Bunger & Robertson

What Bunger & Robertson does

Bunger & Robertson is a privately held, full-service law firm founded in 1949 in Bloomington, Indiana, that provides legal representation across eleven practice areas: health care law, personal injury, estate planning/elder law/probate, civil litigation, mediation/ADR, real estate and development, business services, government entities, family law, criminal defense, and immigration and naturalization. The firm serves four primary client segments — healthcare providers, business clients, individual clients, and government entities — across Bloomington and southern Indiana, with a stated footprint of 11–50 employees and 15+ attorneys including partners and associates.

The firm generates revenue through traditional professional services billing: hourly rates for litigation and general legal work, contingency fees for personal injury matters (with a stated guarantee that fees will not exceed client recovery), and flat or quote-based fees for transactional matters such as estate planning and business formation. Its go-to-market is relationship-led and locally anchored, relying on community reputation, American Bar Association/Indiana State Bar involvement, 30-year Bloomington Chamber of Commerce membership, professional referrals, and a content marketing blog rather than paid advertising or AI-driven lead capture.

Operations run on a standard small-firm technology stack — a WordPress-based website with a secure LawPay payment portal for invoices and retainers, Google Analytics for traffic measurement, and reCAPTCHA for bot protection. The firm is partnership-owned with no disclosed private equity or external investors, has no subsidiaries, and has no recent history of acquisitions or geographic expansion beyond its single Bloomington office. Recent strategic activity has centered on internal succession: a 2021 office relocation to renovated space at 211 South College Avenue, multiple partner promotions (DeWeese in 2020, Fuschetto, Heeb in 2024), a string of associate hires from 2021–2024, and the April 2026 retirement of senior partner Joseph O'Connor.

Name

Bunger & Robertson

Legal name

Bunger & Robertson

Website

https://lawbr.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Bunger & Robertson is a privately held full-service law firm founded in 1949 in Bloomington, Indiana, serving individuals, businesses, healthcare providers, and government entities across eleven practice areas including personal injury, healthcare law, estate planning, and immigration.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110), Legal Services (5411), Other Legal Services (54119)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Legal Practice Management & Case Management (BPAEAPAC)

akta.pro secondary industries

Family & Private Client (Trusts & Estates) Law (BPAHAAAK), Litigation Support & Expert Witness Services (BPAHALAG), Employment & Labor Law (BPAHAAAD)

Keywords

• Legal services
• Personal injury law
• Estate planning
• Business law
• Civil litigation

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Legal Services Fees: Traditional law firm billing for legal representation across multiple practice areas including personal injury (contingency fee basis), civil litigation, estate planning, immigration, business services, and other legal matters. Clients billed via hourly rates, contingency fees, or flat fees depending on service type.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bunger & Robertson is a full-service law firm providing legal representation and counsel across 11 practice areas including health care law, personal injury, estate planning/elder law/probate, civil litigation, mediation/ADR, real estate, business services, government entities, family law, criminal defense, and immigration. The firm serves both individuals and organizations in Bloomington and Southern Indiana.

Product overview

Bunger & Robertson is a full-service law firm offering a comprehensive portfolio of legal services. The firm operates as a unified legal practice with multiple practice areas that work together to serve individual and business clients. Services include Health Care Law, Personal Injury, Estate Planning/Elder Law/Probate, Civil Litigation, Mediation/ADR, Real Estate and Development, Business Services, Government Entities, Family Law, Criminal Defense, and Immigration & Naturalization. The firm has been serving the Bloomington, Indiana community since 1949.

Differentiator

Problem solved

Functional benefit

Products and services

• Health Care Law Legal services for health care providers including HIPAA compliance, EMTALA laws, medical malpractice defense, and Affordable Care Act guidance. Serves hospitals, physician practices, home health providers, long-term care facilities, and imaging and surgical centers.
• Personal Injury Legal representation for individuals harmed due to someone else's negligence, covering car crashes, motorcycle crashes, wrongful death, truck accidents, worker's compensation, slip and fall, dog bites, and civil rights violations. Handled on contingency fee basis.
• Estate Planning, Elder Law and Probate Services including wills, trusts, powers of attorney, living wills, health care representatives, funeral planning, probate and trust administration.
• Civil Litigation Legal representation in lawsuits covering landlord/tenant disputes, personal injury, commercial/business disputes, construction defects, products liability, intellectual property, debt settlement, discrimination, contract disputes, real estate disputes, and insurance matters.
• Mediation/ADR Alternative dispute resolution services including mediation, binding and non-binding arbitration, med-arb, pre-litigation counsel, and post-litigation resolutions.
• Real Estate and Development Legal services for residential and commercial real estate transactions, regulatory issues, property development, land use and zoning, title examination and insurance, and real estate litigation.
• Business Services Services including business formation (incorporation, LLCs, partnerships), tax planning and preparation, tax litigation, nonprofit incorporation, charitable reporting, and employment law counseling.
• Government Entities Legal representation for school corporations and public entities covering school employment issues, bond financing, school contracts, transportation, disciplinary proceedings, IEPs, municipal planning, land use, zoning, licensing, eminent domain, and environmental law.
• Family Law Legal services covering dissolution of marriage, legal separation, paternity matters, division of marital estate, child support and custody, adoption guidance, guardianship, protective orders, and collaborative law.
• Criminal Defense Legal representation for misdemeanor and felony charges, criminal trial proceedings, and juvenile crime cases.
• Immigration & Naturalization Immigration legal services including family-based adjustment of status, H-1B visas, EB-5 investors, fiancé visas, L-1 visas, waivers for grounds of inadmissibility, naturalization, I-9 compliance, foreign adoption, and O visas.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered major, core and minor.

• American Bar Association and FoundationmajorOthersFirm and individual attorneys maintain membership and active involvement in American Bar Association including Joe O'Connor's service on Board of Governors, House of Delegates, and various committees. ABA is the largest voluntary professional association for attorneys in the US.
• Indiana State Bar Association and FoundationmajorOthersFirm maintains membership with Indiana State Bar Association. Multiple attorneys have held leadership positions including Joe O'Connor serving as President (1994-95) and various other officer positions.
• Bloomington Chamber of CommercecoreOthers30-year member of the Bloomington Chamber of Commerce, demonstrating long-term commitment to local business community. Firm celebrates anniversary milestone for this membership.
• Bloomington Economic Development CorporationminorOthersCommunity economic development organization supporting local business growth. Firm attorneys including Thomas Bunger serve on related advisory boards.
• United Way of Monroe CountyminorOthersNonprofit federation of organizations working to improve lives and community conditions through collective impact. Firm participates in annual giving campaigns.
• Boys & Girls Club of AmericaminorOthersYouth development organization. Multiple firm attorneys have served as board presidents and members including Bill Beggs and Brian Drummy.
• Habitat for HumanityminorOthersGlobal nonprofit housing organization. Firm listed as affiliated organization demonstrating community support.
• Community Foundation of Bloomington and Monroe CountyminorOthersCommunity philanthropy organization. Peggy Frisbie serves as Chair of Board of Directors. Firm attorneys involved in foundation activities.
• Monroe County United MinistriesminorOthersCommunity ministry providing assistance to those in need. Multiple firm attorneys serve on board including Ryan Heeb (Board Member) and Brian Drummy (Vice President 2015-2016).
• American Health Lawyers AssociationminorOthersProfessional organization for health law attorneys. James Whitlatch serves as member and Kathryn DeWeese is also a member.
• American Immigration Lawyers Association (AILA)minorOthersNational association of immigration lawyers. Joseph Fuschetto is an active member and has presented on immigration topics at conferences and universities.
• Bloomington Association of Collaborative ProfessionalsminorOthersProfessional organization for collaborative law practitioners including attorneys, mental health professionals, and financial professionals. Jessica Merkel joined this organization after completing collaborative practice training.
• National Academy of Distinguished NeutralsminorOthersNational association of distinguished neutral mediators. Samuel Ardery is a member, recognized as a national mediator, consultant, speaker, trainer, and author on conflict and mediation.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Barnes & Thornburg LLP: Large Indianapolis-headquartered law firm offering comparable full-service practice including business, litigation, healthcare, and government representation. Directly competes for Indiana-based business and government clients while also serving national markets.
• Lewis Wagner LLP: Indianapolis-based law firm with comparable litigation, real estate, and estate planning practice areas. Similar mid-size regional firm model serving Indiana clients.
• Bose McKinney & Evans LLP: Indianapolis-based full-service firm with overlapping practice areas in healthcare law, government services, litigation, and business representation. Similar full-service model serving Indiana clients across diverse segments.
• Krieg DeVault LLP: Indianapolis-based law firm with comparable full-service offering including healthcare law, business services, real estate, and estate planning. Directly comparable in serving Indiana-based clients across multiple practice areas similar to Bunger & Robertson's.
• Ice Miller LLP: Indianapolis-based full-service law firm with similar broad practice areas including business services, litigation, healthcare, and government. Comparable in offering traditional full-service legal representation to Indiana-based clients, but with significantly larger scale and broader geographic footprint.
• SmithAmundsen LLC: Midwest-based law firm with Indiana offices offering comparable services in litigation, business, employment law, and estate planning. Similar full-service regional firm model.
• Taft Stettinius & Hollister LLP: Indianapolis-based full-service law firm with comparable offerings in business services, real estate, litigation, and government representation. Competes for similar Indiana-based mid-market business clients.
• Riley Bennett Egloff LLP: Indianapolis-based law firm with comparable litigation and business practice focus. Competes for similar Indiana-based business clients and litigation matters.

Broad incumbents

• Faegre Drinker Biddle & Reath LLP: Large national law firm with significant Indiana presence and broad full-service offerings including healthcare, business, and government representation. Represents the kind of scaled national competitor that could displace regional firms like Bunger & Robertson for larger client matters.

Emerging players

• Hall Render Killian Heath & Lyman: Nationally recognized healthcare law firm with strong Indiana presence. Directly competes for the same healthcare provider clients (hospitals, physician practices) that Bunger & Robertson serves, representing the most significant direct threat to the firm's healthcare practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BungerRobertson

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bunger & Robertson