What Suzuhiro Kamaboko does

Suzuhiro Kamaboko is a 160-year-old Japanese food processing company headquartered in Odawara, Kanagawa, that manufactures traditional kamaboko (steamed fish cake) and related seafood products, alongside a growing portfolio of fish meat peptide nutritional supplements. Its core proprietary technology is enzymatic hydrolysis of surimi, which produces fish meat peptides with a reported 97% net protein utilization rate and 30–40 minute absorption time, backed by an in-house Fish Protein Research Institute and university collaborative research. The company sells a broad product range — including the premium Kokon line, Agekama, Chikuwa, Shinjyo, dried fish, dressings, jams, and Hakone craft beer — through own e-commerce (ec.kamaboko.com, sakanano.com), company-operated retail and direct-sale stores, department store and shopping center tenants, souvenir shops and hotels across Hakone and Izu, partner restaurants, and the Kamaboko Village destination complex in Odawara. Its supplement business, 'Sakana no Chikara', targets health-conscious consumers, athletes (with named ambassadors across J1 soccer, lacrosse, rowing, and para-athletics), and seniors with four product variants sold via monthly subscription at ¥3,300–¥4,266 per bottle, plus a pet supplement line ('Hito Sasaji no Mahou') launched in 2020. The Kamaboko Village experience complex — comprising a museum, hands-on kamaboko workshops, a buffet restaurant (Elennagosso), soba restaurant (Mikura), café (Shaza), kaiseki restaurant (Oshimizu), and Suzunari Market — drives tourism revenue, brand loyalty, and inbound international traffic via the company's English website. Leadership is President and Representative Director Suzuki Hiroaki; the firm is privately held with no disclosed external investors, parent company, or subsidiaries.

Name

Suzuhiro Kamaboko

Legal name

株式会社 鈴廣蒲鉾本店

Website

https://kamaboko.com

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

101–250 employees

Short description

Suzuhiro Kamaboko is a 160-year-old Japanese food manufacturer of traditional kamaboko and seafood products, now diversified into fish meat peptide supplements (Sakana no Chikara), pet supplements, and tourism at its Kamaboko Village complex in Odawara, serving health-conscious consumers, athletes, seniors, and inbound tourists.

Ownership category

akta.pro rank

Product category

Processed Seafood Products

NAICS

Seafood Product Preparation and Packaging (311710), Seafood Product Preparation and Packaging (31171), Fish and Seafood Retailers (44525)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Miscellaneous Food Preparations & Kindred Products (2090), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Ethnic/Regional Prepared Meat & Seafood Meals (e.g., Asian, Latin, Mediterranean) (AFANAFAJ)

akta.pro secondary industries

Breaded/Battered & Fried Seafood Products (Frozen Convenience) (AFANADAH), In-Store Sushi & Asian Prepared Foods (CRAHAKAD), Special-Diet Prepared Meat & Seafood Meals (Low-Sodium, Keto, Gluten-Free) (AFANAFAL), Ethnic Meat, Poultry & Seafood Wholesale (AFAIAIAC)

Keywords

• Fish cake products
• Seafood processing
• Fish protein supplements
• Artisanal kamaboko
• Japanese food manufacturing

Headquarters

HQ city

Odawara

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Kamaboko and processed seafood product sales: Traditional kamaboko (steamed fish cake) and related seafood products including premium Kokon line, Agekama (fried kamaboko), Chikuwa, Shinjyo, and seasonal items sold through direct retail, department stores, e-commerce, and souvenir shops. The company also sells dried fish, dressings, jams, and Hakone craft beer.
2. Sakanano Supplement Line (魚肉ペプチド): Fish meat peptide-based nutritional supplements sold under the 'Sakana no Chikara' brand in four variants: B Basic, A for Athletes, S for Seniors, and Sato Protein Powder, plus pet supplement 'Hito Saji no Maho'. Sold via subscription (regular delivery with 12% discount) and one-time purchase through dedicated e-commerce site.
3. Tourism and experience revenue: Revenue from the Kamaboko Village complex (鈴廣かまぼこの里) including buffet restaurant Elennagosso, soba restaurant Mikura, Cafe Shaza, Kaiseki Oshimizu, Suzunari Market, and paid kamaboko-making workshops and museum experiences.
4. Corporate / bulk / OEM product sales: Special-order products (特注品) and products designed for mass retailers (量販店向け), as well as private-label or bulk supply arrangements.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Suzuhiro Kamaboko manufactures and sells traditional Japanese kamaboko (fish cake) and related processed seafood products, including premium Kokon, Agekama (fried), Chikuwa, Shinjyo, and dried fish, alongside fish meat peptide-based nutritional supplements (Sakana no Chikara line for general health, athletes, and seniors) and a pet supplement (Hito Sasaji no Maho). Products are sold through its own retail stores at the Kamaboko Village experience complex in Odawara, e-commerce, department stores, souvenir shops, and partner restaurants, supplemented by hands-on kamaboko-making workshops and on-site dining.

Differentiator

Problem solved

Functional benefit

Brands

• サカナのちから (Sakana no Chikara): Fish meat peptide-based amino acid supplement product line developed by Suzuhiro Kamaboko for human health and nutrition, including Basic, Athlete, Senior, andpowder variants
• さっとタンパク (Satto Tanpaku)
• ひとさじの魔法 (Hito Sasaji no Mahou)
• Elennagosso (えれんなごっそ)
• Mikura (美藏)
• Shaza (且座)
• Kaiseki Oshimizu (大清水)
• Suzunari Market (鈴なり市場)
• 箱根ビール (Hakone Beer)
• 古今 (Kokon)
• 百年ちくわ (Hyakunen Chikuwa)

Products and services

• Kokon (古今) Premium Kamaboko Artisanal premium kamaboko (steamed fish cake) representing Suzuhiro's traditional craftsmanship with fine texture, strong fish umami, and smooth mouthfeel, sold to consumers seeking high-end Japanese food gifts and personal use.
• Agekama (揚げかま) Fried Kamaboko Fried fish cake made from kamaboko paste blended with mountain and sea flavors, sold in five flavor variants for consumers seeking ready-to-eat Japanese snacks.
• Hyakunen Chikuwa (百年ちくわ) Tubular chikuwa fish cake with a distinctive crispy skin that releases fish umami with each bite, sold to consumers for snacks, salads, and bento use.
• Shinjyo 'Hama no Tsuki' (浜の月) Hand-formed white fish shinjyo (minced fish ball) with a smooth, slippery texture, sold to consumers and food-service operators for use in soups and as a traditional Japanese dish component.
• Koyurugi-ya Himono (こゆるぎ屋の干物) Hand-prepared Japanese dried fish (himono) in two preparation styles — Tezukuri (dry-rubbed for a dry finish) and Hitoshio (single-salt for a mellow salt balance) — sold to consumers seeking premium traditional preserved fish.
• Sakana no Chikara (サカナのちから) B Basic Supplement Fish meat peptide-based amino acid supplement for general health, providing all 20 amino acids with 97% net protein utilization. Available as a one-time purchase (120g/~360 pills) or as a 12%-discount regular delivery subscription.
• Sakana no Chikara A for Athletes Supplement Fish meat peptide-based supplement formulated for athletes to support rapid amino acid replenishment, training recovery, and endurance, sold as 120g bottle via one-time purchase or regular delivery subscription.
• Sakana no Chikara S for Seniors Supplement Small-pill fish meat peptide supplement designed for seniors to combat sarcopenia and age-related muscle loss, supporting mobility and overall health. Available as a one-time purchase or regular delivery subscription.
• Satto Protein Powder (さっとタンパク) Powder-form fish meat peptide protein supplement that can be mixed into everyday meals, enabling easy protein intake for busy consumers; sold as 100g packages via subscription (12% off) or one-time purchase.
• Hito Sasaji no Maho (ひとさじの魔法) Pet Supplement Human-grade fish meat peptide powder topping for dogs and cats, supporting pet muscle maintenance and coat health, sold as a 100g package (¥1,800).
• Emergency Sakana no Chikara (非常用サカナのちから) Long-life emergency supply version of the Sakana no Chikara fish meat peptide supplement, packaged for inclusion in household emergency preparedness kits, sold via Suzuhiro's e-commerce.
• Hakone Beer (箱根ビール) Craft beer brewed with Hakone mountain water, sold through Suzuhiro's retail and e-commerce channels, paired with kamaboko products.
• Special Order and Mass-Market Kamaboko (特注品・量販店向け) Custom and bulk kamaboko product lines supplied to retailers and enterprise customers, including private-label and large-format offerings.
• Kamaboko Village Experience Complex — Elennagosso Buffet & Restaurants Flagship tourism and dining complex in Odawara offering buffet and à la carte Japanese cuisine featuring Suzuhiro kamaboko, a kamaboko museum, hands-on kamaboko-making workshops, and retail shopping for domestic and inbound tourists.
• Jams, Dressings, and Cured Seafood (珍味・干物・ジャム・ドレッシング) Companion product line of jams, dressings, seafood sausages, seafood franks, and delicatessen-style cured fish sold to consumers seeking ready-to-eat Japanese condiments and snacks.

Quantifiable outcome

• Net protein utilization rate of 97% — 21% higher than regular fish meat (80%) and 32% higher than soybeans (65%)
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles6 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Shonan Bellmare (湘南ベルマーレ)coreGTM or Marketing PartnerPremier J1 soccer club and futsal club based in the Odawara/Hiratsuka region serving as a prominent athlete endorser and local ambassador for Suzuhiro's Sakana no Chikara supplement brand, with shared regional identity through the Shonan Bellmare Futsal Club headquartered in Odawara.
• Stealers Lacrosse ClubminorGTM or Marketing PartnerEast Japan lacrosse team using and endorsing Sakana no Chikara supplements. Multiple-time league champion and Japan Club Championship winner.
• MISTRALminorGTM or Marketing PartnerWomen's lacrosse team, Japan's most decorated club with 8 Japan Club Championship titles, supporting Sakana no Chikara brand through athlete endorsements.
• Teikyo University Ekiden Team (帝京大学 駅伝競走部)coreGTM or Marketing PartnerElite university track and field team competing in the prestigious Hakone Ekiden relay, using Sakana no Chikara supplements for training and recovery support.
• Tokyo University of Science Rowing Team (東京科学大学理工学系漕艇部)minorGTM or Marketing PartnerUniversity rowing team using Sakana no Chikara supplements as training support; competes in regional and national regattas.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Yamaki Co., Ltd. Major Japanese kamaboko and surimi-based seafood product manufacturer founded in 1929. Direct overlap with Suzuhiro's core product line (steamed, grilled, and fried fish cakes) targeting the same domestic retail and gifting channels.
• Kanesa Co., Ltd. Established Japanese kamaboko maker with broad chikuwa, agekama, and shinjyo offerings plus corporate/OEM supply. Comparable product breadth, retail/gifting distribution, and B2B presence to Suzuhiro's traditional business.

Broad incumbents

• Kibun Foods Inc. Large Japanese seafood processor and surimi-based product manufacturer with significant scale in frozen and prepared seafood. Overlaps with Suzuhiro in surimi processing technology and downstream kamaboko-adjacent categories, but operates as a broader portfolio seafood company.
• Maruha Nichiro Corporation: Japan's largest seafood company with operations spanning fishing, processing, and distribution of seafood products including surimi-derived items. Provides scale and supply-chain context that frames Suzuhiro's niche positioning.
• Nichirei Corporation: Diversified Japanese food company with a leading frozen foods business (including seafood prepared products) and logistics operations. Overlaps with Suzuhiro's prepared-frozen seafood category at much larger scale.
• Nippon Suisan Kaisha (Nissui): Major Japanese seafood and food company with marine product processing, surimi-derived products, and nutritional/health food lines. Comparable to Suzuhiro on the seafood processing side and significantly larger on the supplement/health-food adjacency.
• Meiji Holdings: Large Japanese food and pharmaceutical company with a substantial protein, nutrition, and supplement portfolio (SAVAS sports nutrition brand). Most relevant comparable for Suzuhiro's Sakana no Chikara supplement business in terms of scale, channels, and pricing benchmarks.
• Suntory Wellness Ltd. Subsidiary of Suntory Holdings focused on health and wellness products, including amino acid and protein supplements (e.g., Amino Vital). Direct overlap with Suzuhiro's premium amino-acid supplement positioning and sports/consumer segments.

Emerging players

• Morinaga Milk Industry Co., Ltd. Japanese dairy and nutrition company with a growing protein-supplement business (including collagen and whey). Adjacent competitor in the high-quality protein supplement category, especially relevant for the seniors and consumer-health segment.

Regional players

• Kirin Holdings Company, Ltd. Major Japanese beverage and food company that operates brewery visitor experiences (Kirin Beer Village) comparable to Suzuhiro's Kamaboko Village tourism model. Useful benchmark for monetizing brand heritage through destination F&B and retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/szhr1865
• YouTubeyoutube.com/watch?v=xHD90zuj76w
• Facebookfacebook.com/suzuhirokamaboko
• LinkedInfacebook.com/people/Suzuhiro-Global
• Instagraminstagram.com/suzuhirokamaboko

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suzuhiro Kamaboko