95.7 WZID

What 95.7 WZID does

95.7 WZID is a commercial FM radio station licensed to Manchester, New Hampshire, broadcasting an Adult Contemporary/Mix format branded as 'Today's Best Music.' The station is owned by Saga Communications of New England, LLC, operating under the Manchester Radio Group brand, with Saga Communications, Inc. (NASDAQ: SGA) as the publicly traded ultimate parent. WZID reaches its audience through over-the-air FM transmission at 95.7 FM, live internet streaming via the Amperwave platform, native iOS and Android mobile applications, smart-speaker integration, and a TuneIn listing, with secondary audience engagement on Facebook, Twitter/X, Instagram, and YouTube. Programming is anchored by on-air personalities including the 'Neal and Marga' morning show, Jim Ryan, Doug Boucher, Peg James, Tiffany Hill, and the syndicated Delilah show, with local news coverage across Local, National, Entertainment, Sports, and Lifestyle categories.

The station's product portfolio comprises the core broadcast product, mobile apps, the WZID Email Club subscription service, live streaming, and a high-rotation contests and giveaways program (concert tickets, gift cards, spa certificates, and major-prize promotions such as the $30,000 Cyr Kitchen and Bath Bathroom Makeover). Revenue is generated almost entirely from advertising sales, primarily to local small and medium-sized businesses via spot inventory, contest sponsorships (e.g., Truly Hard Seltzer US Soccer Watch Parties, High Ground Service Pros Email Club), and event partnerships. The station serves two primary customer segments: (1) end-listener adults in the Manchester, NH metro and surrounding New Hampshire communities seeking music, local news, and community content; and (2) local SMB advertisers seeking to reach that regional audience. Studios are located at 500 North Commercial Street, 5th Floor, Manchester, NH, and the headcount range is 11-50 employees.

Name

95.7 WZID

Legal name

Saga Communications, Inc.

Website

https://wzid.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

95.7 WZID is a commercial Adult Contemporary FM radio station in Manchester, New Hampshire, owned by Saga Communications, Inc. (NASDAQ: SGA), serving NH listeners with music, local news, and community content while selling advertising and contest sponsorships to local small and medium-sized businesses.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

akta.pro secondary industry

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• Commercial radio station
• FM broadcasting
• Audio streaming
• Local news coverage
• Contest marketing

Headquarters

HQ city

Manchester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Advertising Sales: The station generates revenue primarily through the sale of advertising spots to local businesses and national advertisers. The station website features an 'Advertise' section and contest sponsorships provide additional advertising opportunities for local businesses.
2. Contest and Event Sponsorships: Local businesses and brands sponsor station contests and events, providing revenue through promotional partnerships. Examples include Truly hard seltzer sponsoring US Soccer Watch Parties and High Ground Service Pros sponsoring the Email Club.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

95.7 WZID is a commercial radio station broadcasting at 95.7 FM in Manchester, New Hampshire, programmed as an Adult Contemporary/Mix format featuring "Today's Best Music." The station delivers over-the-air FM broadcasting complemented by digital streaming via its website, dedicated iPhone and Android mobile applications, and smart speaker compatibility, supplemented by local news, sports, lifestyle, and entertainment content, listener contests, and community event coverage.

Product overview

95.7 WZID is a commercial radio station operating as part of Saga Communications, broadcasting contemporary hit music programming in the Manchester, New Hampshire market. The station operates as a single unified product offering, combining traditional FM radio broadcast with digital streaming services via dedicated mobile applications (iPhone and Android), live online streaming, and an email club membership program. Listeners engage through contests and giveaways, while the station provides local news coverage, sports updates, and entertainment content across multiple platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• 95.7 WZID Radio Station A commercial radio station broadcasting at 95.7 FM in Manchester, New Hampshire, featuring contemporary hit/Adult Contemporary music programming, local news coverage, sports, lifestyle, and entertainment content for New Hampshire residents and commuters.
• WZID Mobile App (iPhone) Native iOS mobile application for iPhone that allows users to listen to WZID radio live, access contests, and receive station updates.
• WZID Mobile App (Android) Native Android mobile application enabling live radio streaming, contest participation, and station engagement for smartphone users.
• Listen Live Streaming Live internet radio streaming via the Amperwave platform, allowing users to listen to WZID broadcasts online from any device with internet access.
• WZID Email Club Email subscription service providing subscribers with news on contests, deals, prizes, and station updates.
• WZID Contests & Giveaways Radio station contests and giveaways offering prizes including concert tickets, gift cards, spa certificates, bathroom makeovers, and family experience packages to listeners who participate via call-in, online registration, or social media engagement.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Truly Hard SeltzerminorGTM or Marketing PartnerTruly hard seltzer has partnered with WZID as the official sponsor of US Soccer Watch Parties. This partnership provides WZID with event content and promotional opportunities while positioning Truly as a sponsor of World Cup-related gatherings.
• High Ground Service ProsminorGTM or Marketing PartnerHigh Ground Service Pros is the sponsor of WZID's Email Club, appearing on the email signup page and providing promotional support for the station's email marketing initiative.
• Saga Communications, Inc.coreOthersWZID is owned and operated by Saga Communications, Inc. (NASDAQ: SGA), a publicly traded media company headquartered in Nashville, Tennessee that owns and operates multiple radio stations across the United States.
• Cyr Kitchen and BathminorGTM or Marketing PartnerCyr Kitchen and Bath partnered with WZID for the 'Decide the Design' $30,000 Bathroom Makeover contest. The contest runs from June 8-28, 2026, with the winner selected June 29. WZID, WFEA, and Live Free Country stations participate in this promotion.
• New Hampshire Prostate Cancer CoalitionminorGTM or Marketing PartnerWZID partnered with the New Hampshire Prostate Cancer Coalition for their 11th annual fundraiser featuring 'Broadway to the Big Screen' with Jenene Caramielo at the Palace Theatre in Manchester.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• WGIR (610 AM / 101.1 FM): iHeartMedia-owned news/talk station based in Manchester, NH. Direct competitor in the same Manchester, NH metro for audience share and local advertising budgets.
• WFEA (1370 AM): Sister station under Saga Communications' Manchester Radio Group, also serving the Manchester, NH market. Most direct comparable given shared parent, shared studios, and joint promotional campaigns (e.g., 'Decide the Design' contest).
• Live Free Country 99.1 (WNNH): Another Saga Communications station co-located in Manchester, NH, also part of the Manchester Radio Group. Competes for the same local ad dollars and listeners, and frequently cross-promotes with WZID.
• WCLZ (Portland, ME): Another Saga Communications station in a nearby Northern New England market (Portland, ME). Comparable as a Saga-owned Adult Alternative station with similar mid-market, ad-supported dynamics and shared corporate platform (Amperwave, Saga digital apps).

Broad incumbents

• iHeartMedia New Hampshire Cluster: National radio conglomerate (iHeartMedia) that operates multiple stations in the broader NH/Massachusetts region. Comparable as a much larger incumbent with overlapping ad sales, digital, and podcast capabilities competing for the same local advertisers.
• Townsquare Media: Multi-platform radio and digital media company operating clusters in small and mid-sized U.S. markets, including in New Hampshire. Comparable as a peer group with similar local ad-supported business model, though at significantly greater scale.
• Cumulus Media / Westwood One: Large U.S. radio broadcaster with stations in numerous mid-sized markets, comparable in business model (local ad sales + national network + digital) and as a competitive reference for ad pricing in similar-sized markets.
• Audacy (formerly Entercom/CBS Radio): Major U.S. radio operator with significant local advertising and podcast capabilities. Relevant as a broad incumbent and benchmark for digital audio monetization strategies that WZID would need to compete against over time.
• Saga Communications, Inc. (parent): Publicly traded parent company (NASDAQ: SGA) that operates WZID and a portfolio of radio stations across the U.S. Relevant for group-level strategy, capital allocation, and shared digital platform context (Amperwave streaming).

Regional players

• WZMT (97.1 The Rock): Townsquare Media rock-formatted station serving the Lakes Region and greater NH market. Comparable as a New Hampshire commercial FM station competing for regional ad dollars and listener attention, though with a different format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WZID
• YouTubeyoutube.com/user/NHWZID
• Facebookfacebook.com/WZIDManchester
• Instagraminstagram.com/wzidfm

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 95.7 WZID