The Yorkshire County Cricket Club

What The Yorkshire County Cricket Club does

The Yorkshire Cricket Foundation (YCF) is the official registered charity (1130878) of the Yorkshire County Cricket Club, operating as the integrated Recreational County Board for cricket across Yorkshire following its July 2025 merger with the Yorkshire Cricket Board. The organisation delivers a broad portfolio of community cricket programmes — including All Stars Cricket (ages 5-8), Dynamos (ages 8-11), Chance to Shine and Chance to Shine Street in schools and underserved communities, Super 1s disability cricket, Roses Cricket and Walking Cricket for women & girls, plus recreational formats such as Beach Cricket, Indoor Cricket, Cardio Cricket, Tapeball and Wicketz. YCF also provides back-office services to affiliated cricket clubs including governance, safeguarding (aligned with the ECB Safe Hands Policy), anti-discrimination compliance, grants and funding access, competitions (e.g. Vitality U13/U15 T20), and volunteer/training pathways such as Activator and Umpire courses.

The business model combines recurring annual club affiliation subscriptions (£30–£210 per year depending on number of teams) with charitable donations collected via JustGiving and grant funding from partners including the ECB, Metro Bank (Girls in Cricket Fund), Lord Taverners (Wicketz) and the Charitable Youth Trust (Enjoy Cricket holiday camps). Distribution is community-led and field-based: YCF operates from its headquarters at Headingley Stadium in Leeds plus eight regional offices covering Bradford, Darlington, Harrogate, Huddersfield, Hull, Sheffield and Wakefield, reaching participants through affiliated clubs (95%+ of which affiliate via leagues), schools, and community hubs. Underlying technology is non-proprietary; the model depends on ECB-recognised programme frameworks, regional staff, and partner-funded programme delivery rather than software or data infrastructure.

In 2026 YCF launched its 'New Horizon' strategy and achieved ECB 'Ready to Invest' status, signalling governance maturity and unlocking further investment pathways. The parent Yorkshire County Cricket Club entity separately entered a Betfair commercial partnership in June 2025 to enhance matchday commercial reach at Headingley Stadium. 2025 impact metrics include 10,038 children engaged in national programmes, 520 women & girls teams, 194 street projects in diverse and deprived communities, and 13 schools receiving Chance to Shine coaching.

Name

The Yorkshire County Cricket Club

Legal name

Yorkshire Cricket Foundation

Website

https://yorkshirecricketfoundation.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

The Yorkshire County Cricket Club is a cricket club that provides cricket-based education and community programs.

Ownership category

akta.pro rank

Product category

Community Cricket Development Services

NAICS

Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

Keywords

• Community cricket programs
• Cricket club affiliation
• Youth cricket development
• Disability cricket programs
• Women and girls cricket

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Charitable Donations & Fundraising: Yorkshire Cricket Foundation is a registered charity (number 1130878) that raises funds through donations and fundraising activities to support community and recreational cricket across Yorkshire.
2. Club Affiliation Fees: Clubs pay affiliation fees based on the number of teams: £30 for one team, £60 for two teams, £90 for three teams, £120 for four teams, £150 for five teams, £180 for six teams, £210 for seven teams. Payment deadline is 31st March annually.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Yorkshire Cricket Foundation is the official charity of Yorkshire County Cricket Club and operates as the Recreational County Board for Yorkshire. It delivers a portfolio of community cricket development programmes — youth entry programmes (All Stars Cricket ages 5–8, Dynamos Cricket ages 8–11), school delivery (Chance to Shine), disability cricket (Super 1s), women and girls formats (Roses Cricket, Walking Cricket), and broader community formats (Beach, Indoor, Cardio, Wicketz, The Hundred, Tapeball). It also provides club affiliation services, governance and safeguarding support, competitions, and volunteer activator and umpire training to affiliated cricket clubs and leagues across Yorkshire.

Product overview

The Yorkshire Cricket Foundation (YCF) is the official charity of Yorkshire County Cricket Club, operating as a community-focused organisation that provides recreational and community cricket programmes across Yorkshire. The organisation offers a comprehensive portfolio of cricket development programmes including youth engagement initiatives (All Stars Cricket for ages 5-8, Dynamos Cricket for ages 8-11), school cricket programmes (Chance to Shine, Schools Cricket), disability cricket (Super 1s, Disability Champion Clubs), women and girls cricket (Roses Cricket, Walking Cricket), community participation programmes (Beach Cricket, Indoor Cricket, Cardio Cricket, Wicketz, The Hundred), and club support services (affiliation, competitions, safeguarding, training). The portfolio follows a unified charitable mission to use cricket to enrich lives and communities across Yorkshire, with the organisation achieving ECB 'Ready to Invest' status in July 2026 following its merger with the Yorkshire Cricket Board in July 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• All Stars Cricket An ECB national entry programme for children aged 5-8, providing eight one-hour sessions over eight weeks focused on fun, physical activity and fundamental movement skills. Each registered child receives a backpack with cricket bat, ball, water bottle, personalised shirt and cap.
• Dynamos Cricket A progression programme for children aged 8-11 graduating from All Stars or new to cricket, offering a more social format with countdown cricket and fundamental movement skills. Each registered child receives a Dynamos Cricket New Balance t-shirt.
• Chance to Shine A national charity programme delivered in partnership with YCF providing cricket sessions in primary and secondary schools, aimed at increasing school participation, inclusive competitions, and transitions from school to club cricket. Reached 13 schools in 2025.
• Super 1s A cricket programme for young people aged 12-25 with disabilities, creating community cricket hubs for coaching and competition against peers. Available at hubs in Barnsley, Halifax, Hull, Leeds, Rotherham, Sheffield, Skipton and York.
• Holiday Camps Softball Summer Camps and Half Term Holiday Camps hosted across Yorkshire during school holidays, delivered by YCF staff for ages 8-11 with mixed and girls-only options. Fully funded coaching courses supported by Charitable Youth Trust.
• Schools Cricket Comprehensive school cricket offerings including SEND School Delivery, Dynamos Cricket in schools, Knight-Stokes Cup, R66t, and Chance to Compete programmes.
• Club Competitions Organised cricket competitions including Vitality U13 and U15 Open Club T20 National Competition with 54 teams from across Yorkshire participating in both age groups.
• Cricket Collective Awards Annual awards programme recognising volunteers across Yorkshire who have dedicated their time to growing and maintaining cricket, with categories including Newcomer of the Year, Young Cricket Collective Champion, Unsung Hero, Coach of the Year, and Lifetime Achiever.
• Roses Cricket A girls-only cricket initiative powered by Dynamos for girls aged 8-11, designed to inspire the next generation of players in a supportive, female-focused environment, with Roses Leagues providing continued engagement.
• Wicketz A national programme funded by The Lord Taverners and delivered in Yorkshire across Leeds, Bradford and Hull, using cricket to create positive impact for young people in areas of high deprivation.
• Walking Cricket Cricket for adults aged 50+ providing a friendly, well-structured environment to enjoy the game, stay active and remain connected to cricket, with focus on team spirit, relationships and mental health.
• The Hundred Community Programme Competition delivered across Leeds, Bradford, Sheffield and Kirklees engaging diverse and underrepresented communities through hardball and softball formats for men, women, boys and girls outside traditional club settings.
• Club Affiliation Services Membership services for cricket clubs affiliating with YCF, including development support, grant and funding access, training courses, and access to ECB products and services (Play-Cricket website, All Stars, Dynamos, Safehands Management System). Fees scale from £30 per year for a single-team club to £210 for seven teams.
• Safeguarding Services Comprehensive safeguarding services for clubs and leagues, including guidance, training, policies aligned with ECB Safe Hands Policy, safeguarding officers support, and concern reporting mechanisms.
• Anti-Discrimination Services Services promoting equality, fairness and inclusion across Yorkshire cricket, including guidance, training, support, and management of discrimination reports under ECB Anti-Discrimination Regulations.
• Activator Training Training programme for volunteers to lead All Stars and Dynamos cricket sessions, including ECB DBS check, face-to-face activator training, and online safeguarding modules.
• Umpire Training ECB Umpires Training Course providing key skills, knowledge and confidence for new umpires covering role understanding, basic umpiring, appeals, communication, and safety judgement.

Quantifiable outcome

• 10,038 children engaged in National Programmes across Yorkshire in 2025
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• BetfaircoreGTM or Marketing Partner · 1 June 2025Partnership announced June 2025 to boost fan engagement and commercial reach at Headingley ground. The partnership supports Yorkshire County Cricket Club's commercial operations and enhances matchday experience for supporters.
• Chance to ShinecoreStrategic or Co-development PartnerNational charity partnership delivering cricket coaching in schools and communities. YCF delivers Chance to Shine Street sessions in diverse and deprived communities, reaching 194 street projects in 2025. Also delivers coaching in 13 schools through the main Chance to Shine programme.
• Metro BankcoreGTM or Marketing PartnerMetro Bank Girls in Cricket Fund, a joint initiative with ECB, provides funding and support for women's and girls' cricket development. Includes Ignite (volunteer taster sessions), Network (coach networking events), Aspire (core coaching), Enhance (mentoring) and Evolve (female coach developer) programmes.
• The Lord TavernerscoreStrategic or Co-development PartnerNational charity providing funding for Wicketz programme, delivered in Yorkshire across Leeds, Bradford and Hull, using cricket to create positive impact for young people in areas of high deprivation.
• England and Wales Cricket Board (ECB)coreStrategic or Co-development PartnerECB is the governing body for cricket in England and Wales. YCF operates as a Recreational County Board delivering ECB national programmes including All Stars Cricket and Dynamos Cricket. YCF achieved ECB 'Ready to Invest' status demonstrating compliance with County Partnership Agreement standards.
• Yorkshire Children's CharityminorStrategic or Co-development PartnerPartnership for children's charity sports days, with YCF supporting events such as the interactive sports day at Allerton Park, Knaresborough.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Lancashire Cricket Foundation: Official charitable arm of Lancashire County Cricket Club, delivering community cricket programmes across Lancashire including All Stars, Dynamos, Chance to Shine, disability and women & girls cricket — directly comparable county-level recreational cricket foundation.
• Surrey Cricket Foundation: Community and recreational cricket foundation of Surrey County Cricket Club, running youth, schools, disability and women & girls programmes across Surrey — same county-foundation structure and ECB-affiliated delivery model.
• Warwickshire CCC Foundation: Charitable arm of Warwickshire County Cricket Club delivering community cricket development programmes across the West Midlands, structurally and operationally comparable to YCF.
• Sussex Cricket Foundation: Community cricket development arm of Sussex County Cricket Club running recreational, schools and inclusion programmes across Sussex — a same-model county foundation.
• Durham Cricket Foundation: Charitable foundation of Durham Cricket delivering community cricket programmes in the North East — comparable county-level recreational cricket focus.
• Middlesex Cricket Foundation: Community and grassroots cricket arm of Middlesex County Cricket Club, running similar All Stars, Dynamos and inclusion programmes in the South East.

Emerging players

• Chance to Shine: National charity delivering cricket in schools and underserved communities across England & Wales; a partner of YCF (which delivers Chance to Shine programmes) but also a broader national-scale peer in community cricket.

Others

• Lord's Taverners: UK youth cricket and disability sport charity that funds programmes like Wicketz (delivered by YCF); an ecosystem funder and adjacent charity rather than a direct competitor.

Broad incumbents

• England and Wales Cricket Board (ECB): National governing body for cricket that sets the County Partnership Agreement, funds national programmes (All Stars, Dynamos) and awards 'Ready to Invest' status — the broader regulatory and funding incumbent under which YCF operates.
• Sport England: National body distributing public funding for grassroots sport in England; a comparable ecosystem-level funder and policy-setter for community sport participation initiatives.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/YCCC_YCF
• YouTubeyoutube.com/@YorkshireCricketFoundationYCF
• Facebookfacebook.com/yorkshireccc
• LinkedInlinkedin.com/company/yorkshire-cricket-foundation
• Instagraminstagram.com/yorkshire.cf

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Yorkshire County Cricket Club