Rhoda Goldman Plaza

What Rhoda Goldman Plaza does

Rhoda Goldman Plaza is a boutique assisted living and memory care community located at 2180 Post Street in San Francisco's Lower Pacific Heights neighborhood. The community operates as a division of Jewish Family and Children's Services (JFCS), a 501(c)(3) nonprofit organization (EIN 94-1156528) that has served the San Francisco Bay Area since 1850. The facility holds California Residential Care Facility for the Elderly license RCFE# 385600125 and serves two primary resident populations: seniors requiring assistance with daily activities in private apartments, and seniors with Alzheimer's or other memory-related conditions requiring specialized care within a secure environment. Supporting services include a chef-prepared kosher-style dining program, an on-site Cafe Bistro, transportation services for Bay Area excursions, and private senior apartments with kitchenettes and housekeeping. The community runs a multi-channel engagement program including tours, monthly bagel brunches, concerts, an active blog (The Olive Press), and a wait-list registration system.

The business model is subscription/recurring-revenue based, with monthly residential fees varying by apartment size and level of care required; pricing is quote-based and not publicly disclosed. GTM is sales-led and direct-to-consumer: prospective residents and their adult children book tours via website or phone, and the community leverages the JFCS referral network and Bay Area Jewish community connections to source leads. The exclusive partnership with the Fromm Institute provides lifelong learning programming (lectures, book clubs, music performances) that serves as a differentiating amenity. Underlying technology consists of a senior living care management platform integrated with lifestyle and wellness features, plus the recently deployed "Digital Windows" environment display system. The community employs between 101-250 staff and has been in operation under its current branding since 2000, though it draws institutional credibility from the 175-year JFCS legacy.

Name

Rhoda Goldman Plaza

Legal name

Jewish Family and Children's Services (Rhoda Goldman Plaza division)

Website

https://rgplaza.org

Company type

Private

Founded year

1850

Operating status

Operating

Headcount range

101–250 employees

Short description

Rhoda Goldman Plaza is a boutique nonprofit assisted living and memory care community in San Francisco's Lower Pacific Heights, operated under Jewish Family and Children's Services. It serves seniors needing daily living support and specialized dementia care through private apartments, kosher-style dining, and exclusive lifelong learning programming via the Fromm Institute partnership.

Ownership category

akta.pro rank

Product category

Assisted Living and Memory Care

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Luxury / High-End Assisted Living Communities (HLADABAD)

akta.pro secondary industries

Memory Care Units within Assisted Living Communities (HLADACAB), Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

Keywords

• Assisted living services
• Memory care community
• Senior residential care
• Kosher senior dining
• Lifelong learning programs

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Assisted Living Residential Services: Monthly residential fees for seniors living in private apartments with access to care services, dining, housekeeping, activities, and transportation. Pricing is quote-based and varies by level of care required.
2. Memory Care Services: Specialized residential care for residents with dementia and memory-related conditions, offering enhanced support and specialized programming within the same facility.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Rhoda Goldman Plaza is a boutique assisted living and memory care community providing residential senior care in private apartments with daily living assistance, medication management, personal care, and chef-prepared kosher-style dining. Residents receive weekly housekeeping, transportation services, and access to a lifelong learning curriculum delivered through an exclusive partnership with the Fromm Institute, all delivered within a single licensed Residential Care Facility for the Elderly (RCFE #385600125) in San Francisco's Lower Pacific Heights.

Product overview

Rhoda Goldman Plaza is a boutique luxury assisted living and memory care community in San Francisco's Lower Pacific Heights, operating as a division of Jewish Family and Children's Services with a legacy since 1850. The core product portfolio centers on two primary service lines: Assisted Living providing comprehensive daily activity support and personalized care, and Memory Care offering specialized dementia and Alzheimer's services. These core services are supported by a culinary program featuring chef-prepared meals and an on-site cafe bistro, a lifelong learning program in partnership with the Fromm Institute, transportation services for local excursions, and private senior apartment accommodations. The community is licensed as RCFE# 385600125.

Differentiator

Problem solved

Functional benefit

Products and services

• Assisted Living Primary senior living service providing personal assistance with daily activities, medication management, and comprehensive care in a luxury setting within Lower Pacific Heights, San Francisco, for seniors needing daily living support while maintaining independence in private apartments.
• Memory Care Specialized dementia and Alzheimer's care offering structured support, therapeutic activities, and a safe environment for residents with memory-related conditions, provided within the same facility as assisted living services.
• Dining Program Chef-prepared culinary experience featuring locally sourced ingredients guided by kosher-style principles, with breakfast, lunch, and dinner served daily between 7:30am and 6:30pm for residents of the assisted living community.
• Cafe Bistro On-site cafe offering lighter fare including coffee drinks, snacks, pastries, lighter meals, and grab-and-go options for residents and visitors.
• Lifelong Learning Program Educational curriculum offered through exclusive partnership with the Fromm Institute, providing engaging intellectual activities including lectures, book clubs, music performances, fitness classes, and academic programs for residents.
• Transportation Services Convenient transportation services enabling resident outings and excursions throughout San Francisco and the surrounding Bay Area, including cultural and recreational destinations such as SFMOMA.
• Senior Apartments Light-filled private senior apartments featuring kitchenettes, nicely sized closets, daily bed-making, and weekly housekeeping services, designed for ease of mobility, serving as the residential accommodation for assisted living residents.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Fromm InstitutecoreStrategic or Co-development PartnerExclusive partnership with the Fromm Institute to provide an engaging curriculum for lifelong learning at Rhoda Goldman Plaza. Residents benefit from lectures, educational programming, and intellectual engagement opportunities not typically available in senior living settings.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Eskaton: Northern California nonprofit senior services provider operating multiple communities in the Sacramento/Northern California region. Comparable as a California-based nonprofit senior housing operator, though primarily outside the immediate SF/Pacific Heights market.

Broad incumbents

• Sunrise Senior Living: National senior living chain with assisted living and dedicated memory care neighborhoods. Comparable service mix and emphasis on individualized care, but at much broader scale than a single boutique nonprofit.
• Atria Senior Living: Large national senior living operator offering assisted living and memory care across many U.S. markets. Comparable in core service categories (AL, MC) and upscale positioning, though far larger and multi-site versus Rhoda Goldman Plaza's single boutique campus.
• Brookdale Senior Living: Largest U.S. senior living operator with broad assisted living and memory care footprint. Comparable in service categories but operates as a for-profit multi-site chain versus Rhoda Goldman Plaza's nonprofit, single-campus model.

Direct peers

• Belmont Village Senior Living: National operator specializing in upscale assisted living with a strong memory care program and proprietary life enrichment curriculum. Comparable in premium AL/MC offering and emphasis on programming-driven differentiation.
• Covia (Front Porch): Bay Area-based nonprofit operator of multiple senior living communities, including campuses in San Francisco. Comparable as a nonprofit senior housing provider serving the same SF demographic with similar mission-driven positioning.
• San Francisco Towers: Luxury nonprofit senior living community on San Francisco's Cathedral Hill. Directly comparable in single-campus, premium urban positioning and nonprofit/affiliation-based model.
• Aegis Living: West Coast-based assisted living and memory care operator with multiple California communities, including San Francisco-area campuses. Comparable in service mix (AL + MC) and luxury positioning, though operating as a for-profit chain.
• AlmaVia of San Francisco (Elder Care Alliance): Nonprofit assisted living and memory care community in San Francisco operated by Elder Care Alliance. Directly comparable as a faith-rooted nonprofit AL/MC provider in the SF market with similar mission-based positioning.
• The Sequoias San Francisco: Luxury nonprofit assisted living community in San Francisco, similarly positioned as a high-end, single-campus urban community serving San Francisco's more affluent residents. Directly comparable in geography, price point, and service mix.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC910wtyyUmAFJydBGiNPaWg
• Facebookfacebook.com/Rhoda-Goldman-Plaza-170692986357988
• Instagraminstagram.com/rhodagoldmanplaza

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhoda Goldman Plaza