McMickle Kurey and Branch
McMickle, Kurey & Branch is a Georgia-based boutique litigation firm of ~22 attorneys defending insurance carriers, motor carriers, and commercial clients in catastrophic injury, insurance coverage, commercial, and real estate matters nationwide through hourly and contingency fee arrangements.
- Company typePrivate
- Founded2010
- HeadquartersAlpharetta, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What McMickle Kurey and Branch does
McMickle, Kurey & Branch, LLP is a privately-held boutique litigation defense firm headquartered in Alpharetta, Georgia, founded in 2010 by Scott McMickle, Raymond Kurey, and Kevin Branch—three attorneys who had practiced together for the prior 20 years. The firm fields approximately 22 attorneys organized as partners and associates and operates as a Georgia limited liability partnership with no external investors or parent company. Its practice is concentrated in four areas: Serious Injury & Wrongful Death (with a particular emphasis on commercial motor carrier defense, premises liability, and catastrophic injury litigation), Insurance Coverage (representing insurers, insureds, and third-party claimants on commercial auto, property, general liability, and cargo matters), Business & Commercial Litigation (contract, shareholder, partnership, and UCC disputes), and Real Estate & Construction (quiet title, boundary disputes, construction defects, and mechanic's liens). Partners are admitted in multiple state and federal courts and routinely try cases throughout the country.
The firm generates revenue through traditional professional services fee arrangements: standard hourly billing across all four practice areas, supplemented by contingency fee options for certain commercial disputes. It does not offer technology products; core delivery is attorney-driven courtroom and advisory work, supported by content marketing (a blog and earned media) and direct attorney-to-client engagement. The firm does not sell through intermediaries—it acquires clients via direct relationships with insurance carrier panel managers, in-house counsel at motor carrier and commercial enterprises, and referrals, with named clients including Chubb, Hartford, Nationwide, Zurich American, Cincinnati Insurance, Old Dominion Freight Line, Knight Transportation, and Coca-Cola Bottling Co. UNITED. Strategic positioning emphasizes boutique-sized partner involvement on every matter, trial readiness in plaintiff-friendly venues (including documented defense verdicts in Clayton County and Hall County), and thought leadership in litigation funding and tort reform—partner Zach Matthews has been featured in the Wall Street Journal, New York Times, 60 Minutes, and has testified before the Georgia legislature on the 2025 Tort Reform Act.
McMickle Kurey and Branch firmographics
Firmographics- Name
- McMickle Kurey and Branch
- Legal name
- McMickle, Kurey & Branch, LLP
- Website
- https://mkblawfirm.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- McMickle, Kurey & Branch is a Georgia-based boutique litigation firm of ~22 attorneys defending insurance carriers, motor carriers, and commercial clients in catastrophic injury, insurance coverage, commercial, and real estate matters nationwide through hourly and contingency fee arrangements.
- Ownership category
- akta.pro rank
McMickle Kurey and Branch industry classification
Industry- Product category
- Legal Services (Litigation Defense)
- NAICS
- Offices of Lawyers (541110), Offices of Lawyers (54111), Legal Services (5411), All Other Legal Services (541199)
- SIC
- Services-Legal Services (8111)
- akta.pro industry
- Personal Injury & Insurance DefenseLegal Collections & Litigation Support (Judgments, Garnishments)
Keywords
Where McMickle Kurey and Branch is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
McMickle Kurey and Branch business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Legal Services - Hourly Billing: Traditional hourly billing for legal services rendered, typical for commercial litigation, business disputes, and insurance defense matters.
- Contingency Fee: For certain commercial disputes and personal injury/wrongful death matters, the firm offers contingency fee arrangements where fees are contingent upon successful recovery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Multi-year contract | Contingency Fee Option for Commercial Disputes |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
McMickle Kurey and Branch product offering
Product offeringCore offering
McMickle, Kurey & Branch is a boutique litigation law firm providing defense representation across four practice areas: (1) Serious Injury & Wrongful Death, including trucking, premises liability, products liability, and construction accident defense; (2) Insurance Coverage counsel for insurers, insureds, and third-party claimants on commercial auto, property/fire, CGL, and cargo coverage matters; (3) Business & Commercial Litigation, including contract, shareholder, partnership, and UCC disputes; and (4) Real Estate & Construction disputes, including quiet title, construction defect, and mechanic's lien matters. The firm regularly tries cases throughout the United States and serves as national counsel for several domestic and foreign insurers.
Product overview
McMickle, Kurey & Branch is a boutique law firm offering legal services across four distinct practice areas: Serious Injury & Wrongful Death (representing clients in catastrophic injury and wrongful death litigation including trucking accidents, premises liability, and products liability), Insurance Coverage (counseling insurers, insureds, and third-party claimants on coverage matters), Business & Commercial Litigation (resolving contract disputes, shareholder disputes, and other commercial conflicts), and Real Estate & Construction (litigating real estate-related disputes). The firm was founded in 2010 by Scott McMickle, Raymond Kurey, and Kevin Branch and operates from Alpharetta, Georgia.
Differentiator
Problem solved
Functional benefit
Products and services
- Serious Injury & Wrongful Death Litigation representation for clients involved in accidents resulting in catastrophic injuries and wrongful death, including trucking accidents, premises liability, products liability, and construction accidents. The firm handles jury trials throughout the country on behalf of defendants.
- Insurance Coverage Legal counsel on all insurance coverage matters, including commercial auto coverage, property/fire insurance, commercial general liability coverage, and warehouse/cargo coverage, representing insurers, insureds, and third-party claimants.
- Business & Commercial Litigation Resolution of commercial litigation and business disputes including contract disputes, collection actions, shareholder disputes, partnership disputes, and sales disputes including UCC Article 2 disputes.
- Real Estate & Construction Litigation and resolution of real estate-related disputes including quiet title actions, boundary disputes, seller nondisclosure cases, foreclosures, construction defect cases, mechanic's liens, and easements.
Quantifiable outcome
- De facto defense verdicts obtained in high-stakes cases with plaintiffs seeking $1.4M, $8M, $700k, and nearly $500k in alleged damages
- +2 more outcomes
Companies that use McMickle Kurey and Branch
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
McMickle Kurey and Branch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
McMickle Kurey and Branch partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
McMickle Kurey and Branch competitors and assessment
Company assessmentDirect peers
- Swift, Currie, McGhee & Hiers: Atlanta-based mid-size defense firm with a heavy insurance defense, trucking, premises liability, and commercial litigation practice. Closest direct peer: same metropolitan market, same core customer base (insurer and motor carrier panels), overlapping practice areas.
- Tyson & Mendes: National transportation and insurance defense firm known for trucking defense and nuclear-verdict mitigation. Direct peer in the trucking defense niche with a similar trial-led value proposition and overlap on carrier-side clients.
- Jones, Skelton & Hochuli: Phoenix-based insurance defense and civil litigation firm representing insurers, motor carriers, and self-insureds nationally. Direct peer with overlapping practice mix in transportation defense and insurance coverage matters.
- Weinberg, Wheeler, Hudgins, Gunn & Dial: Atlanta-headquartered national insurance defense firm focused on catastrophic injury, transportation, and insurance coverage. Direct peer serving virtually the same insurer and trucking carrier panel clients from a Georgia base.
- Baker Sterchi Cowden & Rice: Mid-size insurance defense firm with nationally recognized transportation and trucking practice. Direct peer sharing insurance carrier and motor carrier clients with comparable practice emphasis on catastrophic injury defense.
- Horne Rota Tofano: Specialized transportation and trucking defense firm serving motor carriers and their insurers. Direct peer for MKB's core trucking defense practice, comparable in boutique size and trial-led positioning.
- Drew, Eckl & Farnham: Atlanta insurance defense firm with longstanding practice representing insurers, motor carriers, and commercial clients in litigation. Direct peer sharing core client verticals (trucking defense, insurance coverage, premises liability) and the same Georgia venue dynamics.
- Phelan, Tucker, Tucker, Henry & Fitzpatrick: Trucking and transportation defense boutique focused on commercial motor carrier defense, cargo claims, and catastrophic injury. Direct peer for MKB's Serious Injury & Wrongful Death practice area serving motor carriers.
Broad incumbents
- Sedgwick LLP: National insurance and transportation defense firm with a major presence in P&C carrier defense and trucking litigation. Broad incumbent offering similar services across a wider portfolio and geographic footprint.
- Marshall Dennehey Warner Coleman & Goggin: Large East Coast insurance defense firm with national footprint representing insurers, self-insureds, and corporations. Broad incumbent competitor that captures similar insurance carrier panel work with greater scale and geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
McMickle Kurey and Branch social profiles
Digital presenceMcMickle Kurey and Branch financial estimates
Financial estimateRevenue estimate
Valuation estimate
McMickle Kurey and Branch leadership team
Management profileNumber of profiles
Profiles18 records
McMickle Kurey and Branch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
McMickle Kurey and Branch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about McMickle Kurey and Branch
What does McMickle Kurey and Branch do?
McMickle, Kurey & Branch is a boutique litigation law firm providing defense representation across four practice areas: (1) Serious Injury & Wrongful Death, including trucking, premises liability, products liability, and construction accident defense; (2) Insurance Coverage counsel for insurers, insureds, and third-party claimants on commercial auto, property/fire, CGL, and cargo coverage matters; (3) Business & Commercial Litigation, including contract, shareholder, partnership, and UCC disputes; and (4) Real Estate & Construction disputes, including quiet title, construction defect, and mechanic's lien matters. The firm regularly tries cases throughout the United States and serves as national counsel for several domestic and foreign insurers.
Is McMickle Kurey and Branch a public or private company?
McMickle Kurey and Branch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was McMickle Kurey and Branch founded?
McMickle Kurey and Branch was founded in 2010. It employs 11 to 50 people.
Where is McMickle Kurey and Branch based?
McMickle Kurey and Branch is headquartered in Alpharetta, United States, in the North America region.
How does McMickle Kurey and Branch make money?
Two revenue lines are on record. Legal Services - Hourly Billing is the primary driver. The others are contingency Fee.
Who are McMickle Kurey and Branch's main competitors?
Direct peers on record are Swift, Currie, McGhee & Hiers, Tyson & Mendes, Jones, Skelton & Hochuli, Weinberg, Wheeler, Hudgins, Gunn & Dial, Baker Sterchi Cowden & Rice, Horne Rota Tofano, Drew, Eckl & Farnham and Phelan, Tucker, Tucker, Henry & Fitzpatrick. Broad incumbents are Sedgwick LLP and Marshall Dennehey Warner Coleman & Goggin.
Does McMickle Kurey and Branch have an API?
No public API is recorded for McMickle Kurey and Branch.
What industry is McMickle Kurey and Branch in?
McMickle Kurey and Branch's product category is Legal Services (Litigation Defense). Its primary akta.pro industry code is BPAHAAAM, Personal Injury & Insurance Defense, with a secondary code of FSAKAJAD, Legal Collections & Litigation Support (Judgments, Garnishments). Its NAICS code is 541110 and its SIC code is 8111.