What Robert Graham does

Robert Graham 1874 is a UK-based luxury specialist retailer of cigars, whisky, and adjacent premium spirits, founded in 1874 in Glasgow and operating as Robert Graham Limited, a privately held UK company. The company sells over 1,700 cigars spanning Cuban and New World varieties, single malt Scotch whiskies including rare and limited-edition expressions, rum, bourbon, wines, champagnes, pipe tobacco, and accessories. It is one of the limited holders of the Havana Cigar Specialist accreditation awarded by Habanos S.A. and Hunters & Frankau, providing preferential access to ultra-rare Havana allocations such as the Cohiba Espléndido Gran Reserva Cosecha 2017.

The business operates an omni-channel retail model anchored by three physical walk-in humidor stores in Glasgow (head office at 111 West George Street), Edinburgh, and Cambridge, supported by a UK e-commerce storefront, phone sales, free delivery above £100, and a tasting events programme featuring partner brands such as CAO, Lochlea, and Blanton's Bourbon. Marketing is conducted through the company's Whisky & Cigar Journal, an email newsletter, and social media channels. Headcount is in the 11–50 range, consistent with a focused specialist retailer.

Pricing is per-unit and spans a wide range — from entry-level pipe tobacco at £24.99 to ultra-premium limited-edition cigars at £12,000 per box and exclusive single cask whisky at £850 per bottle. Revenue is generated entirely through one-time retail transactions with no subscription, licensing, or contract-based components; customer concentration is structurally low given the exclusively individual-consumer customer base. The customer profile comprises luxury cigar enthusiasts, whisky collectors, and gift buyers served across both walk-in and online channels.

Name

Robert Graham

Legal name

Robert Graham Limited

Website

https://robertgraham1874.com

Company type

Private

Founded year

1874

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Luxury Cigar & Whisky Retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Beer, Wine, and Liquor Retailers (44532)

SIC

Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Cigar & Premium Tobacco Retail (CRANADAB)

akta.pro secondary industries

Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ), Tobacco & Nicotine Specialty Shops (Tobacconists) (CRANADAE), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)

Keywords

• Luxury cigar retail
• Single malt whisky
• Havana cigar specialist
• Premium spirits retail
• Walk-in humidor

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Product Sales: One-time transaction sales of luxury whiskies, cigars, spirits, wines, champagnes, and pipe tobacco products through both physical retail stores and e-commerce. Products range from premium single malts (£850 for limited editions) to ultra-luxury cigars (£12,000 for limited boxes).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Robert Graham 1874 is a luxury whisky and cigar specialist retailer selling premium Cuban and New World cigars (1,700+ range), single malt Scotch whiskies including rare and limited edition cask releases, rum, bourbon, wines, champagnes, pipe tobacco, and related accessories. The business operates physical walk-in humidor stores in Edinburgh, Glasgow, and Cambridge, alongside a UK e-commerce storefront, and runs paid tasting events and sampling evenings.

Product overview

Robert Graham 1874 is a luxury whisky and cigar specialist retailer operating as a unified e-commerce and physical store platform. The core offering encompasses over 1700 cigars (Cuban and New World), premium whiskies including rare and limited edition single malts, spirits such as rum and bourbon, pipe tobacco blends, wines and champagnes, and gift cards. The company operates physical walk-in humidors in Edinburgh, Glasgow, and Cambridge, complemented by an online store offering delivery across the UK. The business also hosts tasting events and sampling evenings featuring partner spirit and cigar brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Cuban Cigars Authentic Havana cigars from Cuban brands such as Cohiba, including limited-edition and Gran Reserva releases (e.g., Cohiba Espléndido Gran Reserva Cosecha 2017 box of 15 at £12,000), sold under the company's Havana Cigar Specialist accreditation from Habanos S.A. and Hunters & Frankau. Target customers are discerning cigar smokers and collectors seeking authenticated Cuban stock.
• New World Cigars Non-Cuban cigars from international origins, complementing the Cuban assortment to provide one of the largest cigar selections in the UK with 1,700+ SKUs. Targeted at cigar enthusiasts interested in a broader range of origins and blends.
• Whiskies Single malt Scotch whiskies including rare expressions and limited-edition releases (Port Charlotte, Tamdhu, Tomatin, Glengoyne), plus 150th-anniversary exclusive bottlings such as the Port Charlotte 2001 Single Cask (£850, 277 bottles worldwide). Targeted at serious whisky collectors and enthusiasts.
• Spirits Premium spirits including rum (e.g., Reapers The Lovers Rum at £35.99) and specialty bourbons, complementing the core whisky range. Targeted at luxury spirits consumers.
• Wines & Champagnes Curated wine and champagne selections designed to complement whisky and cigar purchases, targeting consumers seeking a complete luxury beverage offering.
• Pipe Tobacco & Accessories Pipe tobacco blends including Cornell & Diehl Haunted Bookshop (£24.99/50g tin), Peterson Standard Mixture, Clan Aromatic, and St Bruno Ready Rubbed, plus pipes and accessories. Targeted at pipe smokers seeking traditional blends.
• Gift Cards Robert Graham gift cards allowing recipients to choose from the company's whisky, cigar, and accessory ranges. Targeted at gift buyers seeking premium gifting options.
• Tasting Events Cigar and spirit tasting/sampling events (e.g., CAO & Lochlea Sampling Evening, Cambridge CAO & Blanton's Bourbon) held in store locations. Customers purchase tickets to attend and experience guided sampling of partner brands' cigars and spirits.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Habanos S.A. and Hunters & FrankaucoreStrategic or Co-development PartnerHabanos S.A. (the official body for Cuban cigars) and Hunters & Frankau (UK Habanos distributor) award the 'Havana Cigar Specialist' accreditation to Robert Graham 1874. This prestigious designation marks Robert Graham as one of the elite retailers trusted to offer the finest Havana cigars, providing front-row access to rare, exclusive and limited-edition releases not available through standard retailers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Turmeaus Tobacco & Cigar Shops: UK tobacconist chain with multiple stores selling premium cigars, pipe tobacco, and spirits. Comparable as a multi-store UK cigar and tobacco merchant with walk-in humidor retail and a similar specialist customer base.
• Master of Malt: UK online-first specialist retailer of whisky, spirits, and cocktail ingredients, with a strong gift and limited-edition proposition. Comparable as a UK-based premium drinks e-commerce merchant overlapping Robert Graham's whisky and spirits categories.
• The Whisky Exchange: UK-based specialist retailer of premium and rare whiskies, spirits, wines, and cigars, with both online and physical retail (London). Comparable on the whisky/spirits side as a UK omnichannel merchant of collectible and limited-edition single casks.
• The Whisky Shop: UK chain of specialist whisky retail stores with a national footprint. Comparable to Robert Graham's specialty-store retail approach on the whisky side, though with less cigar and Habanos focus.
• Davidoff of Geneva (London flagship): Global luxury cigar and tobacco retailer with a London flagship store, selling premium cigars, humidors, and accessories alongside spirits. Comparable as a luxury-positioned cigar specialist with walk-in humidor retail and curated premium inventory.
• Royal Mile Whiskies: Edinburgh-based whisky specialist retailer with multiple shops and a strong online store, focused on premium and rare Scotch. Most directly comparable to Robert Graham's Edinburgh presence and whisky curation, including single-cask and Islay expressions.
• C.Gars Ltd: UK-based cigar specialist retailer operating both physical stores and a major online store, also carrying whisky and pipe tobacco. Most directly comparable to Robert Graham as a competing UK Havana and New World cigar merchant with a parallel omnichannel model.

Broad incumbents

• Berry Bros. & Rudd: Long-established London fine wine and spirits merchant with heritage dating to 1698, operating a flagship store and global online retail. Comparable as a UK heritage luxury drinks merchant with deep collectible spirits and gift positioning, though broader portfolio than Robert Graham.
• La Casa del Habano (UK franchise network): Global Habanos S.A.-endorsed franchise of cigar specialist stores and lounges, several operating in the UK. Comparable to Robert Graham's Havana Cigar Specialist designation, though franchise network spans multiple operators rather than a single merchant.

Others

• Hunters & Frankau: Exclusive UK distributor of Habanos and the body that awards the Havana Cigar Specialist accreditation Robert Graham holds. Relevant as the upstream supply and accreditation partner; not a direct retailer peer but structurally connected to Robert Graham's cigar value chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RGWhisky
• Facebookfacebook.com/RobertGrahamLtd
• LinkedInlinkedin.com/company/robert-graham-1874
• Instagraminstagram.com/robertgraham1874
• Pinterestpinterest.com/robertgraham1874

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robert Graham