Schweizer Illustrierte

What Schweizer Illustrierte does

Schweizer Illustrierte is a Swiss weekly illustrated magazine founded in 1911 and published by Ringier AG, an independent Swiss family media company founded in 1833 and headquartered in Zofingen, Switzerland. The publication covers celebrity news, sports, politics, lifestyle, fashion, beauty, health, food, travel, and entertainment with an editorial focus on exclusive personal interviews and high-quality photography of Swiss personalities. The magazine operates from an editorial office at Flurstrasse 55, Zürich, and is produced by an editorial team organized into desks covering Entertainment, News, Lifestyle, Sports, Auto, and Online.

The product portfolio centers on a print weekly magazine and a digital E-Paper edition, both available through tiered subscriptions (3-month, 6-month, and annual plans), with pricing ranging from CHF 25/month for digital to CHF 279/year for annual print. The underlying technology stack includes a web-based E-Paper reader, native mobile apps for iOS and Android, the OneLog unified authentication system for cross-platform account management across Ringier Group properties, and a MyServices self-service customer portal for subscription lifecycle management. Content extensions include the SI.Talk video interview series on YouTube, the Royal Tea weekly podcast on Podigee, puzzle content, subscriber contests, and bundled special editions on lifestyle, travel, and culinary topics.

The business model combines recurring subscription revenue from print and digital editions, advertising sales handled by Ringier Advertising (a centralized Ringier Group sales arm), and ancillary revenue from bundled special editions, a TV program guide (TVtäglich), and book sales. Customer acquisition runs through direct-to-consumer e-commerce at shop.schweizer-illustrierte.ch, supported by editorial newsletters, social media presence, podcast/video content marketing, and cross-promotion with sister Ringier brands including Blick and SonntagsBlick. The primary customer segment is the Swiss general public interested in celebrity coverage, lifestyle content, and weekly entertainment.

Name

Schweizer Illustrierte

Legal name

Schweizer Illustrierte (a publication of Ringier AG)

Website

https://schweizer-illustrierte.ch

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

11–50 employees

Short description

Schweizer Illustrierte is a Swiss weekly illustrated magazine founded in 1911 and published by Ringier AG, covering celebrity news, lifestyle, sports, and entertainment for the Swiss general public across print, E-Paper, mobile apps, podcasts, and video channels.

Ownership category

akta.pro rank

Product category

Consumer Magazine Publishing

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industry

Entertainment & Celebrity Magazines (MPAJAEAK)

Keywords

• Weekly illustrated magazine
• Print and digital subscriptions
• Celebrity news coverage
• Lifestyle media publishing
• Entertainment journalism

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Print Subscriptions: Recurring revenue from weekly print magazine subscriptions sold in 3-month (13 issues), 6-month (26 issues), and annual (52 issues) plans with home delivery.
2. E-Paper Subscriptions: Digital subscription revenue for electronic magazine access via web reader and mobile apps, available in monthly (4 issues), 6-month (26 issues), and annual (52 issues) plans.
3. Advertising: Ringier Advertising handles marketing and advertising sales across Ringier Group media products, including personalized online advertising.
4. Special Editions and Supplements: Revenue from special magazines covering lifestyle, travel, auto, and culinary topics, provided free with subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Schweizer Illustrierte publishes a weekly Swiss illustrated magazine delivered in print to subscribers' homes and offered as a digital E-Paper edition via web reader and iOS/Android apps. The magazine covers celebrities, politicians, sports stars, lifestyle, fashion, food, travel, and culture, with bundled value-adds including special issues, the TVtäglich TV guide, subscriber contests, and a video series (SI.Talk) and podcast (Royal Tea).

Product overview

Schweizer Illustrierte is a weekly Swiss magazine published by Ringier AG, offering a multi-platform portfolio centered on its core print magazine with digital extensions. The core offering consists of the physical print magazine (Print-Abo) and its digital counterpart (E-Paper), both available through subscription plans of varying durations. Add-on products include special issues (Sonderhefte) covering lifestyle topics, a TV program guide (TVtäglich), puzzle content (Rätsel), and subscriber contests (Verlosungen). Digital content offerings include the SI.Talk video series and Royal Tea podcast. Supplementary services encompass a customer account management portal (MyServices), e-paper mobile apps for iOS and Android, email newsletters and alerts, and a book shop with preferential subscriber pricing.

Differentiator

Problem solved

Functional benefit

Brands

• SI.Talk: Podcast/video series featuring interviews with personalities discussing personal topics

Products and services

• Schweizer Illustrierte (Weekly Print Magazine) A weekly Swiss illustrated magazine featuring news, personal stories, celebrities, politicians, sports stars, lifestyle, fashion, food, travel, and culture, delivered in full colour to subscribers' homes.
• Print-Abo (Print Subscription) Subscription to the weekly print edition, available as 3-month (13 issues, CHF 89), 6-month (26 issues, CHF 159), and annual (52 issues, CHF 279) plans, including free E-Paper access, special editions, the TVtäglich TV guide, and preferential book prices.
• E-Paper (Digital Edition) Digital subscription to Schweizer Illustrierte accessible via web reader and iOS/Android apps, available as monthly (4 issues, CHF 25), 6-month (26 issues, CHF 89), and annual (52 issues, CHF 169) plans, including access one day before print release.
• E-Paper Mobile App (iOS/Android) Mobile applications for iPad/iPhone and Android smartphones and tablets that provide digital access to the Schweizer Illustrierte E-Paper, including offline reading capability.
• SI.Talk Video Series Video interview series hosted by Sina Albisetti featuring musicians, actors, and public figures discussing personal topics such as pain, motherhood, and band experiences; distributed via the Schweizer Illustrierte YouTube playlist.
• Royal Tea Podcast Weekly podcast hosted by René Haenig and Flavia Schlittler covering gossip and news about royal families and aristocratic courts, available on Podigee.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Ringier AGcoreOthersSchweizer Illustrierte is published by Ringier AG, an independent Swiss family company founded in 1833. Ringier operates media brands in print, TV, radio, online, and mobile across 19 countries with over 6,400 employees. The company handles all publishing, advertising sales, and administrative functions for the magazine.
• OneLog AGcoreTechnology or IntegrationOneLog AG provides cross-platform registration and login services for Ringier Group products including Schweizer Illustrierte. The service enables unified user accounts across all digital properties and is used for subscription management, E-Paper access, and content authentication.
• Ringier AdvertisingcoreChannel Partner/ Reseller/ DistributorRingier Advertising handles all advertising sales and marketing for Schweizer Illustrierte and other Ringier Group media brands. Located at Flurstrasse 55, Zürich, with contact at [email protected] and managing director Thomas Passen.
• Redaktion 4 GmbHminorStrategic or Co-development PartnerHamburg-based design agency providing design services for Schweizer Illustrierte magazine layout and visual design.
• RDZ SyndicationminorChannel Partner/ Reseller/ DistributorUrsula Steinegger at RDZ Syndication handles syndication and reprint rights for Schweizer Illustrierte content, located at Dufourstrasse 23, 8008 Zürich.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GlücksPost: Swiss weekly celebrity and people magazine, also published by Ringier AG, covering Swiss personalities, royals, and lifestyle content — the closest direct peer in the domestic market.
• Annabelle: Leading Swiss women's lifestyle and fashion magazine covering beauty, fashion, culture, and society — competing for the same affluent Swiss-German female demographic as Schweizer Illustrierte.
• Schweizer Familie: Long-running Swiss weekly family and consumer magazine serving Swiss households with lifestyle, health, and practical content — directly competing for Swiss household subscription budgets.
• Blick People: Ringier's flagship Swiss tabloid runs a dedicated People/TV section explicitly cross-linked from SI's website; it is the primary digital competitor for SI's celebrity coverage audience.
• People Magazine: Iconic US weekly celebrity and lifestyle magazine — the international category benchmark for Schweizer Illustrierte's editorial positioning around exclusive celebrity access.
• Hello! Magazine: UK-based weekly celebrity and royal-family magazine with a global edition — directly comparable editorial model (celebrity access, royal coverage, lifestyle) to Schweizer Illustrierte.

Regional players

• Bunte: Germany's leading celebrity and people weekly — directly comparable in format and content but serving the German market rather than Switzerland.
• Gala: German weekly celebrity and lifestyle magazine — comparable illustrated-people format, distributed primarily in Germany rather than competing head-to-head in Switzerland.
• Paris Match: Iconic French weekly illustrated magazine covering celebrities, royals, and lifestyle — the European 'illustrated weekly' category archetype Schweizer Illustrierte follows.
• Closer (France): French weekly celebrity and gossip magazine with comparable illustrated-people editorial model, though serving French rather than Swiss-German readers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLPBsArjKRWlUzMCE3eYr6No2P04NWqXPg
• Xx.com/schweizer_illu
• LinkedInlinkedin.com/company/schweizer-illustrierte

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schweizer Illustrierte