Ideale Residence Mobile IRM

What Ideale Residence Mobile IRM does

Ideale Residence Mobile IRM (operating as IRM Habitat) is a French manufacturer of prefabricated mobile homes (mobil-homes) headquartered in Luçon, France, founded in 1994 (firmographics state 1992; company history states 1994) and operating for over 30 years. The company designs, builds, and distributes residential mobile homes certified to the European EN1647 standard, with a current residential range of 9 models (Azalée, Magnolia, Mimosa, Capucine, Jasmin, Lilas, Pivoine, Violette, Tournesol) spanning 28.3 m² to 40 m² in 2- and 3-bedroom configurations, plus a separate Gamme locative (rental range) for professional camping operators.

IRM's core technology is conventional prefabricated modular construction, differentiated by proprietary features including the exclusive Prêt-à-meubler interior customization system, four-season construction options with reinforced insulation and climate control, and exterior personalization (wood or vinyl cladding, multiple color options). All units carry EN1647 European safety and comfort certification.

The company operates an indirect, channel-only distribution model, selling exclusively through approximately 250 authorized camping resellers and independent distributors across France, providing access to over 7,500 campsite plots. End customers are primarily individual French consumers seeking an affordable secondary vacation residence, plus a secondary segment of professional camping and holiday park operators purchasing units for rental fleets. Revenue is generated through one-time hardware sales (new units) and transaction fees on used-unit resale facilitated through the partner network. The company supports its owner base with the IRM Club loyalty program and markets through a multi-language website (FR/EN/NL/DE/ES), regional department-level pages, brochures, contact forms, and physical open-door events at partner campsites.

Name

Ideale Residence Mobile IRM

Legal name

Idéale Résidence Mobile (IRM)

Website

https://mobil-home.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ideale Residence Mobile IRM is a French manufacturer of EN1647-certified prefabricated mobile homes, selling 9 residential models plus a professional rental range through a network of approximately 250 distributors and camping resellers across France.

Ownership category

akta.pro rank

Product category

Mobile Home Manufacturing

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Mobile Homes (2451)

akta.pro primary industry

Whole-Home Rentals (Houses, Villas, Cabins) (THAGANAA)

akta.pro secondary industries

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB), Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays) (THAMAJAF)

Keywords

• Mobile home manufacturing
• Residential park homes
• Prefabricated housing
• Campsite vacation homes
• Modular residential units

Headquarters

HQ city

Luçon

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Mobile Home Sales (Particuliers): IRM's primary revenue stream is the direct sale of new mobile homes to individual consumers through its network of camping resellers and distributors. Sales include turnkey delivery and installation on the customer's chosen campsite plot, with accessories such as terrace and storage shed included.
2. Used Mobile Home Resale: IRM supports the resale of pre-owned mobile homes through its partner network, providing valuation guidance and facilitating second-hand transactions on camping plots.
3. Rental Range for Professionals (Gamme Locative): A dedicated product line for professional operators (camping owners, holiday park operators) who purchase mobile homes for placement in their rental fleet, generating recurring rental income.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

IRM Habitat manufactures and distributes prefabricated mobile homes (mobil-homes) for installation on French campsites and holiday parks. The Gamme Résidentielle comprises 9 distinct models ranging from 28.3 m² to 40 m², available in 2- or 3-bedroom configurations, with options for exterior cladding materials, color choices, and the exclusive Prêt-à-meubler interior customization. A separate Gamme Locative targets professional operators in the rental industry. Products are sold exclusively through a network of approximately 250 authorized camping resellers and distributors across France.

Product overview

IRM Habitat operates as a single unified product portfolio focused on mobile homes (mobil-homes), the core offering being the Gamme Résidentielle with 9 distinct models (Azalée, Magnolia, Mimosa, Capucine, Jasmin, Lilas, Pivoine, Violette, Tournesol) ranging from compact 2-bedroom to spacious 3-bedroom configurations. The portfolio includes a separate Gamme locative for professional rental operators. Customization options include the Prêt-à-meubler (ready-to-furnish) option for interior personalization, with exterior options such as wood or vinyl cladding and various color choices. IRM positions itself as a turnkey solution provider, with homes sold through a network of distributors, resellers, and camping partners who also facilitate site selection and installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Gamme Résidentielle (Residential Range) — Innovation 2026 IRM Habitat's main mobile home collection for individual buyers, consisting of 9 models (Azalée, Magnolia, Mimosa, Capucine, Jasmin, Lilas, Pivoine, Violette, Tournesol) ranging from 28.3 m² to 40 m², with 2 or 3 bedrooms, designed for installation on campsites and holiday parks across France. Each model accommodates between 4 and 8 persons.
• Gamme Locative (Rental Range) A dedicated mobile home collection designed for professional operators in the camping and holiday park industry (camping owners, holiday park operators, PRL operators) who purchase units to equip rental pitches and generate recurring rental income from holidaymakers.

Quantifiable outcome

• 9 models available across 2–3 bedroom configurations ranging from 28.3 m² to 40 m²
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• IRM Camping & Distributor NetworkcoreChannel Partner/ Reseller/ DistributorIRM's primary go-to-market infrastructure consists of approximately 250 authorized camping resellers and independent distributors organized in a structured partner network across France. These partners handle sales consultation, campsite plot identification, delivery, installation, and after-sales service for mobile home buyers. The network covers all French regions and provides access to over 7,500 campsite plots.

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Hobby Wohnwagenwerk: Hobby is a German caravan and motorhome manufacturer operating primarily in German-speaking markets. While not a direct mobile home competitor, it serves the same European outdoor leisure customer base with comparable product positioning.
• Adria Mobil: Adria Mobil is a Slovenian manufacturer of caravans, motorhomes, and mobile homes serving primarily Central and Southern European markets, with overlapping product offerings to IRM in mobile and modular vacation residences.

Direct peers

• O'Hara: O'Hara is a French manufacturer of residential mobile homes (mobil-homes) for campsite placement, offering a competing product portfolio in the same French/European market with overlapping distribution via camping resellers.
• Rapidhome: Rapidhome is a French mobile home manufacturer (subsidiary of Trigano Group) producing residential and rental mobile homes sold through a network of French camping distributors — directly comparable to IRM's product offering and channel strategy.
• Louisiane (Groupe Louisiane): Louisiane is a French manufacturer of residential mobile homes serving the campsite secondary-residence market, with overlapping product positioning, target customers, and camping-channel distribution.
• Mobil-home Rideau: Rideau is a French manufacturer of mobile homes for residential use on campsites, with a multi-decade operating history and a similar French distribution model centered on camping resellers and direct placement.

Broad incumbents

• Groupe Bénéteau: Bénéteau is a large French leisure-equipment group with boat and housing-related businesses, adjacent to the outdoor vacation property space in which IRM competes, with broader product diversification and larger resources.
• Knaus Tabbert: Knaus Tabbert is a major European manufacturer of recreational vehicles (caravans, motorhomes, campervans) with multi-brand portfolio, serving the broader European outdoor leisure vehicle market that intersects with IRM's mobile home category.
• Trigano: Trigano is a French-listed leader in leisure vehicles (RVs, caravans, mobile homes) and outdoor equipment, owning Rapidhome and other mobile home brands. It is a broad incumbent with overlapping product categories and significantly larger scale than IRM.

Others

• Bio Habitat Loisirs: Bio Habitat Loisirs is a French camping operator and reseller group that hosts IRM mobile home Portes-Ouvertes events, representing the demand-side counterpart of IRM's distribution network and an important channel partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mobil-home

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ideale Residence Mobile IRM