PastryStar

What PastryStar does

PastryStar (legal entity Amero Foods Manufacturing Corporation) is a private, family-owned B2B manufacturer of natural pastry ingredients headquartered in Laurel, Maryland. The company operates since 1986 with family heritage in French pastry dating to 1865, and runs an SQF-, Kosher-, Non-GMO-, and RSPO-certified production facility that was expanded by 18,500 square feet in 2020 with an automated filling line. Its product catalog includes more than 250 off-the-shelf SKUs covering fillings, creams, and specialty pastry ingredients, alongside a library of more than 1,000 custom formulations developed for individual customers.

The business serves industrial bakeries, in-store bakeries, artisan bakeries, cruise lines, private-label manufacturers, and foodservice operators, with management reporting more than 30,000 customers served cumulatively since inception. Revenue mechanics are B2B ingredient sales across these diversified segments, with a meaningful share tied to custom formulation work that creates specification-level lock-in for clients. The 11–50 employee organization has been professionalizing in recent years, adding commercial leadership (Antonin Picou, ex-McKinsey), pastry chef talent (Clotilde Ghibaudo), and sales and HR capacity (Sales Specialist Zahra, People Success Manager Racine).

In 2023 the company rebranded from Amero Foods to PastryStar to sharpen its category positioning, and has expanded its product surface into savory applications via the Savory Creations line. The operating model combines traditional specialty-food manufacturing with formulation-led R&D, targeting buyers that require certified, customizable ingredient supply for branded and private-label pastry programs.

Name

PastryStar

Legal name

Amero Foods Manufacturing Corporation

Website

https://pastrystar.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

PastryStar is a family-owned, B2B manufacturer of natural pastry ingredients (fills, creams, savory creations) operating from a certified facility in Laurel, MD, serving industrial and in-store bakeries, cruise lines, private label, and foodservice customers with 250+ standard SKUs and 1,000+ custom formulations.

Ownership category

akta.pro rank

Product category

Bakery Ingredients Manufacturing

NAICS

Bread and Bakery Product Manufacturing (31181)

SIC

Food And Kindred Products (2000), Bakery Products (2050)

akta.pro primary industry

Bakery Fillings, Icings & Decorations Manufacturing (AFAKAAAH)

akta.pro secondary industries

Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Bakery & Confectionery Wholesale (AFAIABAG)

Keywords

• Bakery ingredients
• Pastry ingredient manufacturing
• Clean label formulations
• Private label bakery
• Custom bakery solutions

Headquarters

HQ city

Laurel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Ingredient Sales: B2B wholesale sales of pastry and bakery ingredients to commercial customers including industrial bakeries, foodservice operators, cruise lines, and retailers
2. Custom Product Manufacturing: Custom formulation and manufacturing services for bespoke pastry ingredients tailored to customer specifications
3. Private Label Solutions: Private label and co-manufacturing partnerships allowing customers to sell products under their own brand

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

PastryStar manufactures a full range of natural pastry and bakery ingredients for B2B commercial customers, offering 250+ off-the-shelf products across categories such as fillings, jams, glazes, ganaches, fondants, flavors, pastes, pastry mixes, bases, and functional ingredients. The company also provides custom formulation, co-manufacturing, and private label services to industrial bakeries, in-store bakeries, artisan bakeries, cruise lines, foodservice providers, and retailers, all emphasizing clean label, non-GMO, all-natural ingredients.

Product overview

PastryStar is a family-owned bakery and pastry ingredient manufacturer offering a comprehensive portfolio of 200+ products across six main categories: Fillings and Jams (70+ products including fruit fillings, European jams, bake-stable jams, fruit purees, and sauces), Flavors and Pastes (22+ concentrated flavors and paste products), Glazes, Ganaches and Fondants (15+ products), Pastry Mixes and Bases (49+ products including cake mixes, dessert mixes, ice cream bases, and pastry creams), Bakery Ingredients and Additives (25+ functional ingredients), and Savory Creations (2+ products). The company operates as a unified offering combining these ingredients with complementary services including Custom Bakery Solutions for bespoke formulations, Technical Expertise and R&D Support with in-house pastry chefs, Manufacturing and Packaging Capabilities from their Laurel, MD facility, and Customer Support. All products emphasize clean label, non-GMO, all-natural ingredients as a core standard.

Differentiator

Problem solved

Functional benefit

Products and services

• Fillings and Jams All-natural line of fillings and jams including fruit fillings, European jams, classic bake-stable jams, fruit purees, and fruit sauces. Made with clean label ingredients and non-GMO fruit, designed for commercial bakeries and foodservice operators.
• Flavors and Pastes All-natural flavors and pastes including concentrated liquid flavors and paste products such as marzipan and cocoa paste, formulated with clean label, non-GMO ingredients for bakery and pastry applications.
• Glazes, Ganaches and Fondants Clean label line of glazes, ganaches, and fondants for cakes and baked goods, including mirror glazes, apricot glaze, chocolate ganache, strawberry glaze, and neutral glazes.
• Pastry Mixes and Bases Pastry mixes and bases made with all-natural ingredients, including cake mixes, dessert mixes, ice cream bases, mousse mixes, and pastry creams designed for commercial baking operations.
• Bakery Ingredients and Additives Wide range of bakery ingredients and additives including pectins, gums, acidifiers, cocoa butters, sweeteners, and other functional ingredients packaged in various convenient sizes.
• Savory Creations Clean-label and non-GMO savory products including corn dog mix and instant savory béchamel mix, designed for various culinary applications.
• Custom Bakery Solutions Custom wholesale bakery and pastry ingredient development service that creates bespoke clean label, non-GMO formulations tailored to customer specifications via a 5-step process from ideation to production.
• Manufacturing and Packaging Capabilities Contract manufacturing and packaging service including powder blending equipment and kettle production (vacuum and atmospheric) for wet products, with multiple packaging options available at the Laurel, MD facility.

Quantifiable outcome

• 30,000+ satisfied customers served
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Marine Hotel Association (MHA)coreStrategic or Co-development PartnerPastryStar participates in MHA's annual conference and trade show, connecting with cruise line executives and foodservice directors. The MHA Show is a specialized industry event dedicated to culinary innovation within the cruise hospitality sector.
• F&B@Sea / Seatrade Cruise GlobalcoreStrategic or Co-development PartnerPastryStar participates in this premier food and beverage event for the cruise industry, connecting cruise line executives with global F&B suppliers. The event features over 180 exhibitors and expert-led conferences.
• American Bakers Association (ABA)minorStrategic or Co-development PartnerIndustry association where bakery and manufacturing leaders gather to discuss regulatory issues, labor trends, food safety, ingredient innovation, and market challenges.
• International Dairy Deli Bakery Association (IDDBA)coreStrategic or Co-development PartnerPastryStar participates in one of the largest annual trade events for dairy, deli, bakery, and foodservice sectors. The show features live demos, expert-led education sessions, and product showcases.
• Specialty Food Association (Fancy Food Show)coreStrategic or Co-development PartnerNorth America's largest specialty food and beverage trade event. PastryStar participates and sponsors the North America Pastry Championship held during the show.
• Académie Culinaire de France (ACF)coreStrategic or Co-development PartnerPastryStar sponsors the North America Pastry Championship organized by ACF, supporting emerging pastry talent and the French pastry tradition.
• International Baking Industry Exposition (IBIE)minorStrategic or Co-development PartnerThe largest trade show for the baking, snack, and specialty grain-based foods industry in the Western Hemisphere.
• National Restaurant Association (NRA)minorStrategic or Co-development PartnerOne of the largest and most influential foodservice trade events in the world, bringing together restaurant operators, chefs, distributors, and foodservice suppliers.
• Private Label Manufacturers Association (PLMA)minorChannel Partner/ Reseller/ DistributorLeading event in North America dedicated to private label products, connecting retailers, manufacturers, and brand owners.

Scale indicators6 records

Recent moves13 records

Expansion highlights4 records

Direct peers

• Puratos Group: Puratos is a Belgian-headquartered global supplier of bakery, patisserie, and chocolate ingredients, including fillings, glazes, mixes, and clean-label solutions, directly overlapping PastryStar's product portfolio and customer segments.
• Bakels Group: Bakels is a family-owned global bakery ingredients manufacturer offering cake mixes, fillings, glazes, and pastries to industrial and craft bakers, mirroring PastryStar's B2B, multi-category ingredient model.
• Rich Products Corporation: Rich Products manufactures specialty bakery and dessert ingredients (icings, fillings, toppings, mixes) for foodservice and retail bakeries, overlapping with PastryStar's product lines and customer base.
• Dawn Foods: Dawn Foods is a global, family-owned manufacturer of bakery ingredients (mixes, fillings, icings, glazes) serving industrial bakeries, in-store bakeries, and foodservice — directly comparable to PastryStar in product mix and B2B go-to-market.
• AB Mauri (ABF Ingredients): AB Mauri is a global yeast and bakery ingredients supplier producing bread bases, cake mixes, icings, and fillings, serving industrial bakeries and foodservice, comparable to PastryStar.
• Lesaffre: Lesaffre is a global leader in yeast and bakery/pastry ingredients including sourdoughs, dough conditioners, and mixes, supplying industrial bakeries worldwide in the same category as PastryStar.
• Lallemand Baking: Lallemand Baking supplies yeast, sourdough, enzymes, and baking ingredients to industrial and craft bakers, an adjacent but overlapping competitor in the professional bakery ingredient space.

Broad incumbents

• Corbion: Corbion supplies functional food ingredients including bakery preservatives, leavening agents, and clean-label solutions, overlapping PastryStar's bakery ingredients/additives category as a broader ingredient powerhouse.
• Cargill: Cargill is a global agribusiness and food-ingredient conglomerate supplying cocoa, sweeteners, oils, and bakery ingredients to industrial customers at vastly greater scale than PastryStar.
• Glanbia Nutritionals: Glanbia Nutritionals (now part of Glanbia plc / M&B Sciences) is a major ingredients supplier providing bakery and beverage premixes, comparable to PastryStar but at significantly greater scale and scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PastryStar
• LinkedInlinkedin.com/company/pastrystar-amero-foods-mfg
• Instagraminstagram.com/PastryStar
• TikToktiktok.com/@pastrystar_
• Xx.com/PastryStar1986

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PastryStar