Gentle Dental

What Gentle Dental does

Gentle Dental is a multi-specialty dental service brand operating 155 affiliated office locations across the United States. Founded in 1995 and headquartered in Clackamas, Oregon, the network has operated for more than 30 years and holds 32,234 verified 5-star reviews. Each location is independently owned by licensed dentists, while InterDent — a dental support organization — provides centralized non-clinical business services including operations, HR, and administration under the Gentle Dental brand.

The company's service portfolio spans four integrated divisions: General Care (preventive cleanings, fillings, crowns, bridges, root canals, dentures, sedation dentistry, and emergency care), Orthodontic Care (traditional braces and clear aligners), Cosmetic Care (teeth whitening, bonding, veneers, and chipped-tooth repair), and Specialty Care (pediatric dentistry, oral surgery, periodontics, and endodontics). The underlying technology is standard clinical dental equipment augmented by digital dentistry workflows; no proprietary AI, API, or platform product is disclosed. Patient acquisition runs through the official website, a 1-800 call line, walk-ins, and a content-marketing health blog, with Saturday availability at select locations.

Gentle Dental generates revenue across four streams: fee-for-service dental treatments, third-party insurance reimbursement, the Smile Plan annual membership for uninsured patients (offering up to 60% fee savings and 10-30% instant discounts), and third-party financing plans that enable higher-value procedure uptake. Pricing is per-service for clinical work and a flat annual fee for the subscription membership. The company is privately held, is not listed, and discloses no financial figures; ownership commentary indicates independent practice ownership rather than centralized corporate ownership of clinical assets.

Name

Gentle Dental

Legal name

Gentle Dental

Website

https://gentle1.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Gentle Dental is a privately held, 30-year-old US dental service brand operating 155 independently owned multi-specialty dental offices that deliver general, orthodontic, cosmetic, and specialty dentistry, with insurance, financing, and a Smile Plan membership for uninsured patients.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210), Offices of Dentists (62121)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industry

Comprehensive Orthodontic Clinics (HLABABAA)

Keywords

• General dental care
• Orthodontic services
• Cosmetic dentistry
• Specialty dental care
• Dental membership plans

Headquarters

HQ city

Clackamas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Dental Services - Fee for Service: Traditional fee-for-service dental care where patients pay for individual treatments including cleanings, exams, fillings, extractions, orthodontics, cosmetic procedures, and specialty services.
2. Insurance Reimbursement: Acceptance of dental insurance plans where the company receives reimbursement from insurance providers for covered services rendered to insured patients.
3. Gentle Dental Smile Plan (Membership): Annual membership program offering patients without insurance reduced fees on dental services (up to 60% savings), free exams and x-rays, and instant 10-30% discounts. This subscription model provides predictable recurring revenue from uninsured patients.
4. Financing Plans: Flexible payment plans allowing patients to spread treatment costs over time, enabling higher-value procedures and treatment acceptance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Gentle Dental operates a multi-specialty dental practice network providing general, orthodontic, cosmetic, and specialty dental services through 155 office locations across the United States. The company's core services include preventative care, restorative treatments (cavity treatments, root canals, crowns and bridges), orthodontics (braces and clear aligners), cosmetic procedures (whitening, bonding, veneers), and specialty procedures (oral surgery, implants, periodontics, pediatric dentistry). Patients can pay through insurance, flexible financing plans, or an annual Smile Plan membership that provides reduced fees and discounts for uninsured individuals.

Product overview

Gentle Dental is a multi-specialty dental practice network offering comprehensive dental care services across General Care, Orthodontic Care, Cosmetic Care, and Specialty Care divisions. The practice operates 155 office locations and provides a unified care model under one roof. The core product portfolio centers on General Care (preventative, restorative, emergency services), supported by specialized Orthodontic Care (braces, clear aligners), Cosmetic Care (whitening, veneers), and Specialty Care (pediatric, oral surgery, periodontics, endodontics). The company differentiates through its Smile Plan savings program for uninsured patients, flexible financing options, and weekend appointment availability. The practice has been serving patients for over 30 years with 32,234 five-star reviews.

Differentiator

Problem solved

Functional benefit

Brands

• Gentle Dental Smile Plan: Reduced fee dental plan for patients without insurance coverage, offering savings of up to 60% on dental fees with one low annual fee covering the member, their partner, and children.

Products and services

• General Care Comprehensive general dental care services covering cavity treatments (non-invasive treatments, fillings, crowns, bridges, root canals), preventative care (cleanings, exams, fluoride treatments, sealants, X-rays), dentures, sedation dentistry, and emergency dental care for patients seeking routine and restorative dental treatment.
• Orthodontic Care Orthodontic treatments including traditional braces and clear aligners for patients seeking teeth straightening and bite correction, with flexible payment plans starting at $99/month and a free orthodontic consultation.
• Cosmetic Care Cosmetic dental procedures including teeth whitening, chipped tooth repair, dental bonding, and veneers designed for patients seeking aesthetic smile improvements.
• Specialty Care Specialty dental services covering pediatric dentistry, oral surgery (tooth extraction, wisdom teeth removal, implants, bone grafting), periodontics (gum disease treatment, scaling and root planing, periodontal flap surgery, gum grafting), and endodontics, delivered under one coordinated care team.
• Gentle Dental Smile Plan An annual dental savings membership offering patients without insurance reduced fees, savings of up to 60% on dental procedures, instant 10-30% discounts on additional treatments, and free exams and X-rays for one low annual fee that covers the member, partner, and children.

Quantifiable outcome

• Up to 60% savings on dental fees with Smile Plan membership
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• InterDentcoreOthersInterDent provides non-clinical business support services to independently owned dental practices under the Gentle Dental brand. InterDent handles administrative functions including operations, human resources, and business development while licensed dental professionals provide clinical services. The dental practices are independently owned and operated by licensed dentists.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Aspen Dental Management: Multi-location DSO and branded dental practice operator with comparable multi-specialty offering and direct-to-consumer positioning. Closest direct competitor in scale and go-to-market.
• Sonrava Health: National DSO operating multi-specialty dental practices under several brands. Comparable to Gentle Dental in multi-location DSO model, comprehensive service mix, and consumer-facing brand strategy.
• Pacific Dental Services: Large DSO supporting dental practices with business services and modern clinical technology. Comparable to Gentle Dental in DSO structure and multi-specialty service delivery.
• Heartland Dental: One of the largest DSOs in the US, supporting hundreds of dental offices with non-clinical services. Directly comparable to Gentle Dental's InterDent-affiliated DSO model at similar or greater scale.
• Benevis: DSO primarily supporting dental practices serving Medicaid and underinsured populations. Comparable in DSO structure and multi-state office footprint, with a different payer mix.
• Western Dental & Orthodontics: Large DSO offering general dentistry and orthodontics across many locations. Direct competitor to Gentle Dental with overlapping services in general, orthodontic, and specialty care.
• Dental Care Alliance: DSO supporting affiliated dental practices with non-clinical services. Comparable DSO structure and multi-specialty service model to Gentle Dental.
• Great Expressions Dental Centers: Multi-location dental practice operator with general, specialty, and orthodontic services. Comparable in scale, service breadth, and consumer DSO positioning.

Others

• InterDent Service Corporation: The DSO partner that provides non-clinical support to Gentle Dental's affiliated practices. Directly relevant as the operational backbone of the Gentle Dental network.

Broad incumbents

• Affordable Dentures & Implants: National dental practice chain specializing in dentures, implants, and extractions. Comparable in multi-location DSO-backed consumer positioning, with narrower service focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eye-care-centers-of-america-inc.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gentle Dental