Precious Metals Refinery

What Precious Metals Refinery does

Precious Metals Refinery (PMR) is a privately held, direct-buyer and refiner of precious materials headquartered in Tucson, Arizona. The company purchases gold, silver, platinum, palladium, loose and mounted diamonds, luxury watches (Rolex, Cartier, Patek Philippe, etc.), rare and bullion coins, and dental scrap directly from individual consumers and estate liquidators across two states. PMR employs GIA-certified gemologists, GIA diamond specialists, numismatic experts, Rolex-trained watch specialists, and senior appraisers to perform evaluations; technical capability rests on XRF (X-ray fluorescence) testing, visual purity-mark inspection, in-house gold melting, and Wohlwill-style electrolytic/chemical refining for silver and deeper purification work.

The business operates 19 physical retail locations — 11 in Arizona (Tucson, Phoenix, Scottsdale, Tempe, Green Valley, Marana, Rita Ranch, Sierra Vista) and 8 in California (Palm Desert, Palm Springs, Indio, Carlsbad, Laguna Hills, La Jolla, Liberty Station, Mission Valley) — supported by a digital lead-generation layer that includes a free online quote form and a Sell Gold By Mail program. In-person evaluations are private, no-obligation, and conducted in secure offices; items remain in the seller's sight throughout, and same-day payment is the standard. Pricing is quote-based: PMR does not publish rates, instead committing to beat any written competitor offer and to pay more than pawn shops and mail-in buyers. Ancillary revenue lines include jewelry and watch repair, custom jewelry, jewelry appraisals, and in-home consultations.

The revenue model is primarily transactional: PMR buys material below retail-resale value, refines it in-house where applicable, and captures the spread between purchase price and refining/resale value. The company is bootstrapped and founder-controlled, with no disclosed institutional investors, parent company, or M&A history. Trust and brand credibility are anchored in BBB A+ accreditation, Jewelers of America membership, and a multi-year community-sponsorship footprint in its core Arizona markets. The company reports no pricing data, no published revenue, and no headcount counts beyond a band of 11-50 employees, limiting financial visibility for outside investors.

Name

Precious Metals Refinery

Legal name

Precious Metals Refinery, LLC

Website

https://preciousmetalsrefinery.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Precious Metals Refinery is a privately held direct buyer and in-house refiner of gold, silver, platinum, palladium, diamonds, luxury watches, and rare coins, operating 19 retail locations across Arizona and California serving individual sellers and estate liquidators.

Ownership category

akta.pro rank

Product category

Precious Metals Buying and Refining

NAICS

Nonferrous Metal (except Aluminum) Smelting and Refining (331410), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394), Metal Service Centers and Other Metal Merchant Wholesalers (423510)

SIC

Primary Smelting & Refining Of Nonferrous Metals (3330), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Precious Metals Smelting & Refining (IMAKAEAE)

akta.pro secondary industries

Precious Metals Trading, Marketing & Distribution (IMAKAEAH), Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Pre-owned Fine Jewelry Dealers (CRAKAKAC)

Keywords

• Precious metals buying
• Gold and silver refining
• Jewelry appraisals
• Luxury watch buying
• Rare coin purchasing

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Purchase of Precious Metals and Jewelry: PMR buys gold, silver, platinum, palladium, diamonds, luxury watches, rare coins, and bullion from individuals. Revenue is generated through the margin between the purchase price paid to sellers and the value realized upon refining and reselling the materials.
2. Ancillary Services: PMR offers ancillary services including jewelry repair, watch repair, custom jewelry, jewelry appraisals, and in-home consultations. Some services may generate additional revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Precious Metals Refinery is a direct buyer and in-house refiner of gold, silver, platinum, palladium, diamonds, fine jewelry, luxury watches, rare coins, and bullion from individuals and estates. The company purchases items at 19 retail locations across Arizona and California, performs in-person XRF testing and GIA-certified evaluation, and pays sellers on the same day. It also offers ancillary services such as jewelry appraisals, custom jewelry, and jewelry/watch repair.

Product overview

Precious Metals Refinery (PMR) is a physical precious metals buying and refining business operating across Arizona and California with multiple retail locations. The company operates as a direct buyer and refiner, purchasing gold, silver, platinum, palladium, diamonds, luxury watches, rare coins, and bullion from individuals and estates. PMR's core offering is its buying service where customers bring items for in-person evaluation by certified experts, with same-day payment. The company supplements its core buying business with ancillary services including jewelry appraisals, in-home consultations, jewelry and watch repair, custom jewelry creation, and a mail-in program. The business differentiates through in-house refining capabilities, GIA certified gemologists, competitive pricing (promising to beat written offers), and private secure evaluations where items never leave the customer's sight. PMR also provides educational content through its blog on topics like refining processes, coin values, and market factors affecting precious metal prices.

Differentiator

Problem solved

Functional benefit

Products and services

• Gold Buying
• Silver Buying
• Platinum and Palladium Buying
• Diamond Buying
• Luxury Watch Buying
• Rare Coins and Bullion Buying
• Dental Scrap Purchasing
• Jewelry Appraisals
• In-Home Consultations
• Jewelry Repair
• Watch Repair
• Custom Jewelry
• Sell Gold By Mail

Quantifiable outcome

• We pay more than pawn shops and mail-in buyers, and we'll beat any written offer.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• APMEX: One of the largest US online precious-metals dealers, primarily selling bullion to investors and collectors but also buying. Broad incumbent that touches PMR's customer base on the bullion and coin categories but does not operate as a direct cash buyer of jewelry and watches.
• FirstCash Holdings: Large public pawn-shop operator (First Pawn, Cash America Pawn) with hundreds of US and Latin America locations that buy gold, jewelry, and watches from consumers. Competes with PMR for the same walk-in seller, but at much greater scale and without the dedicated refining and luxury-watch specialization.
• EZCORP: Public pawn-shop operator (EZ Pawn, Value Pawn) with extensive US and Latin America footprint buying gold, jewelry, and watches. Competes with PMR in the consumer precious-metals selling market but operates at meaningfully larger scale and lower specialization.
• JM Bullion: Large online precious-metals dealer selling gold, silver, and bullion products with national reach. Indirectly competes for the same end customer (precious-metals owners) but as a buy-side retailer rather than a sell-side buyer; useful benchmark for online scaling potential that PMR's mail-in product could pursue.

Direct peers

• Diamond Banc: Direct buyer of high-end jewelry, luxury watches, and diamonds with multiple US retail locations and in-house GIA expertise. Closest analog to PMR's diamond and luxury watch purchase categories, including Rolex and Cartier buying.
• Bob's Watches: Specialized buyer and seller of Rolex and luxury watches with both retail locations and a national online platform. Direct competitor to PMR in the luxury watch purchase category, with comparable authentication expertise and same-day payment offering.
• WP Diamonds: Online diamond and fine jewelry buyer using GIA-trained gemologists to provide direct purchase offers. Comparable to PMR's diamond-buying and jewelry-buying product lines, with overlap on GIA-certified evaluation expertise and direct-to-consumer acquisition model.
• Express Gold Cash: Online and mail-in gold buying service that pays for gold, silver, diamonds, and watches. Comparable to PMR in product scope and target customer (consumers liquidating valuables), but operates without physical retail.
• Liberty Gold and Silver: Multi-location precious metals buyer and refiner operating in regional US markets with both buying and bullion sales. Closely matches PMR's combination of retail buying, refining capability, and customer-facing transactions.
• Cash for Gold USA: Mail-in and online gold buyer offering direct cash payments for gold, silver, and platinum items. Directly competes with PMR for consumer precious-metals selling intent, with a fundamentally different (digital, no physical retail) GTM model targeting the same end customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/PreciousMetalsRefinery
• YouTubeyoutube.com/@PreciousMetalsRefinery
• LinkedInlinkedin.com/company/precious-metals-refinery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Precious Metals Refinery