Fonteyn

Name

Fonteyn

Legal name

De Fonteyn B.V.

Website

https://fonteyn.nl

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Fonteyn is a privately held Dutch outdoor living retailer operating a 35,000 m² flagship showroom in Uddel across eight categories — garden furniture, saunas, spas, pools, barbecues, outdoor kitchens, verandas, and garden houses — serving Dutch and Western European consumers through direct retail and e-commerce.

Ownership category

akta.pro rank

Product category

Outdoor Living Retail

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491), Furniture Retailers (44911)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ)

akta.pro secondary industries

Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF), Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)

Keywords

• Outdoor living products
• Garden furniture retail
• Outdoor kitchen equipment
• Swimming pool supplies
• Sauna and spa retail

Headquarters

HQ city

Uddel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail sales of outdoor living products: Revenue generated through direct retail sales of outdoor living products including garden furniture, saunas, spas, pools, barbecues, outdoor kitchens, verandas, and garden houses. Products are sold at fixed retail prices with various payment methods accepted including credit cards, PayPal, iDEAL, and buy-now-pay-later options.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Fonteyn operates the world's largest outdoor living showroom (35,000 m²) in Uddel, Netherlands, retailing garden furniture, saunas, spas, swimming pools, barbecues, outdoor kitchens, verandas, and garden houses from brands such as 4 Seasons Outdoor, Big Green Egg, Weber, Napoleon, Karibu, and Bestway. Products are sold directly to consumers via the physical showroom and supporting e-commerce sites, with immediate pickup from stock or home delivery, including cross-border shipments.

Differentiator

Problem solved

Functional benefit

Brands

• Fonteyn Spa's: Dedicated spa and hot tub product line with separate website fonteynspas.com
• Fonteyn Tuinhuizen

Products and services

• Tuinmeubelen (Garden Furniture) Garden furniture assortment including tuinsets/eetsets (dining sets), tuintafels (garden tables), tuinstoelen (garden chairs), loungesets, loungebanken (lounge sofas), loungestoelen (lounge chairs), ligbedden (daybeds), parasols, and vuurtafels (fire tables). Carries brands such as Fonteyn, 4 Seasons Outdoor, Apple Bee, Borek, Cosi, Max & Luuk, Taste by 4 Seasons, Happy Cocooning, and Platinum. For individual homeowners and garden enthusiasts.
• Sauna's (Saunas) Sauna category covering Finse Sauna's (Finnish saunas), Infraroodsauna's (infrared saunas), Combisauna's (combi saunas), Buitensauna's (outdoor saunas), and Barrelsauna's, plus sauna stoves and accessories. Carries brands Fonteyn, Karibu, and Harvia. For homeowners seeking residential wellness products.
• Spa's (Spas and Hot Tubs) Spa and hot tub category sold through the dedicated Fonteyn Spa's website fonteynspas.com. For individual consumers seeking residential spa and hot tub installations.
• Zwembaden (Swimming Pools) Swimming pool category covering opzetzwembaden (above-ground pools), inbouwzwembaden (in-ground pools), plunge pools, opblaaszwembaden (inflatable pools), pool pumps and filters, and outdoor showers and baths. Carries brands Karibu, Fonteyn, and Bestway. For residential pool buyers.
• Barbecues Barbecue category including houtskool BBQ's & braais (charcoal), BBQ smokers, gas BBQ's, elektrische BBQ's (electric), pellet BBQ's, tafel BBQ's (table grills), and Kamado BBQ's, plus BBQ tools, grates, pans, fuel, meat holders, knives, and covers. Carries brands Napoleon, Big Green Egg, Weber, OFYR, Traeger, Beefeater, Kamado Joe, Home Fires, and Carbecue. For residential outdoor cooking enthusiasts.
• Buitenkeukens (Outdoor Kitchens) Outdoor kitchen category including complete outdoor kitchens and outdoor kitchen modules. Carries brands Passion Grills, Napoleon, OFYR, Beefeater, and Trendhout. For homeowners building dedicated outdoor cooking installations.
• Veranda's (Verandas and Patio Covers) Veranda and patio cover category including terrasoverkappingen (terrace covers), serres (conservatories), tuinkamers (garden rooms), glazen schuifwanden (glass sliding walls), zonwering (sun protection), lamellen overkappingen (lamella covers), and tuinkassen (greenhouses). Carries brands Tuinmaximaal and Royal Well. For homeowners adding covered outdoor living spaces.
• Tuinhuizen (Garden Houses) Garden houses and storage buildings sold through the dedicated Fonteyn Tuinhuizen website fonteyntuinhuizen.nl. For homeowners seeking outdoor storage buildings or garden rooms.

Quantifiable outcome

• 35,000 m² showroom space
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Direct peers

• Intratuin: Largest Dutch garden center chain with nationwide physical locations and broad outdoor living assortment. Directly comparable multi-category outdoor living retail model in the same Dutch market.
• Welkoop: Dutch specialty retailer for garden, pet, and outdoor living products with both physical stores and e-commerce. Directly competes for the same Dutch homeowner and garden enthusiast customer segment.
• Tuinmeubelenshop.nl: Dutch pure-play online garden furniture specialist carrying many of the same premium brands (4 Seasons Outdoor, Apple Bee). Representative of the online channel encroaching on showroom-led specialists.
• Bever: Dutch outdoor and lifestyle retailer with strong garden furniture and BBQ assortment. Comparable premium positioning and active lifestyle customer overlap with Fonteyn's outdoor living customer.

Broad incumbents

• Hornbach: Pan-European home improvement and garden retailer with large-format stores carrying garden furniture, BBQs, verandas, and outdoor structures. Broader assortment and wider geographic footprint than Fonteyn, but overlapping products and customer.
• Karwei: Dutch home improvement and DIY chain owned by Intergamma with significant garden furniture and outdoor living range. Broader home improvement focus but directly overlapping on outdoor furniture and BBQs.
• Gamma: Largest Dutch DIY and home improvement chain with garden centers integrated into most stores. Carries overlapping outdoor furniture, BBQs, verandas, and garden structures for the same Dutch homeowner.
• IKEA: Global mass-market furniture retailer with growing outdoor furniture, spa, and garden structure categories. Represents a price-anchored lower-end threat on overlapping products (lounge sets, dining sets, garden houses).

Emerging players

• 4 Seasons Outdoor: Premium Dutch garden furniture brand carried by Fonteyn as a key supplier. Operates its own direct-to-consumer channels and selective retail network, representing both a partnership asset and a competitive threat.
• Big Green Egg: Iconic kamado grill brand carried by Fonteyn as a flagship BBQ. Operates its own showroom and event-based 'EGGperience' retail concepts, partially replicating the showroom-led experiential model that Fonteyn relies on.

Market position

Customer concentration

• YouTubeyoutube.com/@FonteynOutdoorLivingMall
• Facebookfacebook.com/Fonteyn.nl
• Instagraminstagram.com/defonteyn
• TikToktiktok.com/@defonteyn
• Pinterestnl.pinterest.com/fonteyn
• LinkedInlinkedin.com/company/fonteyn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fonteyn