What Página/12 does

Página/12 is an Argentine daily newspaper founded in 1987 and published by Editorial La Página S.A., operating as part of the Grupo Octubre diversified media conglomerate. From its headquarters in Buenos Aires (Venezuela 356), it produces continuous coverage of Argentine politics, economy, society, culture, sports, and world affairs, distributed across a primary digital platform at pagina12.com.ar, a daily printed edition with PDF access for subscribers, native iOS and Android applications, RSS syndication feeds, and email newsletters (Feminismos, Noticias AM, Noticias PM, No, Temas del día, El Planeta Urbano). The product portfolio extends beyond journalism into radio broadcasting (AM750 with programs such as 'La venganza será terrible', tango-focused Radio Malena, and Octubre FM), a television channel (Octubre TV), cultural and economic supplements (Radar, Cash), a feminist publication (Las12), and regional editions (Rosario, Córdoba, Salta, Buenos Aires), creating a multi-format media operation.

Monetization is built on two primary streams: recurring revenue through the Soci@s subscription membership — which bundles ad-free browsing, exclusive content, exclusive newsletters, workshops, cultural events, and PDF print access — and digital advertising sold via the Octubre media kit platform (mediakit.octubre.com). The company maintains a partnership with Librería Caras y Caretas that extends Soci@s benefits into commerce (25% off Editorial Octubre titles, 10% off other publishers). Pricing tiers, subscriber counts, and corporate rates are not publicly disclosed; corporate plans are referenced as available.

The intended customer base is horizontal: Spanish-speaking Argentine readers seeking independent, progressive journalism and in-depth political and social analysis, including those in regional provinces (Rosario, Córdoba, Salta) covered by dedicated editions. Distribution reaches this audience through the website, multi-platform social media (Facebook, Instagram, X, Bluesky, YouTube, Telegram), newsletters, RSS, mobile apps, and the brick-and-mortar print edition sold at newsstands. Leadership traces to co-founders Jorge Lanata, Alberto Elizalde Leal, and Osvaldo Soriano; current management team composition is not disclosed in the source data, and the company is privately held with no public ticker, funding rounds, or revenue figures disclosed.

Name

Página/12

Legal name

Editorial La Página S.A.

Website

https://pagina12.com.ar

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Página/12 is an Argentine daily newspaper founded in 1987, published in print, on web, and via iOS/Android apps, serving Spanish-speaking readers with progressive, independent journalism and regional editions across Argentina as part of Grupo Octubre.

Ownership category

akta.pro rank

Product category

News and Media Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

National & General-Interest Newspapers (Print & Digital) (MPAJADAA)

akta.pro secondary industries

Syndication & RSS/Feed Publishing Platforms (MPACAIAF), Community-Integrated Publishing Platforms (MPACAIAI)

Keywords

• Digital newspaper publishing
• News media
• Subscription journalism
• Investigative reporting
• Multi-platform media

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription/Membership (Soci@s): Paid membership program offering ad-free browsing, exclusive content, exclusive newsletters, workshops, cultural events access, and print edition PDF access
2. Digital Advertising: Online advertising through media kit platform mediakit.octubre.com, serving display and content ads on the website and mobile app

Distribution channels4 records

Marketing channels5 records

Core offering

Página/12 is an Argentine daily newspaper that produces and distributes original journalism across politics, economy, society, culture, sports, and world news. Its core offering is a multi-platform news product delivered via a digital website, printed edition with PDF access, mobile applications, and live radio streaming through AM750 and Radio Malena, supported by a subscription-based membership program called Soci@s.

Product overview

Página/12 is an Argentine daily newspaper published by Editorial La Página S.A., operating as a multi-platform news media organization. Its primary product is the newspaper itself, distributed via a digital website (www.pagina12.com.ar), a printed edition with PDF access, and native mobile apps for Android and iOS. The portfolio is extended by AM750 live radio streaming, Radio Malena (tango radio), a subscription membership program called 'Soci@s', curated email newsletters (Feminismos, Noticias AM, Noticias PM, No, Temas del día, El Planeta Urbano), RSS syndication feeds, and an online bookstore partnership (Librería Caras y Caretas). The company also publishes regional editions and specialized supplements covering politics, economics, sports, culture, and regional news.

Differentiator

Problem solved

Functional benefit

Brands

• Soci@s: Premium membership program offering ad-free browsing, exclusive content, newsletters, events, and discounts.
• AM750
• Malena
• Radar
• Cash
• Las12

Products and services

• Página/12 Digital Edition (Website) The primary digital news platform of Página/12, publishing daily journalism across multiple sections (El País, Economía, Sociedad, Cultura, Deportes, El Mundo, Opinion) with regional editions and supplements, targeted at Spanish-speaking Argentine readers.
• Edición Impresa (Printed Edition) The daily printed newspaper of Página/12, with a PDF version available to subscribers, covering the same editorial content as the digital edition and available at newsstands and via subscription.
• AM750 Radio Live radio streaming service broadcasting news, talk programs, and entertainment including 'La venganza será terrible' hosted by Alejandro Dolina, distributed to Argentine audiences via AM750 frequency.
• Radio Malena Streaming radio service operated by Grupo Octubre that specializes in tango music, providing live audio streaming for Argentine listeners interested in the genre.
• Soci@s Membership Program Subscription membership program offering ad-free browsing of the digital edition, exclusive content, curated email newsletters, access to cultural events and workshops, PDF access to the printed edition, and discounts with partner brands for Argentine subscribers.
• Mobile Apps (iOS and Android) Native mobile applications for Android and iOS devices that enable on-the-go access to Página/12's daily journalism, available for download on Google Play and the Apple App Store.
• Email Newsletters Curated email newsletters including 'Feminismos', 'Noticias AM', 'Noticias PM', 'No', 'Temas del día', and 'El Planeta Urbano', delivering editorial content to subscribers on a regular cadence.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Infobae: Leading digital-native Argentine news outlet offering free, ad-supported general news coverage; competes directly with pagina12.com.ar for online readership and digital ad spend in Argentina.
• La Nación: Major Argentine national daily newspaper with print and digital editions, competing directly with Página/12 for readers, advertisers, and subscriptions in the same Buenos Aires-headquartered market, though with a different (centrist/conservative) editorial stance.
• Clarín: Argentina's largest-circulation newspaper and Grupo Clarín media conglomerate, the dominant incumbent competing with Página/12 across print, digital, and adjacent media properties for readers and ad budgets in the same domestic market.

Regional players

• El País (Uruguay): Uruguayan national daily newspaper with digital and print editions covering politics, economy, and culture; a comparable Spanish-language progressive-leaning outlet in the Southern Cone region, though operating in Uruguay rather than Argentina.
• Folha de São Paulo: Brazil's leading national newspaper with a digital subscription model and paywall; comparable to Página/12 as a Portuguese-language regional peer transitioning print readership into digital subscriptions in a similarly macro-volatile Latin American market.

Broad incumbents

• Le Monde: Established French national daily with a successful digital subscription pivot and politically engaged readership; comparable to Página/12 as a legacy newspaper brand leveraging independent journalism to drive paid digital subscriptions.
• The New York Times: Global benchmark for paid digital news subscription strategy; comparable to Página/12 as a legacy newspaper brand that has successfully pivoted to a subscription-first digital model, offering a reference point for Soci@s growth potential.
• The Guardian: Major progressive international newspaper with strong editorial identity, digital subscription, and multi-format presence (including podcasts and apps); comparable to Página/12 in editorial positioning and multi-platform digital distribution approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pagina12
• YouTubeyoutube.com/channel/UCJNDedOnljCssaiRZqg8-Dg
• Facebookfacebook.com/Pagina12ok
• Instagraminstagram.com/pagina12
• LinkedInlinkedin.com/company/p-gina-12

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Página/12