Frank Betz Associates

What Frank Betz Associates does

Frank Betz Associates is a privately held residential house plan design company founded in 1976 and headquartered in Roswell, Georgia. The company designs, drafts, and licenses a catalog of over 1,100 pre-drawn house plans spanning multiple architectural styles (Craftsman, Modern Farmhouse, Colonial, Cape Cod, European, Ranch, and others), delivering them as PDF or CAD files (.aec, .dwg, .dxf) for residential construction. Beyond stock plans, the firm offers plan modification services, fully custom home design, 3D walkthrough visualizations, and an 'On The Drawing Board' concept program in which customers vote on future designs that are completed within 6-8 weeks. It also publishes printed house plan books and ancillary marketing materials (digital handouts, material workbooks, construction site signs).

The business operates a primarily product-led, direct-to-customer go-to-market through its website (frankbetzhouseplans.com), supplemented by phone and email sales/support channels and a Builder Rewards program that provides unlimited licensing and volume discounts to professional home builders. Pricing is structured as one-time perpetual licenses across PDF single-use, PDF multi-use, and CAD multi-use tiers, with plans priced between $1,885 and $3,765 depending on design and license type. Free ground shipping to the continental US was introduced in 2016. Two primary customer segments are served: individual homeowners building new construction and professional residential builders purchasing repeatable plans at volume.

The company is founder-owned (no disclosed external investors, parent, or funding rounds) with 11-50 employees and has held the distinction of BUILDER Magazine's Best-Selling Designer for over 20 consecutive years, reflecting durable brand equity in a niche market. Revenue is not publicly disclosed and the business is concentrated in the Southeast US with stated shipping and operational reach across the continental United States.

Name

Frank Betz Associates

Legal name

Frank Betz Associates, Inc.

Website

https://frankbetzhouseplans.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Frank Betz Associates is a privately held, founder-owned residential house plan design firm founded in 1976, licensing a catalog of over 1,100 pre-drawn PDF and CAD floor plans to individual homeowners and professional home builders across the United States.

Ownership category

akta.pro rank

Product category

Architectural House Plans

NAICS

Drafting Services (54134)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Residential house plans
• Stock home designs
• Architectural floor plans
• Custom home design
• Builder plan licensing

Headquarters

HQ city

Woodstock

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. House Plan Sales - PDF Single Use License: One-time purchase of PDF electronic house plans for single build construction. Customers receive plans via email in PDF format. License permits one construction build only.
2. House Plan Sales - CAD Multi Use License: One-time purchase of CAD files with multi-use license allowing multiple builds. CAD formats include .aec, .dwg, .dxf files.
3. House Plan Sales - PDF Multi Use License: One-time purchase of PDF files with multi-use license, priced lower than CAD equivalent. Best Deal option for multiple builds.
4. Supplementary Products: Additional products including Digital Marketing Handout, Material Workbook (Excel), Construction Site Signs, and Custom Marketing Handouts available for additional fees.
5. Builder Rewards Program: Unlimited licensing and volume discounts for builders who regularly purchase plans. Provides preferential pricing to recurring builder customers.
6. Plan Modification & Custom Design Services: Fees for modifying existing plans or creating custom designs from scratch based on customer requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Frank Betz Associates designs and sells pre-drawn residential house plans (over 1,100 stock designs) delivered as PDF and CAD files, along with plan modification services and full custom home design work. Plans are licensed as either single-use or multi-use, with a dedicated Builder Rewards program offering unlimited licensing for professional builders. Physical and digital supplementary products (marketing handouts, material workbooks, construction signs) and printed plan books are also sold.

Product overview

Frank Betz Associates is a residential house plan design company offering a portfolio of over 1,100 pre-drawn house plans for home construction. The core offering consists of house plans available in PDF and CAD formats, supplemented by custom design and modification services. The company also offers an 'On The Drawing Board' concept design program where customers can vote on new designs, a Builder Rewards program with unlimited licensing and discounts, and house plan books featuring their best-selling designs. Plans span multiple styles including Craftsman, Modern Farmhouse, Traditional, Colonial, Cottage, and more.

Differentiator

Problem solved

Functional benefit

Brands

• On The Drawing Board: A program where customers can vote on design concepts and order plans that will be completed in 6-8 weeks.

Products and services

• Stock House Plans (PDF and CAD) Pre-drawn residential house plans available for purchase in PDF and CAD formats (.aec, .dwg, .dxf) for individual homeowners and professional builders. Plans include detailed floor layouts, elevations, foundation, and construction specifications, licensed as single-use or multi-use.
• Custom Home Plans and Modifications Custom design and alteration services for existing floor plans, including elevation changes, room additions, and fully bespoke home designs created from scratch to a buyer's specifications. Delivered by the Frank Betz in-house design team.
• Builder Rewards Program Subscription-like licensing program for professional residential builders that provides unlimited multi-use licensing and volume discounts on house plan purchases in exchange for ongoing builder relationships.
• On The Drawing Board Concept Designs Pre-concept house plans where customers can view and vote on emerging designs; once a concept is selected by the community, the plan is drawn to full quality and delivered as a PDF within 6-8 weeks.
• House Plan Books (HOMEPLANS - Designed for Today's Market) Printed house plan books showcasing best-selling and newly released designs from the Frank Betz portfolio, sold through the company website and shipped via ground shipping.
• Supplementary Marketing Products (Digital Marketing Handouts, Material Workbook, Construction Site Signs) Add-on products for builders including Digital Marketing Handouts ($149), Custom Digital Marketing Handouts ($199), Material Workbooks in Excel ($85), and standard or customized Construction Site Signs ($199-$249 with volume pricing).

Quantifiable outcome

• Over 20 years as BUILDER Magazine's Best-Selling Designer
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/frankbetzassoc
• Facebookfacebook.com/frankbetzhouseplans
• Instagraminstagram.com/frankbetz
• Pinterestpinterest.com/frankbetzassoc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frank Betz Associates