Bematrix USA
Bematrix USA is the US arm of beMatrix, manufacturing and renting a proprietary modular aluminum frame system for exhibit builders, event organizers, and retail activation clients across North America.
- Company typePrivate
- Founded1993
- HeadquartersNorcross, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Bematrix USA does
Bematrix USA is the United States operating arm of Belgium-based beMatrix, a manufacturer of modular aluminum frame systems used to construct trade show booths, event walls, indoor and outdoor structures, retail activations, and temporary architectural installations. The core product, marketed as "The System" and built around a proprietary 62mm grid with toolless connectors, has been produced since 1993 and is sold both as one-time hardware purchases and through a global rental network of 10 service centers (8 in Europe, 2 in the US). Bematrix USA operates warehouses in Norcross, Georgia (purchases and rentals) and Las Vegas, Nevada (rentals), and serves a horizontal base of exhibit builders, corporate event organizers, and retail/brand activation clients. Complementary offerings include LEDskin video wall tiles, LightLines LED lighting (winner of the GOOD DESIGN 2025 Lighting Award), Xtreme and Outdoor Solutions, the beTV display product with LG-backed warranty, and ClimatePartner-certified ECO+ frames made with 78.5% recycled aluminum. The company monetizes through wholesale frame and accessory sales, a four-week-standard rental subscription model with extendable terms, and a surrounding ecosystem of services including the free beCAD 3D design software, Rentman inventory integration, NovaStar-controlled LED systems, an audited bePartners channel network, and the beUniversity training and bematrix Academy community programs. Distribution is sales-led via Account Executives and Account Managers, supplemented by direct warehouse pickup and 24/7 self-serve access through the My bematrix portal.
Bematrix USA firmographics
Firmographics- Name
- Bematrix USA
- Legal name
- beMatrix
- Website
- https://bematrix.us
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bematrix USA is the US arm of beMatrix, manufacturing and renting a proprietary modular aluminum frame system for exhibit builders, event organizers, and retail activation clients across North America.
- Ownership category
- akta.pro rank
Bematrix USA industry classification
Industry- Product category
- Modular Exhibition and Event Building Systems
- NAICS
- Prefabricated Metal Building and Component Manufacturing (332311)
- SIC
- Prefabricated Metal Buildings & Components (3448)
- akta.pro primary industry
- Aluminum Fabrication & Finishing (Machining, Anodizing, Coating) (IMAKACAI)
Keywords
Where Bematrix USA is headquartered
LocationHeadquarters
- HQ city
- Norcross
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Bematrix USA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Frame System Hardware Sales: Wholesale sale of bematrix frames, connectors, and accessories. Frames can be used for walls, ceilings, and floors both indoor and outdoor. Customers include exhibit builders and event construction companies.
- Rental Program: Rental of frames and accessories through a global rental network. Standard rental duration is 4 weeks. Rental centers stock materials and provide pick-up and delivery services.
- LEDskin® and Electronic Solutions: Sale of LED display tiles, LightLines, controllers, and related electronic accessories. Includes flightcases with tiles, cables, and spare modules.
- Transportation and Logistics Services: Arrangement of transportation for retail orders, including direct delivery to trade shows. Customers can request customized quotes for freight services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Purchase Pricing |
| Unit Pricing | Pay-as-you-go | Rental Pricing |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Bematrix USA product offering
Product offeringCore offering
Bematrix USA designs, manufactures, and distributes a proprietary modular aluminium frame system (b62, 62mm grid, toolless assembly) used to construct reusable trade show booths, event walls, indoor/outdoor structures, and retail activations. The core frame offering is sold and rented to professional exhibit and event builders, supplemented by LEDskin® LED video wall tiles, LightLines edge lighting, and the free beCAD 3D design software. A global rental network of 10 service centers supports short-duration (4-week) rentals with build-up assistance.
Product overview
Bematrix USA offers The System, the original modular frame system since 1993 for easy and sustainable event building. The core product is complemented by Electronic Solutions (including LEDskin LED video walls and LightLines lighting), Xtreme Solutions for demanding applications, and Outdoor Solutions for exterior use. Key software includes beCAD for 3D design and MybeMatrix portal. The company also provides a Global Rental Network with 10 service centers, bePartners audited partner network, beUniversity training, and sustainability tools like ClimatePartner certified frames and a carbon footprint calculator. The product line includes various accessories like beTV displays, doors, and custom solutions.
Differentiator
Problem solved
Functional benefit
Brands
- LEDskin®: LED video wall technology integrated into bematrix frames for displays and video walls.
- beCAD
- beUniversity
- beMasters
- bePartners
- MybeMatrix
- beTV
- LightLines
- ECO+
- beMAX
- Re-Connect
- pop-OUT
Products and services
- The System (b62 modular frame system) Modular aluminium frame system with 62mm grid and toolless assembly, used to construct reusable trade show booths, event walls, indoor/outdoor structures, and retail activations. Sold and rented to professional exhibit and event builders.
- Electronic Solutions (LEDskin & LightLines) LED-based product family including LEDskin video wall tiles and LightLines edge lighting that mount directly into the b62 frame system for digital displays and accent lighting.
- LEDskin® LED video walls Modular LED video wall tiles (P1.5 COB and P2.5 2IN1) that integrate directly into b62 frames with NovaStar controller support for dynamic digital displays at events and retail activations.
- LightLines LED lighting Profile LightLine and Cover LightLine LED strips that click onto b62 frame edges to add glow and highlight design details; won the GOOD DESIGN 2025 Lighting Award.
- Xtreme Solutions Heavy-duty frame solutions for stand and event building with demanding structural requirements, complementing the standard b62 system.
- Outdoor Solutions (pop-OUT) Modular aluminium frame structures engineered for outdoor events and exhibitions, including the enhanced pop-OUT system for outdoor modular configurations.
- Custom Solutions (Specials) Bespoke frame configurations and special solutions for unique event and exhibit requirements not covered by the standard catalogue.
- beCAD 3D design software Free web-based 3D design software for designing and managing beMatrix frame projects, with plan2print functionality and AutoCAD Inventor plugin support.
- ClimatePartner Certified ECO+ Frames Aluminium frame finish made with 78.5% recycled aluminium; 90%+ of ECO+ straight frames are ClimatePartner certified with carbon footprint, reduction targets, and climate project financing at no extra cost.
- beTV display product Integrated TV display product for beMatrix frames with 2-year warranty serviced through LG's global service network.
- Global Rental Network Network of 10 rental and service centers (8 Europe, 2 US) offering frame and accessory rentals, build-up support, and training; standard 4-week rental duration.
- Transportation and Logistics Services Arranged freight and direct-to-venue delivery for rental and retail orders, with custom quote-based logistics for trade shows.
- Carbon Footprint Calculator Online tool that calculates booth carbon footprint (frames + infills) and compares it with alternative materials such as wood; supports metric and imperial units.
- bePartners audited partner network Hand-picked and biannually audited partner network providing graphics, AV solutions, printing, and specialized services to complete exhibit builds using beMatrix frames.
Quantifiable outcome
- 9,000+ metric tons CO2 reduced annually
- +4 more outcomes
Companies that use Bematrix USA
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Bematrix USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Bematrix USA partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, supporting and minor.
- ClimatePartnercoreClimatePartner certification for over 90% of ECO+ frames. Includes carbon footprint calculation, reduction targets, and financing of climate projects in Laos (clean drinking water) and Brazil/Belgium (tree planting via Life Terra). Frames certified since June 2024 with QR codes on products.
- RentmansupportingCloud platform integration for inventory management and project reservation. beMatrix provides a template for easy import of stock data and beCAD parts lists into Rentman software.
- NovaStarsupportingNovaStar MX20 controller and Coex VMP software used for LEDskin video wall control. Software downloadable free from NovaStar website.
- LGsupportingLG provides warranty repair service for beTV products. beTV comes with 2-year warranty serviced through LG's global service network.
- Life TerraminorClimate project partner for tree planting initiatives in Brazil and Belgium, part of ClimatePartner certification program.
- Clean Drinking Water Project LaosminorClimate project financing for clean drinking water project in Laos, part of ClimatePartner certification program.
- bePartners NetworkcoreHand-picked and audited biannually. Partners provide graphics, AV solutions, printing services, and other specialized services. Categories include Print bePartners and AV bePartners.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Bematrix USA competitors and assessment
Company assessmentDirect peers
- Moss: US-based exhibit and brand experience company designing and producing trade show exhibits, environments, and event structures. Moss is a comparable peer to Bematrix USA in the North American exhibit builder market, serving many of the same enterprise customers.
- Octanorm: German-founded manufacturer of modular aluminum exhibit and event frame systems with a global distribution network. Octanorm is the most established direct competitor to Bematrix, offering comparable toolless aluminum profiles for trade show booths and event structures.
- Classic Exhibits: US-based designer and manufacturer of portable, modular, and custom exhibit solutions serving exhibit builders and corporate clients. Classic Exhibits is a comparable peer in the North American modular exhibit market with overlapping distribution and customer base.
- Optima Graphics: US-based large-format graphics and exhibit production company serving trade show and event customers. Optima competes in the same exhibitor-builder ecosystem as Bematrix USA, particularly in graphics, SEG fabric, and modular booth production.
- Nimlok: North American exhibit and event display solutions provider (formerly Orbus Exhibit & Display Group) offering portable, modular, and custom exhibit solutions. Nimlok directly competes with Bematrix USA in the mid-market and enterprise trade show booth segment.
- Aluvision: Belgian manufacturer of modular aluminum frame systems for the events and exhibition industry. Aluvision competes head-to-head with Bematrix across product architecture, sustainability positioning, and global project support for trade show and event applications.
- Syma System: Swiss manufacturer of modular aluminum exhibit systems serving trade show builders and corporate event organizers worldwide. Syma's product range, custom engineering services, and project support capabilities closely mirror Bematrix's frame, accessories, and event structure offerings.
Broad incumbents
- GL events: French-headquartered global events industry major operating exhibition venues, organizing events, and providing integrated event services and temporary structures. GL events is a broad incumbent in the same events industry that purchases exhibit infrastructure similar to Bematrix frames for its own projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bematrix USA social profiles
Digital presenceBematrix USA compliance and trust
Trust signalCompliance2 records
Bematrix USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bematrix USA leadership team
Management profileNumber of profiles
Profiles3 records
Bematrix USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bematrix USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bematrix USA
What does Bematrix USA do?
Bematrix USA designs, manufactures, and distributes a proprietary modular aluminium frame system (b62, 62mm grid, toolless assembly) used to construct reusable trade show booths, event walls, indoor/outdoor structures, and retail activations. The core frame offering is sold and rented to professional exhibit and event builders, supplemented by LEDskin® LED video wall tiles, LightLines edge lighting, and the free beCAD 3D design software. A global rental network of 10 service centers supports short-duration (4-week) rentals with build-up assistance.
Is Bematrix USA a public or private company?
Bematrix USA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bematrix USA founded?
Bematrix USA was founded in 1993. It employs 11 to 50 people.
Where is Bematrix USA based?
Bematrix USA is headquartered in Norcross, United States, in the North America region.
How does Bematrix USA make money?
Four revenue lines are on record. Frame System Hardware Sales are the primary driver. The others are rental Program, LEDskin® and Electronic Solutions and transportation and Logistics Services.
Who are Bematrix USA's main competitors?
Direct peers on record are Moss, Octanorm, Classic Exhibits, Optima Graphics, Nimlok, Aluvision and Syma System. GL events is listed as a broad incumbent.
Does Bematrix USA have an API?
No public API is recorded for Bematrix USA.
What industry is Bematrix USA in?
Bematrix USA's product category is Modular Exhibition and Event Building Systems. Its primary akta.pro industry code is IMAKACAI, Aluminum Fabrication & Finishing (Machining, Anodizing, Coating). Its NAICS code is 332311 and its SIC code is 3448.