What Novy does

Novy is a Belgium-headquartered manufacturer of premium built-in kitchen appliances, founded in 1907 and based in Kuurne, with a German subsidiary (Novy GmbH) in Hannover/Langenhagen. The company's core competency is kitchen extraction, anchored by a patented peripheral extraction system pioneered more than 50 years ago that is purpose-built for whisper-quiet operation with strong fume capture. The product portfolio spans five cooker-hood architectures (ceiling, wall-mounted, island-mounted, built-in, and telescopic), an integrated venting-hob category combining induction cooking with extraction in a single unit (Panorama, Easy, Up, One), a standalone induction-hob range (Pro, Power, Comfort, Domino, Multizone, Undercover), and a designer lighting line (Pendant, Wall, Shelf) with gesture control and tunable color temperature. The proprietary InTouch protocol allows paired induction hobs and extractor hoods to communicate automatically, with the hood responding to hob activity and signaling when cleaning is required.

Underlying technology combines the patented peripheral extraction architecture with smart-control features including gesture sensing, sub-gigahertz RF device integration with the open-source Home Assistant platform (announced May 2026), and connected-kitchen interoperability. Products emphasize minimalist Scandinavian-influenced design, adjustable LED lighting from 2,700K to 5,000K, and flexible installation options covering both recirculation and ducted configurations.

Commercially, Novy operates a B2B2C channel-led model, selling exclusively through a curated European dealer network comprising Premium Innovation Partners, kitchen retailers, electronics stores, installation technicians, and specialist light studios across 20+ countries with localized websites. Premium positioning is reflected in UK pricing of £1,924 to £5,299 for venting hobs, £2,049 to £3,014 for cooker hoods, and £999 to £2,199 for designer lighting. The company is privately held as NOVY NV with no disclosed external investment, public listing, or institutional shareholders, and there are no disclosed funding rounds or M&A activity.

Name

Novy

Legal name

NOVY NV

Website

https://novy.be

Company type

Private

Founded year

1970

Operating status

Operating

Short description

Novy is a Belgian manufacturer of premium built-in kitchen appliances — cooker hoods, venting hobs, induction hobs, and designer lighting — sold through a curated European dealer network across 20+ countries, anchored by a patented peripheral extraction system and InTouch inter-appliance control.

Ownership category

akta.pro rank

Product category

Kitchen Appliances (Cooker Hoods and Hobs)

NAICS

Household Appliance Manufacturing (3352), Major Household Appliance Manufacturing (33522), Residential Electric Lighting Fixture Manufacturing (335131)

SIC

Household Appliances (3630), Electric Housewares & Fans (3634)

akta.pro primary industry

Kitchen Ventilation, Range Hood & HVAC Adjustments (HSAPAAAJ)

akta.pro secondary industries

Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA), Kitchen Countertop Appliances Retail (CRACADAA)

Keywords

• Kitchen cooker hoods
• Induction hobs
• Venting hobs
• Designer kitchen lighting
• Kitchen extraction systems

Headquarters

HQ city

Kuurne

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Sales - Cooker Hoods: Novy generates revenue through the sale of premium cooker hoods including ceiling units, wall-mounted, island-mounted, built-in, and telescopic models. Products feature advanced extraction technology and are sold through dealer networks.
2. Hardware Sales - Venting Hobs: Induction hobs with integrated extraction systems including Novy Panorama, Novy Easy, Novy Up, and Novy One product lines.
3. Hardware Sales - Hobs: Standalone cooking surfaces including induction, gas, and fryer hobs with advanced features like octagonal zones and smart connectivity.
4. Hardware Sales - Designer Lighting: Premium kitchen lighting products including pendant, shelf, and wall-mounted fixtures with gesture control and adjustable color temperature.
5. Accessories: Sale of accessories including grease filters, dissociated motors, installation accessories, and other complementary products.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Novy manufactures and sells premium kitchen appliances, primarily specializing in cooker hoods (ceiling, wall-mounted, island, built-in, and telescopic models), venting hobs combining induction cooking with integrated extraction, standalone induction/gas/fryer hobs, and designer kitchen lighting (pendant, shelf, wall). The company sells exclusively through a dealer network across Europe and selected international markets, focusing on silent operation, minimalist design, and patented peripheral extraction technology.

Product overview

Novy is a specialist in cooker hoods, hobs, and designer lighting based in Belgium. Their product portfolio centers around four main categories: (1) Cooker Hoods including ceiling units (Pureline Pro, Pureline Compact, Cloud), wall-mounted units (Vision, Flatline), island-mounted units (Mood, Phantom), built-in hoods (Mini Pureline, Essence, Crystal), and telescopic hoods (Fusion Pro, Fusion, Telescopic); (2) Venting Hobs combining induction cooking with integrated extraction, featuring Novy Panorama with adjustable tower heights, Novy Easy with extra-large cooking surfaces, Novy Up, and Novy One; (3) Hobs including induction models (Pro, Power, Comfort, Domino, Multizone, Undercover) plus gas and fryer options; and (4) Designer Lighting with Pendant, Wall, and Shelf luminaires featuring gesture control. The portfolio emphasizes silent operation, peripheral extraction technology, and smart InTouch technology enabling induction hobs to control cooker hoods. Accessories include grease filters, external motors, and recirculation systems.

Differentiator

Problem solved

Functional benefit

Brands

• Novy Pureline: Ceiling cooker hood product line known for whisper-quiet operation
• Novy Panorama
• Novy Easy
• Novy Up
• Novy One
• Novy Power
• Novy Pro
• Novy Comfort
• Novy Domino
• Novy Multizone
• Novy Undercover
• Novy InTouch
• Novy Cloud
• Novy Mood
• Novy Vision
• Novy Flatline
• Novy Fusion
• Novy Essence
• Novy Crystal
• Novy Pureline Frame
• Novy Pureline Compact
• Novy Mini Pureline
• Novy Maxi Pureline
• Novy Phantom
• Novy Pendant
• Novy Shelf
• Novy Wall

Products and services

• Novy Cooker Hoods Range of cooker hoods including ceiling, wall-mounted, island-mounted, built-in, and telescopic models that use Novy's patented peripheral extraction system to deliver whisper-quiet yet powerful fume extraction. Available in multiple widths, finishes, and configurations for premium residential kitchens.
• Novy Venting Hobs Combined induction cooktop and integrated extractor products that capture fumes directly at the cooking source, eliminating the need for a separate overhead hood. Available in recirculation and duct-out configurations with multiple cooking zones.
• Novy Induction Hobs Standalone induction, gas, and fryer hobs offering features such as octagonal zones, slider touch control, InTouch hob-to-hood pairing, and professional cooking functions including Chef mode and Pot Move.
• Novy Designer Lighting Premium kitchen lighting fixtures including pendant lamps, shelf lighting, and wall-mounted luminaires featuring gesture control, dual lighting modes, and adjustable color temperature. Sizes range from 95cm to 305cm.
• Novy Accessories Replacement and complementary accessories for Novy cooker hoods and hobs, including grease filters, external/remote motor options, carbon filters for recirculation installations, and general installation accessories.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Franke: Swiss broad-line kitchen systems company and parent of Faber; competes with Novy in cooker hoods and integrated ventilation while also serving sinks, taps, and full kitchen programs.
• Miele: German premium broad-line kitchen appliance manufacturer with cooker hoods, hobs, and designer kitchen offerings. Overlaps Novy's premium positioning but operates at significantly greater scale across full kitchen suites.
• Smeg: Italian premium broad-line appliance maker with design-led cooker hoods and hobs; comparable to Novy in design narrative and channel strategy but with a much broader product portfolio.
• Bosch Home (BSH Hausgeräte): Global broad-line kitchen appliance major with hoods, hobs, and venting-cooktop products that compete across Novy's price tiers and frequently bundle hoods into full-kitchen packages.
• Gaggenau: BSH-owned ultra-premium kitchen appliance brand with ceiling, island, and integrated hood offerings. Competes with Novy for the same premium renovation and A&D specification projects.

Regional players

• Best: Spanish premium cooker hood manufacturer with growing international footprint. Comparable to Novy by product specialization and channel model, with primary strength in Southern European markets.

Direct peers

• BORA: German premium manufacturer of venting hobs (downdraft cooktops with integrated extraction) and cooker hoods. Direct head-to-head competitor in the integrated-extraction category that Novy has pioneered in Benelux.
• Falmec: Italian premium extractor hood specialist emphasizing design, silence, and craftsmanship—a near-mirror profile to Novy in terms of category focus, scale, and channel strategy.
• Faber: Italian heritage cooker hood brand now part of Franke Group; competes directly with Novy across wall, ceiling, and integrated hood formats in European premium retail.
• Elica: Italian premium cooker hood specialist and global category leader. Closest comparable by product focus (hoods and integrated extraction) and by premium European positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novy