The Maxwell

What The Maxwell does

The Maxwell is a private, single-asset residential apartment community located at 530 E Ohio St in downtown Indianapolis, Indiana, offering studio, one-bedroom, and two-bedroom units to urban renters and professionals. The property is managed by Birge & Held, which also operates two sister Downtown Indianapolis apartment properties under the same operational umbrella. The Maxwell offers 14 named floor plans ranging from a 577 sq ft studio (Milan) starting at $1,154/month to a 1,543 sq ft two-bedroom (Cairo), with a separate 1,298 sq ft one-and-a-half-bath unit (New York) at $1,803/month. Units feature high nine-foot ceilings, hardwood floors, granite countertops, Merillat wood cabinetry, chrome fixtures, energy-efficient appliances, and in-unit full-size washer/dryers; community amenities include a rooftop courtyard, 24-hour fitness center, resident lounge with billiards, heated parking garage, and ground-floor retail.

The property's underlying technology stack is a standard web-based property management and resident portal system. Leasing and prospect engagement are delivered through three third-party SaaS integrations: the company website (themaxwellapts.com) for floor plan and amenity information, Giraffe360 for 3D virtual tours of each unit, and Tour24Now for self-guided tour booking. A web-based resident portal supports online rent payment, maintenance requests, and ongoing service management, while phone/text outreach at (317) 754-8664 and an in-person leasing office (Monday-Friday 9 AM-6 PM, Saturday 10 AM-5 PM) provide bottom-of-funnel conversion and resident support. No proprietary technology, mobile application, or AI/ML capabilities are evidenced.

The Maxwell operates a direct-to-consumer, subscription-recurring revenue model based on monthly apartment rent. Pricing is stratified by floor plan, with studios starting at $1,154/month, one-bedrooms from $1,264 to $1,803/month, and two-bedrooms from $1,603/month. The property also generates incremental revenue from short-term leases and corporate housing arrangements. Marketing is concentrated on the property website with embedded virtual tours and self-guided tour booking, supported by organic social media and direct phone/text outreach, targeting working professionals, young adults, and small families seeking downtown Indianapolis living with access to employment, entertainment, and cultural amenities.

Name

The Maxwell

Legal name

The Maxwell

Website

https://themaxwellapts.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Maxwell is a single-asset, private residential apartment community in downtown Indianapolis managed by Birge & Held, offering 14 named studio, one-bedroom, and two-bedroom floor plans to urban renters and professionals seeking modern finishes and downtown amenities.

Ownership category

akta.pro rank

Product category

Residential Apartment Rentals

NAICS

Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Furnished Corporate Apartments (Urban, Mid-Rise) (THAMAHAG)

akta.pro secondary industry

Executive Apartments (Corporate Housing) (THAGAEAD)

Keywords

• Apartment rentals
• Residential leasing
• Downtown apartments
• Luxury apartments
• Corporate housing

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Apartment Rent: The primary revenue stream is monthly rental income from leasing studio, one-bedroom, and two-bedroom apartments. Residents pay monthly rent based on floor plan selection and unit availability. The property also offers short-term leasing and corporate housing options, providing flexible rental arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Maxwell is a downtown Indianapolis residential apartment community that leases studio, one-bedroom, and two-bedroom units on monthly rental contracts. The property offers 14+ distinct floor plans ranging from 577 to 1,543 sq ft, complemented by shared amenities such as a 24-hour fitness center, rooftop courtyard, resident lounge with billiards, and heated parking garage. Supporting services include online lease application, virtual tours, self-guided tours, and a web-based resident portal for rent and maintenance management.

Product overview

The Maxwell is a residential apartment community in downtown Indianapolis offering 14 distinct floor plan options across studio (Loft), one-bedroom, and two-bedroom apartments. The portfolio includes named unit types (Milan, Florence, Vienna, Amsterdam, Madrid, Rome, Dublin, New York, London, Paris, Athens, Chicago, Sydney, Cairo) ranging from 577 to 1,543 sq ft. Residents receive access to community amenities including a 24-hour fitness center, rooftop courtyard, resident lounge with billiards, heated parking garage, and first-floor retail. Additional services include virtual tours (via Giraffe360), self-guided tour booking (via Tour24Now), and an online resident portal for rent payments and maintenance requests.

Differentiator

Problem solved

Functional benefit

Products and services

• Milan (Studio Apartment) Studio apartment floor plan with 0 bed / 1.0 bath, 577 sq ft, starting at $1,154/month. Targeted at individual urban renters seeking affordable downtown Indianapolis living.
• Florence (One-Bedroom Apartment)
• Vienna (One-Bedroom Apartment)
• Amsterdam (One-Bedroom Apartment)
• Madrid (One-Bedroom Apartment)
• Rome (One-Bedroom Apartment)
• Dublin (One-Bedroom Apartment)
• New York (One-Bedroom Plus Apartment)
• London (Two-Bedroom Apartment)
• Paris (Two-Bedroom Apartment)
• Athens (Two-Bedroom Apartment)
• Chicago (Two-Bedroom Apartment)
• Sydney (Two-Bedroom Apartment)
• Cairo (Two-Bedroom Apartment)
• Corporate Housing and Short-Term Leasing Flexible rental arrangements including short-term leases and corporate housing options for relocating employees, consultants, and professionals needing temporary downtown Indianapolis accommodation.

Quantifiable outcome

• High nine-foot ceilings in all apartments
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Birge & HeldcoreOthersBirge & Held is the property management company that owns and manages The Maxwell. The company also manages two other sister Downtown Indianapolis apartment properties. Birge & Held provides property management, maintenance, leasing services, and operational infrastructure for the property.

Scale indicators1 record

Recent moves5 records

Broad incumbents

• Greystar Real Estate Partners: Largest US multifamily property manager and developer with over 800,000 units under management. Provides broad-incumbent comparison for unit-level economics, technology adoption, and operational leverage in urban Class A multifamily like The Maxwell.
• Camden Property Trust: Multifamily REIT operating 170+ properties across the Sunbelt and select other markets. Provides public-market comparable for mid-rise urban apartment operating metrics, technology investment, and resident retention programs relevant to The Maxwell's positioning.
• Mid-America Apartment Communities (MAA): Large-cap multifamily REIT focused on the Sunbelt with portfolio-level operating benchmarks and amenity standards comparable to mid-rise urban properties like The Maxwell. Useful as a public-market comparable for cap rate, same-store revenue growth, and expense ratio trends.
• Equity Residential: Multifamily REIT with a portfolio concentrated in urban and high-density coastal markets. Comparable as a broader multifamily incumbent with established urban asset operating models and amenity-led competitive positioning similar to The Maxwell.
• UDR Inc. Multifamily REIT operating a national portfolio with meaningful urban exposure. Relevant as an incumbent comparable for next-generation operating platforms, smart-home technology adoption, and resident experience investments used in urban assets.
• AvalonBay Communities: Multifamily REIT with a portfolio across coastal and high-growth urban markets. Comparable for premium urban apartment positioning, amenity-driven rent premiums, and smart-home/technology investments relevant to The Maxwell's digital leasing stack.

Others

• RealPage: Enterprise SaaS provider of property management, leasing, and resident engagement software for multifamily operators. Relevant as an adjacent ecosystem enabler whose technology stack (AI leasing assistant, revenue management, resident portal) increasingly supports operations at properties similar to The Maxwell.
• Zillow Group: Operates consumer-facing apartment search platforms (Zillow, Trulia) and ancillary multifamily services. Relevant as the dominant apartment-discovery channel influencing lease-up velocity and tenant acquisition cost at mid-rise urban properties like The Maxwell.

Direct peers

• Buckingham Companies: Indianapolis-based full-service real estate firm with multifamily, mixed-use, hospitality, and corporate housing developments concentrated in downtown Indianapolis. Operates a portfolio overlapping The Maxwell's geography and target demographic, providing directly comparable operating economics and rent benchmarks.
• Flaherty & Collins Properties: Indianapolis-based commercial and multifamily real estate developer and operator with multiple downtown Indianapolis residential and mixed-use properties. Directly comparable to The Maxwell as another urban Indianapolis multifamily owner-manager serving a similar professional renter base with overlapping amenities and unit formats.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/maxwellapts
• LinkedInlinkedin.com/company/maxwell-apartments

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Maxwell