WUSATA

What WUSATA does

WUSATA (Western U.S. Agricultural Trade Association) is a nonprofit trade association founded in 1980 by the 13 Western state departments of agriculture and the territorial departments of Guam and the Northern Mariana Islands, headquartered at 4400 NE 77th Ave, Ste 275, Vancouver, Washington. The organization operates as one of four State Regional Trade Groups (SRTGs) established cooperatively between state departments of agriculture and the USDA's Foreign Agricultural Service (FAS), with a mission to help small and medium-sized food and agricultural companies in the Western U.S. Learn, Connect, and Compete in international marketplaces. WUSATA serves a long tail of SMB exporters across 15 member states/territories, providing them with access to federal export-promotion resources unavailable to individual firms.

The organization delivers three integrated core programs: FundMatch, which reimburses 50% of eligible international marketing expenses up to $750,000 per company per year across trade show travel, advertising, in-store demos, and label modifications; Global Connect, an event-driven program introducing participants to pre-qualified buyers at major trade shows (SIAL Paris, Gulfood, FOODEX Japan, Fancy Food Shows, IDDBA) and outbound/inbound trade missions to Asia, the Middle East, Latin America, and Europe; and Export Education, which publishes monthly market intelligence reports on China, Korea, Japan, ASEAN, and Latin America alongside a webinar series for new-to-export companies. The underlying technology is the MyWUSATA web portal, a self-service platform handling account creation, event registration, FundMatch applications, claims submission, and resource distribution. No proprietary AI/ML capabilities, mobile apps, or APIs are documented.

WUSATA's business model is anchored in public funding rather than commercial revenue. Primary inflows come from the USDA's Market Access Program (MAP) — a federal appropriation for agricultural export promotion — supplemented by member state department contributions and participating-company fees. The go-to-market leverages a channel-partner distribution architecture: state departments of agriculture serve as in-region referral nodes, the MyWUSATA portal enables self-service enrollment, and direct field engagement occurs at trade events. Revenue is not publicly disclosed. The organization has no subsidiaries, no parent entity, no acquisitions, and no venture or equity funding — it is a membership-governed nonprofit operating with 11-50 employees.

Name

WUSATA

Legal name

Western United States Agricultural Trade Association

Website

https://wusata.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

WUSATA is a nonprofit trade association founded in 1980 that delivers export-assistance programs — FundMatch reimbursements, Global Connect trade missions, and Export Education webinars — to small and medium-sized food and agricultural companies across 13 Western U.S. states and 2 Pacific territories, funded primarily through the USDA's Market Access Program.

Ownership category

akta.pro rank

Product category

Agricultural Export Trade Association Services

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPADAMAC

Export Promotion & Market Access Support

Business & Public Services/International Organizations & Development/International Trade & Economic Development

SECONDARYAFAIAKAL

Import/Export & Cross-Border Food Commodity Trading

Agriculture & Food Production/Food Distribution & Wholesale/Food Ingredients & Commodities Trading/Wholesale

Keywords

• Agricultural export services
• Trade association programs
• Export market development
• International marketing assistance
• Agribusiness export support

Headquarters

HQ city

Vancouver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Market Access Program (MAP) Funding: Primary funding from USDA's Market Access Program which provides promotional activities, market intelligence, and international marketing expense reimbursements to participants
2. Member State Contributions: Funding from 13 Western state departments of agriculture and territorial departments in Guam and Northern Mariana Islands
3. Participating Company Fees: Fees from participating companies for program access, events, and services

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

WUSATA is a nonprofit trade association that delivers export assistance programs to food and agricultural companies in the 13 Western U.S. states. Its offerings are organized around three core programs: FundMatch (reimburses up to 50% of eligible international marketing expenses, capped at $750,000 per year per company), Global Connect (trade shows, trade missions, and buyer introductions connecting U.S. exporters with pre-qualified international buyers), and Export Education (market intelligence reports and webinars on markets such as China, Korea, Japan, ASEAN, and Latin America). Services are delivered through a MyWUSATA online participant portal and in partnership with Western state departments of agriculture.

Product overview

WUSATA is a nonprofit trade association that operates as a unified platform providing export assistance services to food and agricultural companies in the Western United States. The organization offers three interconnected core programs: Export Education (market intelligence reports and webinars for new exporters), Global Connect (trade missions and events connecting U.S. exporters with international buyers), and FundMatch (a financial incentive program providing 50% reimbursement for eligible international marketing activities up to $750,000 per year). These programs are funded through the USDA's Market Access Program and delivered in partnership with the 13 Western state departments of agriculture.

Differentiator

Problem solved

Functional benefit

Products and services

• FundMatch Reimbursement Program Financial support program providing up to 50% reimbursement of eligible international marketing expenses for Western U.S. food and agricultural companies seeking to enter or expand in international markets. Maximum reimbursement is $750,000 per year per participating company. Eligible expenses include international trade show and mission travel, digital marketing, in-store demonstrations, and label/packaging modifications.
• Global Connect Buyer Linkage Program Event-based business development program that introduces participating Western U.S. food and agricultural exporters to pre-qualified international buyers at trade shows, outbound and inbound trade missions, and via international trade leads. Designed for companies seeking buyer connections in markets across Asia, the Middle East, Europe, and Latin America.
• Export Education Program Educational service for new-to-export and new-to-market food and agricultural companies, providing monthly market intelligence reports on China, Korea, Japan, ASEAN, and Latin America, an Export Educational Webinar Series, and a library of partner resources. Intended to build export knowledge and market readiness before or alongside participation in trade events.

Quantifiable outcome

• Companies can receive up to 50% reimbursement of eligible international marketing initiatives
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Western State Departments of Agriculture (13 states)coreStrategic or Co-development PartnerWUSATA is formed by and works closely with the 13 Western state departments of agriculture (Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, Wyoming) plus territorial departments in Guam and Northern Mariana Islands. These member states collaborate on export promotion activities and provide regional support for food and agricultural exporters.
• USDA Foreign Agricultural Service (FAS)coreStrategic or Co-development PartnerWUSATA is one of four nonprofit State Regional Trade Groups (SRTGs) established as a cooperative effort between state departments of agriculture and USDA's Foreign Agricultural Service to facilitate trade between local U.S. food companies and international buyers. WUSATA receives funding through the USDA's Market Access Program (MAP).
• California Department of Food and AgricultureminorStrategic or Co-development PartnerCollaborates with WUSATA on joint webinars and export initiatives, such as the Opportunities in the Middle East Webinar presented together with FocusM in-market contractor.
• FocusMminorImplementation/ SI/ Consulting PartnerIn-market contractor providing practical, region-specific insight for Western U.S. food and agricultural exporters, particularly for the Middle East region.
• Southern US Trade Association (SUSTA)minorStrategic or Co-development PartnerSRTG partner organization for companies outside the WUSATA region. Companies in Southern states are referred to SUSTA for export assistance.
• Food Export MidwestminorStrategic or Co-development PartnerSRTG partner organization for companies in the Midwest region, part of the four-state regional trade groups network.
• Food Export NortheastminorStrategic or Co-development PartnerSRTG partner organization for companies in the Northeast region, part of the four-state regional trade groups network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wusata_exports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WUSATA