Madrix

What Madrix does

MADRIX, a product brand of inoage GmbH, is a Dresden, Germany-based developer and manufacturer of professional LED lighting control systems founded in 2001. The company's offering is a tightly integrated ecosystem combining proprietary software — MADRIX 5 (pixel mapping, effects engine, cue lists, timelines, scripting), MADRIX RADAR (RDM device discovery and monitoring), and MADRIX HARDWARE MANAGER (firmware and device configuration) — with a hardware portfolio of DMX/RDM nodes and interfaces including AURA, NEBULA, STELLA, STELLA 8 (2nd generation), LUNA, ORION, USB ONE, USB SMPTE, and the newer ARCEDIA product. The platform supports industry-standard protocols (Art-Net 4, sACN, RDM, KiNET, MIDI, OpenSoundControl, NDI, CITP, Philips hue) and is engineered to scale to installations exceeding 700 DMX universes with 24/7 reliability, as evidenced by enterprise reference customers in entertainment, broadcast, and architectural lighting across Europe and beyond.

The company serves professional lighting designers, AV integrators, entertainment venues, event production companies, broadcast studios, and architectural lighting projects worldwide. Its go-to-market is product-led, anchored by a downloadable free demo version, supplemented by online and in-house training programs, video tutorials, and an active reseller and dry-hire network. Revenue is generated through perpetual tiered software licenses (MADRIX 5 Start through Maximum), paid hardware unit sales, RDM management software licenses, and professional training services, with regional distribution handled through wholly-owned entities (Germany headquarters and the MADRIX Trading Guangzhou subsidiary in China) plus authorized global resellers. Pricing is quote-based rather than publicly disclosed, and the customer base is distributed across SMB, mid-market, and enterprise segments with no single end-customer dominating. The company remains privately held by its three managing directors (Christian Hertel, Sebastian Pinzer, Sebastian Wissmann), with no external funding rounds disclosed.

Name

Madrix

Legal name

inoage GmbH

Website

https://madrix.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

MADRIX (inoage GmbH) is a German developer of professional LED lighting control software and hardware, serving lighting designers, entertainment venues, and broadcast/architectural integrators worldwide through perpetual licenses, hardware sales, and a global reseller network.

Ownership category

akta.pro rank

Product category

Professional LED Lighting Control Software

NAICS

Electric Lighting Equipment Manufacturing (33513), Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI)

akta.pro secondary industries

Lighting Controls & Smart Lighting Systems (BPABAGAC), Machine Vision & Inspection Lighting (Ring lights, bar lights, backlights, strobed illumination) (IMAGAIAG)

Keywords

• LED lighting control
• DMX software
• Pixel mapping
• Lighting controllers
• Professional AV

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Software Licenses: MADRIX sells perpetual software licenses with tiered functionality (start, entry, basic, professional, ultimate, maximum). Licenses are tied to DMX channel counts and DVI pixel limits. The entry license unlocks 6,144 DMX channels and 262,144 DVI voxels.
2. Hardware Products: Sale of proprietary hardware controllers including AURA (2/8/12/32 ports), NEBULA, STELLA 8, LUNA (4/8/16), ORION, USB ONE, and USB SMPTE devices for DMX/RDM control.
3. Training Services: In-house and online training programs offered through the e-store for professional certification and skill development in MADRIX software and hardware.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

MADRIX develops and sells a professional LED lighting control ecosystem consisting of the MADRIX 5 software platform for pixel mapping, effects, cue lists, timelines, and DMX/Art-Net/sACN control, complemented by proprietary hardware interfaces (AURA, NEBULA, STELLA, LUNA, ORION, ARCEDIA, USB devices) and companion software tools (RADAR, HARDWARE MANAGER). The products are designed and manufactured in Germany and sold globally through resellers, the e-store, and a Chinese subsidiary to professional lighting designers, AV integrators, entertainment venues, and event production companies.

Product overview

MADRIX is a professional LED lighting control ecosystem consisting of MADRIX 5 as the core software platform complemented by specialized hardware interfaces and companion software tools. The software supports pixel mapping, real-time effects, cue lists, timelines, and integrates with industry protocols including Art-Net, sACN, RDM, MIDI, NDI, and OpenSoundControl. Hardware products include the AURA, LUNA, NEBULA, ORION, and STELLA series of DMX/Ethernet interfaces in various port configurations, plus USB devices for direct connectivity. The ecosystem is rounded out by RADAR for RDM device management and HARDWARE MANAGER for device configuration and firmware updates.

Differentiator

Problem solved

Functional benefit

Products and services

• MADRIX 5 Software Professional LED lighting control software providing pixel mapping, effects engine, cue lists, timelines, and DMX/RDM output for creative lighting installations. Supports up to 512 universes and 2M+ DVI pixels depending on license tier.
• MADRIX RADAR Software RDM (Remote Device Management) monitoring and management software for discovering, configuring, and monitoring RDM-enabled lighting devices over Art-Net and sACN networks with event notifications and sensor data logging.
• MADRIX HARDWARE MANAGER Software Device management software for configuring MADRIX hardware devices, performing firmware updates, and managing file uploads to device storage.
• MADRIX ARCEDIA Hardware interface for LED control featuring integrated software and hardware solution for pixel mapping applications, part of the ARCEDIA product line.
• MADRIX AURA Hardware DMX interface and Ethernet-to-DMX converter available in 2, 8, 12, and 32 port configurations for converting Art-Net/sACN to DMX512 output with RDM support.
• MADRIX NEBULA USB-to-DMX interface with 2 ports supporting multiple LED protocols including TM1803, UCS2603, UCS5603, WS2803, WS2821, and VS17822 for direct computer control of lighting devices.
• MADRIX STELLA 8 (2nd Generation) Professional RDM DMX node with 8 ports for Art-Net/sACN to DMX conversion, featuring integrated license validation for MADRIX software with web-based configuration interface.
• MADRIX LUNA Ethernet-to-DMX interface available in 4, 8, 12, and 16 port configurations supporting Art-Net, sACN, and KiNET protocols with RDM device management capabilities.
• MADRIX ORION Network-to-DMX interface for converting Art-Net and sACN to DMX512 output with integrated web server for configuration and monitoring.
• MADRIX USB ONE Single-port USB-to-DMX512 interface for connecting a computer directly to DMX lighting equipment with plug-and-play operation.
• MADRIX USB SMPTE USB-to-SMPTE LTC time code interface for synchronizing lighting shows with audio/video production using linear timecode signals.
• MADRIX Training Programs In-house and online training programs for professional certification and skill development in MADRIX software and hardware. 2026 training dates are now available to book through the e-store.

Quantifiable outcome

• Support for installations exceeding 700 DMX universes in single setups
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• MADRIX Trading Guangzhou Co Ltd.coreChannel Partner/ Reseller/ DistributorChinese subsidiary and authorized distributor managing MADRIX product sales, distribution, and support for China and broader Asia-Pacific region. Located in Guangzhou with dedicated Chinese language support ([email protected]).
• Worldwide Reseller NetworkcoreChannel Partner/ Reseller/ DistributorGlobal network of authorized resellers and dry-hire operators providing local sales, technical support, and equipment rental services. These partners handle product distribution across Europe, Americas, Asia, and other regions.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GLP (German Light Products): German-headquartered manufacturer of professional lighting fixtures and increasingly integrated control solutions; broad incumbent in MADRIX's home market whose fixtures increasingly bundle with specified consoles.
• Highlite International (Showtec): Netherlands-based distributor and manufacturer of Showtec lighting fixtures and control consoles; broader incumbent offering mid-market control products that compete with MADRIX's entry and basic license tiers in Europe.

Direct peers

• Artistic Licence: UK-based manufacturer of DMX/RDM distribution and converter products (similar to MADRIX's AURA/LUNA/STELLA hardware lines) and lighting control software; directly overlaps with MADRIX's networking-node product category.
• ChamSys: UK-based maker of MagicQ consoles and QuickQ entry-level consoles targeting the same lighting designer and event-production personas as MADRIX, with overlapping Art-Net/MIDI/sACN protocol support.
• Avolites (Algam): UK-based manufacturer of Titan lighting control consoles and Ai media servers, now part of Algam; a direct competitor in the concert/touring and live-events segments where MADRIX is also specified.
• MA Lighting International: Germany-based maker of grandMA2/grandMA3 lighting control consoles, the most direct peer to MADRIX in professional entertainment lighting control, competing for the same lighting designers on similar Art-Net/sACN-driven show environments.
• ETC (Electronic Theatre Controls): US-headquartered manufacturer of Eos-family lighting control consoles and a broad lighting fixtures portfolio; competes with MADRIX for specification wins in theatre, broadcast, and architectural installations.
• Pharos Architectural Controls: Specializes in architectural and façade lighting control systems with DMX/Art-Net/sACN support; comparable to MADRIX's architectural-lighting vertical and competes for the same lighting designer / integrator buyers.

Emerging players

• LumenRadio: Swedish provider of wireless DMX/RDM (CRMX) solutions and lighting control software (Moody); an emerging/adjacent peer offering wireless transport that complements or competes with MADRIX's wired networked-control approach in production environments.
• Obsidian Control Systems (by Elation Professional): Elation's ONYX/NX console brand targeting mid-market and rental-house segments with comparable DMX-over-Art-Net/sACN control; an emerging competitor leveraging Elation's distribution scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights6 records

Customer concentration

• Xx.com/madrix

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madrix