Hispana de Seguros
Hispana de Seguros y Reaseguros is a privately held Ecuadorian multi-line insurer and reinsurer, founded in 1994 in Guayaquil, offering vehicle, life, and general insurance to individuals, corporates, and government clients through six national branches and a broker network.
- Company typePrivate
- Founded1994
- HeadquartersGuayaquil, Ecuador
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Hispana de Seguros does
Hispana de Seguros y Reaseguros is a privately held, multi-line insurance and reinsurance company headquartered in Guayaquil, Ecuador, founded on August 18, 1994. It operates as a general insurer offering vehicle, life, and general/commercial lines including property, transport, agricultural, surety, marine, aviation, and specialty covers, distributed through a direct sales force, a broker network, and six branches across Ecuador's major cities (Guayaquil, Quito, Cuenca, Machala, Ambato, Loja). The company serves individuals, families, corporates, schools, transport operators, and government and quasi-public entities, with notable relationships including BIESS (housing insurance) and a consumer loyalty partnership with LATAM Airlines' LATAM Pass program.
The company's technology stack centers on a Póliza Electrónica (electronic policy) system that delivers policies via SMS link with PIN-based digital signature, supplemented by an online broker information portal and 24/7 vehicle assistance integrations. Its most technically distinctive product is parametric agricultural insurance — weather-indexed cover designed by AXA Climate, Guy Carpenter, and Blue Marble and locally implemented by Hispana under the IDF/UNDP/BMZ-backed Tripartite Agreement Programme, providing automatic payouts when rainfall or drought thresholds are exceeded for smallholder rice and maize farmers in four provinces.
Hispana's revenue model is built on annual insurance premiums across consumer and commercial lines, plus reinsurance operations ("Reaseguros"). Pricing is line-specific (e.g., heavy vehicle at 2.5%, home cover up to $200,000 without prior inspection), with deductibles and loyalty rewards structured to drive retention. Customer acquisition mixes digital content marketing (corporate site, Instagram educational reels) with traditional branch and broker channels, while the new parametric agriculture program opens an international development channel funded by Germany's InsuResilience Solutions Fund.
Hispana de Seguros firmographics
Firmographics- Name
- Hispana de Seguros
- Legal name
- Hispana de Seguros y Reaseguros
- Website
- https://hispanadeseguros.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hispana de Seguros y Reaseguros is a privately held Ecuadorian multi-line insurer and reinsurer, founded in 1994 in Guayaquil, offering vehicle, life, and general insurance to individuals, corporates, and government clients through six national branches and a broker network.
- Ownership category
- akta.pro rank
Where Hispana de Seguros is headquartered
LocationHeadquarters
- HQ city
- Guayaquil
- HQ country
- Ecuador
- HQ region
- Latin America
Offices6 records
Markets served
Hispana de Seguros business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Insurance Premiums: Collection of insurance premiums from policyholders for coverage across vehicle, life, and general insurance lines including property, casualty, and agricultural insurance
- Reinsurance Operations: Company operates as both insurer and reinsurer (Seguros y Reaseguros), providing reinsurance capacity to other insurance providers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Vehicle Insurance - Justo Para Todos |
| Subscription | Annual | Vehicle Insurance - Justo 0Km |
| Subscription | Annual | Heavy Vehicle Insurance - Justo Pesados |
| Subscription | Annual | Home Insurance (Seguro Hogar) |
| Hybrid | Annual | LATAM Pass Loyalty Benefit |
| Subscription | Annual | Life Insurance - Hereda |
| Subscription | Annual | Corporate Life Insurance - Plan Proactivo |
| Subscription | Annual | Vehicle Assistance - Auto Siempre |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Hispana de Seguros product offering
Product offeringCore offering
Hispana de Seguros y Reaseguros is a privately held Ecuadorian insurance company that underwrites and distributes multi-line insurance products across vehicle, life, and general insurance categories, and also provides reinsurance capacity. It sells directly to individuals, families, businesses, and government entities in Ecuador through its own branch network, broker intermediaries, and digital channels. Its offering includes consumer auto and home policies, corporate employee benefit plans, agricultural and industrial commercial lines, surety bonds, and specialty covers such as aviation and marine.
Product overview
Hispana de Seguros y Reaseguros operates as a multi-line insurance company offering three main product categories: Vehicle Insurance (with branded products including Justo, Justo 0Km, Justo Pesados, Taxi Seguro, Furgoneta, Pesado Premium, and Expreso Escolar y Personal), Life Insurance (including Hereda, Plan Proactivo, and Seguro 10/10), and General/Commercial Insurance (featuring property coverage like Multiriesgo Edificio, Seguro Hogar, and Agro Hispana; cargo and transport insurance including Carga Segura and Transporte; commercial lines such as Incendio, Rotura de Maquinaria, Equipo Electrónico, Robo, Responsabilidad Civil, and various surety bonds including Cumplimiento de Contrato, Garantías Aduaneras, and Seriedad de Oferta; plus specialty lines for Aviación, Marítimo, Bancos e Instituciones Financieras, and Todo Riesgo para Contratistas). The company also provides loyalty benefits through Millas LATAM Pass and convenience services including Auto Siempre (vehicle replacement), Asistencia Vehicular 24/7, and Póliza Electrónica. Recently, Hispana de Seguros has implemented Ecuador's first parametric agricultural insurance under the Tripartite Agreement Programme.
Differentiator
Problem solved
Functional benefit
Brands
- LATAM Pass Partnership: Loyalty program partnership allowing policyholders to accumulate LATAM frequent flyer miles with each insurance purchase
- Fasinarm
- Justo
- Hereda
- Agro Hispana
- Carga Segura
Products and services
- Justo
Quantifiable outcome
- 2,511 smallholder rice and yellow maize producers covered in initial launch (2026)
- +3 more outcomes
Companies that use Hispana de Seguros
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Hispana de Seguros technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Hispana de Seguros partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- AXA ClimatecoreAXA Climate designed the parametric agricultural insurance products providing automatic weather-based payouts for Ecuadorian smallholder farmers against extreme rainfall and drought risks.
- Guy Carpenter México Intermediario de ReasegurocoreGuy Carpenter designed the parametric agricultural insurance products as part of the Tripartite Agreement Programme, contributing reinsurance expertise for weather risk solutions.
- Blue MarblecoreBlue Marble partnered with AXA Climate and Guy Carpenter to design parametric insurance products for Ecuador's smallholder farmers under the Tripartite Agreement Programme.
- Insurance Development Forum (IDF)flagshipIDF is a key partner in the Tripartite Agreement Programme along with UNDP and Germany's BMZ, working to expand insurance protection for climate-vulnerable populations in Ecuador.
- United Nations Development Programme (UNDP)flagshipUNDP partners with IDF and Germany's BMZ in the Tripartite Agreement Programme to improve resilience to climate risks through parametric insurance for Ecuadorian farmers.
- Ecuador's Ministry of AgricultureflagshipEcuador's Ministry of Agriculture leads the initiative in partnership with IDF, UNDP, and ISF, targeting up to 10,000 smallholder farming households with parametric agricultural insurance.
- LATAM AirlinescoreLATAM Pass frequent flyer program partnership since February 2016 - Hispana is the only Ecuadorian insurer offering LATAM miles to policyholders, with 1 mile per $1 of premium, double miles for cash payments, and additional miles for zero-claim renewals.
- Fasinarm FoundationminorDonemos Más Sonrisas campaign since 2015 - Hispana donates $1 per insurance policy to Fasinarm, a foundation supporting children and youth with disabilities in Ecuador.
- BIESS (Instituto Ecuatoriano de Seguridad Social)coreBIESS affiliate housing insurance partnership - Hispana provides specialized insurance products for BIESS policyholders with dedicated notification email channel.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Hispana de Seguros competitors and assessment
Company assessmentDirect peers
- Seguros Sucre: Ecuadorian state-affiliated multi-line insurer offering vehicle, life, and general insurance with nationwide branches; directly comparable to Hispana in product breadth and domestic-only footprint.
- Seguros Equinoccial: Ecuadorian private multi-line carrier offering vehicle, life, health, and general insurance through branches and brokers; closest head-to-head competitor on product mix and distribution in Ecuador.
- Aseguradora del Pichincha: Ecuadorian multi-line insurer tied to the financial group of the same name, offering vehicle, life, and general insurance with strong broker channels; directly comparable mid-tier domestic peer.
- Alianza Seguros: Ecuadorian multi-line insurer offering vehicle, life, surety, and general P&C lines; comparable domestic peer with similar broker-led GTM.
- La Colonial Seguros: Ecuadorian carrier focused on vehicle, life, and commercial lines with national branch presence; directly comparable mid-sized domestic insurer in product scope and customer segments.
Broad incumbents
- Mapfre Seguros Ecuador: Subsidiary of the Spanish multinational offering full multi-line P&C, life, and reinsurance in Ecuador via agency/broker networks; comparable as a larger incumbent competing on similar product categories.
- Zurich Seguros Ecuador: Global P&C and life carrier's Ecuadorian operation focused on auto, home, and corporate lines; comparable as a multinational incumbent in overlapping product segments.
- Liberty Seguros Ecuador: Ecuadorian affiliate of Liberty Mutual offering auto, home, life and SME insurance; comparable as a multinational-affiliated carrier with similar channel-partnered distribution in the same market.
Regional players
- AIG Seguros Ecuador: Regional subsidiary of global insurer AIG providing commercial P&C, surety, and specialty lines in Ecuador; comparable for surety bonds and large corporate accounts where Hispana also competes.
- BMI Seguros Ecuador: Ecuadorian carrier offering auto, home, life, and microinsurance including parametric-style products; useful comparable for micro-insurance and emerging parametric offerings similar to Agro Hispana.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights7 records
Customer concentration
Hispana de Seguros social profiles
Digital presenceHispana de Seguros financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hispana de Seguros leadership team
Management profileNumber of profiles
Hispana de Seguros funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hispana de Seguros M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hispana de Seguros
What does Hispana de Seguros do?
Hispana de Seguros y Reaseguros is a privately held Ecuadorian insurance company that underwrites and distributes multi-line insurance products across vehicle, life, and general insurance categories, and also provides reinsurance capacity. It sells directly to individuals, families, businesses, and government entities in Ecuador through its own branch network, broker intermediaries, and digital channels. Its offering includes consumer auto and home policies, corporate employee benefit plans, agricultural and industrial commercial lines, surety bonds, and specialty covers such as aviation and marine.
Is Hispana de Seguros a public or private company?
Hispana de Seguros is a private company. It is classified as unknown and is currently operating.
When was Hispana de Seguros founded?
Hispana de Seguros was founded in 1994. It employs 101 to 250 people.
Where is Hispana de Seguros based?
Hispana de Seguros is headquartered in Guayaquil, Ecuador, in the Latin America region.
How does Hispana de Seguros make money?
Two revenue lines are on record. Insurance Premiums are the primary driver. The others are reinsurance Operations.
Who are Hispana de Seguros's main competitors?
Direct peers on record are Seguros Sucre, Seguros Equinoccial, Aseguradora del Pichincha, Alianza Seguros and La Colonial Seguros. Broad incumbents are Mapfre Seguros Ecuador, Zurich Seguros Ecuador and Liberty Seguros Ecuador. Regional players are AIG Seguros Ecuador and BMI Seguros Ecuador.
Does Hispana de Seguros have an API?
No public API is recorded for Hispana de Seguros.