CERAMAX

What CERAMAX does

CERAMAX is a privately held industrial materials company that manufactures and distributes a proprietary next-generation porcelain ceramic branded "Hybridceramic" for architectural, construction, furniture, and specialty industrial applications. The corporate structure consists of a Netherlands parent (CERAMAX BV) with a German sales entity (DM Sales GmbH) operating from Hamburg and Hannover, and the business serves customers across DACH, Benelux, broader Europe, and English-speaking export markets. The company is small (1–10 employees), self-funded, with no disclosed venture or private equity backing.

The core technology is a mineral-based hybridceramic (clay, granite, feldspar, ceramic pigments) produced through a proprietary manufacturing process that decouples thickness from panel size — enabling jumbo formats up to 1,600 x 3,200 mm at thicknesses as low as 3 mm, with 6 standard formats and 6 thickness options (3–13 mm). The portfolio is organized into sub-brands targeting distinct verticals: large-format tiles (CERAFLOOR, CERALAM, CERAWALL, CERASTAR, CERAMED), facade systems (CERASHIELD with ETA-16/0096 certification, CERASAFE), interior products (CERATOP kitchen worktops, CERALIGHT furniture fronts, CERADOOR door surfaces), insulation panels (CERATHERM), and specialty coatings (CERACLEAN BIOACTIV photocatalytic/hydrophilic surface, CERAFIX self-adhesive ceramic). Reported material properties include A1/A2 non-flammability, scratch and chemical resistance, food safety, UV stability, and an operating range of −40°C to +80°C.

CERAMAX operates a project-based B2B distribution model exclusively through a certified specialist processor network (CERAMAX-Fachverarbeiter), wholesale distribution partners, and direct enterprise sales to furniture manufacturers, kitchen studios, facade companies, and architects. Pricing is quote-based per project specification (no published price list), with revenue generated from one-time panel sales, semi-finished products, custom processing services, and technical documentation. Channel partners include DM Sales GmbH (D/A/CH + Benelux), the Duschwandpartner shower-wall program, and the xxl-fliese.de e-commerce platform for XXL tiles.

Name

CERAMAX

Legal name

DM Sales GmbH

Website

https://ceramax.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

CERAMAX is a privately held German-Netherlands industrial company that manufactures proprietary hybridceramic panels for architecture, facades, furniture, and healthcare applications, selling exclusively through certified specialist craftsmen, wholesalers, and direct B2B channels across DACH, Benelux, and broader Europe.

Ownership category

akta.pro rank

Product category

Architectural Ceramic Manufacturing

NAICS

Clay Building Material and Refractories Manufacturing (327120)

SIC

Pottery & Related Products (3260)

akta.pro primary industry

Architectural & Decorative Coatings (IMAEAGAA)

akta.pro secondary industries

Terrazzo & Decorative Aggregate Flooring (IMADAJAF), Floor Coating, Sealing & Protective Finishes (Polyurethane/Epoxy/Urethane) (HSAGAFAN), Specialty Coatings (Epoxy Floors, Anti-Mold, Fire-Retardant, Elastomeric) (HSAGADAJ)

Keywords

• Ceramic tile manufacturing
• Architectural ceramic surfaces
• Large format porcelain tiles
• Facade cladding systems
• Ceramic kitchen worktops

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hybridceramic panel sales: Sale of hybridceramic monolithic plates in various sizes (500x1000mm to 1000x3000mm) and thicknesses (3mm, 4mm, 6mm, 7mm, 10mm, 13mm). Available as standard dimensions or custom formats with processing like polished edges, drills, and cutouts.
2. Ready-to-use semi-finished products: Pre-processed semi-finished products ready for direct integration into construction projects without further processing. Includes facade panels, construction elements, and industry-ready components.
3. Custom processing and finishing services: Industrial precision processing including waterjet cutting, polished edges, drills, and custom cutouts. Processing costs calculated via CERAMAX price list.
4. Technical documentation and guides: Sale of Technical Guide documentation (€5.00) and other product information materials.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

CERAMAX manufactures and sells Hybridceramic, a proprietary next-generation porcelain ceramic, in large-format monolithic panels and semi-finished products for architecture, construction, furniture, and industrial applications. Core offerings include floor/wall tiles (CERAFLOOR, CERALAM, CERAWALL), facade systems (CERASHIELD), kitchen worktops (CERATOP), furniture fronts (CERALIGHT), door surfaces (CERADOOR), antibacterial medical ceramics (CERAMED), energy-saving panels (CERATHERM), and a self-cleaning coating (CERACLEAN BIOACTIV).

Product overview

CERAMAX is a leading supplier of Hybridceramic (next-generation porcelain ceramic) offering a comprehensive portfolio of ceramic surface solutions. The core product line includes large-format tiles (CERASTAR, CERALAM, CERAMED) for walls and floors, facade systems (CERASHIELD, CERASAFE), interior products (CERATOP kitchen worktops, CERALIGHT furniture fronts, CERADOOR door surfaces), energy solutions (CERATHERM), and specialty coatings (CERACLEAN BIOACTIV). All products are based on the proprietary Hybridceramic technology that enables production of jumbo-formats (up to 1,600 x 3,200 mm) with thicknesses starting from 3 mm, combining properties of being harder than steel yet lighter than aluminum. The portfolio is distributed through specialized craftsmen, wholesalers, and industry partners via direct sales.

Differentiator

Problem solved

Functional benefit

Brands

• CERAFLOOR: Floor coverings for residential and commercial areas
• CERALAM
• CERAWALL
• CERASHIELD
• CERATOP
• CERALIGHT
• CERADOOR
• CERATHERM
• CERAMED
• CERASTAR
• CERACLEAN BIOACTIV
• CERAFIX

Products and services

• CERAFLOOR Innovative floor covering solution based on Hybridceramic for interior and exterior applications, available in formats up to 1,000 x 3,000 mm with over 50 product variants. Targets architects, builders, and certified installers.
• CERALAM Innovative wall cladding and floor covering solution for interior and exterior applications, available in formats up to 1,000 x 3,000 mm with over 50 product variants.
• CERAWALL Innovative wall cladding solution for interior and exterior applications, available in formats up to 1,000 x 3,000 mm with over 50 product variants.
• CERASHIELD Durable, nonflammable facade panels made of Hybridceramic for back-ventilated facades, available in plate formats up to 1,500 x 3,200 mm with minimum 6 mm thickness. Includes mechanical CERASHIELD bonding system with EU-wide ETA approval.
• CERATOP Kitchen worktops and tabletops made from Hybridceramic, scratch-resistant and food-safe, available in dimensions up to 1,500 x 3,200 mm with over 50 designs. Targets furniture manufacturers and kitchen studios.
• CERALIGHT Thin and lightweight ceramic panels (CERALIGHT IQ) for furniture fronts, kitchen backsplashes, and interior applications, available in more than 100 surface designs with sizes up to 1,000 x 3,000 mm. Wooden backing allows standard furniture processing.
• CERADOOR Door surface solutions for front doors and interior doors, scratch-resistant and easy to clean, available in dimensions up to 1,600 x 3,000 mm with over 50 product variants.
• CERAFIX Self-adhesive ceramic panels for wall, floor, and furniture applications, described as the world's first self-adhesive ceramic for the building industry, enabling efficient and quick installation directly at the construction site.
• CERATHERM Energy-saving panels for construction elements and facades with insulation properties (WLS 0.024 W/mK), available in formats up to 1,000 x 3,000 mm from 24 mm thickness. Provides higher insulation than triple glazing and most wall constructions.
• CERAMED Antibacterial ceramic tiles for healthcare, medical technology, hospitals, and practices, chemical and bacteria resistant, available in formats up to 1,000 x 3,000 mm. Targets hospitals, laboratories, cleanrooms, and medical practices.
• CERASTAR Large ceramic tiles for floor and wall applications with mega-formats up to 160 x 320 cm, available in more than 140 surfaces and 7 formats. Designed for high-traffic floor applications.
• CERACLEAN BIOACTIV Self-cleaning transparent coating with photocatalytic and hydrophilic properties for exterior ceramic surfaces, permanently baked onto ceramic surface at 1,200°C during manufacturing and lasting the lifetime of the facade.

Quantifiable outcome

• Self-cleaning properties reduce manual cleaning requirements, saving water and eliminating harmful detergent run-off
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• DM Sales GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 2014DM Sales GmbH (Hamburg) serves as the authorized sales partner for CERAMAX in D/A/CH and Benelux regions. The company manages sales contact, customer service, and distribution coordination for these markets from their Hamburg office.
• DWP (Duschwandpartner)coreChannel Partner/ Reseller/ DistributorShower wall partner program bringing jointless ceramic shower walls directly to end consumers through specialist sanitary and tile business partners. CERAMAX provides proven process chains including sales support, warehousing, and logistics in Germany.
• xxl-fliese.deminorChannel Partner/ Reseller/ DistributorOnline sales channel for CERAMAX XXL tiles product line. Provides probably the largest and most comprehensive product selection for large, thin tiles online. Ships tiles directly with custom cutting options.
• CERASHIELD (cerashield.de)coreTechnology or IntegrationSeparate brand website for CERASHIELD ceramic facade products. Offers three facade systems (CERATEC NEO, CERATEC ECO, CERATEC BASE) with mechanical bonding technology and European Technical Assessment for EU-wide approval.
• CERATOP (ceratop.de)coreTechnology or IntegrationSeparate brand website for CERATOP ceramic worktops and kitchen solutions. Markets directly to furniture industry, kitchen studios, and sanitary dealers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Laminam: Italian manufacturer of large-format thin porcelain slabs (up to 1620x3240mm) for architectural surfaces, facades, kitchens, and furniture — the closest direct competitor to CERAMAX's hybridceramic thin panel offering.
• Iris Ceramica: Italian premium ceramic tile and large-format porcelain surface manufacturer with strong architectural and design-led positioning; overlaps directly with CERAMAX's facade, wall, and floor product lines.
• Florim: Major Italian ceramic tile and large-format porcelain slab manufacturer serving architectural, interior, and outdoor applications across global markets; competes head-on with CERAMAX in the premium large-format ceramic category.
• Ariostea: Italian maker of large-format porcelain panels (Ariostea and Maximus lines) used for floors, walls, facades, and furniture surfaces — directly comparable in product format and end-use to CERAMAX hybridceramic.
• Caesar Ceramiche: Italian manufacturer of porcelain stoneware tiles for residential and commercial projects; similar premium positioning and architectural focus to CERAMAX in the European market.
• Cotto d'Este (Kerlite): Italian ultra-thin porcelain slab manufacturer (Kerlite line) for floors, walls, and ventilated facades; competes in the same thin large-format ceramic category as CERAMAX.

Others

• Schlüter-Systems: German manufacturer of profile, drainage, and installation systems for ceramic tile and natural stone; adjacent ecosystem participant supplying complementary installation products to the same certified craftsmen channel as CERAMAX.

Broad incumbents

• Marazzi: One of the largest global ceramic tile manufacturers (Mohawk Industries subsidiary) with a broad portfolio of floor and wall tiles; competes broadly with CERAMAX but does not specialize in the jumbo-format thin-panel niche.
• Porcelanosa: Spanish premium ceramic tile, kitchen, and bathroom surface manufacturer with strong European retail and project presence; overlaps with CERAMAX in kitchens and architectural ceramics but at much greater scale.
• Villeroy & Boch: European premium brand for bathroom, kitchen, and tableware surfaces including ceramic kitchen worktops and tiles; broader portfolio than CERAMAX but overlaps in premium kitchen and bathroom ceramic surfaces.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ceramax_group
• Facebookfacebook.com/Ceramax-Deutschland-GmbH-263388673992312
• LinkedInlinkedin.com/company/ceramax
• Instagraminstagram.com/ceramax
• Pinterestpinterest.com/ceramax_gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CERAMAX