What Girl Scouts - North Carolina Coastal Pines does

Girl Scouts - North Carolina Coastal Pines (GS-NCCP) is a 501(c)(3) local council of Girl Scouts of the USA, operating as a private nonprofit that delivers girl-leadership programming across 41 counties in central and eastern North Carolina. The council is headquartered in Raleigh, North Carolina, and is led by CEO Lisa Jones. Its core product is the Girl Scout Leadership Experience delivered through K-12 grade-level cohorts (Daisy through Ambassador), the tiered Highest Awards program (Bronze, Silver, Gold), and a curriculum of badges and journeys aligned with Common Core, 21st Century Skills, and Financial Literacy Education Standards.

The council operates a substantial physical and digital infrastructure: four camp properties (Camp Graham, 155 acres; Camp Mary Atkinson with a 16,000 sq ft Leadership Center; Camp Mu-Sha-Ni, 843 acres; and Camp Hardee, 95 acres), three service centers (Raleigh, Goldsboro, Coastal Cottage at Cape Carteret), and three Mobile Program Units (Daisy, SaVannah, Honor) that deliver in-troop programming in STEM, financial literacy, leadership, healthy living, and outdoor education. The technology stack centers on the national MyGS membership portal, the gsLearn learning management system, Checkfront for facility reservations, Vimeo for virtual programming, and CognitoForms for event registration; the council also runs FIRST-affiliated robotics teams and an annual TechnoQuest STEM event.

Revenue is generated through six streams: the annual Cookie Program (the largest single generator), annual membership dues for youth and adult members, camp and facility rental fees, retail shop sales of badges, uniforms, and supplies, event and activity registration fees, and charitable donations across multiple structured campaigns (Girl Scout Sustainers, The Daisy Chain, Giving HERsday, Juliette Gordon Low Society planned giving). Go-to-market is community-led: families enroll via the MyGS portal, troop-based membership through volunteer-led troops, in-person recruitment events across 41 counties, and Medicaid-covered enrollment through partnerships with Healthy Blue and Carolina Complete Health. Financial assistance is available for need-based participation.

Name

Girl Scouts - North Carolina Coastal Pines

Legal name

Girl Scouts North Carolina Coastal Pines

Website

https://nccoastalpines.org

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

51–100 employees

Short description

Girl Scouts - North Carolina Coastal Pines is a 501(c)(3) local council of Girl Scouts of the USA that delivers girl-leadership programming to K-12 youth across 41 counties in central and eastern North Carolina through troop membership, four camps, three service centers, mobile program units, and the annual cookie program.

Ownership category

akta.pro rank

Product category

Youth Leadership Development Services

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212), RV (Recreational Vehicle) Parks and Recreational Camps (72121), Sports and Recreation Instruction (611620)

SIC

Services-Membership Organizations (8600), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

Keywords

• Youth leadership development
• Girl scouting programs
• Outdoor camping services
• STEM education youth
• Nonprofit youth membership

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Girl Scout Cookie Program: Annual cookie sales program where Girl Scouts sell cookies door-to-door and at cookie booths, learning entrepreneurship and financial literacy skills. This is the council's largest fundraising activity and revenue generator.
2. Annual Membership Dues: Annual membership fees for girl members and adult volunteers registered with Girl Scouts of the USA through the local council.
3. Camp and Facility Rentals: Revenue from renting camp properties (Camp Graham, Camp Hardee, Camp Mary Atkinson, Camp Mu-Sha-Ni) and service centers (Raleigh, Goldsboro, Coastal Cottage) to troops and community groups.
4. Retail Shop Sales: Sales of badges, patches, journeys, Girl Scout apparel, camp supplies, and trading post items through council retail locations and online ordering.
5. Event and Activity Fees: Registration fees for council-sponsored activities, workshops, day camps, resident camps, travel programs, and volunteer training events.
6. Donations and Fundraising: Charitable contributions from individuals, corporations, and foundations including special campaigns like Girl Scout Sustainers, The Daisy Chain, Giving HERsday, and planned giving through the Juliette Gordon Low Society.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels13 records

Core offering

Girl Scouts - North Carolina Coastal Pines is a local council of Girl Scouts of the USA that delivers girl-led leadership development programming to youth in grades K-12 across 41 counties in central and eastern North Carolina. The council sells annual memberships and operates a portfolio of programs including badge-earning curricula, STEM and outdoor activities, entrepreneurship through cookie and fall product sales, overnight camps at four council-owned properties, mobile programming delivered by vans, and three service centers for meetings and overnight stays.

Product overview

Girl Scouts - North Carolina Coastal Pines is a regional council of Girl Scouts of the USA serving 41 counties in central and eastern North Carolina. The organization provides a comprehensive portfolio of programs and services organized around four pillars: STEM, Outdoors, Life Skills, and Entrepreneurship. Core offerings include membership programs with badge-earning activities and Highest Awards (Bronze, Silver, Gold), overnight camp experiences at four council-owned camp properties (Camp Graham, Camp Mary Atkinson, Camp Mu-Sha-Ni, and Camp Hardee), and three service center facilities (Raleigh, Goldsboro, and Coastal Cottage at Cape Carteret). The council operates a Mobile Program with two units (Daisy and SaVannah) delivering hands-on programming in STEM, Financial Literacy, Leadership, Healthy Living, and Outdoor/Environmental education directly to troops. Additional offerings include robotics teams (FRC Team 4816 Gadget Girls and Fantastic Bots FIRST Lego League), annual TechnoQuest STEM event, Girl Scouting at Home digital programming, and resource kit rentals including robotics kits, compass kits, and ceremony supplies. The organization also runs the Cookie Program and Fall Product Program as entrepreneurship initiatives. Financial assistance is available to help ensure all girls can participate regardless of economic circumstances.

Differentiator

Problem solved

Functional benefit

Products and services

• Camp Graham A 155-acre resident camp property on Kerr Lake available for overnight troop stays and group rentals, featuring platform tents, cabins, water sports access, and treehouse units.
• Camp Mary Atkinson A resident camp in Johnston County with overnight accommodations, alpine tower, climbing grotto, swimming pool, lake for watercraft, and a 16,000 sq ft Girl Scout Leadership Center for group meetings.
• Camp Mu-Sha-Ni An 843-acre resident camp in the Sandhills with platform tents, cabins, encampment field for 300+, beaver dam exploration, and hiking trails for overnight troop and group stays.
• Camp Hardee A 95-acre resident camp on the Pamlico River with 10 modern cabins (HVAC, bunk beds), encampment field, swimming pool, and river access for dolphin viewing.
• Raleigh Service Center Adventure hub in Raleigh with four bookable meeting rooms and a Troop Room equipped with kitchen, restroom, and shower facilities accommodating 16 floor mats and 2 twin beds for overnight stays.
• Goldsboro Service Center Versatile meeting space in Goldsboro with a spacious kitchen featuring double ovens, STEM-themed rooms for hands-on learning, and overnight accommodations for 14 floor mats.
• Coastal Cottage at Cape Carteret Cozy rental property near Crystal Coast with bookable meeting rooms and an overnight Troop Room featuring kitchen, restrooms, and shower facilities for 24 floor mats/cots.
• Mobile Program Units Mobile program vans (Daisy, SaVannah, and Honor) that bring hands-on Girl Scout programming in STEM, financial literacy, leadership, healthy living, and outdoor/environmental education directly to troops across the 41-county service area.
• Daisy Robotics Kit A rental robotics kit for Daisy Girl Scouts (grades K-1) featuring Colby the mouse robot for programming exploration, supporting badge work for What Robots Do, How Robots Move, and Design a Robot badges.
• Brownie Robotics Kit A rental robotics kit for Brownie Girl Scouts (grades 2-3) featuring Botley the robot, supporting badge work for Programming Robots, Designing Robots, and Showcasing Robots badges.
• Program Aide Core Training Toolkit A facilitator toolkit priced at $3 per girl for delivering Program Aide Core Training to Girl Scout Cadettes, including workbook and facilitator guide materials.
• Compass Kit A set of 20 compasses for teaching troop orienteering skills, including a teaching compass and tips for learning, available through the resource kit reservation system.
• Pocket Knives Kit

Quantifiable outcome

• Girls develop leadership skills, confidence, and tangible resume-building achievements through badge completion and highest awards
• +1 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, minor and supporting.

• Community Partners (STEM, Outdoors, Life Skills, Entrepreneurship, Arts, Athletics)coreStrategic or Co-development PartnerLocal businesses, organizations, and content experts who provide unique programming opportunities and activities for Girl Scout troops aligned with the Girl Scout Leadership Experience. Partners offer expertise in STEM, outdoor activities, life skills, entrepreneurship, creative arts, community service, and athletics to bring Girl Scout program to life.
• Healthy BluecoreGTM or Marketing PartnerHealthy Blue Medicaid plan offers youth club membership benefit up to $75 that can be applied toward Girl Scout membership fees for eligible families in North Carolina.
• Carolina Complete HealthcoreGTM or Marketing PartnerCarolina Complete Health provides $175 after-school activity voucher per year per member (ages 4-18) that can be used for Girl Scout membership and activities.
• NC Chamber (DEI Events)minorGTM or Marketing PartnerPartnership for workplace diversity, equity, and inclusion conference events and professional development opportunities.
• UNC Diversity and InclusionminorGTM or Marketing PartnerUniversity partnership for diversity and inclusion events and educational programming.
• Raleigh Chamber (DEI Events)minorGTM or Marketing PartnerRegional chamber partnership for diversity, equity, and inclusivity conferences and community events.
• Winston Salem NC Equity EventsminorGTM or Marketing PartnerLocal partnership for equity calendar and community events in the Winston-Salem area.
• TechnoQuest STEM PartnersStrategic or Co-development PartnerAnnual fall event featuring hands-on STEM activities with women STEM professionals. Includes workshops like Making a Mess in the Kitchen, DNA Detectives, Animal Science/Vet Medicine, UNCW MarineQuest, Coding for Good, Virtual Reality, Potions Class Chemistry, Cryptography, and Mars Rover Space Exploration.
• FRC Team 4816 Gadget GirlscoreStrategic or Co-development PartnerGirl Scout FRC robotics team (grades 7-12) in alliance with FIRST, competing in NC district FIRST Robotics Competition with chance to qualify for State Championships.
• FIRST LEGO League - Fantastic BotscoreStrategic or Co-development PartnerGirl Scout FLL robotics team (grades 4-8) competing in FIRST LEGO League Challenge with virtual Wednesday meetings and in-person Saturday sessions in northern Wake County.
• Microsoft TeamssupportingTechnology or IntegrationFree collaboration and video meeting platform used for virtual troop meetings and council trainings.
• LifesizesupportingTechnology or IntegrationFree video conferencing platform offering up to 90-minute calls and 25 participants with dedicated virtual meeting room and group chat for troop meetings.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Girl Scouts of the USA: National parent organization overseeing all local Girl Scout councils including NC Coastal Pines. Directly comparable as the umbrella entity governing curriculum, brand, and movement-wide programs that the local council delivers.
• Scouting America (formerly Boy Scouts of America): National youth development organization offering comparable membership, badge/rank advancement, camp properties, and volunteer-led troop model. Serves a broader demographic (now co-ed) and operates parallel camping/outdoor programming.
• Boys & Girls Clubs of America: National nonprofit operating youth clubs with facility-based programming, STEM, leadership, and outdoor activities. Comparable in target youth demographic, nonprofit membership/fee model, and reliance on community-based delivery.
• National 4-H Council: National youth development organization delivered through Cooperative Extension offices, with comparable badge/award progression, STEM focus, camping, and community-service programming targeting K-12 youth.
• YWCA USA: National nonprofit with local affiliates delivering youth programming including leadership, STEM, and camping/residential experiences. Comparable as a mission-aligned youth-serving nonprofit with facility-based programming.

Direct peers

• Girl Scouts, North Carolina Coastal Plains Council: Sister Girl Scout council serving a separate North Carolina region. Operates the same membership, badge, camp, and cookie program model with similar nonprofit structure, providing a direct apples-to-apples operating benchmark.
• Girl Scouts of Eastern Missouri: Another regional Girl Scout council with a multi-county service area, owned camp properties, and a similar mobile-program/STEM/cookie revenue mix. Directly comparable in operating scope and infrastructure scale.
• Camp Fire (formerly Camp Fire Girls): National youth development nonprofit delivering youth programs including camping, STEM, and leadership through local councils. Operates a similar member-and-volunteer-driven model focused on out-of-school programming.
• Girls Inc. National nonprofit operating local affiliates delivering girl-focused leadership, STEM, and outdoor programming with similar badge/curriculum and after-school structure. Directly comparable mission, audience, and programming pillars.

Emerging players

• FIRST (For Inspiration and Recognition of Science and Technology): National STEM youth organization running FRC and FLL robotics competitions — the same programs GSNCCP partners with to deliver its STEM pipeline. Comparable as a youth STEM programming provider and partnership counterparty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GirlScoutsNCCP
• Facebookfacebook.com/girlscoutsnccoastalpines
• LinkedInlinkedin.com/company/girl-scouts---nc-coastal-pines
• Instagraminstagram.com/gsnccp
• Pinterestpinterest.com/nccoastalpines
• TikToktiktok.com/@gsnccp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girl Scouts - North Carolina Coastal Pines