Name

Eco-Rom Ambalaje

Legal name

SC Eco-Rom Ambalaje SA

Website

https://ecoromambalaje.ro

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Extended Producer Responsibility (Packaging Waste Compliance Services)

NAICS

Materials Recovery Facilities (56292), Waste Treatment and Disposal (5622), Other Nonhazardous Waste Treatment and Disposal (562219)

SIC

Refuse Systems (4953), Electric, Gas & Sanitary Services (4900), Sanitary Services (4950)

akta.pro primary industry

Supply Chain & Product Environmental Compliance (RoHS, WEEE, Packaging EPR, Eco-Design/Labeling Regulations) (EUAHABAJ)

akta.pro secondary industry

Circular Economy & Waste/Materials Reporting (Zero waste, packaging) (EUAHAJAL)

Keywords

• Extended producer responsibility
• Packaging waste management
• Green dot licensing
• Producer responsibility organization
• Packaging recycling compliance

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Extended Producer Responsibility (EPR) fees from clients: Eco-Rom Ambalaje charges producers and importers of packaged products (its clients) a fee per tonne of packaging placed on the market, as defined in individual Contracts for the Transfer of Responsibility. The fees vary by material type (glass, PET, plastic, paper-cardboard, steel, aluminium, wood) and by stream (municipal vs. industrial-commercial). The organization is non-profit — it does not seek to obtain profit and does not distribute dividends. Tariffs are published annually.
2. Punctul Verde trademark licensing: Eco-Rom Ambalaje grants clients the right to use the 'Punctul Verde' (Green Dot) trademark on their product packaging, as part of the service bundle under the Contract for the Transfer of Responsibility.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Eco-Rom Ambalaje operates as an authorized OIREP (Organization Implementing Extended Producer Responsibility) in Romania, taking on the legal recycling and valorization obligations of packaging waste from producers and importers via the Contract de Preluare a Responsabilității. The bundle includes the right to apply the Punctul Verde (Green Dot) trademark on member packaging and access to an online platform that monitors objective fulfillment, monthly quantities, and affiliated waste management companies. The service is funded through per-tonne fees differentiated by material type (glass, PET, plastic, paper-cardboard, steel, aluminium, wood) and by stream (municipal vs. industrial-commercial), and is delivered on a non-profit basis.

Product overview

Eco-Rom Ambalaje operates as an OIREP (Organization Implementing Extended Producer Responsibility) in Romania, offering a unified service platform centered on the Contract de Preluare a Responsabilității. This core product is complemented by a tariff system for various packaging materials (glass, PET, plastic, paper-cardboard, steel, aluminum, wood), the Green Dot trademark licensing (Marca Punctul Verde), an online client monitoring portal (Sistem ONLINE), CO2 emissions calculator, and the mobile educational initiative Laboratorul Verde al Reciclării. The company is organized and managed by packaging producers and importers, operates on a non-profit basis, and does not distribute dividends.

Differentiator

Problem solved

Functional benefit

Brands

• Marca Punctul Verde (The Green Dot): A certification mark that Eco-Rom Ambalaje holds the rights to use in Romania, certifying that the producer/importer contributes financially to the recovery and recycling of packaging introduced to the national market.

Products and services

• Contract de Preluare a Responsabilității (Responsibility Transfer Contract) Core service whereby Eco-Rom Ambalaje assumes the legal obligation from economic operators (producers and importers) to organize valorization and recycling of packaging and packaging waste, in exchange for per-tonne fees differentiated by material and stream. It serves producers and importers of packaged products across consumer goods, food and beverage, pharmaceutical, and industrial manufacturing sectors.
• Marca Punctul Verde (Green Dot Trademark Licensing) Licensing of the Punctul Verde (Green Dot) trademark, which Eco-Rom Ambalaje holds exclusively in Romania, to clients for use on their product packaging. The mark certifies to consumers that the producer/importer financially contributes to the recovery and recycling of packaging placed on the national market.
• Calcul Emisii CO2eq (CO2 Emissions Calculator) Service that calculates CO2 emissions related to packaging waste management and recycling activities, providing producer/importer clients with environmental impact data associated with their EPR obligations.
• Laboratorul Verde al Reciclării (Green Recycling Laboratory) Mobile educational laboratory delivered via a modern coach equipped with a 3D cinema room, tablet-based team gaming zones, and a Magic Cube of Recycling. The unit visits schools to teach children about separate waste collection and recycling, with classes earning visits to recycling factories as semester prizes.
• Contract-Cadru (Bilateral Framework Contract with ADI/UAT) Bilateral framework contract under which Eco-Rom Ambalaje covers the net costs of municipal collection, transport, temporary storage, sorting and valorization of packaging waste. It is concluded annually with ADIs and UATs in Romania and is the contractual instrument through which the OIREP delivers municipal-stream EPR coverage.

Quantifiable outcome

• AFM confirmed compliance for 9 consecutive years (2016-2024), demonstrating sustained fulfillment of valorization/recycling objectives per Law 249/2015.
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and major.

• Asociația Coaliția pentru Economie Circulară (CERC)coreStrategic or Co-development Partner · 1 November 2023Eco-Rom Ambalaje became a member of CERC from November 2023. CERC promotes the European Commission's Circular Economy Package principle of stimulating new markets and business models for economic development and job creation. Eco-Rom participates in CERC-organized events such as the European Glass Packaging Circularity Conference.
• Ministerul Mediului, Apelor și Pădurilor (Ministry of Environment, Waters and Forests)coreStrategic or Co-development Partner · 1 April 2022Eco-Rom Ambalaje, through Asociația OIREP Ambalaje, partnered with the Ministry of Environment to launch the 'Un' Doi Trei' public awareness campaign (April 2022) about separate packaging waste collection, reaching over 5 million citizens.
• EXPRA (The Extended Producer Responsibility Alliance)coreStrategic or Co-development Partner · 1 January 2016Eco-Rom Ambalaje is a founding member of EXPRA, the most important international organization of EPR (Extended Producer Responsibility) schemes. EXPRA represents PROs (Producer Responsibility Organizations) at the European level and publishes positions on packaging waste regulations including the PPWR.
• Asociația OIREP AmbalajecoreStrategic or Co-development PartnerEco-Rom Ambalaje has been a member of Asociația OIREP Ambalaje since 2020. The association represents OIREPs implementing extended producer responsibility at national level and advocates for favorable regulatory conditions. Staff members hold leadership positions (e.g., Geanin Șerban as President, Sorin Dumitru as Board Member).
• Federația Asociațiilor de Dezvoltare Intercomunitară (FADI)majorImplementation/ SI/ Consulting PartnerOIREPs and FADI have met multiple times (July, August, November 2023; March 2024) to discuss the future of packaging waste management in Romania. Discussions focus on the cooperation between ADIs and OIREPs and the challenges created by the SGR (Guarantee-Return System).

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Landbell Group: Germany-headquartered PRO offering packaging compliance, WEEE, and batteries services across multiple European markets. Directly comparable in cross-EU EPR service delivery, Green Dot licensing, and producer compliance portfolio.
• Citeo: France's leading EPR scheme for household packaging waste, created by and for consumer goods companies (similar shareholder model to Eco-Rom). Both operate non-profit PRO models under EU EPR legislation, charging per-tonne fees and managing packaging recovery obligations on behalf of producers.
• Fost Plus: Belgium's EPR organization for household packaging, founded and financed by Belgian producer companies. Directly comparable to Eco-Rom Ambalaje in operating model, per-tonne fee structure, and Green Dot trademark licensing for Belgian producers and importers.
• Eco-systèmes: French EPR eco-organization managing household WEEE, batteries, and packaging waste streams on behalf of producers. Comparable non-profit PRO structure serving French producers with similar tonnage-based fee models and regulatory compliance focus.
• Valpak: UK's leading packaging compliance scheme, helping producers meet Extended Producer Responsibility obligations through per-tonne packaging fees and reporting services. Comparable business model, customer base (multinational producers), and regulatory function.
• Interseroh: Germany-based PRO offering packaging licensing, recycling, and EPR services to producers and importers across Europe. Directly comparable in service offering (Green Dot licensing, per-tonne EPR fees, compliance monitoring) and operates across multiple EU jurisdictions.

Others

• EXPRA (Extended Producer Responsibility Alliance): The international alliance of PROs of which Eco-Rom Ambalaje is a founding member. Not a direct competitor but a peer governance body that coordinates policy positions among European EPR schemes including those competing with Eco-Rom.

Emerging players

• RECHARGE: European association representing the portable battery and accumulator industry on producer responsibility. Tangentially comparable as a European-level PRO organization with policy advocacy focus, though focused on batteries rather than packaging.

Regional players

• TOMRA: Norway-headquartered reverse vending and collection technology provider that powers many of the SGR-style deposit-return systems being adopted in Romania and across Europe. Adjacent to Eco-Rom's model as Romania's SGR rollout could shift volume from OIREPs to TOMRA-style infrastructure.

Broad incumbents

• Der Grüne Punkt (Grüner Punkt / DSD): Germany's pioneering Green Dot PRO and the original licensor of the Punctul Verde trademark internationally. Operates a broader portfolio of recycling services across multiple material streams in Germany, providing a mature scale benchmark for Eco-Rom's EPR business model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ecoromambalaje
• LinkedInlinkedin.com/company/eco-rom-ambalaje

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eco-Rom Ambalaje