What Incluvie does

Incluvie is a US-based 501(c)(3) nonprofit organization that operates a movie database and review platform focused on diversity, identity, and representation in film. Founded in 2018 by Cathy Yee and domiciled as Incluvie Foundation Inc. in Cambridge, Massachusetts, the platform serves film enthusiasts seeking to identify content with strong representation of women, people of color, and LGBTQ+ individuals, as well as independent filmmakers seeking editorial coverage and visibility for diverse productions. Its core products are the Incluvie Stamp (a 1- or 2-stamp diversity rating indicating decent or fantastic protagonist-level representation of "cluvies") and PopScore (a 5-point popcorn-icon entertainment-quality rating), displayed together on every catalogued film. The platform is built on top of The Movie Database (TMDb) API, which supplies the underlying film metadata, posters, and listings; Incluvie explicitly states it is not endorsed or certified by TMDb.

The platform's content layer is produced by a volunteer editorial team — Editors, an Independent Film Editor, a Social Media Lead, a Web Developer, and a body of Movie & TV Critics — supplemented by named advisors and a technical mentor. Coverage spans theatrical and streaming releases, foreign films, independent productions, and submitted indie shorts, with editorial articles exploring themes of identity and representation. Distribution is exclusively through the Incluvie website (no mobile app, no third-party syndication), and the website explicitly restricts use to persons located in the United States.

The business model is donation- and sponsorship-based: the organization accepts tax-deductible contributions via PayPal from individual supporters and corporate sponsors, with sponsorship inquiries directed to a dedicated email. There is no subscription, no advertising network, no enterprise data product, and no disclosed revenue or funding. The organization also operates a separate Gala event program (incluvie.org/gala) as an off-platform brand and fundraising extension. Operating with 1-10 staff/volunteers and no disclosed office locations, Incluvie's revenue is structurally limited to micro-nonprofit inflows and remains undisclosed.

Name

Incluvie

Legal name

Incluvie Foundation Inc.

Website

https://incluvie.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Incluvie is a US 501(c)(3) nonprofit that operates a movie database and review platform rating films on protagonist-level diversity (Incluvie Stamp) and entertainment quality (PopScore), serving film enthusiasts, independent filmmakers, and diversity advocates via a volunteer-driven editorial model funded by donations and sponsorships.

Ownership category

akta.pro rank

Headquarters

HQ city

Cambridge

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Donations: As a 501(c)(3) nonprofit organization, Incluvie relies on donations from supporters, allies, and sponsors. Donations are tax-deductible and can be made through PayPal.
2. Sponsorships: Corporate sponsors support the organization through financial contributions, with sponsorship inquiries directed to [email protected]

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Incluvie operates a free online movie database and review platform that evaluates films using two proprietary systems: PopScore (a 5-point audience quality rating) and the Incluvie Stamp (a diversity representation rating awarding 1-2 stamps for films featuring cluvies — women, people of color, and LGBTQ+ individuals). The platform publishes editorial reviews and articles focused on identity, representation, and diversity in film and television, and accepts film submissions from independent filmmakers for professional review consideration.

Product overview

Incluvie is a complete movie database and review platform focused on diversity, identity, and representation in film and television. The platform centers around three key products: the Incluvie database (powered by TMDb API) containing information on every major movie, foreign film, and many independent films; PopScore (a movie rating system providing audience scores); and the Incluvie Stamp (a diversity rating system where 1 stamp indicates decent representation and 2 stamps indicate fantastic representation of cluvies — people of color, women, and LGBTQ+ individuals). The platform also offers a film submission service where independent filmmakers can submit movies for professional diversity-focused review consideration.

Differentiator

Problem solved

Functional benefit

Products and services

• Incluvie Movie Database A comprehensive movie database platform featuring PopScore and Incluvie Stamp ratings, reviews, articles, and lists focused on diversity, identity, and representation in film and television. Available free to the public at incluvie.com.
• PopScore A 5-point movie rating system that provides audience scores (displayed as popcorn icons) to evaluate films on overall appeal and entertainment value.
• Incluvie Stamp A diversity rating system that celebrates movies with diverse representation. Movies can earn 1-2 stamps: 1 stamp means decent representation, 2 stamps mean fantastic representation of cluvies (people of color, women, and LGBTQ+ individuals).
• Film Review Submission Service A service that accepts film submissions from independent filmmakers for professional review consideration. Films are evaluated for diversity, representation, and narrative quality, with published reviews contributing to visibility, audience reach, and critical recognition.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• The Feminine StoicminorGTM or Marketing PartnerSponsor appearing on the Incluvie website. The Feminine Stoic is a sponsored partner supporting the platform's mission to promote diversity in film through financial sponsorship.
• Procreate MatchminorGTM or Marketing PartnerSponsor appearing on the Incluvie website. Procreate Match provides financial sponsorship supporting the platform's diversity and representation mission.
• Loveya IOminorGTM or Marketing PartnerSponsor appearing on the Incluvie website as a supporting partner.
• Sprint ClubminorGTM or Marketing PartnerSponsor appearing on the Incluvie website as a supporting partner.
• The Movie Database (TMDb)coreTechnology or IntegrationTMDb API provides the underlying movie database and film information used by Incluvie. The platform integrates TMDb data for movie information, posters, and metadata. Incluvie uses TMDb but is not endorsed or certified by TMDb.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Letterboxd: Social film review and rating platform where users log, review, and share movies. Like Incluvie, it is a community-driven movie review/journalism platform with a scoring system; the difference is that Letterboxd focuses on personal taste rather than diversity-specific scoring.
• Common Sense Media: Nonprofit media review organization rating content (including films) for parents and educators on dimensions that include representation, role models, and diversity. Closely comparable as a mission-driven nonprofit media review platform with structured evaluation frameworks.
• Metacritic: Media review aggregation platform that scores films, TV shows, and other content via weighted critic and user reviews. Comparable as a structured film-scoring and review platform analogous to Incluvie's PopScore approach.

Broad incumbents

• Rotten Tomatoes: The dominant film review aggregation platform, combining critic and audience scores with editorial content. Comparable to Incluvie as a structured review-based movie scorecard platform, though it does not specialize in diversity scoring.
• RogerEbert.com: Long-running film review publication featuring professional critic reviews, editorial commentary, and industry analysis. Comparable as a film review/publication brand with editorial depth and review-style content similar to Incluvie's editorial model.
• IndieWire: Major film industry news and review publication covering indie films, festivals, and representation. Comparable as editorial/journalism coverage of film with explicit attention to diversity and independent filmmaking.
• IMDb: The largest global movie and TV database with user reviews, ratings, and editorial content. Comparable as a film database and review platform with metadata-rich coverage, similar to Incluvie's TMDb-backed data layer.

Emerging players

• The Representation Project: Nonprofit organization challenging limiting gender, race, and other stereotypes in media and entertainment. Comparable as a nonprofit organization specifically advancing representation in entertainment content.
• Geena Davis Institute on Gender in Media: Research and advocacy organization studying gender representation in entertainment and providing industry research. Comparable as a nonprofit producing data-driven representation insights for film and television.
• We Are Moved: Diversity-focused media review and resource platform evaluating inclusion in advertising and entertainment content. Comparable as a niche nonprofit evaluating representation in entertainment, adjacent to Incluvie's mission.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/incluvie

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incluvie