Center for Preventive Medicine

What Center for Preventive Medicine does

Center for Preventive Medicine (CPM) — legally MVZ an der Oper für Innere Medizin und Präventivmedizin GmbH — is a private multi-specialty medical practice group operating from two locations in Bavaria, Germany: its Munich headquarters at Perusastraße 1 and a branch practice (Filialpraxis CPM) in Rottach-Egern at Tegernsee. The practice concentrates on preventive and executive medicine across six specialty areas — internal medicine, cardiology, gastroenterology, endocrinology/diabetology, sports medicine, and nutritional counseling — delivered by a team of six or more named physicians that includes emeritus professors from LMU Munich.

The core product portfolio consists of three tiered preventive checkup packages (CheckUp ClassicPlus, ClassicExtra, and ClassicProFound, the last including gastroscopy and colonoscopy), the multi-day RESET wellness and performance program offered in 3-, 5-, and 7-day formats at Tegernsee, and the Firmen-Checkup corporate B2B offering. Underlying diagnostic technology spans echocardiography, stress echocardiography, resting and stress ECG, spirometry/pulmonary function testing, spiroergometry (cardiopulmonary exercise testing), Doppler ultrasound of vessels, Bioelectrical Impedance Analysis (BIA) for body composition, the M2-PK immunologic stool test for colorectal cancer screening, and laboratory diagnostics (blood, stool, urine, tumor markers, thyroid function). The practice also coordinates advanced cardiac interventions through a formal collaboration with LMU Klinikum München.

The business model is fee-for-service, restricted to privately insured patients (Privatpatienten) and self-pay individuals (Selbstzahler); publicly insured patients booking appointments are charged an €85 processing fee. Distribution is exclusively direct: physical locations in Munich and Tegernsee, a Doctolib-powered online booking flow, a dedicated B2B sales motion for the Firmen-Checkup program, and a content marketing blog supported by earned media coverage in major German outlets (FAZ, Süddeutsche Zeitung, Manager Magazin). Customer segments are hybrid — high-net-worth individuals and corporate HR/health buyers in Germany — with premium positioning outside the statutory insurance system.

Name

Center for Preventive Medicine

Legal name

MVZ an der Oper für Innere Medizin und Präventivmedizin GmbH

Website

https://dr-beckenbauer.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Center for Preventive Medicine is a private multi-specialty practice in Munich and Tegernsee, Germany, offering tiered executive health checkups, the RESET wellness program, and Firmen-Checkup B2B packages to privately insured individuals, self-pay executives, and corporate employers.

Ownership category

akta.pro rank

Product category

Preventive Healthcare Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAFAGAO

Community-Based Preventive & Health Promotion Clinics

Healthcare & Life Sciences/Healthcare Providers & Systems/Primary Care & Community Health Providers

SECONDARYHLAKABAF

Preventive Cardiology & Lipidology

Healthcare & Life Sciences/Specialist Medical Practice/Cardiology & Vascular Medicine

SECONDARYBPAIAJAI

Non-Communicable Disease Prevention & Chronic Disease Programs

Business & Public Services/Public Sector & Government Administration/Public Health Administration & Regulation

Keywords

• Preventive medicine
• Executive health checkups
• Internal medicine diagnostics
• Cardiology diagnostics
• Gastroenterology services

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Private Patient Medical Services (Privatpatienten): The practice exclusively serves privately insured patients and self-paying individuals. All medical consultations, diagnostic procedures, and checkup programs are paid directly by the patient or reimbursed through private health insurance. A processing fee of €85 is charged to public insurance patients who book appointments without qualifying.
2. Health Checkup Packages: Tiered preventive health checkup programs (ClassicPlus, ClassicExtra, ClassicProFound) offered as one-time premium packages. Revenue is generated per examination episode, with pricing reflecting the comprehensiveness of the diagnostic panel. The highest tier includes gastroscopy and colonoscopy examinations.
3. Corporate / B2B Executive Health Programs: Customized health checkup programs for companies and their employees, marketed under a Firmen-Checkup (corporate checkup) brand. Revenue is generated through B2B contracts with employers seeking to assess and improve workforce health and performance. The practice advertises a dedicated contact line and customized offerings for corporate clients.
4. Specialized Diagnostic Procedures: Fee-for-service revenue from specialized procedures such as gastroscopy, colonoscopy, echocardiography, stress echocardiography, spirometry, and laboratory panels. Patients pay per procedure or the procedures are billed to private insurance.
5. Additional Medical Services and Attestations: Revenue from travel medicine consultations, vaccinations, insurance examinations, health certificates, and infusion/injection therapies. These are individual billable services rendered on a per-episode basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Center for Preventive Medicine (CPM) operates a multi-specialty preventive medicine practice delivering tiered executive health checkup programs (CheckUp ClassicPlus, ClassicExtra, ClassicProFound) and specialist consultations in cardiology, gastroenterology, endocrinology, sports medicine, and nutritional counseling. The practice also runs the RESET multi-day lifestyle program at Tegernsee and a corporate B2B checkup program (Firmen-Checkup). Services are delivered exclusively to privately insured patients and self-pay individuals at two locations in Munich and Tegernsee, Germany.

Product overview

Center for Preventive Medicine (CPM) operates as a multi-specialty preventive medicine practice offering an integrated portfolio of health checkup products and medical specialty services. The core offering consists of three tiers of executive health checkups (CheckUp ClassicPlus, ClassicExtra, and ClassicProFound), supported by specialized medical departments in Internal Medicine, Gastroenterology, Cardiology, Endocrinology/Diabetology, and Sports Medicine. The RESET Program provides integrated wellness services combining sports training and relaxation techniques. Corporate clients are served through the Firmen-Checkup program. The practice operates two locations (Munich and Tegernsee) and primarily serves privately insured patients and self-pay clients.

Differentiator

Problem solved

Functional benefit

Products and services

• CheckUp ClassicPlus

Quantifiable outcome

• A healthy lifestyle incorporating sufficient exercise, balanced nutrition, and regular diagnostics can reduce biological age by up to 10 years
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• LMU Klinikum München (Universitätsklinik der LMU Innenstadt)coreStrategic or Co-development PartnerFormal medical collaboration with LMU Klinikum for advanced cardiac care. LMU provides 24-hour emergency services, left and right heart catheterization, coronary angiography, PTCA (percutaneous transluminal coronary angioplasty), pacemaker checks, and defibrillator controls. Dr. Beckenbauer advocates for cardiac CT as a routine screening tool, referencing the LMU partnership for interventional capabilities.
• Medius (Qualified Sport Therapists)coreStrategic or Co-development PartnerMedius sport therapists deliver the physical training component of the RESET program at Tegernsee. They provide qualified sports therapy, physiotherapy, and personalized training programs using modern physical and training therapy methods. The team is described as a 'Spitzenteam' (top team) by the practice.
• Parkhotel Egerner HöfecoreStrategic or Co-development PartnerThe Parkhotel Egerner Höfe provides premium hotel accommodation and fine dining (Michelin-star chef Thomas Kellermann) for clients undergoing the multi-day RESET health optimization program at Tegernsee. The hotel offers a refined ambiance aligned with the health-oriented lifestyle positioning of the program.
• DOCTOLIBcoreTechnology or IntegrationDOCTOLIB provides the online appointment booking platform integrated into the practice website. Patients can book appointments directly through DOCTOLIB for all checkup variants and specialist consultations at both Munich and Tegernsee locations. A prominent booking button is displayed on the homepage.
• German Doctors (German Doctors / Ärzte der Welt)minorStrategic or Co-development PartnerThe practice lists German Doctors among its social engagement affiliations, indicating alignment with the humanitarian medical organization. Nature of engagement appears to be charitable/philosophical rather than operational.
• HMO (Health Maintenance Organization)minorStrategic or Co-development PartnerListed among social engagement affiliations. Nature of engagement is not detailed in available source material.
• Deutsche Gesellschaft für innere Medizin (DGIM)minorStrategic or Co-development PartnerListed as a professional society affiliation. DGIM is the leading German professional society for internal medicine. The affiliation signals academic credibility and alignment with professional standards in preventive internal medicine.
• Deutsche Gesellschaft für Kardiologie (DGK)minorStrategic or Co-development PartnerListed as a professional society affiliation. DGK is Germany's leading cardiology society. Professor Dr. Karl Theisen's connection to LMU München's cardiology department reinforces this partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MEOCLINIC Berlin: Berlin-based premium private hospital offering concierge-style interdisciplinary medicine to privately insured and self-pay patients in Germany. Closest direct comparable in terms of premium positioning, multi-specialist coordination, and private-pay focus.
• LANS Medicum Hamburg: Hamburg-based private health center bundling preventive medicine, executive checkups, sports medicine, and lifestyle programs for affluent clients. Highly comparable product mix (tiered checkups, multi-specialty diagnostics) with a similar HNW positioning.
• Diagnostikum Berlin: Berlin-based premium diagnostic clinic offering tiered preventive health checkup packages to private-pay clients in Germany. Closely overlaps with CPM's ClassicPlus / Extra / ProFound packaging model.

Broad incumbents

• Conradia: German network of private radiology and diagnostic centers offering preventive screening (including cardiac imaging) to self-pay and insured patients. Larger footprint operating in the same preventive diagnostics category as CPM.
• Schoen Klinik: Largest family-owned private hospital group in Germany with multiple specialty inpatient sites and premium positioning. Operates at broader scale in the same German private-pay healthcare market as CPM.
• Helios Privat (Fresenius): Private-clinic arm of Fresenius Helios, the largest German hospital operator, offering premium inpatient and outpatient services. A scaled incumbent competing for the same private-pay executive patient segment.

Regional players

• ATOS Klinik München: Munich private specialist clinic offering orthopedics, surgery, and specialist consultations to privately insured patients. Regional competitor in the same city for the same private-pay segment, with overlapping specialist referrer relationships.

Others

• Buchinger Wilhelmi: Family-owned luxury fasting and therapeutic fasting clinic with locations on Lake Constance and in Marbella, combining medical supervision with premium hospitality. Adjacent comparator for CPM's RESET program and Tegernsee retreat concept.

Emerging players

• Max Grundig Klinik: Bühl/Baden-Baden private clinic focused on preventive medicine, internal medicine, and lifestyle/health optimization in a resort-like Black Forest setting. Comparable niche positioning combining medical checkups with a destination wellness experience.
• Medical One: German private clinic group operating multiple specialist centers; partly overlaps with CPM in delivering elective specialist services to self-pay and privately insured clients in Germany.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Center for Preventive Medicine