Grefusa

Name

Grefusa

Legal name

GREFUSA SL

Website

https://grefusa.com

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

251–500 employees

Short description

Grefusa SL is a Spanish family-owned snack and nut manufacturer (founded 1929, Valencia) producing sunflower seeds, corn snacks, peanuts, and mixes under multiple sub-brands for retail consumers across Spain and Portugal, with Snatt's positioned as its international line.

Ownership category

akta.pro rank

Product category

Snack Food Manufacturing

NAICS

Bakeries and Tortilla Manufacturing (3118)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Nuts, Seeds & Trail Mix Snacks (CRADABAF)

akta.pro secondary industries

Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE), Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)

Keywords

• Snack food manufacturing
• Sunflower seed snacks
• Corn extruded snacks
• Peanut snack products
• Mixed nut snacks

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Snack and Nut Product Sales: Grefusa generates revenue primarily through the manufacture and sale of snack foods and nuts, including sunflower seeds (pipas), corn snacks (Mistercorn), peanuts, snacks under the Gublins and Grefusa brands, and mixes. Products are sold under multiple sub-brands and flavor lines. The company also sells through its own website and retail channels across Spain and Portugal.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Grefusa manufactures and sells packaged snack and nut products — primarily sunflower seeds (pipas), corn-based extruded snacks (Gublins, Papadelta, Mistercorn), peanuts (Cacahuetes), mixed nut and snack combinations (Mixes), baked snacks (Natuchips), and potato-based snacks (Batatas, Pom Bear) — under the Grefusa and Snatt's brands. Products are sold through supermarkets, convenience stores, and the company's own e-commerce site in Spain and Portugal, using olive oil and/or sunflower oil and free from palm oil since 2002.

Product overview

Grefusa is a Spanish food company specializing in snacks and nuts (Snacks y Frutos Secos) with two main product lines: the Grefusa brand covering sunflower seeds (Pipas), extruded corn snacks (Gublins), corn chips (Mistercorn, Papadelta), peanuts (Cacahuetes), and mixed snack combinations (Mixes); and the Snatt's international sub-brand focused on seed-based snacks. The portfolio spans over 50 distinct products across multiple flavor lines including Tijuana (Mexican-style), Natuchips (natural potato chips), and Pom Bear (children's snacks). Notable recent developments include gluten-free certification for several products manufactured at their facility.

Differentiator

Problem solved

Functional benefit

Brands

• Snatt's: International brand for snacks and dried fruits
• Grefusa Snacks
• Grefusa Pipas
• Mistercorn
• Gublins
• Papadelta
• NatuChips
• Grefutalento

Products and services

• Grefusa Pipas (Sunflower Seeds) Flavored sunflower seeds including G Pipas with salt, G Pipas Tubillo Sal, G Pipas Tubillo Tijuana, G Pipas Pelao Mix Tijuana, G Pipas Tijuana, G Pipas Baconeras, Sementes de girassol com sal marinho, and El Piponazo varieties (Original, Gourmet, Aguasal). Manufactured in the recently gluten-free-certified facility for El Piponazo, Tijuana, Con Sal, and Baconeras variants.
• Grefusa Snacks Diversified extruded and corn-based snack portfolio including Gublins (Xtreme, Queijo, Minim's Mix), Batatas (Yorkeso, Artesanais, Rústicas, Onduladas Presunto), Grefusaco, Grefusitos, Garfitos, Grefutubo, Sticks, and the Tijuana flavor line (Tijuana Minim's, Tijuana Mix, Corazones Tijuana).
• Mistercorn Corn-based snack line including Mistercorn O Original and Mistercorn XL varieties.
• Grefusa Cacahuetes (Peanuts) Peanut snacks including Cacahuetazo Queijo Crunch, Cacahuetazo Crunch Tijuana, and Amendoim Crocante com Sabor a Chili Suave.
• Grefusa Mixes Mixed snack combinations including MIX 5 Clásico, Mix TexMex, Mistura original Barbecue, Mix Mostarda e Mel, and Frutos secos e frutas combinations.
• Snatt's International seed- and legume-based snack range including Snatt's Palitos com sementes de girassol, Snatt's Bocaditos Tomate e Orégãos, Snatt's Ervilhas Sabor Camponesas, Snatt's Lentilha Queijo e Especiarias, and Snatt's Palitos Tradicionais. Positioned internationally via snatts.com.
• Papadelta Delta-shaped corn snacks available in Original, Queijo (cheese), and Minim's varieties; recently transitioned to gluten-free manufacturing.
• Natuchips Baked / natural-style potato chips including Natuchips Creme Fresco e Cebolinho, Natuchips Molho de Barbecue, and Natuchips Tomate Queijo e Orégãos.
• Pom Bear / Batatas Children's potato-snack range including Pom-Bear, Pom Bear Ketchup, Batatas Artesanais, Batatas Yorkeso, Batatas Rústicas, and Batatas Onduladas Presunto.
• Bocadinhos and Palitos cereal snacks Cereal-based bite snacks and stick snacks including Bocadinhos com sabor a alho e salsa, Bocadinhos com sabor a presunto e tomate, Bocadinhos de banana com creme de pistacio e amêndoas, Palitos com chocolate preto, Palitos de cereais com azeitonas, Palitos de cereais com sementes de girassol, and Palitos de cereais com queijo.
• Mix&GO portable snack format On-the-go portable snack format offering smaller portable combinations such as Creme de abóbora com croutons Mix&GO.

Quantifiable outcome

• 20% reduction in energy consumption achieved in 2023
• +4 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Banco AlimentarminorOthersGrefusa collaborates with Banco Alimentar (Food Bank) on social action projects that have a positive impact on the local community, through product donations to help people in need.
• Fundação AlimentumminorOthersGrefusa collaborates with Fundação Alimentum on social action projects, providing product donations and support to organizations serving communities in need.
• Cruz Vermelha (Red Cross)minorOthersGrefusa collaborates with Cruz Vermelha (Red Cross) on programs supporting underprivileged children, through product donations and collaborative social initiatives.
• CDTI (Centro para el Desarrollo Tecnológico Industrial)coreStrategic or Co-development PartnerGrefusa partners with CDTI for R&D project funding. The company has conducted at least three CDTI-funded innovation projects: (1) novel raw material processing system, (2) technological innovation in snack and nut manufacturing and packaging (MacroSnacks project), and (3) development of healthy savory snacks. CDTI is a Spanish public business entity that promotes innovation and technological development in companies.
• School Workshops ProgramminorOthersGrefusa conducts school workshops for the promotion of healthy eating among children, as part of its community pillar of sustainability. The company also has a Supplier Code of Conduct that suppliers and collaborators must follow.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Borges International Group: Spanish family-owned company specializing in nuts, dried fruits, and Mediterranean snacks. Directly comparable to Grefusa in product category (nuts, seeds), Iberian market focus, family-ownership structure, and emphasis on health and Mediterranean-diet positioning.
• Importaco (Casa Pons): Spanish company producing nuts, dried fruits, and snack products with similar product portfolio to Grefusa. Competes in the same Iberian retail channels with comparable brand-led, family-owned operating model.
• Pepas Campero / Pipas Facundo: Spanish sunflower seed (pipas) brand with strong Iberian retail presence. Direct head-to-head competitor in Grefusa's flagship pipas category with similar flavor-driven product line-up.
• Pom-Bear (United Biscuits / Yildiz Holding): Children's baked potato snack brand that Grefusa distributes in Iberia. Direct product-level overlap in the kids' baked snack category where Grefusa sells Pom-Bear alongside its own Batatas line.

Broad incumbents

• Grupo Ibersnacks (PepsiCo Iberia): PepsiCo's Iberian snack operations (including Matutano and Bayardo brands) offering potato chips, corn snacks, and savory snacks across Spain and Portugal. A much larger incumbent competing directly with Grefusa across savory snack categories.
• Intersnack: Europe's leading savory snacks manufacturer with brands including Chipicao, Funny-frisch, and Chio. Comparable product mix (savory snacks, nuts, seeds) and broader European footprint that Grefusa could encounter as it expands via Snatt's.
• Lorenz Snack-World: European savory snack manufacturer with brands like Crunchips, Pom-Bear, and Saltletts. Notably produces Pom-Bear, which Grefusa also distributes under its own portfolio, making them adjacent peers with shared brand and category exposure.
• Bimbo Group: Global baked goods and snacks conglomerate with significant Spanish presence (Bimbo, Martinez) and overlap with Grefusa's baked and savory snack categories. A scale competitor with similar retail relationships and Iberian distribution.
• Mondelez International: Global snacks giant with a broad Iberian portfolio spanning biscuits, chocolate, and savory snacks. A scale competitor that pressures Grefusa's shelf space and pricing in overlapping savory and sweet snack categories.

Regional players

• Frutas y Frutos Secos San Juan: Spanish nuts, dried fruits, and snacks company serving Spanish retailers and food service. Comparable product portfolio to Grefusa with strong focus on the Spanish domestic market and similar family/regional operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/grefusa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grefusa