Re/Max Realtron Realty
REMAX Realtron Realty is a privately held, family-owned Canadian real estate brokerage founded in 1985, operating 12 offices and 1000+ agents across the Greater Toronto Area (Toronto, York, Durham, Simcoe) under the RE/MAX franchise, serving residential and commercial buyers and sellers with an MLS-search website and the REMARKETER agent tech stack.
- Company typePrivate
- Founded1985
- HeadquartersMarkham, Canada
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Re/Max Realtron Realty does
REMAX Realtron Realty Inc. is a privately held, family-owned Canadian real estate brokerage founded in 1985 by brothers Alex Pilarski and Richard Pilarski, headquartered at 88 Konrad Crescent, Markham, Ontario. The firm operates as a RE/MAX franchise serving residential and commercial buyers and sellers in the Greater Toronto Area, with 1000+ agents and 12 offices spanning Toronto, York Region, Durham Region, and Simcoe Region. Its consumer-facing platform is realtronhomes.com, which provides MLS property search, market reports across more than 10 GTA submarkets, listing alerts, automated home evaluation, pre-construction project browsing, and educational content (buyers' and sellers' guides, mortgage and land transfer tax calculators). Segments served include first-time and move-up buyers, downsizers, investors, and commercial clients.
On the technology side, the firm runs an agent productivity stack anchored by REMARKETER, an all-in-one real estate marketing and business management SaaS offered in four tiered subscription packages (Lite, Web Master at $25/month, Business Master at $60/month, Lead Master at $115/month), with exclusive discounted rates for Realtron agents. The stack also includes Realtron C.O.R.E. (a WordPress-based internal resource hub), BrokerBay/Supra for showing management, BoldTrail CRM, Telelisting with DNCL integration, and OUTPACER for print fulfillment. Mobile access is delivered via REMARKETER apps on iOS and Android. The stack is operational, not differentiated — components are largely off-the-shelf SaaS rather than proprietary intellectual property.
Commercially, REMAX Realtron operates a traditional transaction-fee brokerage model: revenue is generated through real estate commissions on residential and commercial property closings, with the listing side and buyer side split between agents and the brokerage per industry standard. Distribution is delivered through direct field-agent coverage across 12 offices and a self-serve consumer website that captures leads via property search, listing-alert signup, and home-evaluation requests. Ownership remains with the Pilarski family; second-generation members Stephanie Pilarski (VP Business Development) and Jeremy Pilarski (VP Agent Experience) hold senior management roles, with non-family executives including COO Cameron Forbes. The firm has no institutional equity backing, no disclosed funding rounds, and operates as an independently owned and operated RE/MAX franchise.
Re/Max Realtron Realty firmographics
Firmographics- Name
- Re/Max Realtron Realty
- Legal name
- REMAX Realtron Realty Inc.
- Website
- https://realtronhomes.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- REMAX Realtron Realty is a privately held, family-owned Canadian real estate brokerage founded in 1985, operating 12 offices and 1000+ agents across the Greater Toronto Area (Toronto, York, Durham, Simcoe) under the RE/MAX franchise, serving residential and commercial buyers and sellers with an MLS-search website and the REMARKETER agent tech stack.
- Ownership category
- akta.pro rank
Re/Max Realtron Realty industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where Re/Max Realtron Realty is headquartered
LocationHeadquarters
- HQ city
- Markham
- HQ country
- Canada
- HQ region
- North America
Offices12 records
Markets served
Re/Max Realtron Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission (Transaction Fees): The primary revenue stream is real estate commission from residential and commercial property transactions. Agents representing buyers and sellers earn commission upon closing of property sales. Commission is shared between the listing broker/agent and the buyer's broker/agent as per industry standard practice. The brokerage supports agents with transaction management tools (Realtron C.O.R.E., REMARKETER, BrokerBay/Supra) and collects a share of agent commission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lite Member - Basic CRM and listing access |
| Subscription | Monthly | Web Master - Full website and marketing suite |
| Subscription | Monthly | Business Master - Advanced business management |
| Subscription | Monthly | Lead Master - Full lead generation and automation |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Re/Max Realtron Realty product offering
Product offeringCore offering
REMAX Realtron Realty is a full-service real estate brokerage that represents residential and commercial buyers and sellers across the Greater Toronto Area through a network of 1000+ agents. The brokerage is supported by the proprietary REMARKETER marketing and CRM platform and the Realtron C.O.R.E. internal resource hub, while consumers access listings, home evaluations, listing alerts, and market reports via realtronhomes.com.
Product overview
REMAX Realtron Realty operates as a full-service real estate brokerage offering a technology-enabled platform with products organized as follows: The core offering includes property search via MLS integration with advanced filtering capabilities, and market reports providing real-time data across GTA markets. The flagship technology product is REMARKETER, a comprehensive marketing and business management SaaS platform offered in four tiered packages (Lite Member, Web Master at $25/month, Business Master at $60/month, and Lead Master at $115/month), providing website building, CRM, listing management, market analysis, lead generation automation, and accounting tools exclusively to REMAX Realtron agents. Supporting tools include pre-construction project browsing, home evaluation, listing alerts, and financial calculators (mortgage, affordability, land transfer tax). Educational content includes comprehensive buyers' and sellers' guides, while the Agent Tools Hub provides internal resources and training access. The company also operates an email newsletter program for market insights.
Differentiator
Problem solved
Functional benefit
Brands
- REMARKETER: A cutting-edge platform providing agents with advanced marketing and business management tools, including website services, CRM, listing management, email automation, lead nurturing, and transaction management.
Products and services
- Residential Real Estate Brokerage Services Full-service residential real estate representation for buyers and sellers across the Greater Toronto Area, delivered through a network of 1000+ agents operating out of 12 offices. Includes home search support, listing representation, negotiation, transaction coordination, and access to MLS and exclusive listings. Targets first-time buyers, move-up buyers, downsizers, and investors.
- Commercial Real Estate Brokerage Services Commercial property brokerage services for buyers, sellers, and tenants of office, retail, and investment properties across the GTA, leveraging the firm's Commercial Division expertise and large agent network.
- MLS Property Search Advanced online real estate property search tool allowing consumers to filter by property type, building type, building style, price range, beds/baths, and geographic area across Toronto, York Region, Durham Region, and Simcoe.
- Pre-Construction Project Browsing Online browsing of latest pre-construction real estate projects and developments with options for sale or lease, enabling consumers to explore new-build inventory before completion.
- Home Evaluation Tool Instant automated online home valuation tool delivering an estimated home value based on recent and historical market trends, property type comparison, market reports, and recent market transactions.
- Listing Alert System Notification service delivering latest properties in a consumer's desired area before they are publicly available, along with sold properties, school ratings, investment value analysis, market statistics, and regular market reports.
- Mortgage Calculator Online calculator tool for estimating mortgage payments and related home financing costs.
- Mortgage Affordability Calculator
Quantifiable outcome
- 5th highest fundraising REMAX Brokerage for SickKids Hospital, raising over $908,000 in 2023
- +1 more outcomes
Companies that use Re/Max Realtron Realty
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Re/Max Realtron Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Re/Max Realtron Realty partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- REMARKETERcoreREMARKETER is an all-in-one real estate marketing and business management platform that powers REMAX Realtron's agent-facing and consumer-facing digital tools. It provides website hosting, CRM, listing management, email automation, lead nurturing, market analysis, transaction management, and mobile app functionality. REMAX Realtron agents receive exclusive discounted pricing on REMARKETER plans.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Re/Max Realtron Realty competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Re/Max Realtron Realty social profiles
Digital presenceRe/Max Realtron Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Re/Max Realtron Realty leadership team
Management profileNumber of profiles
Profiles13 records
Re/Max Realtron Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Re/Max Realtron Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Re/Max Realtron Realty
What does Re/Max Realtron Realty do?
REMAX Realtron Realty is a full-service real estate brokerage that represents residential and commercial buyers and sellers across the Greater Toronto Area through a network of 1000+ agents. The brokerage is supported by the proprietary REMARKETER marketing and CRM platform and the Realtron C.O.R.E. internal resource hub, while consumers access listings, home evaluations, listing alerts, and market reports via realtronhomes.com.
Is Re/Max Realtron Realty a public or private company?
Re/Max Realtron Realty is a private company. It is classified as family owned and is currently operating.
When was Re/Max Realtron Realty founded?
Re/Max Realtron Realty was founded in 1985. It employs 251 to 500 people.
Where is Re/Max Realtron Realty based?
Re/Max Realtron Realty is headquartered in Markham, Canada, in the North America region.
How does Re/Max Realtron Realty make money?
One revenue line is on record: real Estate Commission (Transaction Fees).
Does Re/Max Realtron Realty have an API?
No public API is recorded for Re/Max Realtron Realty.
What industry is Re/Max Realtron Realty in?
Re/Max Realtron Realty's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales). Its NAICS code is 53121 and its SIC code is 6531.