Selwood Housing Society

What Selwood Housing Society does

Selwood Housing Society Limited is a not-for-profit housing association and registered charity (1141124) providing affordable homes across Wiltshire, Somerset, and Bath and North East Somerset. It is also a company limited by guarantee (4168336), FCA-authorised (739372) and regulated by the Regulator of Social Housing. The group's core products are social and affordable rental housing (6,500+ homes managed), shared ownership sales and rent, sheltered housing for over-55s, and supported housing for people with learning and physical disabilities. Underlying technology includes the MySelwoodHousing tenant portal for rent, payments and repair history; an online repair request system integrated with the in-house repairs workflow; an SMS text-balance enquiry service; and a Smart Homes pilot integrating AI, smart doorbells/CCTV and cloud infrastructure for vulnerable tenants. Operating infrastructure is anchored by an in-house repairs team of approximately 41 trade operatives executing around 650 repairs appointments per week and 24,517 repairs annually (April 2025 – March 2026), with 92.3% of all repairs completed within target response times and 99.2% of emergency repairs completed same-day.

Revenue is generated through subscription-style monthly rents on social/affordable homes (government CPI+1% formula, 4.8% for 2026/27), shared ownership rent at approximately 2.75% per annum on the unsold landlord share, shared ownership property sales, service charges for communal maintenance, and cross-subsidy open-market sales through its wholly-owned subsidiary Cottsbury Homes. Construction is delivered via the wholly-owned subsidiary Selwood Devco. Distribution is primarily indirect for social housing — via three local authority choice-based lettings schemes (Homes4Wiltshire, Homesearch BathNES, Homefinder Somerset) — and direct via the website and sales team for shared ownership buyers; development capital is sourced from Homes England alongside internal reinvestment.

Name

Selwood Housing Society

Legal name

Selwood Housing Society Limited

Website

https://selwoodhousing.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Selwood Housing Society is a not-for-profit housing association and registered charity managing over 6,500 social, affordable, shared ownership and supported homes across Wiltshire, Somerset, and Bath and North East Somerset for families, first-time buyers and vulnerable adults.

Ownership category

akta.pro rank

Product category

Social and Affordable Housing

NAICS

Services to Buildings and Dwellings (5617), New Multifamily Housing Construction (except For-Sale Builders) (236116), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), New Housing For-Sale Builders (236117)

SIC

Services-To Dwellings & Other Buildings (7340), General Bldg Contractors - Residential Bldgs (1520), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Cooperative (Co-op) Housing Association Management (BPAJAHAC)

akta.pro secondary industry

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

Keywords

• Social housing services
• Affordable rental housing
• Shared ownership homes
• Supported housing accommodation
• Housing association lettings

Headquarters

HQ city

Trowbridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Social and Affordable Housing Rents: Rental income from over 6,500 social and affordable rent homes across Wiltshire, Somerset, and Bath and North East Somerset. Rents are calculated using a government-mandated formula based on national average rent adjusted for local earnings and property value. Rent changes annually in line with CPI + 1% government policy.
2. Shared Ownership Rent: Rent charged on the unsold share of shared ownership properties. Rent is typically calculated at approximately 2.75% per annum of Selwood Housing's share of the property value, charged monthly.
3. Shared Ownership Property Sales: Sale of shares in shared ownership homes to eligible buyers. Profits from open market sales of Cottsbury Homes properties are reinvested into future affordable housing developments.
4. Service Charges: Separate charges from rent covering the cost of maintaining communal areas and services. Calculated based on actual costs incurred, split across properties that benefit from those services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Selwood Housing Society is a not-for-profit housing association that provides social and affordable rental housing, shared ownership, sheltered housing, and supported housing across Wiltshire, Somerset, and Bath and North East Somerset. The organisation manages over 6,500 homes, runs an in-house repairs service of approximately 41 trade operatives completing roughly 650 appointments per week, and supports tenants through a dedicated tenant portal and account managers. Properties are allocated primarily through local authority choice-based lettings schemes, with shared ownership sales handled directly via the Selwood Housing website and sales team.

Product overview

Selwood Housing Society operates as a not-for-profit housing association providing a portfolio of housing services across Wiltshire, Somerset, and Bath and North East Somerset. The core offering consists of social and affordable rental housing, shared ownership schemes, sheltered housing for over-55s, and supported housing for people with disabilities. Supporting services include an in-house repairs and maintenance team, the MySelwoodHousing tenant portal for account management and payments, and a mutual exchange service integrated with Homeswapper. A Smart Homes pilot program integrating AI and smart home systems represents emerging technology-enabled care services. The organization also manages leasehold properties and new build developments through subsidiary Selwood Devco.

Differentiator

Problem solved

Functional benefit

Products and services

• Social and Affordable Rental Housing

Quantifiable outcome

• 92.3% of all repairs completed within target response times (April 2025 – March 2026), exceeding the 90% target
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Wiltshire Council (Homes4Wiltshire)coreChannel Partner/ Reseller/ DistributorWiltshire Council operates the Homes4Wiltshire choice-based lettings scheme through which Selwood Housing advertises its social and affordable rent properties. Applicants must register with the council to be assessed and banded before they can bid on Selwood properties.
• Bath and North East Somerset Council (Homesearch BathNES)coreChannel Partner/ Reseller/ DistributorBath and North East Somerset Council operates the Homesearch BathNES choice-based lettings scheme for social housing in the region. Selwood advertises qualifying properties through this scheme.
• Somerset Council (Homefinder Somerset)coreChannel Partner/ Reseller/ DistributorSomerset Council operates the Homefinder Somerset choice-based lettings scheme covering affordable housing across Somerset. Selwood advertises its Somerset properties (e.g., Frome, Wells, Radstock) through this scheme.
• HomeswappercoreTechnology or IntegrationHomeswapper is a free-to-use mutual exchange platform enabling Selwood tenants to find other housing association or local authority tenants to swap homes with. Selwood processes mutual exchange applications through the Homeswapper platform.
• Citizens Advice (Help to Claim)minorStrategic or Co-development PartnerSelwood Housing directs tenants claiming Universal Credit to the Citizens Advice Help to Claim service, a free, independent service supporting applicants through the early stages of a Universal Credit claim, including the online application and preparation for the first payment.
• KFR (Keyford Resource)minorStrategic or Co-development PartnerLocal charity KFR sells second-hand white goods and furniture and offers a reduced pricing scheme for low-income households. Selwood Housing recommends KFR to tenants moving into new homes who need furnishings.
• Group 5minorStrategic or Co-development PartnerLocal charity providing second-hand furniture to those who would otherwise go without. Selwood Housing works with Group 5 and refers tenants in need to this service.
• Loreburn Housing AssociationminorStrategic or Co-development PartnerScottish housing provider mentioned alongside Selwood Housing in a techhousing article on digital innovation in housing. Both organisations are referenced as examples of housing associations integrating digital technologies including AI and smart home systems.
• Housing SolutionsminorStrategic or Co-development PartnerHousing association mentioned alongside Selwood Housing in the context of digital innovation and technology integration in housing, including IT infrastructure overhauls.
• VIVIDminorStrategic or Co-development PartnerHousing association referenced alongside Selwood Housing in the techousing article as having launched digital initiatives including AI integration and smart homes pilot programs.
• Wiltshire Council (Supported Housing)minorStrategic or Co-development PartnerSelwood Housing works closely with Wiltshire Council to ensure supported housing and care home properties continue to meet specialist needs. Wiltshire Council is a key commissioning partner for registered care homes and supported housing schemes for people with learning and physical disabilities.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LiveWest: One of the largest housing associations in the South West of England, operating across Somerset, Devon, Cornwall, and Dorset. Directly comparable to Selwood as a regional affordable housing provider with a similar social/affordable rent, shared ownership, and supported housing mix, but at materially greater scale.
• Aster Group: Housing association operating across central and southern England, including Wiltshire and Somerset. Directly comparable to Selwood in product mix (social rent, shared ownership, supported housing) and regional footprint, with similar scale and tenant base.

Broad incumbents

• Sovereign Housing Association: One of the largest UK housing associations with around 85,000+ homes, providing social and affordable rent, shared ownership, and supported housing across the South West and South East. Broader incumbent offering the same product categories as Selwood but at significantly greater scale and geographic reach.
• Stonewater: National housing association managing around 40,000+ affordable homes across England, including social rent, affordable rent, shared ownership, and specialist supported housing. Comparable product mix to Selwood at larger scale, with overlapping tenant demographics.
• Platform Housing: Large housing association managing around 50,000+ homes primarily in the Midlands and South of England. Offers social/affordable rent, shared ownership, and specialist housing, overlapping with Selwood's product portfolio at a significantly larger scale.
• Guinness Partnership: One of the largest housing associations in England, with around 66,000 homes providing general needs, supported, and sheltered housing plus shared ownership. Comparable to Selwood in offering a full spectrum of housing solutions but at much greater scale and national reach.
• Orbit Group: Large UK housing association managing around 48,000 homes across central, southern, and eastern England. Provides affordable rent, shared ownership, and independent living services, with a similar not-for-profit charitable model to Selwood but at significantly larger scale.
• Home Group: Major UK housing association and social enterprise providing affordable rent, shared ownership, and supported housing for vulnerable people, managing around 55,000+ homes. Directly comparable to Selwood in charitable purpose and product mix, but operating at much greater scale nationally.
• Hyde (Hyde Housing Association): Large London-headquartered housing association managing around 58,000+ homes across southern England, including general needs, shared ownership, and supported housing. Comparable product portfolio and not-for-profit structure to Selwood but at substantially greater scale and with a more London-centric geographic base.
• A2Dominion Housing Group: Large housing association managing around 38,000+ homes across London and southern England, offering affordable rent, shared ownership, student accommodation, and supported housing. Similar not-for-profit model and product mix to Selwood at considerably greater scale, though with a more London-weighted portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/selwood-housing

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selwood Housing Society