What Homematic does

Homematic IP is the consumer smart home brand of eQ-3 AG, a privately held German Aktiengesellschaft headquartered in Leer (founded 1979) that has been active in home control technology for more than 40 years. The Homematic IP brand was launched in 2016 and currently offers a portfolio of more than 200 smart home products across heating and climate control, lighting, shutter control, security and alarms, weather and environment sensing, access control, and energy management. The platform is anchored by a Homematic IP Access Point (or Wired Access Point) that connects devices over a proprietary 868 MHz wireless protocol to the Homematic IP Cloud, with control centralized through a mobile app on iOS and Android; a Homematic IP Wired variant serves new construction with bus infrastructure. Native voice control is provided through Amazon Alexa and Google Assistant, and third-party integrations include Philips Hue lighting and Doorbird video doorbells. The system is supported by a target cloud availability of 99.5%.

The business model is hardware-based with a freemium overlay: revenue is generated through sale of the smart home hardware devices while the Homematic IP app and cloud services are provided free of charge. The company does not publish pricing but individual hardware pricing is set per product; the Water Stop Valve is indicated at approximately 1,000 euros at market launch. Distribution runs through a dual channel: direct-to-consumer via the company's own e-commerce site and Amazon, and professional B2B via more than 2,800 authorized installation partners and specialist dealers, primarily in Germany. Customer segments are split between DIY residential homeowners using the app for configuration and professional installers (master craftsmen and specialist dealers) deploying systems in new builds and renovations, with an additional OEM/white-label channel for partner-branded products.

The company is operationally active and is in the middle of its most significant recent product expansion, unveiled at the Light + Building 2026 trade fair. This includes its first in-house developed WLAN security cameras, video doorbell, smart lock, and smart LED bulbs, as well as a Water Stop Valve for water damage prevention, alongside planned system-wide MQTT and Modbus support scheduled for Q3 2026 to enable professional building automation and IoT platform integration. Geographic reach covers the DACH region plus selected Western, Southern, and Central European markets through localized versions in EN, DE, FR, IT, ES, NL, PL, CS, and SL. No external investors, private equity involvement, or public listing has been disclosed.

Name

Homematic

Legal name

eQ-3 AG

Website

https://homematic-ip.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Homematic IP, the smart home brand of Germany's eQ-3 AG, offers 200+ wirelessly connected devices covering heating, lighting, security, access, and energy management, sold through its app, Amazon, and 2,800+ installers to residential homeowners and professional installers across Europe.

Ownership category

akta.pro rank

Product category

Smart Home Devices

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Whole-Home Automation System Design & Programming (HSAHADAA)

akta.pro secondary industries

Home Networking & Connected Home Infrastructure (Wi‑Fi Mesh, Routers, Matter/Thread/Zigbee Bridges) (HSAPAQAG), Home Automation Hub/Platform Integration for Electrical & HVAC (e.g., HomeKit/Google/Alexa) (HSAOANAI), Home Security & Access Control (Cameras, Alarms, Smart Locks) (HSAPAQAB), Wireless/Smart Connected Fire & CO Detection (App Alerts, Smart Integration) (HSAHAFAH), Smart Home, IoT & Home Security Distribution (CRAOACAF)

Keywords

• Smart home systems
• Home automation devices
• Smart heating control
• Wireless security sensors
• Home climate management

Headquarters

HQ city

Leer

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Smart Home Hardware Products: The primary revenue stream comes from selling smart home hardware devices including sensors, actuators, thermostats, cameras, door locks, and control units. The company offers over 200 different smart home products across categories like heating, climate control, lighting, security, and access control.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Homematic IP manufactures and sells a comprehensive smart home platform consisting of the Homematic IP App, Access Point/Home Control Unit, and a portfolio of over 200 wireless and wired devices across heating, lighting, shading, security, access, energy, and weather categories. The proprietary 868 MHz radio protocol and free cloud-based app enable residential consumers and professional installers to automate, monitor, and control home devices remotely, with no subscription fees for the app or cloud services.

Product overview

Homematic IP is a comprehensive smart home platform developed and manufactured by eQ-3 AG, a German technology company based in Leer, Germany. The system consists of a core platform centered around the Homematic IP App and Access Point (or Home Control Unit), which connects a portfolio of over 200 wireless and wired devices across multiple categories. The product range includes heating and climate control solutions (radiator thermostats, floor heating controllers, wall thermostats), lighting and shading automation (motion detectors, switching actuators, blind actuators, light sensors), security and alarm systems (alarm sirens, door/window contacts, water sensors, security cameras), access control (door lock drives, keypads, key ring remotes), energy management (switching and measuring devices), and weather monitoring (weather sensors, temperature/humidity sensors). The system also includes a wired variant called Homematic IP Wired for professional installations. Recent expansion announced at Light + Building 2026 marks the company's shift to developing cameras and video doorbells in-house rather than through partner brands like EZVIZ. The platform integrates with Amazon Alexa and Google Assistant for voice control, and supports third-party devices including Doorbird video doorbells and Philips Hue lighting. MQTT and Modbus protocol support is planned for Q3 2026 to enable broader industrial automation integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Homematic IP App Central mobile application for configuring, controlling, and monitoring all Homematic IP smart home devices via the Homematic IP Cloud; available on iOS and Android, no personal data required.
• Homematic IP Access Point Router that connects Homematic IP devices to the Homematic IP Cloud, enabling remote control and automation of all smart home devices via the mobile app.
• Radiator Thermostat – pure Smart radiator thermostat for precise temperature control of individual radiators with scheduling and remote adjustment via the app.
• Floor heating controller – 12 channels, motorised Multi-channel controller for managing up to 12 motorised actuators in floor heating systems, enabling zone-based temperature control.
• Wall thermostat with humidity sensor Wall-mounted thermostat with integrated humidity sensing for climate control, enabling automated heating and ventilation based on temperature and humidity levels.
• Motion detector with brightness sensor – indoor Indoor motion detector with integrated ambient light sensor for automation triggers and energy-saving lighting control.
• Switching actuator and meter - flush-mounted Flush-mounted switching actuator with integrated energy measurement for controlling and monitoring electrical loads.
• Blind actuator for brand switches - International Actuator for controlling motorised blinds, shutters, and awnings, compatible with various brand switch designs internationally.
• Light sensor – outdoor Outdoor light sensor for measuring ambient brightness levels to enable automated shading and lighting control based on sunlight intensity.
• Remote control – 8-button Multi-button wireless remote control for manually triggering scenes, controlling devices, or activating automation routines.
• Alarm siren – outdoor Outdoor alarm siren for security systems, emitting audible alerts when triggered by sensors or security events.
• Window and door contact – optical Optical sensor for detecting window and door openings and closings, used for security monitoring and automation triggers.
• Water sensor Water leak detector for early detection of water damage, triggering alerts and automated shutoff actions.
• Weather sensor – pro Advanced outdoor weather station measuring multiple environmental parameters for comprehensive climate monitoring and automation triggers.
• Temperature and humidity sensor – outdoor Outdoor sensor for monitoring external temperature and humidity levels for climate control and weather-based automation.
• Door lock drive Motorised door lock actuator enabling keyless entry and remote locking/unlocking of doors.
• Keypad Wireless keypad for keyless entry using PIN codes, enabling secure access control without physical keys.
• Key ring remote control – access Compact keychain remote for convenient wireless control of access functions like door locking.
• Home Control Unit Central control hub for managing and automating all Homematic IP devices in the smart home system.
• Pluggable switch and meter (UK) UK-formatted pluggable socket with integrated switching and energy measurement for controlling and monitoring electrical devices.
• Switching and Measuring Cable – outdoor Outdoor-rated cable for switching and energy measurement of external electrical devices such as garden equipment or outdoor lighting.
• Wired Access Point Wired version of the access point for Homematic IP Wired installations, providing stable wired connectivity for larger or more demanding installations.
• Wired floor heating controller – 12 channels, motorised Wired version of the floor heating controller for Homematic IP Wired systems, managing up to 12 motorised actuators in wired installations.
• Wired glass display - plus Wall-mounted glass display for Homematic IP Wired systems, providing a premium interface for system status and control.
• Starter Set Heating Bundle package for starting a Homematic IP smart heating installation, including essential components for automated temperature control.
• Starter Set Alarm Bundle package for starting a Homematic IP security installation, including essential components for home security and alarm functionality.
• Outdoor Camera In-house developed outdoor WLAN security camera for surveillance and monitoring of exterior areas, part of the new Homematic IP camera line.
• Indoor Camera – plus In-house developed indoor WLAN security camera with enhanced features for interior surveillance and home monitoring.
• Outdoor Camera, rechargeable Battery-powered outdoor WLAN security camera for flexible placement without wired power connection.
• Homematic IP Video Doorbell First in-house developed Homematic IP-branded video doorbell offering improved integration with the system app compared to previous partner-brand devices.
• Homematic IP Smart Lock with Integrated Sensors In-house developed smart lock with integrated sensors offering improved integration with the Homematic IP system app.
• Homematic IP Smart LED Bulbs In-house developed smart LED bulbs for intelligent lighting control within the Homematic IP ecosystem.
• Homematic IP Water Stop Valve Smart water stop valve with integrated sensors for automated water shut-off protection as a water damage prevention solution.
• Homematic IP Door Lock Drive - pro Door lock drive pro combining convenient access control with all-round protection for the front door, available in four design variants.
• Homematic IP Wall-mount Remote Control (6-button) with LED Wall-mount remote control with 6 buttons and integrated LED lighting, combining Homematic IP wireless technology with fixed 230V power supply.
• OEM/White-label Smart Home Program Partnership program allowing companies to develop smart home products with their own logo, housing, and custom functions based on eQ-3 technology.
• Online Training Courses Free online seminars teaching users about the Homematic IP system and smart home possibilities, available in multiple languages.

Quantifiable outcome

• 3,000,000+ households using eQ-3 brands including Homematic IP
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Amazon AlexacoreTechnology or IntegrationAmazon Alexa voice assistant integration allows Homematic IP users to control their smart home devices using voice commands through Alexa-enabled devices.
• Google AssistantcoreTechnology or IntegrationGoogle Assistant integration allows Homematic IP users to control their smart home devices using voice commands through Google Home and Assistant-enabled devices.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bosch Smart Home: Robert Bosch's smart home subsidiary, based in Germany, sells cameras, thermostats, lighting and alarm products across DACH and broader Europe with a similar installer and retail model. It is the most direct head-to-head competitor to Homematic IP in the German market.
• Loxone: Austrian whole-home automation specialist offering a Miniserver-based wired and wireless platform for residential and commercial smart buildings. Directly comparable to Homematic IP in targeting installers and delivering end-to-end home automation rather than point products.
• tado°: Munich-based smart heating and climate control company selling thermostats, radiator valves and energy management services across Europe with a subscription-supported model. Direct overlap with Homematic IP's heating category and DACH-centric go-to-market.
• Somfy: French listed smart home specialist focused on shading, gates, access and home security, with strong European installer networks and TaHoma hub platform. Comparable to Homematic IP in whole-home control, professional channel and European market footprint.
• Fibar Group (Fibaro): Polish smart home brand (now part of Nice Group) offering Z-Wave-based controllers, sensors and automation modules across Europe. Comparable product breadth and residential/light-commercial focus, with similar installer-oriented GTM in central Europe.
• Shelly (Allterco): Bulgarian smart home and energy management company selling Wi-Fi/Bluetooth relays, sensors and automation devices globally at competitive price points. Direct overlap with Homematic IP in switching actuators, energy monitoring and DIY smart home installations.
• AVM FRITZ!Smart: German vendor of FRITZ!Box routers and a growing FRITZ!Smart portfolio of smart home devices (thermostats, switches, LED bulbs) tightly integrated with its router platform. Comparable to Homematic IP in German-market residential automation with strong DIY appeal.

Emerging players

• Eve Systems: Smart home device maker (now majority-owned by ABB) focused on HomeKit/Matter-compatible sensors, lighting and energy products, primarily in European retail. Comparable product mix to Homematic IP's add-on modules with a more consumer-DTC, Apple-centric positioning.
• Aqara: Global Chinese smart home platform offering hundreds of Zigbee/Thread/Matter devices at aggressive price points across Europe, North America and Asia. Comparable category breadth to Homematic IP but competing on price and ecosystem reach rather than proprietary RF and installer depth.

Broad incumbents

• Samsung SmartThings: Global smart home hub and ecosystem from Samsung, supporting thousands of third-party Matter/Zigbee/Z-Wave devices and bundled with Galaxy phones and appliances. Competes with Homematic IP at the platform/aggregator layer rather than device-for-device, but anchors consumer expectations around interoperability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwRYdJKAaLPQNnTqF-IVX1g
• LinkedInlinkedin.com/company/homematic-ip

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homematic