lighting Systems (BPABAGAC), Machine Vision & Inspection Lighting (Ring lights, bar lights, backlights, strobed illumination) (IMAGAIAG)
Keywords
Where Madrix is headquartered
LocationHeadquarters
- HQ city
- Dresden
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Madrix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations
Revenue model
- Software Licenses: MADRIX sells perpetual software licenses with tiered functionality (start, entry, basic, professional, ultimate, maximum). Licenses are tied to DMX channel counts and DVI pixel limits. The entry license unlocks 6,144 DMX channels and 262,144 DVI voxels.
- Hardware Products: Sale of proprietary hardware controllers including AURA (2/8/12/32 ports), NEBULA, STELLA 8, LUNA (4/8/16), ORION, USB ONE, and USB SMPTE devices for DMX/RDM control.
- Training Services: In-house and online training programs offered through the e-store for professional certification and skill development in MADRIX software and hardware.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | MADRIX 5 Start - Entry-level license |
| One time/ perpetual license | One time/ perpetual license | MADRIX 5 Entry - Mid-tier license |
| One time/ perpetual license | One time/ perpetual license | MADRIX 5 Basic - Professional license |
| One time/ perpetual license | One time/ perpetual license | MADRIX 5 Professional - Advanced license |
| One time/ perpetual license | One time/ perpetual license | MADRIX 5 Ultimate and Maximum - Top-tier licenses |
| One time/ perpetual license | One time/ perpetual license | MADRIX RADAR Licenses |
| Subscription | Annual | Training Programs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Madrix product offering
Product offeringCore offering
MADRIX develops and sells a professional LED lighting control ecosystem consisting of the MADRIX 5 software platform for pixel mapping, effects, cue lists, timelines, and DMX/Art-Net/sACN control, complemented by proprietary hardware interfaces (AURA, NEBULA, STELLA, LUNA, ORION, ARCEDIA, USB devices) and companion software tools (RADAR, HARDWARE MANAGER). The products are designed and manufactured in Germany and sold globally through resellers, the e-store, and a Chinese subsidiary to professional lighting designers, AV integrators, entertainment venues, and event production companies.
Product overview
MADRIX is a professional LED lighting control ecosystem consisting of MADRIX 5 as the core software platform complemented by specialized hardware interfaces and companion software tools. The software supports pixel mapping, real-time effects, cue lists, timelines, and integrates with industry protocols including Art-Net, sACN, RDM, MIDI, NDI, and OpenSoundControl. Hardware products include the AURA, LUNA, NEBULA, ORION, and STELLA series of DMX/Ethernet interfaces in various port configurations, plus USB devices for direct connectivity. The ecosystem is rounded out by RADAR for RDM device management and HARDWARE MANAGER for device configuration and firmware updates.
Differentiator
Problem solved
Functional benefit
Products and services
- MADRIX 5 Software Professional LED lighting control software providing pixel mapping, effects engine, cue lists, timelines, and DMX/RDM output for creative lighting installations. Supports up to 512 universes and 2M+ DVI pixels depending on license tier.
- MADRIX RADAR Software RDM (Remote Device Management) monitoring and management software for discovering, configuring, and monitoring RDM-enabled lighting devices over Art-Net and sACN networks with event notifications and sensor data logging.
- MADRIX HARDWARE MANAGER Software Device management software for configuring MADRIX hardware devices, performing firmware updates, and managing file uploads to device storage.
- MADRIX ARCEDIA Hardware interface for LED control featuring integrated software and hardware solution for pixel mapping applications, part of the ARCEDIA product line.
- MADRIX AURA Hardware DMX interface and Ethernet-to-DMX converter available in 2, 8, 12, and 32 port configurations for converting Art-Net/sACN to DMX512 output with RDM support.
- MADRIX NEBULA USB-to-DMX interface with 2 ports supporting multiple LED protocols including TM1803, UCS2603, UCS5603, WS2803, WS2821, and VS17822 for direct computer control of lighting devices.
- MADRIX STELLA 8 (2nd Generation) Professional RDM DMX node with 8 ports for Art-Net/sACN to DMX conversion, featuring integrated license validation for MADRIX software with web-based configuration interface.
- MADRIX LUNA Ethernet-to-DMX interface available in 4, 8, 12, and 16 port configurations supporting Art-Net, sACN, and KiNET protocols with RDM device management capabilities.
- MADRIX ORION Network-to-DMX interface for converting Art-Net and sACN to DMX512 output with integrated web server for configuration and monitoring.
- MADRIX USB ONE Single-port USB-to-DMX512 interface for connecting a computer directly to DMX lighting equipment with plug-and-play operation.
- MADRIX USB SMPTE USB-to-SMPTE LTC time code interface for synchronizing lighting shows with audio/video production using linear timecode signals.
- MADRIX Training Programs In-house and online training programs for professional certification and skill development in MADRIX software and hardware. 2026 training dates are now available to book through the e-store.
Quantifiable outcome
- Support for installations exceeding 700 DMX universes in single setups
- +2 more outcomes
Companies that use Madrix
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Madrix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature7 records
Madrix partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MADRIX Trading Guangzhou Co Ltd.coreChinese subsidiary and authorized distributor managing MADRIX product sales, distribution, and support for China and broader Asia-Pacific region. Located in Guangzhou with dedicated Chinese language support ([email protected]).
- Worldwide Reseller NetworkcoreGlobal network of authorized resellers and dry-hire operators providing local sales, technical support, and equipment rental services. These partners handle product distribution across Europe, Americas, Asia, and other regions.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Madrix competitors and assessment
Company assessmentBroad incumbents
- GLP (German Light Products): German-headquartered manufacturer of professional lighting fixtures and increasingly integrated control solutions; broad incumbent in MADRIX's home market whose fixtures increasingly bundle with specified consoles.
- Highlite International (Showtec): Netherlands-based distributor and manufacturer of Showtec lighting fixtures and control consoles; broader incumbent offering mid-market control products that compete with MADRIX's entry and basic license tiers in Europe.
Direct peers
- Artistic Licence: UK-based manufacturer of DMX/RDM distribution and converter products (similar to MADRIX's AURA/LUNA/STELLA hardware lines) and lighting control software; directly overlaps with MADRIX's networking-node product category.
- ChamSys: UK-based maker of MagicQ consoles and QuickQ entry-level consoles targeting the same lighting designer and event-production personas as MADRIX, with overlapping Art-Net/MIDI/sACN protocol support.
- Avolites (Algam): UK-based manufacturer of Titan lighting control consoles and Ai media servers, now part of Algam; a direct competitor in the concert/touring and live-events segments where MADRIX is also specified.
- MA Lighting International: Germany-based maker of grandMA2/grandMA3 lighting control consoles, the most direct peer to MADRIX in professional entertainment lighting control, competing for the same lighting designers on similar Art-Net/sACN-driven show environments.
- ETC (Electronic Theatre Controls): US-headquartered manufacturer of Eos-family lighting control consoles and a broad lighting fixtures portfolio; competes with MADRIX for specification wins in theatre, broadcast, and architectural installations.
- Pharos Architectural Controls: Specializes in architectural and façade lighting control systems with DMX/Art-Net/sACN support; comparable to MADRIX's architectural-lighting vertical and competes for the same lighting designer / integrator buyers.
Emerging players
- LumenRadio: Swedish provider of wireless DMX/RDM (CRMX) solutions and lighting control software (Moody); an emerging/adjacent peer offering wireless transport that complements or competes with MADRIX's wired networked-control approach in production environments.
- Obsidian Control Systems (by Elation Professional): Elation's ONYX/NX console brand targeting mid-market and rental-house segments with comparable DMX-over-Art-Net/sACN control; an emerging competitor leveraging Elation's distribution scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks3 records
Key highlights6 records
Customer concentration
Madrix social profiles
Digital presenceMadrix compliance and trust
Trust signalCompliance1 record
Madrix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Madrix leadership team
Management profileNumber of profiles
Profiles1 record
Madrix subsidiaries and ownership
Company hierarchySubsidiaries1 record
Madrix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Madrix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Madrix
What does Madrix do?
MADRIX develops and sells a professional LED lighting control ecosystem consisting of the MADRIX 5 software platform for pixel mapping, effects, cue lists, timelines, and DMX/Art-Net/sACN control, complemented by proprietary hardware interfaces (AURA, NEBULA, STELLA, LUNA, ORION, ARCEDIA, USB devices) and companion software tools (RADAR, HARDWARE MANAGER). The products are designed and manufactured in Germany and sold globally through resellers, the e-store, and a Chinese subsidiary to professional lighting designers, AV integrators, entertainment venues, and event production companies.
Is Madrix a public or private company?
Madrix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Madrix founded?
Madrix was founded in 2001. It employs 11 to 50 people.
Where is Madrix based?
Madrix is headquartered in Dresden, Germany, in the Europe region.
How does Madrix make money?
Three revenue lines are on record. Software Licenses are the primary driver. The others are hardware Products and training Services.
Who are Madrix's main competitors?
Broad incumbents on record are GLP (German Light Products) and Highlite International (Showtec). Direct peers are Artistic Licence, ChamSys, Avolites (Algam), MA Lighting International, ETC (Electronic Theatre Controls) and Pharos Architectural Controls. Emerging players are LumenRadio and Obsidian Control Systems (by Elation Professional).
Does Madrix have an API?
Yes. Remote HTTP API for controlling MADRIX 5 software remotely. Supports functions for controlling Setup Register (GetSetupRegisterPath, GetSetupRegisterDescription, GetSetupRegisterCurrentId, GetSetupRegisterAllIdsJavaScript, SetSetupRegisterLoadById), Opacity of Layers (SetLayerOpacityDeckA, SetLayerOpacityDeckB), DMX Fader Tool (SetDmxFaderValue), Timelines (GetTimelinesDuration), Global Colors (GetGlobalColorIdsContentJavaScript, GetGlobalColorAvailable, GetGlobalColorRed, GetGlobalColorGreen, GetGlobalColorBlue, GetGlobalColorWhite, GetGlobalColorAlpha, GetGlobalColorRGB, GetGlobalColorDescription, SetGlobalColorRed, SetGlobalColorGreen, SetGlobalColorBlue, SetGlobalColorWhite, SetGlobalColorAlpha, SetGlobalColor), Cue Lists (SetCuelistPlaybackMode), and host/device information (GetHostName, GetHostLabel, GetStoragePlaceThumbTimeStamp, GetStorage, GetStoragePlace). Also supports OpenSoundControl (OSC) for remote control with feedback capability. Developer documentation is at help.madrix.com.
What industry is Madrix in?
Madrix's product category is Professional LED Lighting Control Software. Its primary akta.pro industry code is IMAGAIAI, Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting), with a secondary code of BPABAGAC, Lighting Controls & Smart Lighting Systems. Its NAICS code is 33513 and its SIC code is 3640.