Easywalker

What Easywalker does

Easywalker B.V. is a Dutch direct-to-consumer baby-mobility brand founded in 1989 and headquartered in Amsterdam (Pedro de Medinalaan 15, 1086 XP). The company designs and sells premium strollers and buggies for parents of children from birth to approximately four years (0–22 kg), under the core Easywalker name, the MINI by Easywalker sub-brand (a collaboration with MINI/BMW Group), and a Peanuts limited-edition collaboration. Its product range comprises two strollers (Zoey 2-in-1 city stroller and Harvey NXT all-terrain duo stroller) and five buggies (Miley GO, Jackey NXT, Jackey NXT XL, Rockey Travel, Rockey Trek), supported by 54 accessories and 34 spare parts including carrycots, adapter sets, footmuffs, rain covers, mosquito nets, and the modular Unique Accessory System.

The underlying product technology emphasizes ergonomic design, compact one-hand or automatic one-second folding (on Jackey NXT, Jackey NXT XL, Rockey Travel, Rockey Trek), high-performance ETPU wheels with suspension, UPF 50+ water-repellent canopies, sustainable fabrics from recycled PET bottles, and convertible 2-in-1/duo-mode frames (Zoey, Harvey NXT) that grow with the family. Products are tested to EN1888-2:2018 safety standards and are eligible for a lifetime warranty on registration. The Unique Accessory System uses a frame-mounted base with interchangeable click-in accessories, and adapter sets provide travel-system compatibility with Maxi-Cosi and Cybex infant car seats.

The business model is a direct-to-consumer e-commerce brand (easywalker.com) complemented by authorized retailers and Amazon, shipping across 17+ European countries via DPD with free delivery above €49 in core markets (Netherlands, Belgium, Luxembourg, Germany). Revenue comes from one-time unit sales of strollers (€299.99–€899.99), buggies, and accessories (€12.99–€279.99), with spare-parts sales extending product lifecycle. Target customers are city parents, traveling families, and multi-child households across Western, Northern, Southern, and parts of Eastern Europe, with a marketing mix centered on Instagram, email, blog/SEO content, and customer testimonials.

Name

Easywalker

Legal name

Easywalker B.V.

Website

https://easywalker.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Easywalker B.V. is a Dutch direct-to-consumer brand founded in 1989 that designs and sells premium strollers, buggies, and model-specific accessories for parents of children from birth to age four, shipping across 17+ European countries via its own webshop, Amazon, and authorized retailers.

Ownership category

akta.pro rank

Product category

Baby Strollers and Buggies

NAICS

Hobby, Toy, and Game Retailers (459120)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Outdoor & Ride-On Toys Retail (CRALAFAC)

akta.pro secondary industry

Baby Accessories & Layette (Bibs, Hats, Mittens, Blankets) (CRAAAHAM)

Keywords

• Premium strollers
• Compact buggies
• Baby transportation
• Travel strollers
• Child mobility products

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Stroller Sales: Primary revenue from direct sales of strollers and buggies through company webshop and authorized retailers. Products priced from €299.99 to €899.99.
2. Accessories Sales: Supplementary revenue from accessories including footmuffs, rain covers, mosquito nets, adapter sets, spare parts, transport bags, and universal accessory system components. Accessories range from €12.99 to €279.99.
3. Spare Parts: Replacement parts including wheels, tires, seats, canopies, and frame components available for purchase to extend product lifecycle.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Easywalker designs, manufactures, and sells premium strollers, buggies, and a comprehensive ecosystem of model-specific accessories (carrycots, footmuffs, rain covers, mosquito nets, adapter sets, and a modular Unique Accessory System) for parents of children from birth through approximately 4 years of age. Products are positioned for city living, travel, and outdoor activities, with key features including automatic one-second folding, ETPU wheels, UPF 50+ sustainable fabrics, and 2-in-1 / duo-mode convertible frames.

Product overview

Easywalker is a Dutch stroller and buggy manufacturer offering a portfolio of premium baby/child transportation products. The core product line consists of two stroller models (Zoey 2-in-1 city stroller and Harvey NXT all-terrain duo stroller), five buggy models (Miley GO, Jackey NXT, Jackey NXT XL, Rockey Travel, Rockey Trek), and a MINI by Easywalker sub-brand featuring MINI-licensed compact buggies. A comprehensive accessory ecosystem includes model-specific carrycots, adapter sets, footmuffs, mosquito nets, rain covers, spare parts, and the Unique Accessory System for modular add-ons. Products are designed for use from birth through approximately 4 years (0-22 kg child weight), with key differentiators including automatic folding technology, all-terrain capabilities, sustainable fabrics, and lifetime warranty registration. The company operates direct-to-consumer through its webshop with shipping across Europe via DPD.

Differentiator

Problem solved

Functional benefit

Brands

• MINI by Easywalker: A collaboration line with MINI combining iconic MINI design language with Easywalker's quality and functionality. Compact strollers designed for parents who value style and practicality in urban environments.

Products and services

• Zoey 2-in-1 stroller designed for city use with adjustable seat and canopy heights, a cocoon-style carrycot for newborns, ETPU wheels, UPF 50+ water-repellent canopy, and integrated 3-level height adapters. Priced at €699.99 for parents of children from birth to approximately 4 years.
• Harvey NXT All-terrain duo stroller that converts from single to twin/sibling configuration via extension sets, with seat, carrycot, frame, compact fold, ton-sur-ton color coordination, and a free accessory kit (car seat adapters, height adapters, raincover). Priced at €899.99 for growing families.
• Miley GO Ultra-compact, lightweight buggy weighing only 7 kg, with one-hand folding, an integrated shoulder strap, the Unique Accessory System, and a spacious shopping basket. Priced at €299.99 for travel and everyday city use.
• Jackey NXT Auto-folding travel buggy that folds automatically in one second, weighing 8 kg, with smooth four-wheel suspension, UPF 50+ canopy, and sustainable premium fabrics from recycled PET bottles. Priced at €349.99 for parents who travel frequently.
• Jackey NXT XL All-terrain buggy with XL wheels (17.8 cm front, 25.4 cm rear) for smooth rides across surfaces, automatic one-second folding, height-adjustable handlebar, and spacious seat. Weighs 9 kg.
• Rockey Travel Cabin-size buggy marketed as the easiest travel buggy in the line, weighing 7 kg with an automatic 1-click fold, carrycot compatibility for use from birth, a spacious fully-flat seat, and UPF 50+ canopy. Priced at €399.99.
• Rockey Trek All-terrain buggy featuring the largest wheels in the Rockey collection (20 cm front, 24 cm rear), height-adjustable handlebar, automatic 1-click fold, and a generous seat. Weighs 9 kg. Priced at €449.99.
• MINI Buggy S Compact buggy from the MINI by Easywalker sub-brand featuring MINI's iconic design language, weighing 7 kg with cabin-size fold, auto-fold mechanism, and a spacious fully-reclining seat. Includes transport bag, rain cover, bumper bar, and leg rest. Priced from €299.99 to €439.99.
• Peanuts by Easywalker Rockey S Limited edition Rockey S buggy from the Peanuts by Easywalker collaboration, featuring exclusive Easy and Iconic colorways, and bundled with a free Snoopy plush toy from Bon Ton Toys while stocks last. Online exclusive.
• Carrycots Model-specific carrycots providing a fully lie-flat sleeping position for newborns, with organic cotton lining, an anti-reflux system, ventilation, and an extendable canopy. Compatible with Harvey NXT, Rockey, and Jimmey.
• Adapter Sets Model-specific adapter sets for creating travel systems with infant car seats (Maxi Cosi, Cybex) or adjusting carrycot/seat heights. Available for Harvey, Jimmey, Zoey, Jackey, and other models. Priced at €39.99–€49.99.
• Footmuffs Thermal cocoons for stroller seats featuring soft fleece lining and a water-repellent outer layer, with universal 5-point harness openings. Designed for Zoey and Harvey NXT. Priced at €119–€119.99.
• Mosquito Nets Fine mesh insect protection nets tailored to specific Easywalker models, allowing air circulation while protecting babies from mosquitoes and insects during warm weather outings.
• Rain Covers Model-specific transparent rain covers protecting against rain, wind, and splashes, made from lightweight transparent material and tailored to match specific Easywalker pushchair and stroller models. Priced from €14.99.
• Unique Accessory System Modular accessory system with a fixed base attachment on the stroller/buggy frame and 4 interchangeable accessories including a cup holder, phone holder, food tray, and steering wheel. Accessories range from €12.99 to €279.99.
• Spare Parts Original manufacturer replacement parts including wheels, tires, axles, canopies, seats, harnesses, and bumper bars. Available for Harvey, Jackey, Miley, Rockey, Charley, and other models, to maintain safety and functionality of strollers over the product lifecycle.

Quantifiable outcome

• Lifetime frame warranty on strollers and buggies when registered within 6 months of purchase
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

One partnership is on record.

• MINI (BMW Group)flagshipStrategic or Co-development PartnerMINI by Easywalker is an exclusive design collaboration combining MINI's iconic design language with Easywalker's stroller functionality. The partnership produces the MINI Buggy S and MINI Buggy S Candy Pink limited edition - compact strollers featuring distinctive MINI styling, premium materials, and modern urban aesthetics. Products are designed specifically for everyday urban use with compact, lightweight mobility. The collaboration targets style-conscious parents who value design as much as practicality.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bugaboo: Premium Dutch stroller and buggy brand, founded in Amsterdam in 1999. Direct competitor across all Easywalker product tiers (city, all-terrain, travel) and overlapping EU distribution channels.
• Joolz: Dutch premium stroller brand (formerly part of Multi Module Group, now under PAI Partners). Closest geographic and positioning peer to Easywalker with comparable urban-premium positioning and EU DTC focus.
• UPPAbaby: US-based premium stroller and juvenile products brand. Directly competes with Easywalker in the premium city/all-terrain segment and overlaps in travel-system accessories and lifetime-style warranty offerings.
• Stokke: Norwegian premium baby brand best known for Tripp Trapp and premium strollers (Xplory, Beat). Comparable premium positioning, Scandinavian design heritage, and global DTC retail model.
• Babyzen: French premium stroller brand famous for the YOYO cabin-size buggy — a direct functional competitor to Easywalker's Rockey Travel and MINI Buggy S in the ultra-compact travel category. Now part of Newell Brands.
• Nuna: Premium juvenile products brand with strollers, car seats, and accessories. Competes with Easywalker in the premium all-terrain and travel-stroller segments and shares travel-system compatibility with leading car seat brands.

Broad incumbents

• Maxi-Cosi: Global leader in infant car seats (Dorel Juvenile) and broader juvenile products. While Easywalker is a Maxi-Cosi adapter partner, Maxi-Cosi also offers strollers (e.g., Lila, Leona), making it both an enabler and a broad competitor in the family travel-system category.
• Cybex: Premium car seat, stroller, and baby carrier brand (Cybex/Goldline). Comparable Easywalker adapter partner and broad-line competitor in premium strollers (Priam, Balios S), with overlapping parent demographic in EU markets.
• Britax Römer: UK/German heritage child safety brand offering car seats and strollers. Overlaps with Easywalker in the EU family-safety segment and through travel-system interoperability.

Emerging players

• Ergobaby: US-based baby carrier and ergonomic baby gear brand expanding into strollers. Adjacent competitor targeting the same urban, design-conscious parent demographic with a smaller, more focused product line.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/easywalker_official
• Xx.com/EasywalkerNL
• Facebookfacebook.com/easywalkerofficial
• LinkedInlinkedin.com/company/easywalker

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easywalker