Pixel Zoo Animation
Pixel Zoo Animation is a Brisbane-based B2B animation studio producing TV shows, movies, and digital content for global toy and entertainment brands including MGA Entertainment, Hasbro, Spinmaster, and Zuru using a proprietary Maya and Unreal Engine 5 pipeline.
- Company typePrivate
- Founded2014
- HeadquartersBrisbane, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Pixel Zoo Animation does
Pixel Zoo Animation (Pixel Zoo Pty Ltd) is a Brisbane-based independent B2B animation studio founded in 2014 that produces animated TV shows, web series, movies, commercials, and music videos for major global toy and entertainment brands. The studio's client roster is anchored by MGA Entertainment (Rainbow High, L.O.L. Surprise!, Bratz/Alwayz Bratz, Yummiland, Cozy Coupe, Baby Born, Mermaze Mermaidz) and includes Hasbro (Baby Alive), Spinmaster (Mermaid High, Zombaes Forever), Moose Toys (Heroes of Goo Jit Zu), Zuru (Rainbocorns), Little Tikes (Let's Go Cozy Coupe), and Zapf Creation (Baby Born). Approximately 200 staff are organized across multiple parallel project teams under a founder-led management team (CEO Paul Gillett, COO Elisha Gillett) with dedicated heads of studio, production, pipeline, and lighting.
Pixel Zoo Animation firmographics
Firmographics- Name
- Pixel Zoo Animation
- Legal name
- Pixel Zoo Pty Ltd
- Website
- https://pixelzoo.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pixel Zoo Animation is a Brisbane-based B2B animation studio producing TV shows, movies, and digital content for global toy and entertainment brands including MGA Entertainment, Hasbro, Spinmaster, and Zuru using a proprietary Maya and Unreal Engine 5 pipeline.
- Ownership category
- akta.pro rank
Where Pixel Zoo Animation is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Pixel Zoo Animation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Animated TV Shows and Web Series Production: Pixel Zoo partners with toy and entertainment brands to produce animated TV shows and web series. The studio handles all stages from storyboard through final delivery, with in-house assets, animation, lighting, and rendering. Clients include MGA Entertainment, Hasbro, Spinmaster, Moose Toys, and Zuru.
- Animated Movies Production: The studio creates animated movies for streaming and broadcast platforms, leveraging its animation and render teams to produce content at speed and quality that stands out in the modern streaming environment.
- VFX Services: Pixel Zoo offers a brand-new VFX pipeline as an enhancement to its established animation workflow, serving global clients with production capabilities built over 14 years.
- Creative Development and Co-production: The studio provides in-house creative services for pitching and developing new IP, including pre-vis, initial tests, and co-productions for new intellectual property.
- Original Content Development (Pixel Labs): Pixel Labs is the original content division of Pixel Zoo, developing and producing creator-led stories. The division handles every stage from concept development and scripting to design, animation, and final render, with a slate of animated projects and partnerships with international studios and distributors.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Pixel Zoo Animation product offering
Product offeringCore offering
Pixel Zoo Animation is a Brisbane-based independent animation studio that provides full-service animation production to major global toy and entertainment brands. The studio handles every stage of production from storyboard through final delivery, producing 3D and 2D animated TV shows, web series, movies, commercials, and music videos using Maya for animation and Unreal Engine 5 for rendering. It operates a GPU-based in-house render farm and runs an original content arm called Pixel Labs that develops creator-led IP for co-production with international partners.
Product overview
Pixel Zoo Animation is a Brisbane-based independent animation studio that operates as a single unified production platform offering full-service animation capabilities. The studio produces animated TV shows, movies, commercials, and music videos, split between client work for major toy and entertainment brands and original content development through its Pixel Labs division. Key client-produced projects include Rainbow High, Baby Alive, L.O.L. Surprise!, Mermaid High, and Cozy Coupe (for clients including MGA Entertainment, Hasbro, Spinmaster, Moose Toys, and Zuru), while Pixel Labs develops original IP such as Secret Explorers, You Wish, Kitty Witch, Alien Inn, and Stuffed. The studio's pipeline uses Maya for animation and Unreal Engine for rendering, with both GPU-based in-house render farms and cloud rendering solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Pixel Labs: Original content division of Pixel Zoo developing and producing creator-led stories. Handles IP development, creation, and production.
Products and services
- Animated TV Shows and Web Series Production
- Animated Movies Production
- VFX Services
- Creative Development and Co-production Services
- Original Content Development (Pixel Labs)
- Rainbow High (animated series)
- Baby Alive (animated series)
- L.O.L. Surprise! (series and movies)
- Mermaid High (animated series)
- Mermaze Mermaidz (animated series)
- Alwayz Bratz (TikTok series)
- Yummiland (animated series)
- Let's Go Cozy Coupe (animated series)
- Heroes of Goo Jit Zu (animated series)
- Rainbocorns (animated series)
- Baby Born (animated series)
- The Secrets of Sunflower Valley (original animated series)
- L.O.L. Surprise! Music Videos
- Zombaes Forever (commercial)
- Studio Reel and Portfolio Showcase
Companies that use Pixel Zoo Animation
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Pixel Zoo Animation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Pixel Zoo Animation partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Moonbug EntertainmentcoreMoonbug Entertainment is listed among Pixel Zoo's client partners on the company's About page. Moonbug is a major global entertainment company that acquires and distributes children's content, representing a key client relationship for the studio's production slate.
- LegocoreLego is listed among Pixel Zoo's client partners on the company's About page. The Lego Group represents a major global toy brand that Pixel Zoo has worked with or maintains a partnership relationship with.
- One ( entertainment platform)coreOne is listed among Pixel Zoo's client partners on the company's About page as a partner company the studio has worked with.
- ABC AustraliacoreABC Australia (Australian Broadcasting Corporation) is listed as a Pixel Zoo partner, representing a key national broadcaster and content distribution partner for Australian animation content.
- Sesame StreetcoreSesame Street is listed among Pixel Zoo's client partners on the company's About page, representing a high-profile international children's entertainment brand partnership.
- Cheeky LittleminorCheeky Little is listed as one of Pixel Zoo's partner companies on the About page.
- CoolabiminorCoolabi is listed as one of Pixel Zoo's partner companies on the About page, representing a rights management and entertainment company.
- Flying BarkminorFlying Bark is listed as one of Pixel Zoo's partner companies on the About page, representing an Australian animation studio.
- Happy NestminorHappy Nest is listed as one of Pixel Zoo's partner companies on the About page.
- IDWminorIDW is listed as one of Pixel Zoo's partner companies on the About page. IDW is a publishing and entertainment company known for comic book adaptations and licensed properties.
- Modern GamesminorModern Games is listed as one of Pixel Zoo's partner companies on the About page.
- Boat RockerminorBoat Rocker is listed as one of Pixel Zoo's partner companies on the About page. Boat Rocker is a global entertainment company specializing in kids and family content.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Pixel Zoo Animation competitors and assessment
Company assessmentDirect peers
- Blue Zoo Animation Studio: UK-based independent animation studio producing original and branded children's content for broadcasters and toy companies. Comparable as a mid-sized B2B animation studio in children's IP production.
- Bardel Entertainment: Canadian animation service studio providing 2D/3D animation for Netflix, Disney, and other major brands. Strong comparable as a mid-sized outsourced animation production house serving global entertainment clients.
- Yeti Farm Creative: Canadian animation studio producing children's series for broadcasters and streamers (e.g., Hello Ninja, Strawberry Shortcake). Closely comparable as a service studio focused on kids content for major IP holders.
- Flying Bark Productions: Australian animation studio (and listed Pixel Zoo partner) producing 2D and 3D animated series for global brands including Hasbro, Disney, and Netflix. Most direct comparable by geography, service offering, and client mix.
Regional players
- Ludo Studio: Brisbane-based Australian animation studio known for Bluey. Closest geographic peer to Pixel Zoo and comparable as a mid-sized Australian animation house producing globally distributed children's content.
- A Productions: Portuguese animation studio producing children's series for global broadcasters and brands (e.g., Miraculous Ladybug co-productions). Comparable as a non-English-speaking animation service hub serving global IP owners.
- Cheeky Little: Australian children's animation studio and listed Pixel Zoo partner producing IP for broadcasters and streamers. Direct regional peer given overlapping Australian-base, kids-content focus, and similar B2B model.
Broad incumbents
- WildBrain: Large Canadian children's entertainment company combining IP ownership (Peppa Pig, Teletubbies, Strawberry Shortcake) with in-house animation production. Comparable to Pixel Zoo in serving toy/entertainment brands but on a much larger, vertically integrated scale.
- Animal Logic Entertainment (Netflix Animation Australia): Australian VFX and animation studio (acquired by Netflix in 2022) producing major feature films and series. Broad incumbent in the same Australian market with significant overlap in 3D animation capability.
Emerging players
- Mondo TV Group: Italian-listed animation production and distribution company producing children's animated series and owning/partnering on toy-adjacent IP. Comparable as a vertically integrated kids' animation business with both service and IP components.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pixel Zoo Animation social profiles
Digital presencePixel Zoo Animation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pixel Zoo Animation leadership team
Management profileNumber of profiles
Profiles12 records
Pixel Zoo Animation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pixel Zoo Animation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pixel Zoo Animation
What does Pixel Zoo Animation do?
Pixel Zoo Animation is a Brisbane-based independent animation studio that provides full-service animation production to major global toy and entertainment brands. The studio handles every stage of production from storyboard through final delivery, producing 3D and 2D animated TV shows, web series, movies, commercials, and music videos using Maya for animation and Unreal Engine 5 for rendering. It operates a GPU-based in-house render farm and runs an original content arm called Pixel Labs that develops creator-led IP for co-production with international partners.
Is Pixel Zoo Animation a public or private company?
Pixel Zoo Animation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pixel Zoo Animation founded?
Pixel Zoo Animation was founded in 2014. It employs 51 to 100 people.
Where is Pixel Zoo Animation based?
Pixel Zoo Animation is headquartered in Brisbane, Australia, in the Oceania region.
How does Pixel Zoo Animation make money?
Five revenue lines are on record. Animated TV Shows and Web Series Production is the primary driver. The others are animated Movies Production, VFX Services, creative Development and Co-production and original Content Development (Pixel Labs).
Who are Pixel Zoo Animation's main competitors?
Direct peers on record are Blue Zoo Animation Studio, Bardel Entertainment, Yeti Farm Creative and Flying Bark Productions. Regional players are Ludo Studio, A Productions and Cheeky Little. Broad incumbents are WildBrain and Animal Logic Entertainment (Netflix Animation Australia). Mondo TV Group is listed as an emerging player.
Does Pixel Zoo Animation have an API?
No public API is recorded for Pixel Zoo Animation.