Prosper

What Prosper does

Prosper (legally Made by Prosper Ltd) is a privately held, UK-based design studio headquartered at 1 Water End Barns, Eversholt, Milton Keynes, with operations focused on retail, hospitality, and commercial architecture, interior design, branding, and retail delivery consultancy. The firm operates as a subsidiary of C A Design Services Limited (CADS) and delivers work through a codified four-stage methodology (Define, Design, Develop, Deliver) that combines conceptual design thinking with technical project guardianship from feasibility through construction delivery. A bespoke online system, the 'Primark Guru', is used to manage Primark's retail design standards across the store portfolio, representing the firm's only disclosed proprietary technology asset.

The company's customer base is concentrated in enterprise accounts across four primary verticals: fashion and non-food retailers (Primark with a 25-year ongoing relationship, Quiz, The North Face, Maisons du Monde, Bakers + Baristas), shopping centre landlords and property developers (Landsec, CBRE, LaSalle Investment Management, The Crown Estate, Lendlease), hospitality and F&B operators (Chi Restaurant, Nelson's Diner, 1855 Wine Bar, Scavi & Ray), and government/transport infrastructure (Transport for London, RCRC Government on the Riyadh Metro). Notable project engagements include the £240 million Lexicon Bracknell retail and leisure scheme (opened September 2017), the £1.5 billion Elephant and Castle Town Centre mixed-use development (completion 2026), and the KAPT Metro Design Guides for the Kingdom of Saudi Arabia.

The revenue model is professional services, charging project-based design and consultancy fees on a quote-on-request basis with no publicly disclosed pricing. Distribution is direct-to-client through senior relationship management, supplemented by Instagram and LinkedIn presence, an active website portfolio, and participation in design industry events such as Clerkenwell Design Week. Headcount is reported in the 11-50 range, with senior leadership consisting of Architectural Director Sarah Davis and Creative Director Matt Pilling (both appointed May 2023), and the firm is currently expanding via multiple new design hires through 2024.

Name

Prosper

Legal name

Made by Prosper Ltd

Website

https://prosper-design.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Prosper is a UK-based design studio providing architecture, interior design, branding, and retail delivery services to enterprise clients including Primark, shopping centre landlords, property developers, hospitality operators, and transport infrastructure bodies such as Transport for London.

Ownership category

akta.pro rank

Product category

Retail Design Services

NAICS

Interior Design Services (54141), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

akta.pro secondary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Retail design services
• Interior design consultancy
• Architectural design services
• Brand identity design
• Retail property consultancy

Headquarters

HQ city

Eversholt

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design Services: Professional design services including retail design, interior design, architecture, and branding for retail, hospitality, and commercial clients. Revenue is generated through project-based fees for design consultancy, architectural services, and project delivery management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Prosper is a retail design studio delivering four core professional services: Interior Design, Architecture, Branding Design, and Retail Delivery consultancy. They serve fashion retailers, hospitality operators, shopping centre landlords, and property developers with a proprietary four-stage methodology (Define, Design, Develop, Deliver) and a 25+ year track record executing flagship projects such as the £240 million Lexicon Bracknell, Transport for London retail standards, and ongoing Primark store rollouts.

Product overview

Prosper is a retail design agency offering a unified suite of design services: Interior Design, Architecture, Branding Design, and Retail Delivery consultancy. Their services are delivered through a four-stage approach (Define, Design, Develop, Deliver) combining conceptual thinking with technical expertise. The agency has an established portfolio of client projects spanning fashion retail (Primark, Quiz), food and beverage (Chi, Nelson's Diner, 1855 Wine Bar, Amélie), shopping centres (The Lexicon, intu Bromley), public realm (Old Street Station, Meridian Point), and transport infrastructure (TfL, KAPT Metro). Projects range from brand identity creation to full architectural delivery, with international reach extending to the Kingdom of Saudi Arabia.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Design Full-service interior design for retail spaces, restaurants and bars, shopping centres, and hospitality environments. Creates tangible brand connections through physical space experiences for fashion retailers, F&B operators, and commercial property clients.
• Architecture Architectural design services spanning retail and leisure architecture, public realm design, and residential projects. Emphasises human-centred design that responds to community needs and future-proofs high street environments for retail, leisure, residential, and mixed-use developers.
• Branding Design Brand identity design, brand environments, and wayfinding services. Helps businesses define brand essence and translate values into tangible assets for consumer connection and brand recognition, including bespoke artwork commissions.
• Retail Delivery Consultancy service working with landlords to maximise asset potential and with tenants to design and deliver retail spaces. Includes retail design guides, tenant visions, design standard management, and tenant fit-out delivery for shopping centres and retail schemes.

Quantifiable outcome

• Delivered £240 million Lexicon Bracknell retail development on schedule
• +2 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• APEX AdvisoryminorImplementation/ SI/ Consulting PartnerEngaged via APEX Advisory for the KAPT Metro Design Guides project in the Kingdom of Saudi Arabia. APEX served as the project partner facilitating Prosper's engagement with RCRC Government for Riyadh Metro retail design guidelines.
• RCRC Government (Riyadh Metro)minorStrategic or Co-development PartnerUltimate client for KAPT Metro Network design guides. Prosper developed retail fit-out guidelines for stations along the Riyadh Metro network, working through APEX Advisory as project partner.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gensler: Gensler is a global design firm with deep retail practice serving brands, landlords and developers worldwide — overlaps with Prosper on retail strategy, interiors and brand environments but at much greater scale.
• BDP (Building Design Partnership): BDP is a major UK architecture and design firm with substantial retail and leisure practices — competes with Prosper for developer and landlord mandates at much greater scale and headcount.
• CallisonRTKL (Arcadis): CallisonRTKL is a global retail and commercial design practice (now part of Arcadis) — directly comparable services to Prosper but at significantly larger scale and geographic reach.
• Foster + Partners: Foster + Partners is a globally renowned architecture firm with mixed-use, retail and transport infrastructure work — overlaps with Prosper on the architecture side of mega-developer briefs like Elephant & Castle.

Direct peers

• Benoy: Benoy is a UK-based architecture and design practice with strong retail, leisure, hospitality and mixed-use credentials — directly comparable to Prosper in client base, services (architecture, interiors, branding) and project types.
• Chapman Taylor: Chapman Taylor is an international architecture studio with deep retail, leisure and mixed-use expertise — competing for the same shopping centre, retail tenant fit-out, and masterplanning briefs that Prosper targets.
• Design International: Design International is a London-based architecture and design practice specialising in retail, hospitality, leisure and mixed-use developments — a near-direct peer in service scope and target clients.
• HMKM: HMKM is a retail and brand environment design agency in London focused on retail strategy, store design and rollout — directly comparable to Prosper's Retail Delivery and branding offerings for fashion and lifestyle tenants.
• Dalziel & Gilmour: Dalziel & Gilmour (part of Impink) is a UK retail brand experience agency delivering branding, store design and visual identity for retailers — competes with Prosper's Branding Design and Retail Delivery services.
• Mima Design: Mi'ma is a UK design practice covering architecture, interior design and branding across retail and hospitality — similar boutique scale and integrated service model to Prosper.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/made-by-prosper
• Instagraminstagram.com/prosper.design
• Xx.com/prosper_design
• Facebookfacebook.com/ProsperDesignUK

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prosper