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McMickle Kurey and Branch

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uuid000k4qj

Namestring
McMickle Kurey and Branch
Legal namestring
McMickle, Kurey & Branch, LLP
Websiteurl
mkblawfirm.com
Company typeenum
Private
Founded yearint
2010
Descriptiontext

McMickle, Kurey & Branch, LLP is a privately-held boutique litigation defense firm headquartered in Alpharetta, Georgia, founded in 2010 by Scott McMickle, Raymond Kurey, and Kevin Branch—three attorneys who had practiced together for the prior 20 years. The firm fields approximately 22 attorneys organized as partners and associates and operates as a Georgia limited liability partnership with no external investors or parent company. Its practice is concentrated in four areas: Serious Injury & Wrongful Death (with a particular emphasis on commercial motor carrier defense, premises liability, and catastrophic injury litigation), Insurance Coverage (representing insurers, insureds, and third-party claimants on commercial auto, property, general liability, and cargo matters), Business & Commercial Litigation (contract, shareholder, partnership, and UCC disputes), and Real Estate & Construction (quiet title, boundary disputes, construction defects, and mechanic's liens). Partners are admitted in multiple state and federal courts and routinely try cases throughout the country.

The firm generates revenue through traditional professional services fee arrangements: standard hourly billing across all four practice areas, supplemented by contingency fee options for certain commercial disputes. It does not offer technology products; core delivery is attorney-driven courtroom and advisory work, supported by content marketing (a blog and earned media) and direct attorney-to-client engagement. The firm does not sell through intermediaries—it acquires clients via direct relationships with insurance carrier panel managers, in-house counsel at motor carrier and commercial enterprises, and referrals, with named clients including Chubb, Hartford, Nationwide, Zurich American, Cincinnati Insurance, Old Dominion Freight Line, Knight Transportation, and Coca-Cola Bottling Co. UNITED. Strategic positioning emphasizes boutique-sized partner involvement on every matter, trial readiness in plaintiff-friendly venues (including documented defense verdicts in Clayton County and Hall County), and thought leadership in litigation funding and tort reform—partner Zach Matthews has been featured in the Wall Street Journal, New York Times, 60 Minutes, and has testified before the Georgia legislature on the 2025 Tort Reform Act.

Short descriptiontext

McMickle, Kurey & Branch is a Georgia-based boutique litigation firm of ~22 attorneys defending insurance carriers, motor carriers, and commercial clients in catastrophic injury, insurance coverage, commercial, and real estate matters nationwide through hourly and contingency fee arrangements.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersAlpharetta, United States
HQ citystring
Alpharetta
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
trucking defense litigation, insurance coverage disputes, wrongful death defense, commercial litigation, real estate litigation
Industry2 codes
PRIMARYBPAHAAAM
Personal Injury & Insurance Defense
SECONDARYFSAKAJAD
Legal Collections & Litigation Support (Judgments, Garnishments)
Financial & Insurance/Lending & Consumer Finance/Debt Collection, Recovery & Servicing
NAICS code4 codes
  • Offices of Lawyers541110
  • Offices of Lawyers54111
  • Legal Services5411
  • All Other Legal Services541199
SIC code1 code
  • Services-Legal Services8111
Product category
Legal Services (Litigation Defense)
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Legal Services - Hourly Billing
TypeProfessional Services
Description

Traditional hourly billing for legal services rendered, typical for commercial litigation, business disputes, and insurance defense matters.

mkblawfirm.com
2Contingency Fee
TypeProfessional Services
Description

For certain commercial disputes and personal injury/wrongful death matters, the firm offers contingency fee arrangements where fees are contingent upon successful recovery.

mkblawfirm.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Pricing details1 tier
1Contingency Fee Option for Commercial Disputes
ModelOutcome Based/ PerformanceBilling cadenceMulti-year contract
Notes

Available for certain commercial disputes - fees contingent upon successful recovery

mkblawfirm.com
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

McMickle, Kurey & Branch is a boutique litigation law firm providing defense representation across four practice areas: (1) Serious Injury & Wrongful Death, including trucking, premises liability, products liability, and construction accident defense; (2) Insurance Coverage counsel for insurers, insureds, and third-party claimants on commercial auto, property/fire, CGL, and cargo coverage matters; (3) Business & Commercial Litigation, including contract, shareholder, partnership, and UCC disputes; and (4) Real Estate & Construction disputes, including quiet title, construction defect, and mechanic's lien matters. The firm regularly tries cases throughout the United States and serves as national counsel for several domestic and foreign insurers.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • De facto defense verdicts obtained in high-stakes cases with plaintiffs seeking $1.4M, $8M, $700k, and nearly $500k in alleged damages
+2 more records
Product overview1 text field

McMickle, Kurey & Branch is a boutique law firm offering legal services across four distinct practice areas: Serious Injury & Wrongful Death (representing clients in catastrophic injury and wrongful death litigation including trucking accidents, premises liability, and products liability), Insurance Coverage (counseling insurers, insureds, and third-party claimants on coverage matters), Business & Commercial Litigation (resolving contract disputes, shareholder disputes, and other commercial conflicts), and Real Estate & Construction (litigating real estate-related disputes). The firm was founded in 2010 by Scott McMickle, Raymond Kurey, and Kevin Branch and operates from Alpharetta, Georgia.

Product and service4 records
1Serious Injury & Wrongful Death
CategoryLegal Practice Area
Description

Litigation representation for clients involved in accidents resulting in catastrophic injuries and wrongful death, including trucking accidents, premises liability, products liability, and construction accidents. The firm handles jury trials throughout the country on behalf of defendants.

2Insurance Coverage
CategoryLegal Practice Area
Description

Legal counsel on all insurance coverage matters, including commercial auto coverage, property/fire insurance, commercial general liability coverage, and warehouse/cargo coverage, representing insurers, insureds, and third-party claimants.

3Business & Commercial Litigation
CategoryLegal Practice Area
Description

Resolution of commercial litigation and business disputes including contract disputes, collection actions, shareholder disputes, partnership disputes, and sales disputes including UCC Article 2 disputes.

4Real Estate & Construction
CategoryLegal Practice Area
Description

Litigation and resolution of real estate-related disputes including quiet title actions, boundary disputes, seller nondisclosure cases, foreclosures, construction defect cases, mechanic's liens, and easements.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Atlanta-based mid-size defense firm with a heavy insurance defense, trucking, premises liability, and commercial litigation practice. Closest direct peer: same metropolitan market, same core customer base (insurer and motor carrier panels), overlapping practice areas.

TypeBroad incumbent
Description

National insurance and transportation defense firm with a major presence in P&C carrier defense and trucking litigation. Broad incumbent offering similar services across a wider portfolio and geographic footprint.

TypeDirect peer
Description

National transportation and insurance defense firm known for trucking defense and nuclear-verdict mitigation. Direct peer in the trucking defense niche with a similar trial-led value proposition and overlap on carrier-side clients.

TypeDirect peer
Description

Phoenix-based insurance defense and civil litigation firm representing insurers, motor carriers, and self-insureds nationally. Direct peer with overlapping practice mix in transportation defense and insurance coverage matters.

TypeBroad incumbent
Description

Large East Coast insurance defense firm with national footprint representing insurers, self-insureds, and corporations. Broad incumbent competitor that captures similar insurance carrier panel work with greater scale and geographic reach.

TypeDirect peer
Description

Atlanta-headquartered national insurance defense firm focused on catastrophic injury, transportation, and insurance coverage. Direct peer serving virtually the same insurer and trucking carrier panel clients from a Georgia base.

TypeDirect peer
Description

Mid-size insurance defense firm with nationally recognized transportation and trucking practice. Direct peer sharing insurance carrier and motor carrier clients with comparable practice emphasis on catastrophic injury defense.

TypeDirect peer
Description

Specialized transportation and trucking defense firm serving motor carriers and their insurers. Direct peer for MKB's core trucking defense practice, comparable in boutique size and trial-led positioning.

TypeDirect peer
Description

Atlanta insurance defense firm with longstanding practice representing insurers, motor carriers, and commercial clients in litigation. Direct peer sharing core client verticals (trucking defense, insurance coverage, premises liability) and the same Georgia venue dynamics.

TypeDirect peer
Description

Trucking and transportation defense boutique focused on commercial motor carrier defense, cargo claims, and catastrophic injury. Direct peer for MKB's Serious Injury & Wrongful Death practice area serving motor carriers.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers10 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles18 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

McMickle Kurey and Branch

Legal Services (Litigation Defense)mkblawfirm.com

McMickle, Kurey & Branch is a Georgia-based boutique litigation firm of ~22 attorneys defending insurance carriers, motor carriers, and commercial clients in catastrophic injury, insurance coverage, commercial, and real estate matters nationwide through hourly and contingency fee arrangements.

What McMickle Kurey and Branch does

McMickle, Kurey & Branch, LLP is a privately-held boutique litigation defense firm headquartered in Alpharetta, Georgia, founded in 2010 by Scott McMickle, Raymond Kurey, and Kevin Branch—three attorneys who had practiced together for the prior 20 years. The firm fields approximately 22 attorneys organized as partners and associates and operates as a Georgia limited liability partnership with no external investors or parent company. Its practice is concentrated in four areas: Serious Injury & Wrongful Death (with a particular emphasis on commercial motor carrier defense, premises liability, and catastrophic injury litigation), Insurance Coverage (representing insurers, insureds, and third-party claimants on commercial auto, property, general liability, and cargo matters), Business & Commercial Litigation (contract, shareholder, partnership, and UCC disputes), and Real Estate & Construction (quiet title, boundary disputes, construction defects, and mechanic's liens). Partners are admitted in multiple state and federal courts and routinely try cases throughout the country.

The firm generates revenue through traditional professional services fee arrangements: standard hourly billing across all four practice areas, supplemented by contingency fee options for certain commercial disputes. It does not offer technology products; core delivery is attorney-driven courtroom and advisory work, supported by content marketing (a blog and earned media) and direct attorney-to-client engagement. The firm does not sell through intermediaries—it acquires clients via direct relationships with insurance carrier panel managers, in-house counsel at motor carrier and commercial enterprises, and referrals, with named clients including Chubb, Hartford, Nationwide, Zurich American, Cincinnati Insurance, Old Dominion Freight Line, Knight Transportation, and Coca-Cola Bottling Co. UNITED. Strategic positioning emphasizes boutique-sized partner involvement on every matter, trial readiness in plaintiff-friendly venues (including documented defense verdicts in Clayton County and Hall County), and thought leadership in litigation funding and tort reform—partner Zach Matthews has been featured in the Wall Street Journal, New York Times, 60 Minutes, and has testified before the Georgia legislature on the 2025 Tort Reform Act.

McMickle Kurey and Branch firmographics

Firmographics
Name
McMickle Kurey and Branch
Legal name
McMickle, Kurey & Branch, LLP
Website
https://mkblawfirm.com
Company type
Private
Founded year
2010
Operating status
Operating
Headcount range
11–50 employees
Short description
McMickle, Kurey & Branch is a Georgia-based boutique litigation firm of ~22 attorneys defending insurance carriers, motor carriers, and commercial clients in catastrophic injury, insurance coverage, commercial, and real estate matters nationwide through hourly and contingency fee arrangements.
Ownership category
akta.pro rank

McMickle Kurey and Branch industry classification

Industry
Product category
Legal Services (Litigation Defense)
NAICS
Offices of Lawyers (541110), Offices of Lawyers (54111), Legal Services (5411), All Other Legal Services (541199)
SIC
Services-Legal Services (8111)
akta.pro industry
PRIMARYBPAHAAAM
Personal Injury & Insurance Defense
SECONDARYFSAKAJAD
Legal Collections & Litigation Support (Judgments, Garnishments)
Financial & Insurance/Lending & Consumer Finance/Debt Collection, Recovery & Servicing

Keywords

  • Trucking defense litigation
  • Insurance coverage disputes
  • Wrongful death defense
  • Commercial litigation
  • Real estate litigation

Where McMickle Kurey and Branch is headquartered

Location

Headquarters

HQ city
Alpharetta
HQ country
United States
HQ region
North America

Offices1 record

Markets served

McMickle Kurey and Branch business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Legal Services - Hourly Billing: Traditional hourly billing for legal services rendered, typical for commercial litigation, business disputes, and insurance defense matters.
  2. Contingency Fee: For certain commercial disputes and personal injury/wrongful death matters, the firm offers contingency fee arrangements where fees are contingent upon successful recovery.

Pricing tiers

ModelBillingPrice
Outcome Based/ PerformanceMulti-year contractContingency Fee Option for Commercial Disputes

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

McMickle Kurey and Branch product offering

Product offering

Core offering

McMickle, Kurey & Branch is a boutique litigation law firm providing defense representation across four practice areas: (1) Serious Injury & Wrongful Death, including trucking, premises liability, products liability, and construction accident defense; (2) Insurance Coverage counsel for insurers, insureds, and third-party claimants on commercial auto, property/fire, CGL, and cargo coverage matters; (3) Business & Commercial Litigation, including contract, shareholder, partnership, and UCC disputes; and (4) Real Estate & Construction disputes, including quiet title, construction defect, and mechanic's lien matters. The firm regularly tries cases throughout the United States and serves as national counsel for several domestic and foreign insurers.

Product overview

McMickle, Kurey & Branch is a boutique law firm offering legal services across four distinct practice areas: Serious Injury & Wrongful Death (representing clients in catastrophic injury and wrongful death litigation including trucking accidents, premises liability, and products liability), Insurance Coverage (counseling insurers, insureds, and third-party claimants on coverage matters), Business & Commercial Litigation (resolving contract disputes, shareholder disputes, and other commercial conflicts), and Real Estate & Construction (litigating real estate-related disputes). The firm was founded in 2010 by Scott McMickle, Raymond Kurey, and Kevin Branch and operates from Alpharetta, Georgia.

Differentiator

Problem solved

Functional benefit

Products and services

  • Serious Injury & Wrongful Death Litigation representation for clients involved in accidents resulting in catastrophic injuries and wrongful death, including trucking accidents, premises liability, products liability, and construction accidents. The firm handles jury trials throughout the country on behalf of defendants.
  • Insurance Coverage Legal counsel on all insurance coverage matters, including commercial auto coverage, property/fire insurance, commercial general liability coverage, and warehouse/cargo coverage, representing insurers, insureds, and third-party claimants.
  • Business & Commercial Litigation Resolution of commercial litigation and business disputes including contract disputes, collection actions, shareholder disputes, partnership disputes, and sales disputes including UCC Article 2 disputes.
  • Real Estate & Construction Litigation and resolution of real estate-related disputes including quiet title actions, boundary disputes, seller nondisclosure cases, foreclosures, construction defect cases, mechanic's liens, and easements.

Quantifiable outcome

  • De facto defense verdicts obtained in high-stakes cases with plaintiffs seeking $1.4M, $8M, $700k, and nearly $500k in alleged damages
  • +2 more outcomes

Companies that use McMickle Kurey and Branch

Customer profile

Named customers10 records

Segments4 records

Ideal customer profiles3 records

McMickle Kurey and Branch technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

McMickle Kurey and Branch partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

McMickle Kurey and Branch competitors and assessment

Company assessment

Direct peers

  • Swift, Currie, McGhee & Hiers: Atlanta-based mid-size defense firm with a heavy insurance defense, trucking, premises liability, and commercial litigation practice. Closest direct peer: same metropolitan market, same core customer base (insurer and motor carrier panels), overlapping practice areas.
  • Tyson & Mendes: National transportation and insurance defense firm known for trucking defense and nuclear-verdict mitigation. Direct peer in the trucking defense niche with a similar trial-led value proposition and overlap on carrier-side clients.
  • Jones, Skelton & Hochuli: Phoenix-based insurance defense and civil litigation firm representing insurers, motor carriers, and self-insureds nationally. Direct peer with overlapping practice mix in transportation defense and insurance coverage matters.
  • Weinberg, Wheeler, Hudgins, Gunn & Dial: Atlanta-headquartered national insurance defense firm focused on catastrophic injury, transportation, and insurance coverage. Direct peer serving virtually the same insurer and trucking carrier panel clients from a Georgia base.
  • Baker Sterchi Cowden & Rice: Mid-size insurance defense firm with nationally recognized transportation and trucking practice. Direct peer sharing insurance carrier and motor carrier clients with comparable practice emphasis on catastrophic injury defense.
  • Horne Rota Tofano: Specialized transportation and trucking defense firm serving motor carriers and their insurers. Direct peer for MKB's core trucking defense practice, comparable in boutique size and trial-led positioning.
  • Drew, Eckl & Farnham: Atlanta insurance defense firm with longstanding practice representing insurers, motor carriers, and commercial clients in litigation. Direct peer sharing core client verticals (trucking defense, insurance coverage, premises liability) and the same Georgia venue dynamics.
  • Phelan, Tucker, Tucker, Henry & Fitzpatrick: Trucking and transportation defense boutique focused on commercial motor carrier defense, cargo claims, and catastrophic injury. Direct peer for MKB's Serious Injury & Wrongful Death practice area serving motor carriers.

Broad incumbents

  • Sedgwick LLP: National insurance and transportation defense firm with a major presence in P&C carrier defense and trucking litigation. Broad incumbent offering similar services across a wider portfolio and geographic footprint.
  • Marshall Dennehey Warner Coleman & Goggin: Large East Coast insurance defense firm with national footprint representing insurers, self-insureds, and corporations. Broad incumbent competitor that captures similar insurance carrier panel work with greater scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

McMickle Kurey and Branch social profiles

Digital presence

McMickle Kurey and Branch financial estimates

Financial estimate

Revenue estimate

Valuation estimate

McMickle Kurey and Branch leadership team

Management profile

Number of profiles

Profiles18 records

McMickle Kurey and Branch funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

McMickle Kurey and Branch M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McMickle Kurey and Branch

What does McMickle Kurey and Branch do?

McMickle, Kurey & Branch is a boutique litigation law firm providing defense representation across four practice areas: (1) Serious Injury & Wrongful Death, including trucking, premises liability, products liability, and construction accident defense; (2) Insurance Coverage counsel for insurers, insureds, and third-party claimants on commercial auto, property/fire, CGL, and cargo coverage matters; (3) Business & Commercial Litigation, including contract, shareholder, partnership, and UCC disputes; and (4) Real Estate & Construction disputes, including quiet title, construction defect, and mechanic's lien matters. The firm regularly tries cases throughout the United States and serves as national counsel for several domestic and foreign insurers.

Is McMickle Kurey and Branch a public or private company?

McMickle Kurey and Branch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was McMickle Kurey and Branch founded?

McMickle Kurey and Branch was founded in 2010. It employs 11 to 50 people.

Where is McMickle Kurey and Branch based?

McMickle Kurey and Branch is headquartered in Alpharetta, United States, in the North America region.

How does McMickle Kurey and Branch make money?

Two revenue lines are on record. Legal Services - Hourly Billing is the primary driver. The others are contingency Fee.

Who are McMickle Kurey and Branch's main competitors?

Direct peers on record are Swift, Currie, McGhee & Hiers, Tyson & Mendes, Jones, Skelton & Hochuli, Weinberg, Wheeler, Hudgins, Gunn & Dial, Baker Sterchi Cowden & Rice, Horne Rota Tofano, Drew, Eckl & Farnham and Phelan, Tucker, Tucker, Henry & Fitzpatrick. Broad incumbents are Sedgwick LLP and Marshall Dennehey Warner Coleman & Goggin.

Does McMickle Kurey and Branch have an API?

No public API is recorded for McMickle Kurey and Branch.

What industry is McMickle Kurey and Branch in?

McMickle Kurey and Branch's product category is Legal Services (Litigation Defense). Its primary akta.pro industry code is BPAHAAAM, Personal Injury & Insurance Defense, with a secondary code of FSAKAJAD, Legal Collections & Litigation Support (Judgments, Garnishments). Its NAICS code is 541110 and its SIC code is 8111.

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