MIT Institute of Design

What MIT Institute of Design does

MIT Institute of Design (MITID), established in 2006, is a private design educational institution operating as a constituent academic unit of MIT Art, Design and Technology University (MIT ADT University) in Pune, Maharashtra, India. It offers a comprehensive portfolio spanning four-year undergraduate (B.Des), two-year postgraduate (M.Des), MBA in Innovation & Entrepreneurship, doctoral (PhD), and postdoctoral (Institute Post-Doctoral Fellowship) programs across disciplines including Product Design, Transportation Design, Graphic Design, Fashion Design, Animation Design, User Experience Design, Interior and Furniture Design, and emerging specializations such as AI-Enabled Design, Immersive Media Design, Automotive Clay Sculpting, and Information Design & Data Visualization. Total program fees are INR 24 Lakhs each for flagship M.Des Design Management and B.Des Graphic Design offerings, with annual and installment payment options available; supplementary revenue is generated from hostel, mess, and laundry services on campus.

The institute's operational infrastructure includes industry-standard design software (Adobe Creative Suite, Rhinoceros 3D, SolidWorks, Fusion 360, Alias Automotive), a 7,005+ sq. ft. library with corporate memberships (British Library Pune, MCCIA, Design Management Institute USA, Car Design News UK), dedicated clay sculpting studios, and prototyping workshops with CNC, laser cutting, and 3D printing. Its go-to-market is sales-led through the MITID website and a mandatory Design Aptitude Test (DAT), supplemented by annual showcase events (Meraki), industry workshops, design competitions, and earned media around student/alumni achievements. Revenue is generated predominantly from individual student tuition fees paid by consumers across India; industry relationships (Tata Motors, Maruti Suzuki, Mahindra, Microsoft, Samsung, TCS, Tata Elxsi, among others) function primarily as placement recruiters rather than fee-paying customers. Strategic partnerships with Manchester Metropolitan University and Northumbria University (UK twinning programs), SIAM Design and Styling Group, and JISA Softech (cybersecurity/emerging tech MoU, 2026-04-14) extend the institute's academic-industry footprint.

Name

MIT Institute of Design

Legal name

MIT Institute of Design

Website

https://mitid.edu.in

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

MIT Institute of Design is a private design school in Pune, India, established in 2006 within MIT ADT University, offering B.Des, M.Des, MBA, and PhD programs across disciplines including product, transportation, graphic, fashion, and AI-enabled design for undergraduate and postgraduate students nationwide.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Industrial Design Services (541420), Other Specialized Design Services (54149)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Design Colleges (Graphic, Industrial, UX/UI, Interior) (EDAHAJAB)

akta.pro secondary industries

Technical Universities with Architecture, Built Environment & Design Engineering (EDAHAEAJ), 3D Printing, CAD & Digital Fabrication Programs (EDAMADAH), Industrial/Product & Furniture Design (BPAHAKAM), Interior Design Services (BPAHAKAB)

Keywords

• Design education
• Undergraduate design programs
• Postgraduate design courses
• Industrial design training
• Transportation design

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and Academic Fees: Primary revenue stream from tuition fees for various design programs including B.Des, M.Des, MBA in Innovation, and specialized courses. Fee structure includes yearly payment and installment options for academic year 2026-27.
2. Hostel, Mess & Laundry Services: Additional revenue from on-campus accommodation services including hostel, mess facilities, and laundry services for students.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

MIT Institute of Design delivers comprehensive design education through undergraduate (B.Des), postgraduate (M.Des, MBA), doctoral (PhD), and postdoctoral (IPDF) programs spanning product design, transportation design, graphic design, fashion design, animation, user experience, and emerging fields such as AI-enabled design and immersive media. The institute combines classroom learning with hands-on prototyping workshops (CNC, laser cutting, 3D printing), clay sculpting studios, live industry projects, and dedicated campus placement services. It also offers professional design consultancy services through its 60+ faculty members for industry partners seeking design collaboration and research projects.

Product overview

MIT Institute of Design (MIT ID) is an educational institution offering a comprehensive portfolio of design education programs. The institution provides undergraduate (B.Des), postgraduate (M.Des), doctoral (PhD), and postdoctoral programs across diverse design specializations including Product Design, Transportation Design, Graphic Design, Animation Design, User Experience Design, Fashion Design, Design Management, and emerging fields like AI-Enabled Design and Immersive Media Design. The institution also offers professional design services through its faculty, maintains state-of-the-art facilities including prototyping workshops and clay sculpting studios, and provides industry placement services. Programs range from 2-year specialized courses to 4-year undergraduate degrees, with some offerings including international collaborations and MBA programs in Innovation & Entrepreneurship.

Differentiator

Problem solved

Functional benefit

Products and services

• B.Des (Bachelor of Design) Programs Four-year undergraduate degree programs in multiple design disciplines including Product Design, Transportation Design, Graphic Design, Animation Design, Fashion Design, User Experience Design, and other specializations. Designed for students who have completed 10+2 and seek professional design education.
• M.Des (Master of Design) Programs Two-year postgraduate degree programs in specializations including Product Design, Transportation Design, Graphic Design, Animation Design, User Experience Design, Automotive Clay Sculpting, Fashion Design and Communication, Design Management, Information Design & Data Visualization, AI-Enabled Design, Immersive Media Design, Game Design, Transcultural Design, and MBA in Innovation & Entrepreneurship. Designed for graduates from engineering, architecture, fine arts, commerce and other backgrounds.
• PhD Programme in Design Doctoral research program in Design offering interdisciplinary approaches, advanced research methodologies, and critical thinking to explore design theories, practices, and innovations across areas such as Design Theory, Sustainable Design, Interaction & UX Design, AI & Design, Social Innovation, Product Design, and Ergonomics.
• Institute Post-Doctoral Fellowship (IPDF) Two-year postdoctoral research fellowship program for qualified persons in Design, Psychology, Humanities, Management, Social Science, or Computer Science to promote interdisciplinary research activities at MIT Institute of Design.
• Professional Design Services Industry-aligned design consultancy services including classroom projects, faculty projects, Design Lab collaborations, and social innovation projects undertaken by 60+ full-time faculty members with industry experience. Targeted at industry partners seeking design expertise and collaborative projects.
• Internship & Placement Services Career services operated by a dedicated Industry Relations Department that facilitates campus placements, summer internships, graduation projects, and recruitment connections with companies across automotive, technology, and design sectors. Reported CTC for placed students ranges from 5 LPA to 27 LPA.

Quantifiable outcome

• Highest CTC - 27 LPA, Average CTC - 8 LPA, Minimum CTC - 5 LPA for campus placements
• +4 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• JISA Softech Private LimitedcoreStrategic or Co-development Partner · 14 April 2026Strategic MoU with JISA Softech to bridge the gap between academic learning and industry requirements. Focus areas include joint training programs, faculty development, research initiatives, placement support, and establishment of Centre of Excellence for innovation and certifications in cybersecurity and emerging technologies.
• Manchester Metropolitan University, UKflagshipStrategic or Co-development PartnerInternational collaboration for Design Management program with 2+2 years structure. Students benefit from global exposure, international faculty, and potential dual degree opportunities. Collaboration enhances cross-cultural learning and global design perspectives.
• Northumbria University, UKflagshipStrategic or Co-development PartnerInternational collaboration for Design Management program. Partnership provides students with opportunities for international exchange, collaborative projects, and exposure to UK design education methodologies.
• Society of Indian Automobile Manufacturers (SIAM) - Design and Styling GroupcoreStrategic or Co-development PartnerMITID hosted the Annual Meet of SIAM Design and Styling group. Design heads from major automobile manufacturers attended to discuss automotive design ecosystem development in India. Partnership focuses on strengthening industry-academia relationship in automotive design through workshops, student interactions, and collaborative initiatives.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• National Institute of Design (NID): India's premier government design institution offering undergraduate and postgraduate programs across industrial, communication, textile, and integrated design. Most direct comparator to MITID in curriculum breadth and design-specialist positioning, though NID holds significantly stronger brand prestige and NIRF ranking.
• IIT Bombay - IDC School of Design: Industrial Design Centre at IIT Bombay offers M.Des and PhD programs in industrial design, visual communication, animation, and interaction design. Closest academic peer in terms of design rigor and industry placement, with the IIT brand commanding top-tier recruiter attention.
• Srishti Manipal Institute of Art, Design and Technology: Bengaluru-based private design school offering undergraduate and postgraduate programs across creative disciplines. Comparable to MITID in being a private multi-disciplinary design institution with industry-aligned curriculum, though operating in a different metro.
• Pearl Academy: Multi-city private design and fashion school with campuses in Delhi, Mumbai, Jaipur, and Bangalore. Comparable to MITID on program portfolio (fashion, product, communication design) but with substantially larger geographic footprint and brand reach in India's fashion and design education market.

Regional players

• Symbiosis Institute of Design (SID): Pune-based design school under Symbiosis International University offering B.Des and M.Des programs in product, communication, fashion, and interior design. Direct geographic competitor to MITID in the Pune market, sharing much of the same recruiter pool.
• DJ Academy of Design: Coimbatore-based private design school offering undergraduate and postgraduate design programs. Comparable in scale and positioning as a private Indian design institution, though operating in South India rather than competing directly with MITID in Pune.

Broad incumbents

• National Institute of Fashion Technology (NIFT): Government-run national network of fashion and design schools across India. Comparable to MITID on fashion design and communication design programs, but with a broader mandate and significantly larger scale and government backing.

Others

• MIT Institute of Design (US - formerly Art Center College of Design): Pasadena-based premier international design school known for transportation and product design. Comparable to MITID's transportation design program and clay sculpting specialization, serving as a global benchmark for industry-aligned automotive design education.
• Royal College of Art: London-based postgraduate-only design school with strong industry partnerships across automotive and consumer goods. Comparable to MITID on advanced design specializations and industry-aligned curriculum, representing the international benchmark for design education quality.
• Strate School of Design: France-based design school with strong automotive and transportation design programs. Comparable to MITID's transportation design and clay sculpting offerings, representing another international competitor for automotive design talent placement.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mitidpune
• LinkedInlinkedin.com/company/mit-institute-of-design-pune-india

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIT Institute of Design