AMIT International Group
AMIT International Group is a UAE-founded (1981) privately held distributor and certified service provider for premium marine, industrial, and lifestyle technology brands — including Mercury Marine, MTU, ZF, Garmin, HENSOLDT, and D-Link — serving government maritime entities, commercial operators, and consumers across the Middle East and Southern Asia.
- Company typePrivate
- Founded1981
- HeadquartersDubai, United Arab Emirates
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What AMIT International Group does
AMIT International Group FZE is a UAE-based, privately held distribution and services group founded in 1981 by veteran Emirati Sea-Captain Abdulla Mohammed Ibrahim. Headquartered in Dubai Maritime City, the group operates through 11 business units and 5 sub-brands — AMIT Marine Services, AMIT Marine Limited, AMIT Engineering, AMIT Retail, and AMIT Care — delivering modern marine and land technologies across the Middle East and Southern Asia (UAE, Saudi Arabia, Bahrain, India, Singapore, Bangladesh, with maritime services coverage extending to the Maldives). Its core offering combines the authorized distribution and certified after-sales service of premium international brands — including Mercury Marine (exclusive dealer in KSA), MTU/Rolls-Royce Power Systems diesel engines, ZF Marine gearboxes, Garmin marine and fitness electronics, HENSOLDT naval sensors, D-Link networking, Tacx, and a broad diving-equipment portfolio — with in-house engineering (engine overhauls, gearbox rebuilds), regulatory certification services (LSA/FFA inspections, life raft servicing), and a growing retail network of 7 AMIT Care lifestyle and device-repair stores in the UAE.
The group's revenue model is hardware-led (marine equipment, engines, electronics, diving gear, consumer products) supplemented by professional services (installation, commissioning, maintenance, certification, warranty repair), authorized distribution fees, and retail showroom sales. Go-to-market is enterprise field sales for marine technology combined with a multi-brand retail showroom channel for consumer products; pricing is predominantly quote-based for marine hardware and unit-priced for retail, with a quote/scope-based model for services. Customers span government maritime entities and commercial maritime companies as primary segments, with consumer retail as a secondary segment. The group holds EcoVadis Silver Medal status (top 15% globally on sustainability) and operates 17+ offices across 6 countries with 101-250 employees; no external private equity, venture, or public ownership is disclosed.
AMIT International Group firmographics
Firmographics- Name
- AMIT International Group
- Legal name
- AMIT International Group FZE
- Website
- https://amitintl.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AMIT International Group is a UAE-founded (1981) privately held distributor and certified service provider for premium marine, industrial, and lifestyle technology brands — including Mercury Marine, MTU, ZF, Garmin, HENSOLDT, and D-Link — serving government maritime entities, commercial operators, and consumers across the Middle East and Southern Asia.
- Ownership category
- akta.pro rank
AMIT International Group industry classification
Industry- Product category
- Marine Equipment Distribution & Services
- NAICS
- Ship Building and Repairing (336611), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Marine MRO Parts & Consumables Distribution (TLAKAOAJ)
- akta.pro secondary industries
- Electrical, Automation & Navigation MRO (Power, Controls, Comms, ECDIS/Radar) (IMAJAFAD), Life-Saving Appliances & Safety Equipment (Davit Systems, Lifeboats, Firefighting) (IMAJAIAG), Retrofits & Modernization (Scrubbers, Ballast Water, Alternative Fuels, Energy-Saving Devices) (IMAJAFAH)
Keywords
Where AMIT International Group is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices17 records
Markets served
AMIT International Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Marine Technology Products & Services: Sale, distribution, and service of marine technologies including navigation equipment, communication systems, diving equipment, life-saving appliances, fire fighting systems, marine engines and components. Revenue generated through product sales, installation, commissioning, and after-sales service contracts.
- Retail Products & Services: Sale of lifestyle and technology products including Garmin fitness devices, smartphones, accessories, and personal electronics through retail showrooms and online store. Also includes repair services for consumer electronics.
- Authorized Dealer & Distribution: Revenue from authorized dealer network representing multiple international marine and lifestyle brands across the Middle East and South Asia.
- Professional Services: Technical services including installation, commissioning, maintenance, repair, and certification services for marine and industrial equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Product Sales - Marine Technologies |
| Unit Pricing | Pay-as-you-go | Retail Products |
| Transaction based/ take rate | Pay-as-you-go | Service & Repair |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
AMIT International Group product offering
Product offeringCore offering
AMIT International Group imports, exports, distributes, and services marine equipment including navigation and communication systems, marine engines (Mercury Marine, MTU), diving equipment, life-saving and fire fighting appliances, and ZF Marine gearboxes. The group also distributes and services lifestyle and technology products (Garmin, Tacx, D-Link) through retail showrooms and service centers across the Middle East and Southern Asia, with revenue generated from product sales, installation, commissioning, after-sales service, and certification.
Product overview
AMIT International Group (AIG) is a UAE-headquartered enterprise (founded 1981) operating across marine, land, and lifestyle technology sectors through five distinct business units. The portfolio consists of: (1) AMIT Marine Services — authorized service partner for NAVCOM equipment, diving systems, and LSA/FFA; (2) AMIT Marine Limited — authorized dealer for Mercury Marine engines with showrooms/workshops in UAE and KSA; (3) AMIT Engineering — authorized service center for MTU diesel engines and ZF Marine gearboxes; (4) AMIT Retail — multi-brand retail showrooms and Garmin Service Centres selling marine leisure products and fitness technology; and (5) AMIT Care — device repair and lifestyle services brand operating multiple retail stores across the UAE. The group distributes or services partner brands including Garmin, Tacx, Mercury Marine, MTU, ZF Marine, D-Link, and a portfolio of diving equipment brands (Mares, Oceanic, Hollis, Riffe, Zeagle, SUBSALVE). The group does not offer a unified software platform; its offering is a combination of physical products (engines, equipment, accessories) and associated services (installation, repair, certification, retail).
Differentiator
Problem solved
Functional benefit
Brands
- AMIT Marine: Marine sales and services, NAVCOM equipment, diving equipment, LSA/FFA products and services
- AMIT Retail
- AMIT Engineering
- AMIT Care
Products and services
- AMIT Marine Services Marine services division providing installation, maintenance, and repair of navigation and communication equipment, diving systems, and life-saving appliances across vessels. Operates as an authorized service partner for major marine technology brands and provides offshore operations support in partnership with GOM Offshore.
- AMIT Marine Limited Marine equipment sales and service entity, authorized dealer for Mercury Marine, offering marine engines, outboard motors, and workshop services. Operates showrooms and service centers across UAE and KSA (Al Khobar, Jeddah, Jazan, Bahrain).
- AMIT Engineering Engineering division specializing in industrial and marine engine solutions, including MTU diesel engines (Series 2000, 4000) and ZF gearboxes. Provides service, repair, overhaul, and maintenance as an authorized ZF Marine After Sales Service Center.
- AMIT Retail Retail division operating showrooms across UAE (Dubai Marsa Al Seef, Al Ras, Sharjah, Abu Dhabi), selling marine leisure products, fitness technology, lifestyle gadgets, and diving equipment. Includes Garmin Service Centre, marine accessories, and Tacx indoor cycling trainers.
- AMIT Care Lifestyle and technology service brand offering device repairs (mobile, tablet, laptop, smartwatch, gaming console), data recovery, key duplication, engraving, printing solutions, bag and shoe restoration, and premium lifestyle accessories. Operates 7 retail stores across UAE.
- Navigation & Communication (NAV/COM) Equipment Marine navigation and communication equipment including radar, sonar, gyrocompasses, autopilots, ECDIS, GMDSS, VDR-APT systems, and VHF radios, with installation, commissioning, predictive maintenance, and emergency repair services.
- LSA/FFA (Life Saving Appliances & Fire Fighting Appliances) Life Saving Appliances including lifeboats, rescue boats, fast rescue craft, and fire fighting systems (Novec, FM200, CO2, water mist, foam, dry powder), with annual and five-year inspection, certification, and cylinder hydrostatic testing services.
- Diving Equipment (Mares, Oceanic, Hollis, Riffe, Zeagle, Subsalve) Portfolio of commercial and recreational diving equipment brands including Mares, Oceanic, Hollis, Riffe, Zeagle, and SUBSALVE, distributed and serviced through AMIT Marine Services with inspection, repair, and certification capabilities.
- D-Link Networking Products Distribution Networking and connectivity solutions distributed through AMIT Trading Company following a new partnership announced in March 2026.
- HENSOLDT UK Service Partnership (Saudi Arabia) Authorized service partnership for HENSOLDT UK naval electronics and sensor solutions in Saudi Arabia, providing world-class marine technology service support.
Quantifiable outcome
- Top 15% globally in sustainability (EcoVadis Silver Medal)
- +2 more outcomes
Companies that use AMIT International Group
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
AMIT International Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
AMIT International Group partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor, core and moderate.
- Al Jazeera Diving & Swimming CenterminorPartnership for World Ocean Day reef cleanup initiative in Ras Al Khaimah. Collaboration focused on marine conservation and environmental responsibility.
- D-LinkcoreNew association with D-Link through AMIT Trading Company partnership. AMIT becomes authorized distributor/reseller for D-Link networking products.
- HENSOLDT UKcoreAMIT Marine Services appointed as Official Service Partner of HENSOLDT UK in Saudi Arabia, marking a strategic partnership for delivering world-class marine services. HENSOLDT is a leading provider of naval electronics and sensor solutions.
- AzraqminorCollaboration with Azraq, a UAE-based marine conservation organization, for beach cleanup drive as part of sustainability initiatives.
- GOM OffshorecoreStrategic partnership renewal between AMIT Marine Services and GOM Offshore for offshore operations support. Collaboration focused on safer, smarter offshore operations with engineering excellence.
- Go1 Education PortalcoreAMIT Group partners with Go1 education portal for mandatory annual Modern Slavery training and awareness programs, including virtual onboarding modules.
- IBT GlobalminorIndependent whistleblowing hotline operated by IBT Global for reporting concerns of modern slavery and other misconduct.
- Garmin (Partner Brand)coreAuthorized partner brand for marine and fitness technologies including GPS systems, chartplotters, sonar, and wearable fitness devices.
- Mercury Marine (Partner Brand)coreExclusive Mercury Marine dealership in Saudi Arabia covering sales, service, and support for outboard and inboard motors.
- MTU / Rolls-Royce Power Systems (Partner Brand)coreAuthorized service partner for MTU diesel engines (Series 2000, 4000) with factory-trained technicians and certification.
- ZF Marine (Partner Brand)coreZF Marine After-Sales Service Center authorized to provide gearbox service and support.
- Additional Partner BrandsmoderatePortfolio includes Tacx (cycling trainers), EmpirBus, Fusion Entertainment, Hella Marine, Icom (radio communications), Zenitel, SUBSALVE, Boning, Catalina Cylinder, Koshin, Plastimo, Lenco, Zeagle, OTS, Blue Sea, BAUER, Riffe, Mares, Oceanic, Hollis, and Jimmy brands.
Scale indicators6 records
Recent moves11 records
Expansion highlights6 records
AMIT International Group competitors and assessment
Company assessmentDirect peers
- Al Masaood Marine & Industrial Supplies: UAE-based division of the Al Masaood conglomerate distributing marine engines, navigation equipment, and industrial machinery with authorized OEM partnerships across the Gulf. Directly comparable to AMIT in marine equipment distribution and authorized-service model within the same UAE geography.
- Bin Hammam Marine Services Co. Saudi Arabia-based marine equipment distributor and service provider supplying engines, navigation, and safety equipment to commercial and offshore operators. Directly comparable to AMIT's KSA Marine Limited operations in product portfolio and authorized-service positioning.
- Al-Salam Marine Services LLC: UAE-based marine services company providing ship repair, maintenance, and marine equipment supply across the Gulf. Directly comparable to AMIT's marine services division in terms of regional footprint, customer profile, and service portfolio.
Broad incumbents
- GAC Group: Global UAE-headquartered shipping, marine services, and logistics group offering ship agency, marine spare parts logistics, and vessel support across the Middle East. Overlaps with AMIT's marine services and parts distribution but operates at significantly larger global scale across broader maritime services.
- Acteon Group: Global offshore energy and marine services group with sub-brands in mooring, foundations, survey, and asset integrity serving Middle East operators. Comparable to AMIT's marine engineering and offshore service capabilities but operates globally with much larger scale.
- Inchcape Shipping Services: Global maritime services provider offering ship agency, spare parts logistics, and vessel support with strong Middle East presence. Comparable in marine parts distribution and ship-support services but operates as a global incumbent rather than regional specialist.
Regional players
- Halul Offshore Services: Qatar-based offshore marine services and equipment provider serving oil & gas and commercial marine customers in the Gulf. Comparable to AMIT's marine services portfolio in adjacent GCC territory, with similar NAVCOM, diving, and life-saving appliance service offerings.
- Mermaid Maritime Public Company: Thailand-headquartered offshore and subsea services company with Middle East operations serving oil & gas clients. Comparable in offshore marine services orientation but primarily serves Southeast Asia rather than the GCC directly.
Emerging players
- Topaz Energy and Marine: Offshore support vessel operator and marine services provider with Middle East exposure. Comparable to AMIT's offshore-customer base but with a different business model focused on vessel ownership rather than equipment distribution and service.
Others
- ASGC Group (Marine & Industrial): UAE-based diversified group with industrial equipment and marine-adjacent operations. Less directly comparable than the marine specialists but operates as a UAE regional player in adjacent industrial segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
AMIT International Group social profiles
Digital presenceAMIT International Group compliance and trust
Trust signalCompliance2 records
AMIT International Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMIT International Group leadership team
Management profileNumber of profiles
Profiles1 record
AMIT International Group subsidiaries and ownership
Company hierarchySubsidiaries12 records
AMIT International Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMIT International Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMIT International Group
What does AMIT International Group do?
AMIT International Group imports, exports, distributes, and services marine equipment including navigation and communication systems, marine engines (Mercury Marine, MTU), diving equipment, life-saving and fire fighting appliances, and ZF Marine gearboxes. The group also distributes and services lifestyle and technology products (Garmin, Tacx, D-Link) through retail showrooms and service centers across the Middle East and Southern Asia, with revenue generated from product sales, installation, commissioning, after-sales service, and certification.
Is AMIT International Group a public or private company?
AMIT International Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AMIT International Group founded?
AMIT International Group was founded in 1981. It employs 101 to 250 people.
Where is AMIT International Group based?
AMIT International Group is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does AMIT International Group make money?
Four revenue lines are on record. Marine Technology Products & Services are the primary driver. The others are retail Products & Services, authorized Dealer & Distribution and professional Services.
Who are AMIT International Group's main competitors?
Direct peers on record are Al Masaood Marine & Industrial Supplies, Bin Hammam Marine Services Co. and Al-Salam Marine Services LLC. Broad incumbents are GAC Group, Acteon Group and Inchcape Shipping Services. Regional players are Halul Offshore Services and Mermaid Maritime Public Company. Topaz Energy and Marine is listed as an emerging player. ASGC Group (Marine & Industrial) is listed as an others.
Does AMIT International Group have an API?
No public API is recorded for AMIT International Group.
What industry is AMIT International Group in?
AMIT International Group's product category is Marine Equipment Distribution & Services. Its primary akta.pro industry code is TLAKAOAJ, Marine MRO Parts & Consumables Distribution, with a secondary code of IMAJAFAD, Electrical, Automation & Navigation MRO (Power, Controls, Comms, ECDIS/Radar). Its NAICS code is 336611 and its SIC code is 5084.